Age of Dreams

Hong Kong's stock market is very fragile. No matter how good your company is, it is common for companies to fluctuate with the external environment.

This time during the subprime mortgage crisis in the United States, there was a sudden drop in oil futures and the sharp drop in the price of gold, which directly affected the Hong Kong stock market. It has been chattering since July 11.

In just 10 trading days, Hong Kong's Hang Seng Index dropped by 20% of the index, and the stock market was full of wailing. It is already super large companies that can hold 80% of the market value before, and small and medium-sized enterprises have fallen by 30%. , 50%, it makes people feel distressed.

In this case, the tvb stock acquisition activity led by Li Xiaochao himself is very eye-catching.

Originally, when Xiao Qi arrived in Hong Kong, the market value of tvb was still around 25 billion Hong Kong dollars, but since Li Xiaochao entered the market, tvb’s stock has been continuously suppressed and sold off by a large amount of money, and it has shrunk by 20% in three trading days. The shareholders, large and small, were stunned.

If you want to buy stocks, you can't foolishly raise the price of the stock and then buy it again.

First suppress and then slowly absorb, this seems to be a way shared by China and foreign countries.

While absorbing stocks in the market, Li Xiaochao negotiated with Shao Liuye, Lijia, Dodge Cox Fund Company, and Marathon Asset Management Company to purchase shares from them.

For these major shareholders, it is natural not to use the set of dealing with retail investors, but they cannot be treated equally.

Because these investment companies and major shareholders have interests in it, if the price is not right, they would rather just let it go.

After all, although tvb's stock has fallen severely, tvb is the only TV station in Hong Kong and a company with good profitability in Hong Kong. So even if the annual dividend payout is less, but if you hold it in your hand, there will always be a day when it will rise again.

Li Xiaochao made it clear that the cart would forcibly acquire shares in Dodge Cox Fund Company and Marathon Asset Management Company at a price of HK$26 billion in market value, which is almost 25% higher than the current market price.

The two companies agreed to Li Xiaochao's acquisition request within a few days. Because they also know that Li Xiaochao represents the No. 1 major shareholder-Feng's Investment Management Company. They are determined to be privatized. Rather than wait until the end to be forced to acquire these shares, it is better to get out now and take advantage of it. Use this money to subsidize other investments.

For Shao Liuye and Lijia, Li Xiaochao gave a higher price-a valuation of 35 billion Hong Kong dollars, plus a lot of people to persuade them, and finally they agreed.

Li Xiaochao learned this trick from his father. Anyway, Xiao Qi is not short of money. As long as he can achieve his goal quickly and well, what is the cost of spending so much money?

Shao Liuye sold most of his shares a long time ago, and his age is too old. The remaining small shares are not enough to do anything. It is better to sell to Xiao Qi, as a big favor, even if it is in the future. he's gone. Aunt Six will definitely receive Xiao Qi's care for this.

However, the old lady Li is resolutely unwilling to sell the only 2% of the remaining shares in her hand, because this is a commemoration of her husband's founding of tvb.

But the price given by Li Xiaochao is too high. It was almost double the current market price. The Li family panicked watching tvb decline so much. Under the offensive of money and favor, a group of people with no vision finally persuaded the old lady Li, and finally let Xiao Qi Get the 2% stake in Lijia.

12.5% ​​of the four largest shareholders. In addition to Li Xiaochao’s 13% of the shares from the stock market, Feng’s Investment Management Company thus owns a% of the shares. So on July 31, the day when Xiao Qi left Hong Kong for East Guangdong, he officially joined Hong Kong. The stock exchange filed an application. Request the privatization of tvb.

As soon as this news came out, Hong Kong was another sensation.

Anyone who knows the inside story marvels at Xiao Qi's love for Feng Kexin, but people who don't know marvel at the strength of Feng's Investment Management Company.

But more people think this is unreasonable.

Because tvb's profitability is very good, but it is not easy to make a fortune by relying on it.

After all, in the past few years, with the development of the Internet world, the profits of the TV industry have shrunk significantly, and the profitability of tvb has also been declining. The investment is so large, it is not known how many years will it take to recover. ——This is also an important reason for the four major shareholders to let go.

According to common sense, it is correct to think this way.

But they didn't know that Xiao Qi had ambitious goals.

For a Hong Kong market, tvb is somewhat declining, whether it is the saturation of the market, profitability, and management and business model.

But if you add an East Guangdong market, a super market with an area 180 times the size of Hong Kong and a population close to 15 times that of Hong Kong, then the situation is completely different. TVB can be reborn from the ashes and rise to the next level!

With so many people in the market, Eastern Guangdong is one of the most developed provinces in China, and the prices given by advertisers are completely different. There is no problem with profits rising tenfold!

