Age of Dreams

Like the Japanese market, China’s two major operators, Lianshu and Dentsu, also sold out 1 million DreamStars each within 15 minutes after opening the pre-sale platform.

Fortunately, Japan has a total population of only 150 million. The number of potential smartphone users of the right age is 60 million at most. One million units are sold to the SoftBank Group. Although not many, they are not many.

China is different. The population is properly over 1.5 billion, and the potential smartphone users exceed 800 million. Even if it is more demanding, the number of people who can afford high-end smartphones is at least 300 million people, which is Japan. 5 times the number, and only a lot more-those 18-24 year olds who have no spending power can always get money to buy fashionable DreamStars and dazzling DreamStars.

Considering the gimmicks of "free phone" and "monthly credit deduction", there are at least 100 million people who want to buy a DreamStars contract phone.

So think about it, just 2 million DreamStars, how can it meet the needs of at least 100 million contract machines?

Especially those large companies, large state-owned enterprises, etc. whose telephone expenses can be reimbursed, those senior white-collar workers want to take advantage of this even more.

In the face of frantic purchases of at least 20 million people, only a few people can grab at a ten to one ratio, and even more people see the "sold out" page before they can even reach out.

It’s worth noting that now is different from the previous life. Even when Xiaomi’s mobile phones were selling like crazy in the previous life, everyone’s minds for its grades were lower than those of Samsung and Apple.

But everyone's evaluation of DreamStars in this world is definitely not lost, and it has surpassed it in many ways-things that even foreigners crazily worship are naturally more popular when they return to China.

What's more, Xiao Qi is a person who is good at learning. He has learned from Samsung's indiscriminate bombing in advertising. No matter at home or abroad, you can see DreamStars and DreamPad advertisements everywhere.

Print media, television media, and paper media, the world’s three major media platforms have never stopped advertising.

Many people have misunderstandings about advertising, thinking that once the brand is published, there is no need to burn money.

They actually don't know that advertising must bombard people's nerves for a long time without interruption in order to form a thought response. Can truly penetrate into the hearts of the people.

There is a well-known example of this, that is, the infamous melatonin and gold partners, the overwhelming advertisements have turned them into star products, and the sales are the first in the country!

The products of Fairy Company want to make a deep impression in the hearts of people all over the world, so there is so little effort for two or three years. It's simply impossible.

In fact, according to Xiao Qi's idea, the advertisement of Fairy Company can go on forever.

In the previous life, Samsung was able to spend 20%-30% of its sales revenue on various advertisements for more than ten consecutive years, but Xiao Qi is also confident that it will spend 10% of its net profit in earnest advertising.

And Xiao Qi is very clever. Although he advertises, in addition to initially advertised for DreamPad, he has since become known for his own wives. Never invite any big stars.

Xiao Qi used the saved endorsement fee to increase the quality and quantity of advertisements. Although this increased the number of advertisements, the money did not increase much.

What's more, there is no impermeable wall in this world. Japanese female stars don't want endorsement fees, but instead post money on DreamPad and DreamStars advertisements, which will soon be known.

The effect of this is very good, whether it is Ayumi Hamasaki or Namie Amuro. Both are becoming popular in Japan again. Even the declining albums are on sale, and the number of newly released albums of the two of them has soared by more than 500,000. This shows that their high exposure has contributed to the promotion of fame.

Since the effect is good, there are many people who want to follow suit.

The celebrities' money comes easily, in order to make themselves more famous and earn more money. Whether it is Europe, the United States, mainland China, Treasure Island, Hong Kong, South Korea, etc., many celebrity agents have come up to see if they have this opportunity.

Xiao Qi's original intention was not to take money from a Japanese brokerage company for making money. Therefore, even if there is such a good opportunity to make money, he ordered Mi Jiayan, who is in charge of the advertising department, to strictly review all aspects of these celebrities' materials, and it must be of good character.

Correct.

You read that right, the director of the advertising department is Mi Jiayan.

Poor Beauty, who had just returned from a Spring Festival holiday, was not only taken by Xiao Qi to be responsible for the opening of fairy shops around the world, but she did not lose some of her original work.

Therefore, whether on an airplane or in a hotel at night, Mi Jiayan is always busy with her mobile phone and computer.

