Age of Dreams

Wu Zhunju came with determination, but returned with disappointment.

He didn't even have the opportunity to put forward his favorable purchase conditions.

Because what Xiao Qi wanted was not money at all, but something that happened to be unavailable in Singapore.

Of course, Wu Zhunju did not feel Xiao Qi’s indifference. He would only think that Xiao Qi would only give in for the development of the company, because Xiao Qi has gone so far, and even Hong Kong’s Li Chaoren, Zheng Yoga and others have not been able to buy it. With a little share, these people and Xiao Qi are very close, but they are also rejected. This subconsciously makes Wu Zhunju feel that Xiao Qi is right and wrong.

Moreover, money is indeed not attractive to Xiao Qi. Through the second sale of app shares, everyone has estimated Xiao Qi’s fortune to the level of 600 billion U.S. dollars, and this figure will only be higher than Xiao Qi’s actual fortune. Low, not higher.

At least Temasek has analyzed that Xiao Qi's domestic industries in China alone, such as the three companies in the Xiaoyao family, have exceeded the valuation of 120 billion US dollars. If added, Xiao Qi's fortune will be even higher.

No matter how large the scale of Temasek is, they dare not say that their assets can reach six to seven hundred billion US dollars.

Xiao Qi is not a person who loves money. During the southeast snow disaster and the Shuchuan earthquake last year, he donated more than 60 billion yuan. Although he is very rich, he spends it on charity for no reason. More, it proves how indifferent he is to money.

Therefore, although Wu Zhunju regretted not being able to cooperate with the Fairy Company, he was also upset with Xiao Qi's character, but he had no personal grievances with Xiao Qi.

It has to be said that Xiao Qi's reason is very appropriate.

In fact, this is the reason for Xiao Qi and Li Chaoren.

Although it will make people feel that Xiao Qi is too snobbish. But everyone is doing business, and there is nothing to complain about.

After Wu Zhunju was sent away, Xiao Qi came here to Dai Xian.

"Fairy's No. 1, No. 2 and No. 3 factories have started shifts and holidays one after another." Dai Xian reported to Xiao Qihui: "The personnel who are left behind are usually inspection and maintenance work, and they are shifted once a week."

"Bonus and overtime wages are in place?" Xiao Qi asked the head.

"Yes, these are all issued on the same day. The standard of 400% is higher than the national standard." Dai Xian respectfully said: "It's just rare. We put it on New Year's Eve 15 and a full 20-day holiday. Fairy The ordinary dream;pad2 and dreamstars limited editions of the third factory cannot be produced. Is it too wasteful?"

"If the limited edition is available all day long, what's the point?" Xiao Qi smiled, "The production will be stopped from time to time. Those who like the limited edition will have more desires, and they will buy it later. Even more vigorous."

"Yes."

Dai Xian nodded suddenly.

He is not very smart, but Xiao Qi said so bluntly, he understood.

In fact, this is also a kind of hunger effect marketing.

"The treatment of the Fairy Factory is much better than that of the Red Sea Factory, the Star Electronics Factory, the Yinhuang Electronics Factory, and the Xindian Technology Factory." Dai Xian continued, "These four factories can't stop work, and the holiday is only a week, and There is also the phenomenon of shifts. It’s just that the salary and overtime pay in a few factories are adequate, and the workers who are selected are basically the workers around Chengdu. So the complaints of those workers are also small.

The Spring Festival is a terrifying blow to any factory in China. Basically, the workers are gone, the profit of the factory is gone, but the rent has to be paid, and all kinds of operating expenses have not decreased.

The Fairy Company and its partners in the industry chain mostly choose people from places like Lianghu, Yunnan, Guizhou, Sichuan, Shanxi and Gansu, and their homes are very close. But being close doesn't mean they are willing to stay in Chengdu for the Spring Festival, so basically they all go home.

Only those who live near Chengdu and can get home within an hour or two by car are willing to work harder and work overtime in the factory. For this reason, the factories have also joined forces to rent a tourist bus. Responsible for transporting them back and forth, the cost is not high.

This is so, the operating rate of several factories has not reached half, and the output of these few days has dropped sharply, almost only 30% of the recent peak period.

But it’s better than nothing, right?

Even if it is at a loss for about half a month, as long as Xiao Qi can maintain production and satisfy Xiao Qi in terms of output and quality, Guo Taiming and Li Xiaochao will feel that it is worthwhile.

