Age of Dreams

In March, a major event happened in the national television industry.

That is, the Little Bird TV is finally on the market!

Having played on Xiaoniao.com for so long, Shen Wuyan has already understood the planning of Xiaoniao TV.

As early as the Chinese New Year, the various advertisements and evaluation posts of Xiaoniao TV attracted people's attention on Xiaoniao.com and various online forums.

Xiaoniao.com was born on the Internet, and it has also emerged from the Internet. Although Xiaoniao.com’s variety shows are now well-known throughout the country, it has long been dubbed "a TV station that is not a TV station", "the most conscientious variety production company"... etc. But the basic disk of Xiaoniao.com is still thousands of netizens, and they are still the grassroots.

After the Spring Festival, Xiaoniao.com now has more than 350 million unique IPs worldwide every day, 200 million people in China, and more than 5 billion video broadcasts per day, and it has been rated as the world's number one by the U.S. Electronic Observer. Video site.

With such a high popularity support, Xiaoniao.com is naturally so powerful that it has completely overwhelmed all domestic competitors and accounted for 80% of domestic video sites. Websites such as Youku, Tudou, LeTV, Sohu, etc., are only available on Xiaoniao.com. Under the prestige of Birdnet, they struggled to survive.

In fact, the effect of advertising is surprisingly good.

After Xiaoniao.com announced the prices of the 52-inch ultra-thin LCD TV 7,999 and the 60-inch 11999, those who were concerned immediately compared the prices of similar products on the market.

Then everyone discovered that the price of the same size Bird TV is about 1,000 cheaper than domestic manufacturers such as Hisense and Changhong, not to mention at least about 2,000 cheaper than Japanese brands such as Hitachi and Toshiba!

Don't underestimate the difference between 1000 and 2000.

Nobody’s money comes from the wind, especially the ordinary people’s money, which is hard-earned, and wherever it can be saved, it will definitely be saved. If the quality is similar, of course it is better to choose the cheaper one!

What's more, the TV produced this time is the Little Bird TV. Not only is the price cheap, but the size of the advertisement and the effect of the evaluation by the reviewers are extremely good, and it is definitely not worse than the Japanese and Korean systems.

Although many people still doubt the authenticity of these advertisements and reviews. But when I thought that Xiaoniao.com is a subsidiary of Fairy Company, according to Xiao Qi's personality, it is absolutely impossible to sell products of poor quality, and I immediately settled a lot of heart.

The only thing that makes them hesitate is that the size of the Bird TV is too big, not the mainstream 32 inches. There are no 40 or 42 inches, just 52 inches, and there are 60 inches.

The big TV is certainly cool, but the price is correspondingly much more expensive!

You are cheaper than others in the same size, but about 32 inches is enough for me, and it is not very useful if it is too big.

Of course, modern young people are different from the young people 20 years ago.

Young people in their 20s are not only the fastest to accept new things. And he is the most willing to spend money.

Why did the previous life sell so well in China, completely beyond the expectations of the Qiao gang leader?

Isn't it because these young people who didn't have much power to consume, bought more than 5,000 by saving money, borrowing money, etc.?

Before the rise of Samsung and Xiaomi, they were almost young people who wanted a little bit of face. They must use them, and they must buy new ones every time they are replaced!

Once such a group of tens of millions emerges, do you still have to worry about the sales?

It's the same in this life.

There has not yet been a large-scale entry into mainland China. But DreamStars is on sale in China!

Each time the domestic DreamStars pre-sale network is bound to be the first sold out in the world.

According to surveys conducted by Bolun Consulting and several other consulting companies, at least 50 million people are eager to buy the coolest and most dazzling DreamStars, and at least 30 million people in their 40s also hope to have a powerful DreamStars. No matter what model it is, as long as you can buy it!

It can be seen from the performance of DreamStars, young people now. As long as your stuff is good and sincere, you can get their support.

Therefore, among the people who participated in the survey, at least 200,000 people thought they would buy a Little Bird TV.

Therefore, Shen Wuyan is quite confident about the sale of Xiaoniao TV.

I have confidence. Naturally, it doesn't count.

Whether any product can be successful requires market testing.

Under Xiao Qi's suggestion, Xiaoniao.com put the sale of Xiaoniao TV in Xiaoyao Mall.

The two TVs of Little Bird TV are two packages: a cute smart set-top box in the shape of a little bird is free, but you must choose to purchase a one-year service fee or a two-year service fee.

One year is 240 yuan, and two years is 360 yuan. Without service fees, LCD TVs cannot watch various programs and can only be used as LCD screens.

