Age of Dreams

In the month before the Spring Festival, many units will not be busy, but there are also many companies that will appear very busy.

For example, factories related to the Spring Festival celebrations, fireworks and firecrackers, all kinds of food and drink for the New Year, all kinds of New Year gifts, and Spring Festival transportation related, etc., will be very busy.

Xiaoyao Shopping Mall is one of them.

In order to prepare for the second Chinese New Year after the opening, which is also the real Chinese New Year strategy, Qin Yibin started various preparations since October.

It had just opened on Christmas the year before and won the super popularity from Christmas to New Year, but during the Spring Festival due to lack of merchandise, shortage of staff, etc., there was not much success.

So Qin Yibin pondered for a while, and felt that he should do something beautiful during the Spring Festival this year.

Of course, it's not that Qin Yibin is going to exert his strength during the Spring Festival holiday, it is purely seeking death.

The Chinese people's fascination with the Spring Festival is second only to the nostalgia for their mothers in their homeland.

Not to mention ordinary urban company employees, they are those migrant workers who are constantly changing for a monthly salary of 100 yuan. As long as the boss does not want them to go home for the New Year, these people dare not even ask for this monthly salary. Throw away.

So there is the great migration of the Chinese New Year that makes foreigners jaw-dropping every year.

The same is true for the employees of Xiaoyao Shopping Mall, Xiaoyao Logistics and Xiaoyao Express. No one wants to work overtime during the Spring Festival, especially those who have been outside for a year and have not seen their parents or even their children. .

Even though there are many employees who are locals in the city branch where they are located, visiting relatives and friends during the Spring Festival is inevitable, and gatherings of friends are inevitable. These are the things that people value most. It is far from what you can compare with 200% or 300% salary.

Therefore, even if a very small number of employees are willing to work overtime, they can't fully meet the company's operational needs. Therefore, Qin Yibin never thought of playing tricks during the Chinese New Year this year.

The time he chose was from the 25th of the winter moon to the 25th of the twelfth lunar month, which is basically the period from January 14th to February 14th.

In order to prevent the workers from slacking off on the eve of the Spring Festival, Qin Yibin also made a promise after applying to Zhou Bo. As long as they do well during this period, the workers and employees of the three major companies in the Xiaoyao Department can receive half a month’s salary bonus in addition to the original year-end bonus, so that they can get more money back in their pockets. New Year at home.

For people at work, what attracts them the most is not the corporate culture and the struggle to achieve idealism. Those are all imaginary. What attracts them most now is their promotion and salary increase.

The salary of the Xiaoyao Department is less than that of the Fairy Department. After all, the output and profit of the two are different.

But on average, they can't run away for 7,000 a month, which is almost double the average salary of 4,000 when they first opened.

After working hard for a month, the employees can get extra rewards on performance, the workers can get benefits from commissions, and they can also get three or five thousand more to go home. What's wrong with this?

So in the stage of stocking. Everyone worked hard.

Qin Yibin deserves to be a man who has worked in Lotte Mall in Japan for so many years, and has been baptized in Xiaoyao Mall. His experience is extremely rich, and his courage is also particularly great.

This month's Spring Festival strategy, Qin Yibin prepared a total of 90 billion goods, and in December, the turnover of Xiaoyao Mall was only 28 billion.

In other words, Qin Yibin wants to sell more than 3 months of turnover in these 30 days.

With a commodity reserve of 90 billion, Xiaoyao Mall is naturally not enough. Because they have a lot of goods themselves, of course Xiao Qi is funding them if they are not enough.

Xiao Qi is not short of money now. For example, a few days ago, Citibank Moqiyev recommended him to buy credit default swap insurance, which has already made a profit. The part of Morgan Stanley and Goldman Sachs is naturally a loss, but the collapsed Lehman Brothers and the acquired Merrill Lynch brought Xiao Qi's income of 12 billion US dollars.

Although it takes a certain amount of time to clean up the assets, and it will take a few months to arrive in the account, the money has become Xiao Qi's investment profit, which is already a certainty, and I don't know how many people envy it.

anyway.

To mobilize 90 billion of funds, Qin Yibin is not a random purchase reserve, but a detailed inspection and plan.

First of all, the most consumed commodities in the Spring Festival market must be liquor and cigarettes.

Whether you are a dinner party or playing cards, these things are absolutely indispensable, especially white wine. Can you still have a taste of the year without wine on the dinner table?

The country still has a monopoly system for cigarettes. No matter how big the brand of Xiaoyao Mall is, it is impossible to sell cigarettes. However, the monopoly system for liquor has long been abolished. Qin Yibin sent a procurement commissioner to most of the alcohol manufacturers across the country to give the Chinese people the favorite The top 10 liquors, beer and wine were purchased in large quantities.

Among them, the two most important liquors, Wuliangye and Moutai, were originally reluctant to be sold online, because they were originally in a monopoly position. The daughter of the emperor would not worry about marrying, so why let online sales come to the market. What about messing with your own offline sales?

But this reflects a strong backing role.

