Age of Dreams

General product launches have a good time. Although December is good, the best ones are around Christmas and New Year's Day.

The reason why Microsoft and Samsung rushed to release on the 18th and 19th was that they did not want to compete with the Fairy Company.

The news that Fairy Company has a mid-range mobile phone is about to go on sale, it has been spread for several months.

From parts manufacturers to foundries, from advertising companies to TV news, newspapers, media, etc., there are already too many signs that this time the Fairy Company's actions are very big.

Although everyone is rumored to be a mid-range mobile phone, according to the dazzling performance and results of the fairy company dreamstars, it is not to be underestimated.

To put it bluntly, the Fairy Company is still a pioneer of intelligent electronics. They made such a big noise. They are sure that this mid-range mobile phone is not ordinary, maybe it has outstanding quality.

Even if it is not so exaggerated, Microsoft and Samsung are still reluctant to face the fairy company. Who knows if they will be cannon fodder?

Everyone staggered the time to release, not only to save face, but also for their own sake, who can be as idiot as Xiao Qi, Xiao Qi did not provoke them, they just rushed to find the fault, and now they are beaten to the full. To find teeth, this is also self-inflicted.

But they didn't know that except for W, Xiao Qi watched everyone launching tablet computers one after another, and had already planned to release ver, the big killer, immediately once a settlement was reached.

Compared with ordinary laptop computers, the most troublesome aspect of tablet computers is the inconvenience of office processing.

Simply put, the virtual keyboard can certainly meet the needs of games and general programs, but it is not as convenient and fast as the physical keyboard for office processing such as document files.

The same file can be processed by a physical keyboard in half an hour. The virtual keyboard may not be processed in two or three hours.

For some business people, this is especially inconvenient, so they usually go out. In addition to the tablet, bring a thin and light laptop.

So the previous Microsoft. Very keenly, I seized this business opportunity and launched the external soft keyboard with magnetic adsorption function ver, which was refreshing and gained good sales.

The previous life was in June 2012 when Microsoft released it, and at the same time it also released ver. Now it is December 2008, according to the law. Microsoft should at least get a breakthrough in 2011, invented and created ver.

In this world, Xiao Qi invented and created tablet computers several years in advance. Microsoft, which originally had a strong technical background in this regard, created no problems in advance, but it was not easy to create ver in advance.

Even if they had this idea, Xiao Qi had registered the patent of ver before the dreampad went on the market. It was still in 2006. I believe that once Microsoft hits it, he will definitely feel depressed and want to cry.

The project was established in 2006. The research and development was completed in June 2008, with the efforts of more than 90 engineers and the research and development cost of more than 100 million US dollars. Let ver finally become a reality.

In the past few months, engineers have been perfecting the beauty. From dreampad and dreamstars, everyone has understood how important a beautiful appearance is to a product.

Therefore, in addition to being able to be magnetically attached to the dreampad2, it can basically achieve the functions of a general keyboard through Bluetooth induction technology... In addition to these practical functions, its softness, sturdiness, waterproofness, aesthetics, etc., are also developed by everyone. Focus.

Xiao Qi actively encourages this. After all, too many people are members of the Appearance Association, even if you don't have any special effects. As long as it is beautiful and dazzling, someone will buy it.

At the beginning of November. When it started selling, Xiao Qi had already started production of Mingxing Electronics and Yinhuang Electronics.

For them who have experience in the production of polyurethane protective shells. This ver has only been familiar with for half a month, and it has already started formal production. It is estimated that 5 million sets of ver can be produced before January 1st, and 3 million sets will be supplied to the fairy company every month.

This production line only produces 3 million sets a month, but the precision is very high, and the total number of workers required exceeds 4,000.

The price Xiao Qi gave them is still very high, a set of 20 dollars, which is 25% higher than the cost price of Microsoft's 16 dollars, which is enough to guarantee their profits.

The price of ver is naturally not cheap. Microsoft can sell a set of 120 US dollars in 2012, so Xiao Qi sells a set of 168 US dollars, which is reasonable.