For this reason, Mi Jiayan cursed Xiao Qi more than once, just like Director Huo, the villain of Xiao Qi.

Fortunately, thanks to Xiao Qi, he did not send Mi Jiayan out alone. Starting from India, Mi Jiayan’s entire new store opening team has exceeded 50 people, plus local consulting company personnel, affiliate companies, etc., usually The scale is about 100 people.

They are responsible for overall planning and specific transaction processing. Mi Jiayan is only responsible for summarizing and making decisions. Apart from being a little cumbersome, it is not the most difficult one.

On the contrary, so many people surrounded her, listening to her assignment, there were reporters and cameras everywhere, and there were even fans screaming and welcoming her to open a fairy direct store in the local area... This kind of feeling that has attracted much attention, This kind of superstar treatment gave her a sense of happiness.

The second step of the opening of fairy direct stores, Xiao Qi is mainly opened in second and third-rate countries, such as Russia, India, Southeast Asia, and small countries in South America. The total number is about 30.

In addition, developed countries with mature conditions can also open a few more.

Xiao Qi expects to open up to 50 direct-operated stores in 2008, and it would be nice to increase them every year. There is no need to have direct-operated stores in every city like Nokia and Motorola—even if there are so many, they are not closed yet. Up? Therefore, the number of directly-operated stores is not necessarily related to your development.

Don't underestimate the affairs of Fairy Stores. Although there are only about 200-500 employees in each store, the work involved is all-encompassing and it is very important for Fairy Company.

The awareness now is different from that of ten years ago or even five years ago. Directly-operated stores are not only the sales function.

Under the advocacy of Qiao’s gang leader, the direct-sale store has become a place to experience and experience new products, but the role of sales is slowly decreasing.

Even after a few more years, Xiaomi phones, OnePlus phones, Meipai phones, Huawei phones, etc., are not sold in physical stores at all. They are all delivered by logistics express. Many manufacturers have no way to experience it. You can only see what it looks like in the promo and in the advertisement.

Of course, Xiao Qi is not as extreme as Xiaomi's mobile phones. He feels that it is necessary to maintain a bit of the experience style of a direct store.

Even further, it is a very good thing to take the fairy direct sales store as an image of a fairy company. Engineering is also a very good thing.

Therefore, Xiao Qicai spent a huge amount of money to strive to make each fairy store beautifully repaired. It must not only have a technological and fashionable atmosphere, but also conform to the overall temperament of the country where it is located. This has stumped many architectural designs. the company.

But under the so-called big reward, there must be a brave man. After spending an average of 2 million US dollars to get a stack of design drawings for a direct-operated store, after an average of 20 million US dollars per direct-operated store to build, the fairy direct-operated store It has become a landmark building in the city where it is located. In addition to technology and fashion, it also has a very beautiful feeling. From the fact that people often stand outside the fairy direct store to take pictures to commemorate, you know how popular they are.

There are many boring people who took photos of all 70 fairy stores and put them on the website of the fairy company to judge which is the most beautiful and most popular.

At first, Xiao Qi still thought it was a boring game. Unexpectedly, as soon as this multiple-choice question came out, within ten days, more than 50 million people participated in the vote. The final result was dumbfounding. Anyway, fans from which country There are almost no exceptions in which country’s fairy direct-operated stores do you like.

When DreamPad was sold separately, all marketing expenses of the fairy direct store were funded based on shares.

Since www.readwn.com has also been selling DreamStars since the end of last year, the shareholders of DreamPad have put forward their opinions, using half of the total operating expenses as the standard, and then making capital contributions based on the proportion of shares.

Xiao Qi has no opinion on this. He does not rely on this little money to make a fortune. Clear accounts are the best basis for cooperation, especially when dealing with foreigners.

However, the leader of Qiao's gang came up with his idea and asked Xiao Qi if he wanted to sell some of the shares of DreamStars at the same time.

The boy naturally refused.

The profit and vitality of mobile phones are of course far better than tablets.

The key point is that Xiao Qi is not short of money, but he sold 20% of DreamPad's shares in order to better diversify risks and avoid being framed and suppressed.

Now Xiao Qi is more than twice as powerful as a year ago, so there is no need to sell shares to make allies. (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)