Age of Dreams

When Mi Jiayan left, Xiao Qi's thoughts shifted to the three direct stores in Russia. ,Top,point,,novel ww.w

Although Russia is incompatible with the European continent, many Europeans like to travel to Russia.

In addition to the capital Moscow, the second largest city of St. Petersburg, the most popular is the famous holiday destination-Sochi.

Sochi was also the site of the 2014 Winter Olympics. Although Xiao Qi didn't see the Winter Olympics, watching a TV station in the United States introduced Sochi, he felt that this place was really a holy place for vacation.

There are two completely different weather conditions in one place. On the other side of the mountain, there is heavy snow, and on the other side of the mountain is the warm atmosphere of the ocean. There are countless hot spring resources, full of various primitive ecological atmosphere, and the prices are relatively cheap. All resorts all over the world are numbered.

Every year, Sochi receives as many as 5 million tourists from Europe, making it the third largest tourist city in Russia, while Sochi itself has a population of only a few hundred thousand.

Because of this, when Xiao Qi set up the Russian fairy direct store, he put the third direct store in Sochi.

At that time, everyone thought Xiao Qi was a little adventurous, but the facts proved Xiao Qi was correct. Foreign tourists in Sochi usually like to order dreampad and dreamstars here, and take them home after the tour. It is better than buying it in China. It's much better.

The current financial crisis in Europe and the United States has caused a large amount of economic development to lag. It stands to reason that people are tightening money, but under this circumstance, the number of tourists to Russia has skyrocketed.

At first glance, it seems surprising, but it is actually a very realistic reason-the Russian ruble exchange rate has plummeted!

When Xiao Qi checked the data of Bloomberg News, he saw that Russia has had a hard time since the oil plummet in July. The ruble against the US dollar fell by 12% in August. In September, due to another financial crisis, it continued to fall by 18%, and it is expected to fall again in October.

Under such circumstances, the euro, which has always been a strong currency, is equivalent to enjoying more than 20% of the value-added, and using this money to travel and shop in Russia. Isn't that directly equivalent to 30% off?

Not to mention the high quality of Europeans, high quality and the like to take advantage of it are two different things, let alone take advantage of the righteousness, so taking advantage of the hot weather in Europe in August, September, and October, they happened to come to Russia, a place close to the Arctic Circle. Vacation, cool and cool, relax for a year of fatigue.

30% off the tour, plus you can buy dreampad2 and dreamstars, which are very popular in Europe and the United States, at a price of 30% to 20%. Why not do this?

Because of this, the Russians and Europeans stubbed the pre-sales of Dreampad2 and Dreamstars on the Internet. The Russians don’t know whether it is arrogant or not very bright. Anyway, it’s not good, at least 30%- 40% of the share was bought by these Europeans.

Among these Europeans, there are more than one or two cruel people, they are dragging their families. Then register an account with the identity certificate of his wife and children, and book three or four copies for one person. If you change hands and resell it to others, you will basically get more than half of the cost of travel. It's definitely clever without a teacher!

In the whole process, Xiao Qi can only suffer.

Except in places where the political situation is unstable like Africa, the Fairy Company has not even set up a direct store, and the rest of the place. Fairies directly operated stores generally adopt the domestic currency settlement system.

It means that in which country the dreampad and dreamstars products are sold, the currency of which country is charged as the payment, and then converted into U.S. dollars through the account of Citibank, and finally collected together.

Such a depreciation of the Russian currency means that Xiao Qi is actually selling Dreampad2 and Dreamstars at a 70% to 20% discount. The company's profits in Russia have fallen sharply.

Even Xiao Qi knows that Russia’s currency devaluation in this round will continue directly into the second half of 2009, and the highest devaluation rate will exceed 50%.

If that time comes, dreampad2 and dreamstars will lose one when they sell one in Russia. Although it is a 10% loss, it is a disaster for the fairy company.

Regarding this situation, whether it is Samsung or Apple, it is straightforward to evade.

Samsung will directly request dealers to increase prices, and the settlement currency will be directly exchanged for US dollars.

Apple is even more exaggerated. Increasing prices is the first step. If you see that the momentum is not right, immediately shut down online sales, and will comedy give a "wewell" website message.

On the contrary, if the exchange rate of a certain country to the US dollar has risen, Samsung and Apple will simply ignore it, or sell their own products as usual, never saying that it will be cheaper because of this.

Xiao Qi decided not to go with them.

The fairy company has set a price, so it should abide by the contract, which also gives fans confidence.

A company that is not moved by the environment, a company that considers fans, and a company trusted by fans is the fairy company that Xiao Qi hopes for.

If you raise prices from time to time, what do fans think, are you taking advantage of the fire?