Calculated based on the monthly shipment of 12 million dreampad2, 6 million sets of ver each month, because there are nine colors of seven colors, gold and pink, there is no need to worry about overproduction-local tyrants and girls, I'm afraid I won't just buy one color.

It is worth noting that these optional accessories produced by Xiao Qi, such as high-definition data cables, headphones, batteries, etc., are all part of the marketing profit of dreampad2, which means that ver also needs to share dividends with shareholders.

At first glance, you might think that Xiao Qi is too stupid. It is obviously a product that he came up with. Why not separate it out and sell it to himself?

Isn’t it profitable to sell to dreampad2 under the name of the fairy company, or to sell it separately?

Ordinary people would definitely plan this, and they would do it.

But the final result must be an unpleasant quarrel with the shareholders, and then everyone has conflicts, and finally everyone breaks up.

If you don't have much demand for shareholders and want to drive them away, it doesn't matter if you do so.

But the problem is. From the very beginning, Xiao Qi regarded these shareholders as a great help for him. It is his friend, but also his partner.

Including the shareholders of Dreamstars. They get the benefits of Dreampad and Dreamstars, and they also provide assistance to Xiao Qi, help Xiao Qi's development in Europe and the United States, and help him withstand the open guns and arrows of many people.

As I said before, if there is no lvmh's help in Europe, no Green Pine Capital’s influence in the US Senate, no hard-line people like Branson, Ellison, and Joe’s gangsters, don’t charge Xiao Qi’s fairy company. It is a development, and it is not enough to not want to be exhausted by developed countries in Europe and America with various laws.

Take this time as an example, if not for the help of so many shareholders. Branson, Ellison, Joe’s gang leader, etc., scolded and scolded Peppa if there was nothing wrong with them, and guided the public opinion. How could Fairy Company dominate in such a situation?

What are they helping Xiao Qi for?

Friendship is only one aspect. What's more important is that everyone's interests have been tightly bound together. They help Xiao Qi to help themselves, so how can they not be enthusiastic?

Moreover, in European and American countries, many companies are accustomed to sharing, and you are not alone in making the money. You seem to be great.

This will only be hated by others.

Dreampad and Dreamstars have shares in companies and rich people from powerful European and American countries, so what happened. Those powerful countries can't do too much, because they have to take into account the interests of their own big companies and the rich.

Because of this, Xiao Qi was able to develop his career without distraction.

What Xiao Qi lacks now is not money, but time and space for the development of the fairy company. In this era of respect for European and American powers, you can't share it like this.

Therefore, Xiao Qi felt that such sharing was worthwhile, and the rewards he received far exceeded what he paid for.

But it's money, the more I give out. If you grow stronger in the future, you will earn more. What is there to think about?

Of course ver will not rush for a while. To be precise, we can't steal the limelight from w.

w has decided to release it on Christmas Day on December 24, and the first pre-sale will start on February 15. In these few months, w is the focus of the fairy company.

Today's smart phone market is still the same as the Chinese functional market around 1995-1998, with only high-end mobile phones and no mid-to-low-end mobile phones.

At that time, feature phones, such as Nokia's 8810, Motorola's v998, etc., were 8000, 10000, 12000 at every turn.

This looks incredible to young people nowadays!

It only has a keyboard and a black and white tft LCD screen of less than 2 inches~www.readwn.com~ but the appearance is a little better, and it can be sold at such an astonishing price.

But now in 2008, in the eyes of young people in 2013, it is the same problem, too expensive!

Even the cheapest a1600 costs about 3,000 yuan, and in 2013 there are at least 20 smart phones under 800 yuan, and the performance of the a1600 is overwhelming. There are many well-known mobile phones with good price-performance ratios, which are enough for ordinary people to choose. .

It was Xiaomi that broke the standard of high-priced mobile phones at the beginning. The price of 1999 not only won a good reputation, but also made Xiaomi's mobile phones in the next few years, almost all of them are in short supply.

Although they are deliberately hungry for marketing, the advantages of good reputation and high cost performance are still very commendable.

Now w plays the role of Xiaomi mobile phone, and it is facing the world market!

Xiao Qi believes that w will be able to firmly suppress that group of competitors and dominate the entire mid-level market! ! (To be continued)