Since it is the company of the proprietress, Qin Yibin is very sensible and placed the sale position of the Little Bird TV directly in the center of the homepage.

You know, after three months of development, Xiaoyao Mall is already well-known. Relying on low prices and excellent services, Amazon has been a success, sales have risen, and the number of daily visits has already exceeded 200 million.

At once, 200 million people can follow Xiaoniao TV. This is definitely a good sales promotion.

But the sales volume in the first two days was not as good as everyone thought.

17,890 units were sold on the first day, 8033 units were sold the next day, and the two days totaled only about 26,000 units.

In the same advertising position, the Panasonic premium vacuum cleaner, which was priced at 2666 two days ago, sold 370,000 units in one day!

Qin Yibin is not alone in Xiaoyao Mall. Many people therefore talk about adjustments. Even if they all know that Xiaoniao TV is the product of the boss’s wife, the performance of Xiaoyao Mall can be related to their own. The future.

Under tremendous pressure, Qin Yibin let Xiaoniao TV stay in the middle of the homepage of Xiaoyao Mall for 4 days, and the total sales volume was 40,000 units or so, and then he reluctantly withdrew it.

Rao is Xiaoniao.com and does not rely on Xiaoniao TV to make money. Rao Xiao Qi has long been vaccinated for Shen Wuyan. Rao Shen Wuyan is mentally prepared for herself, and she is also exasperated by the dismal sales Finished.

When Xiao Qi went to Shen Wuyan's villa, Shen Lili who opened the door quietly told him that her daughter would not have dinner tonight.

As Shen Lili said that she would go out to exercise for three hours, Xiao Qi entered the hall with a wry smile.

I haven't won the little lark yet. You leave it to me for three hours, and I can't make full use of it.

The young man wondered if he had to be brave, and then he looked up and saw Shen Wuyan sitting on the sofa holding a bunch of materials.

Shen Wuyan's expression was very serious, as if still thinking, until Xiao Qi sat next to her, the smart and charming girl raised her head.

Looking at Xiao Qi, Shen Wuyan's eyes were slightly red subconsciously, but the next moment he showed a stubborn expression: "I think I know why!"

"what?"

Xiao Qi looked at her wonderingly, and didn't understand what the girl said nonchalantly.

"It's because our TV sets are too big, many people can't afford it!" Shen Wuyan said, "Your idea is wrong! We shouldn't have made it so tall at the beginning! The users of Xiaoniao.com were originally. Ordinary people, small TVs are what they can afford!"

"But our TV effect must be reflected by a super-fine big TV!" Xiao Qi depressed defensively, "You haven't seen the forums. Those who bought the Bird TV are all excited about themselves. When watching a movie, how shocking is the effect?"

"The problem now is, no matter how good this effect is, and the price is so expensive, not many people are willing to experience it!" Shen Wuyan frowned: "You might as well directly produce a small-sized bird TV first, and give this group of users first. When they feel that small TVs can’t satisfy them anymore, will the large-sized ones be sold out unnaturally?”

Xiao Qi also frowned, and did not speak for a while.

He didn't care about Shen Wuyan's refutation. He just felt that Shen Wuyan's thoughts would destroy the overall reputation of Xiaoniao TV-26-inch, 29-inch, 32-inch LCD TVs are really not enough now!

But on the one hand, what Shen Wuyan said is right. No one has bought it anymore. What are you doing so reserved?

If you want to expand and cultivate the user base of Little Bird TV as soon as possible, making a small-sized Little Bird TV is the best and most effective choice.

"I have decided. Tomorrow I will talk to the LCD panel manufacturer in Baodao and Changhong Sheep." Shen Wuyan put down the treatment and clenched his fists.

Seeing that she had made up her mind, Xiao Qi could only raise her own doubts: "Will it take too long for the entire production to sales?"

"Then make a reservation! It can also stimulate their robbing psychology!" Shen Wuyan said without even thinking about it~www.readwn.com~ let them make an appointment first and ship it in 1 month. Sizes of 26, 29 and 32 inches are easy to make, and one month is sufficient for stocking to production. I only earn them 200-300 yuan each, I don’t believe they don’t come to book and buy them! "

Xiao Qi was stunned.

Good guys!

Isn't this the order-to-order production of Xiaomi Play?

For Xiaomi, you give me the money first, and I will place an order with the manufacturer, and then ship it to you.

Shen Wuyan is not short of money, she is in a hurry to keep the fans' enthusiasm from diminishing, but both are reaching the same goal by different routes!

Unexpectedly, in this life, after all, someone played this trick!

Moreover, this innovative woman is still her own wife! ! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)