The impact is very bad, at least for the kind of credible company Xiao Qi wants Fairy Company to become.

Once the fairy company insists on its price and insists on thinking about the purse of the fans, it will soon spread a variety of good reputations, which will increase the reputation and stickiness of users, and that little money loss will be Not worth mentioning.

What's more, Xiao Qi is not a fool either. It is impossible to sell dreampad2 and dreamstars endlessly. He dares to ignore the exchange rate changes so much, but actually depends on it.

In this world, when there is an increase, there will be a decrease, and when there is an increase, there will be a decrease.

The exchange rate of the Russian ruble against the U.S. dollar plummeted, and the exchange rate of other currencies against the U.S. dollar rose accordingly.

For example, the euro, the renminbi, and the yen...Of course, after 2012, the Japanese began to mess things up. The magnitude of the yen's plunge is just so people want to beat Abe again.

Xiao Qi suffered a loss in the exchange rate on Russia's side, but where the exchange rate in other places has risen, after being converted into U.S. dollars, there will be some additional gains.

Under the effect of the two phases, the exchange rate factor has long been balanced.

There is also the most important point. Russia is just three directly-operated stores, and there are more than 100 other directly-operated stores that are not losing money.

Even if the three direct-operated stores in Russia lose money, Xiao Qi’s current sales per month for each direct-operated store, dreampad2 and dreamstars are only 70,000 to 80,000 units each, which adds up to 150,000 units a month. , Russia has a total of only 450,000 units with a 10% loss.

According to the average price of dreampad2 is about 820 US dollars, the average price of dreamstars is about 650 US dollars, and 10% of 150,000 units is calculated, the loss of 10 million US dollars per month. For Xiao Qi, it was just a drop in the bucket.

The slump of the ruble will continue until the second half of next year. Xiao Qi himself thinks it is worth it to spend only 100 million US dollars to buy the reputation of a conscientious businessman.

At that time, Yan Xishan, the old king, first issued Jin coins in Jinshan, almost 1 Jin coin = 1 silver dollar.

As a result, after a few years, Yan Xishan, who had raised so many troops and was defeated, was unable to make ends meet, so he immediately reissued new coins. It is stipulated that 1 new Jin coin = 25 old Jin coins.

The market naturally adjusted the price accordingly, but the 1 new coin is still pegged to the silver dollar. It can be exchanged for 1 silver dollar.

But the people naturally refused. Why did I lose so much money all at once?

They have obtained the ticket number exchange of various banks in Jinshan one after another, in order to reduce some losses.

But at this time, the Qiao family, that is, the Qiao family in the Qiao family compound, was under tremendous pressure. As long as they are the old Jin coins issued here, they must be exchanged with 1 old Jin coin = 1 silver dollar.

This was a terrible moment, despite the great cause of the Qiao family, it was devastated because of this, and it has since fallen.

At that time, there was no such peaceful and peaceful living environment. Otherwise, just relying on the awe-inspiring righteousness of the Qiao family, even if the Qiao family goes bankrupt, any business they do in the future will definitely have countless support, and they will definitely make a comeback again.

Even if there are more people without a conscience, there are definitely more people with a conscience.

Without being touched by one's own fundamental interests, anyone would choose Qiao's for the same product.

You don’t trust someone who can become bankrupt from the richest man for the sake of Xinyi, so who else can you trust?

Xiao Qi is now creating a second Qiao family template. Although it is not as real as the Qiao family's grandeur, Xiao Qi still admires them in his heart and is willing to learn from them in Xinyi.

What Chinese businessmen lack now is their insistence on faith. Xiao Qi is willing to be a leader by himself, so that more people can do business with faith, instead of having no conscience as long as they can earn money as in previous lives!

Now with the Internet, Xiao Qi's conscience and persistence ~www.readwn.com~ can be hyped and let fans in Europe and the United States also know.

After all, the smell of wine is also afraid of the depth of the alley. Xiao Qi feels that if you do a good thing to let others know, and praise yourself, it will be very interesting, and you will feel very happy and satisfied.

Those who are silent and do good deeds, without any encouragement or praise, will gradually lose motivation!

Of course, the topic is pulled back.

The ruble is only a special case, and it is not under their control.

If any country deliberately disrupted the exchange rate, then Xiao Qi would definitely learn from Apple and would just close the door and not sell anything.

No matter how honest people are willing to suffer, they won't be so stupid. (To be continued...)

ps: Including this time the Russian ruble plummeted, Samsung’s price hikes, Apple Store’s own cessation of sales, and the comically written "We will come back", I feel that this business attitude is too low-grade. If we want the Confucian businessmen of our country hundreds of years ago to live to the present, we can definitely overturn them. It's a pity that businessmen now have the same eyes as them, only money!