Fortunately, they have increased their production volume and increased their overtime and full-load operation time in the previous two months, so that the chain cannot be dropped during the Spring Festival.

In fact, as of now, they have prepared the dreampad2 and dreamstars for the next release. Only the dream is a bit short, but the next release day is still very early and there is time to make up for it.

In fact, the models produced during the Spring Festival are mainly for the repair and replacement of the malfunctioning machines of this year. They have done this since last year. Otherwise, no matter how good the mobile phones and tablets of the Fairy Company are, how could it be possible that none of them will be available. Bad, are there any quality problems with one? It is necessary to replace the user with a new machine of good quality.

"For overtime work, take the principle of voluntariness and don't force it. Even if there is a delay in the construction period, it is fine." Xiao Qi said to Dai Xian, "You have been a little harder recently, and walk around the factory. Let the general affairs department take it. I will follow you with the small gifts I bought for the New Year and hand them out to the workers at that time. It’s also a bit of heart.”

"I know." After Dai Xian asked a new question: "Qia Shao, now the Fairy No. 3 Factory is helping Dream to replenish production. After the opening of the year next year, have they been doing this work?"

"What is your opinion?"

"I think, once the output and quality of the four major factories can reach the standard, the 5000 employees of our Fairy No. 3 Factory will immediately replenish the Fairy No. 1 and Fairy No. 2 factories, and run aground the Fairy No. 3 factory." Dai Xian said: " If you just do Dream, the profit ratio of the Fairy III factory is too low. The salary bonus of our Fairy Factory is more than twice that of those factories! Let them break away from the low-profit dream; pad2, dreamstars limited release version, not the most Good use of human resources?"

"No." Xiao Qi rebuffed cleanly, "Who said that mid-range phones can't be made in limited editions? Compared to the price of Dream, our limited editions can only be made into mid-range limited editions, which is enough to make huge profits."

"Mid-range limited edition?" Dai Xian knows all about the craftsmanship and technology of the product. "I'm sorry, Qi Shao, I think even the same material is not attractive enough to users. The reason why the limited edition can be The best-selling is entirely because of their luxury, and this kind of mid-range limited edition, sandwiched in the middle, is the easiest to overlook."

"How do you know if you don't do it?" Xiao Qi smiled. "The limited edition of mid-range mobile phones is actually not as expensive and costly as you think. In fact, the qualitative I gave it is an upgraded version of Dream. , Nothing more."

"Upgraded version?" Dai Xian asked, "Is it an upgrade in quality, or an upgrade in appearance materials?"

Xiao Qi said, "You don’t need to pay much attention to quality, like dream;pad2, dreamstars, as long as you pay more attention to the shell materials and make the appearance more beautiful, plus the production limit, the price will be increased by 30%. There should also be a market."

Dai Xian calculated it. If the price is raised by 30%, the 16gb version is 2600 based on the Chinese market. This is not expensive, but is anyone really willing to spend so much money to buy it?

He expressed doubts.

Xiao Qi saw Dai Xian’s suspicion and explained with a smile: “Don’t worry, there are always people who like to be different from others, so it’s easy to sell electronic products with price differences and different appearances. Let’s fairies Isn’t the third factory only planning to have an output of 2 million units? We can’t sell 24 million units a year. You are too underestimating the publicity and brand charm of our fairy company."

Dai Xian smiled embarrassedly. He only proceeded from the perspective of technology and quality, but he did not think of a brand value-added issue.

indeed.

At present, any product of Fairy Company ~www.readwn.com~ including those optional parts, is considered to be the best quality product. This concept has penetrated into people’s hearts and formed a powerful force. Brand cohesion and stickiness.

The Fairy Company has learnt from South Korea’s Samsung and set up an “Aesthetic Design Department” with more than 100 staff. The appearance of the designed products is indeed very dazzling. The success of these luxury limited editions is half of the cost. Credit to them.

Their design was not very good at the beginning, but as they continue to learn from their failures and continue to make efforts to improve, now the "Aesthetic Design Department" is enough to take on the responsibility.

So in terms of appearance alone, the Dream Limited Edition of Fairy Company will definitely make people like it.

So speaking of this, Xiao Qi is not just making more than 20% of profits just by changing the shell. What he has put in is a long-term and unremitting effort, including the improvement of brand stickiness and promotion, including the improvement of the capabilities of various departments. , These are the major factors that promote the imperceptibility of the product to be praised.

With so many additional advantages, Dai Xian suddenly felt that maybe the Dream Limited Edition could really succeed! (To be continued...) u