Of course, it’s not that these people can’t think of occupying the TV market in Eastern Guangdong. It’s because this is too difficult. Eastern Guangdong Satellite TV is well aware of the strength of TVB in Hong Kong, so because of local protectionism, TVB’s development in the Mainland has been It is very unsatisfactory, even East Guangdong, which has the same local language and culture, is no exception.

TVB is now in Eastern Guangdong. Although it has barely landed, not only does the program have strict requirements, it needs to be done in accordance with Eastern Guangdong’s requirements, and what makes them feel helpless is that the commercials inserted in every TV series and news are actually not Hong Kong. The advertisers over there are ads sold by Yuedong TV Station.

Okay!

I work hard to make news, and spend big money to make TV series. Isn't it just relying on advertising fees to make money back?

You are doing well now. You don’t pay a cent, but you sell the money with the fruits of my labor, and only give me a very small amount. How does this make tvb figure out?

Therefore, this cannot be regarded as a real landing in Eastern Guangdong. At best, it can only be regarded as a low-cost purchase of programs in Eastern Guangdong, and then it means to give some advertising fees!

Not to mention being overbearing, it's just such overbearing!

Somehow Eastern Guangdong has allowed your program to be broadcast normally. If you change to other provinces and cities, even the normal broadcast of the program is impossible! There is no hope for false landing!

Only people like Xiao Qi can truly let tvb land and enter this vast market after careful planning.

Xiao Qi naturally didn't think he was the richest man in the world, so others should give face, so he went to the negotiation directly, and then waited for others to agree.

To be honest, for thousands of years, in a place like China, officials have always been greater than the people. It is absolutely impossible that there will be things like Europe and the United States where the rich can influence the country's policies.

If Xiao Qi really did that, he could only say that he was too self-conscious and took himself too seriously, and the final result would definitely be rejection. ——The country attaches so much importance to Hong Kong, and Shao Liuye donated so much in China. Eastern Guangdong did not agree to let tvb officially land in Eastern Guangdong, let alone Xiao Qi, an outsider?

So Xiao Qi had already deployed.

The former member of the Provincial Committee of the Eastern Guangdong Province, and the current member of the Provincial Committee, Mu Xuefei, Xiao Xu had a little friendship with him before. In 2006, the reforms and support for small and medium-sized enterprises in Eastern Guangdong Province, Xiao Xu came to discuss To make recommendations.

That's not a big deal. Afterwards, Xiao Qi gave Mu Xuefei a face and owed him a favor when he stabilized Li Xiaochao and Guo Taiming's two large factories with hundreds of thousands of people.

In addition, Yu Chengsheng is Mu Xuefei's best friend, and the two are basically the same, so if there is anything, as long as Yu Chengsheng comes forward, then Mu Xuefei must give face.

You know, Mu Xuefei went to the capital last year, but many of the current officials in Eastern Guangdong Province are his old subordinates, and his successors are also closely related to him.

Firstly, Mu Xuefei has been in business for many years, and it is the same. Secondly, Mu Xuefei is now on the rise, and he is not retired, and his power is greater. Therefore, the members of the committee must listen to them.

The tvb TV station landed in eastern Guangdong and has its own dedicated channel. It is a big deal for the people of Yuedong TV station, but it is not the same thing whether it is for the top or the bottom.

First of all, at the top, Xiao Qi has Niu Ruzheng and Yu Chengsheng to help support, and the closer the relationship between Hong Kong and the mainland, the more they can be integrated. This tvb landing is definitely a very correct cooperation.

Then come down a little bit, the provincial party committee and the provincial government, since Mu Xuefei has spoken, can they still violate Mu Xuefei's request because of a TV station~www.readwn.com~? Against a member of the top 20 government councils and against a top leader who has worked in eastern Guangdong for so many years, aren't you looking for crimes yourself?

After talking about the above, the rest is below. People in Eastern Guangdong like to watch TVB programs for a day or two. TVB gets rid of the shackles and officially landed on the TV channels in Eastern Guangdong. That is simply a more pleasant thing. They definitely will. Raise your hands in praise.

There is a little need to pay attention to, that is, tvb programs, especially news programs, we must pay more attention to the scale at that time.

But there is also a ready-made example, just follow the Chinese channel of Phoenix Satellite TV.

The other is the issue of profit sharing.

Don't look at the things that will push tvb to the east of Guangdong, but if the Guangdong Radio, Film and Television Bureau, the TV station and other aspects that are implemented in the middle give you some tricks, it will be very troublesome, and it will make people feel embarrassed.

Therefore, how to properly distribute the profit entanglement between TVB and the East Guangdong Provincial Radio and Television Bureau, and how to achieve a win-win situation for both sides, has become an important goal for Xiao Qi to go to East Guangdong this time. (To be continued...)