Age of Dreams

Starting in mid-November, "The Legend of Zhen Huan" was officially broadcast. After a long broadcast period of two months, the broadcast was finally completed.

Not to mention Xiangshui Satellite TV, or any other TV station in China, has never broadcast such a long domestic TV series in the Mainland.

Of course, the TV series are longer than "The Legend of Zhen Huan", and there are many. For example, Korean TV series and Treasure Island TV series have more than 100 episodes, as many as two or three hundred episodes.

But there is no such a long TV series, like "Zhen Huan Biography", which caused such a big sensation in mainland China.

The average ratings of the first episode were 42%, and the highest ratings, that is, the ratings of the last episode, were as high as 53%! !

In the second round, the ratings of each David TV broadcast averaged between 15%-23%, and the highest ratings also exceeded 30%! ! !

This means that people don’t just watch it once, many people watch it twice or three times.

Although more than ten years ago, there were such dramas as "Desire" and "Legend of the New White Snake" with ratings exceeding 80%. In the past few years, there were also such dramas as "Han Zhu Ge Ge" that directly made people kneel with an average ratings of over 50% , But since the emergence of the Internet, people are no longer so interested in traditional entertainment programs.

Therefore, it is normal for TV drama ratings to continue to decline.

In 2007, even TV dramas with an average ratings of over 8% were already profitable. If they exceed 15%, they can be called prosperous, and if they exceed 20%, they can open champagne to celebrate and give out red envelopes.

As for the ones that broke 30%, I couldn't find 10 of them all over China.

Last year it was even worse. In one year, no more than 5 movies broke 30% ratings.

Under such circumstances, the 120 episodes of "Zhen Huan Biography" have not only failed to keep the ratings steadily lower, but have risen all the way. The average ratings in the first round exceeded 40%, which was completely beyond the expectations of too many people.

Advertisers nowadays simply judge success or failure based on ratings.

No matter how bad your film is, how many people scold it, as long as your ratings are high, then a large sum of advertising expenses will be invested in it. Let you make money.

It is not uncommon for many films to win ratings but lose word of mouth.

But "The Legend of Zhen Huan" is different. It is the same as the previous TV series and movies shot by Kiwi Films. It has won both box office ratings and excellent reputation.

In the past two months, various plot scrutiny, various tone and tone words, etc. of "Zhen Huan Biography" have become hot topics of discussion.

This kind of Gongdou drama with a slightly darker color is different from the previous movies and TV series of Kiwi Film and Television. But it is a little heavy and tragic, but it can win everyone's hearts even more.

Isn't it said that there is no tragedy and no eternity?

I'm afraid this is the truth!

Just like what Jiang Ye said, it is a big hit in ratings, and can get such a big praise on the plot, it is called "stand and make money."

The leaders of Xiangshui Satellite TV even laughed from ear to ear.

At the beginning, Xiangshui Satellite TV bit its teeth at the sky-high price of 8 million episodes. I bought 120 episodes of "The Legend of Zhen Huan", which cost a total of 960 million yuan. It was ridiculously laughed by all the TV station colleagues, saying that it was the number one taker in the world. Xiaoxiangshui TV will definitely not be able to pay back, and may even go bankrupt.

But no one said this as early as the end of November.

As the price of advertising auctions skyrocketed from one round to another, Xiangshui Satellite TV had already earned back its costs at the end of December, and it will earn a net profit in the next half a month or so. At least 300-500 million yuan can be earned.

In addition to making big money, the greater glory of Xiangshui Satellite TV is that it has consolidated its position as the number one satellite TV in the country.

Anyone who talks about "Zhen Huan Biography" in the future will have to mention that this is the ratings record created on Xiangshui Satellite TV, and it is also Xiangshui Satellite TV who dared to buy the first broadcast copyright for the sky-high price of the world. Only this result can come out.

In contrast, the other eight satellite TVs have also made a lot of money in advertising. After all, the price they bought is very low. The price of 1 million episodes is very different compared to Xiangshui TV, but because of them The platform is very good. Naturally, the advertising price cannot be only one-eighth of Xiangshui TV, so there are two TVs that can make a little more.

The most profitable is the Kiwi Film Group. The cost of a TV series "The Legend of Zhen Huan" is only more than 300 million yuan. With the addition of advertisements, it has almost received 2 billion yuan in revenue in one breath, with a net profit of more than 1.6 billion yuan. The super high profit of more than 500% made the proprietress Miss Qiao Guoer smile.

In the past two years, the investment and losses of Kiwi Film and Television Group in theaters have gone up.

If it weren't for Xiao Qi's endless wealth, Qiao Guoer wouldn't dare to continue working as a theater.

With the broadcast of "The Legend of Zhen Huan", the purchase and broadcast costs that have been paid in several times have been transferred to the account of Kiwi Film Group, which is definitely a great supplement!