Wuliangye is in Yibin City, Shuchuan, and Xiao Qi’s influence in Shuchuan is without words. They can not give Xiaoyao Mall face, but they absolutely dare not not give Xiao Qi face, otherwise Wen Anping would have to give them a meal. Board to eat.

Although Moutai is located in Qianzhou, the foundry of Fairy Company and its affiliated companies did not recruit people from Qianzhou less when recruiting workers. This favor is real. The officials of Qianzhou Province were at the beginning. It was an eager call to Wen Anping and Xiao Xu begging for a while. Now when we ask you for help, you can't just pretend to be crazy, right?

Therefore, Qin Yibin won 3 billion Wuliangye and 2 billion Moutai in one go, of which the best-selling 52-degree Wuliangye and 53-degree Feitian Moutai took the most.

To say that Wuliangye and Moutai in 2009 are really cheap. The market price of 52 degrees Wuliangye is only about 320, and 53 degrees Feitian Maotai is only about 650. Compared with the sky-high prices of Wuliangye 1200 and Maotai 1800 at the peak of the Spring Festival in 2013, It is exactly the product of two worlds.

After Xiao Qi heard the news. I couldn't help but send people to the Moutai and Wuliangye wineries. They spent tens of millions to buy their old wines and put them in their basement warehouses.

I can't say that I can make a fortune from these in the future, but it is also a good thing to entertain guests with the old wine in the cellar that will skyrocket in a few years.

The three local Shuchuan brands, Luzhou Laojiao, Jiannanchun, and Langjiu, belong to the lower end of the line. The negotiation process is naturally much easier than that of Wuliangye and Moutai, and the negotiation is even earlier than that of Wuliangye and Moutai.

Qin Yibin won Moutai and Wuliangye, and used these lists to negotiate with other wineries. When they saw that Moutai and Wuliangye were all subservient, we would not sell online. We are simply weak and will be thrown away by them. Therefore, famous wines such as Jinshan Fenjiu, Xinghuacun Wine, Xifeng Wine, Jinjiu and so on have also signed contracts.

As for other wines such as Qindao Beer, Yanjing Beer, Zhujiang Beer, Changyu Wine, Great Wall Dry Red, etc., there is no problem.

Anyway, Xiaoyao Mall has an agreement with every manufacturer. The selling price of these alcoholic beverages cannot be lower than 90% of the market retail price, which is about 10% cheaper at most.

Don’t look at the wines purchased at Xiaoyao Mall with a quota of over 1 billion, but if you spread out to the national market, it’s not enough to see, so even if it’s cheaper, it will have little effect on the overall situation, especially during the Spring Festival. The most exuberant solar terms of the class.

Among the New Year's goods, except for the best-selling liquor. So what comes down is consumer electronics.

Whether it's mobile phones, TV sets, washing machines, cameras, rice cookers, etc., new ones are all emphasized during the Chinese New Year. The consumption is also very large.

Consumer electronics is the signature product of Xiaoyao Mall, and it has always been very strong, so there is no need to worry about purchasing and stocking.

The third best-selling product is a health care product.

Xiaoyao Shopping Mall will not go into the boring things like platinum and gold partners. Qin Yibin has purchased this aspect from the beginning of Xiaoyao Shopping Mall. Put it abroad.

Cod liver oil and calcium tablets from the United States, lanolin from Australia, honey from New Zealand, vitamins from Japan, and natto capsules... These nutritious health products that are really good for the human body were launched in Xiaoyao Mall last March. It has been widely praised.

Because there is no need to worry about buying fake foreign products on Xiaoyao Mall, the price is only about 20% more expensive than Taobao, and at least 30% cheaper than offline pharmacies and supermarkets. Many young people have tried to buy these foreign health care products. Give it to the elderly at home.

Many people with study abroad experience also praised them when they commented. These are exactly the same as what they bought abroad. The price is only a bit more expensive than the United States and Japan. Considering the factors of shipping and profit, it is completely worth buying. .

As everyone knows ~www.readwn.com~ In fact, it is impossible to buy products on a large scale like Xiaoyao Mall. It is basically impossible to buy products in retail stores. Basically, they negotiate directly with manufacturers, and the ex-factory prices are lower than some of their home countries Dealers are much cheaper, even if tariffs are added, the purchase price is cheaper than their retail price.

But firstly, it is to pursue more profits. After all, the various expenses of Xiaoyao Mall itself are also very large. Secondly, it cannot completely crush the domestic imported health care product market, so Qin Yibin has set a price range.

With regard to this price and quality, gradually starting from the second half of last year, imported health products have occupied an increasing share of sales in Xiaoyao Mall, and it is also one of Qin Yibin's projects to further tap the potential.

In addition to the three main categories of Chinese New Year consumer goods above, Xiaoyao Mall has also increased its procurement efforts in cosmetics, new year’s food, toys, etc., 90 billion yuan has been spent like running water, and it has become a pile of goods. Inside the warehouse of Xiaoyao Logistics.

Looking at the piles of goods, the employees of the three major companies in the Xiaoyao series are all gearing up, and they want to start this wave of Spring Festival strategy immediately, strive to achieve the goal early, and hold a thick red envelope to have a good New Year! (To be continued...) u