Of course, in addition to the great harvest of money, Qiao Guoer, who plays the leading role in the lead role, is even more popular. The heroine was acted so beautifully by her. Not only did the audience have mixed feelings and love for her, but also professional comments. The members are also full of praise for Qiao Guoer's acting skills. Several newspapers and magazines have waved the flag for her, seeming to book Qiao Guoer for one of the most glorious Feitian Awards of this year's TV series!

Speaking of the highest glory of TV series, there are two in China.

One is the Golden Eagle Award issued in even-numbered years, and the other is Feitian Award issued in odd-numbered years.

Last year was an even-numbered year in 2008. The Golden Eagle Award has been awarded to Qiao Guoer once. The TV series that Qiao Guoer was able to seal was "Latent" specially prepared for her by Xiao Qi. Not only did Sun Honglei win the Best Male The protagonist, she also won the best actress, who has greatly increased her role.

If the Feitian Award is awarded to Qiao Guoer again this time, Qiao Guoer will directly win the Grand Slam of the TV Drama Award and become a real TV drama queen!

Even if there is not yet the glory of the Feitian Award for Best Actress, hundreds of TV series invitations, dozens of commercials, I handed it to Kiwi Film and Television Group, and wanted to ask Qiao Guoer to perform.

The prices of the producers are not low. The least that can reach Qiao Guoer is 500,000 one episode, setting a record for actresses, and the highest is even 1 million one episode, which is better than Uncle Daoming. Take more.

The endorsement fees given by advertisers are even higher. There are three international advertisers for perfumes, cosmetics and beverages, and the prices are all over 10 million a year, which is unprecedentedly rich.

Other smaller image endorsements, such as women's clothing, women's shoes, food, electrical appliances, etc., also range from 3 million to 5 million.

If Qiao Guoer takes all of it, it would not be surprising that her annual income exceeds 300 million.

It's not just Qiao Guoer. Many of the main actors in "The Legend of Zhen Huan" have also become popular because of this. Not to mention the weakness on various shows, they also have a lot of script offers more or less.

Kiwi Film Group is a comprehensive company and naturally has its own brokerage department.

Very few actors who appear in TV series and movies invested by Kiwi Film and Television are not their own. Many fledgling actors can only get a chance to appear after signing an agent contract. ——Speaking a bit overbearing, but which company is not doing this? Wasn't Yu Ma relying on this to continuously launch Xiaohuadan to make money?

I tried my best to make a TV series with high ratings. It turned out that you, an actor, got the benefit, and my value has doubled in the future, but I can't get any benefit. Why?

Therefore, taking advantage of this opportunity, Kiwi Film Group can earn more than 100 million yuan in total income just by helping the actors to receive the show and receiving advertisements. Although it takes about half a year to fall into the account, this is not a fortune. Small income!

The audience's favorite is Qiao Guoer.

But the hardest thing they saw was Qiao Guoer.

No matter where the program crew of "Zhen Huan Biography" went to participate in variety shows, Qiao Guoer did not appear. The external caliber was that she was preparing to make a film and was busy with the management of the company.

It’s really hard to get rid of it. Zhu Hong, the director of Kiwi Fruit Company, could only ask Qiao Guoer to pick up 5 advertisements, all of which are super-branded products with strong advertising, and strive to let her during this pregnancy and fetus. At least he can show up on TV all the time, so that everyone feels that Qiao Guoer hasn't shown up for a long time.

These advertisements are carefully selected by Zhu Hong, neither highlighting Qiao Guoer’s slightly bulged belly, nor the intense work of shooting, otherwise, according to Qiao Guoer’s stubborn temper, he would definitely not do anything. Adventure.

Compared to the noise of the outside world, Qiao Guoer himself is not so impetuous.

Even if she is very happy and proud now~www.readwn.com~Zhen Huan's Biography as her last work before retreating behind the scenes, she will not be too excited to achieve such a great achievement.

Because there is still a baby in the belly, the emotions of great sadness and joy are the most likely to affect the baby.

The queen sister who is determined to be a good mother. Of course, she will make herself as plain as possible.

At most, when she is happy or unhappy, she often calls the child's father and listens to Xiao Qi's gentle coaxing to her.

In the future, Qiao Guoer only wants to spend time with her husband, bring children, and live a happy family life.

Not only does she not plan to make a film, she will not even receive commercials again, and even for Kiwi Film Group, she will not take care of more affairs, as long as she firmly controls and monitors finances and personnel.

After all, after several years of singing and acting, she has completed all three aspects of film, television and song work, and the achievements she has achieved are very gratifying.

With such an achievement, the glorious retiring early, just like the Yamaguchi Baihui in the past, it is also a glorious retiring! (To be continued...)