Age of Dreams

Entering March, the most popular thing for Chinese people is the two conferences held in the capital. ☆→top☆→dot☆→small☆→say,

This year is not a re-election year, but there are still changes in some positions.

From the moment the two conferences were held, Niu Ruzheng and Yu Chengsheng continued to appear in the news network, and there were many reports on them. Xiao Qi knew that Uncle Niu and Uncle Yu were the vice presidents. There is no problem.

Although the official appointment results will be announced near the end of the two meetings, the overall situation has been set and there is nothing to change.

There hasn’t been much business lately, Xiao Qi is going to accompany the wives in Rongcheng in his free time, and then fly to Hong Kong around March 10 to welcome the birth of the two big belly babies over there. , But something happened again.

The person looking for Xiao Qi is Ma Yun.

As early as the Spring Festival just passed, Ma Yun called Xiao Qi and wanted to talk to Xiao Qi about Taobao.com.

At that time, a large number of suppliers, parts factories, and assembly factories came to visit Xiao Qi. Xiao Qi was too busy to have time, so he asked him to postpone the conversation.

As a result, now, Ma Yun couldn't wait, so he rushed to Rongcheng first, and then called Xiao Qi.

Anyway, I’m here, just waiting for you to see me when you have time.

Ok.

Xiao Qi really has nothing to do with Ma Yun, everyone is here, can you still say that time can't be squeezed out?

He could only make an appointment to eat together at noon the next day.

To say that Ma Yun is indeed a talented person as well as crooked talent.

When facing his subordinates and companies that are not as good as his, Ma Yun's attitude is absolutely tough, far from being as kind as he is in news interviews and entrepreneurial programs, and it can be said to be very domineering. ——Speaking of this. He doesn't seem like the wind is clear, but like letting me go.

But for people who are better than him, Ma Yun also knows how to converge and use all kinds of methods to achieve his goals.

Different people can have different attitudes and performances. When you put down your face, put down your face, and only such a person can achieve great success.

Ma Yun is from the south of the Yangtze River. He also studied in his hometown at university. Naturally, he likes Hangbang cuisine, so Xiao Qi entertains guests at a private Hangzhou restaurant in the suburbs.

Xiao Qi has to overwhelm Ma Yun whether it is wealth or power, but others come to visit you as a respect for your partners. Of course, you should choose the cuisine according to his taste.

Ma Yun's mind was not on eating, although he was obviously suppressing his thoughts, but after three rounds of drinking, he began to complain to Xiao Qi with a little taste of alcohol.

"Odd, Taobao.com did not develop smoothly last year! Our total transaction volume last year was only more than 130 billion yuan, which is far behind compared to Xiaoyao Mall's feat of more than 70 billion yuan a month!" Ma Yun was straightforward. Said: "If you don't reform. If you don't make progress, I am afraid it will take a few years. Taobao.com that you have worked hard to get will be swept into the garbage dump of history!"

"How do I think Taobao.com is not bad?" Xiao Qi said in surprise, "If I remember correctly, your total transaction volume in 2007 was only about 45 billion, right? It almost tripled in a year. Not satisfied, Dong Ma. Is it too greedy?"

"If there is no strong competitor, Taobao.com is of course developing very well. But the problem is that the current trading model of Xiaoyao Mall has developed too fast and too powerfully. If this continues, Taobao.com will have any confusion. Head?" Ma Yun shook his head.

"One is. The other is, I don't see any intersection between you." Xiao Qi asked rhetorically.

"There is no intersection now, it does not mean that there will be no intersection in the future." Ma Yun said sternly, "I'm sure that if Xiaoyao Mall develops according to the current model, it will soon enter the b2b model. Taobao.com is also preparing for the next step. Follow the b2b model. Once Xiaoyao Mall is deployed in b2b, Taobao will definitely not be able to catch up with its current development momentum, so we should enter b2b ahead of time and directly compete with it!"

The so-called b2b, in terms of online commerce, is the trade relationship between the website and the distributor, that is, the website and the distributor have a trade relationship.

For example, Jingxi, Su Ling, and Guomei in the previous life allowed other electronic manufacturers and retail merchants to borrow their own websites to do business and make profits by themselves. This is the b2b model.

There is a more direct example, that is Tmall Mall.

Taobao.com does not do business with consumers on its own. They attract those dealers, pass certification and supervision, enter Tmall Mall, and then consumers come to Tmall Mall to buy things.

Taobao.com relies on some value-added services and traffic advertising to make money, and of course it also charges about 4% of its sales.

This is also a b2b way.

And in the future b2b market in the past life, Tmall is definitely the number one in the world, directly occupying more than 80% of the market.

Of course, Tmall Mall is different from Jingxi's. Tmall Mall is a whole of tens of thousands of dealers to sell to consumers; while Jingxi's is the Jingxi family that buys its own products and sells them to consumers. , The formal mode is different.

The reason why Tmall Mall is so popular is actually very simple.

Because Ma Yun has accumulated more than 200 million Taobao loyal shoppers in five or six years. This group of people has a strong website stickiness. After the Tmall mall is opened, they will naturally enter the sky. Cat mall consumption, thus achieving the great cause of Tmall Mall to dominate the world.

But this life is different.

Xiaoyao Mall came out with great strength, with Xiao Qi's infinite financial support. Through more than a year of hard work, it has accumulated more than 50 million users, and after passing the Spring Festival Raiders, it quickly moved towards the goal of 100 million users. Benz left.

Relatively speaking, Taobao.com started to become Xiao Qi’s company in the second half of last year and was also heavily capitalized by Xiao Qi, which resulted in a high-speed running, which was a full 20% increase in transaction volume over the previous life. Ma Yun, who has a great sense of crisis, deeply feels that it will continue to develop in the current way. It will definitely continue to lose its first advantage in online commerce and will be caught up by Xiaoyao Mall.

Although Xiao Qi has an absolute controlling interest of 80% of Alibaba, Ma Yun has never felt that this is Xiao Qi’s company alone. Taobao.com and Xiaoyao Mall are essentially different. Taobao.com is still another horse. Yun swayed his pen and ink.

After Taobao.com is ready, that is his Ma Yun's achievement. Although Xiao Qi got the most profits, Ma Yun was the biggest contributor.

Therefore, this time he made up his mind to carry out Taobao's reform in advance.

What reform?

Of course it is the Tmall Mall.

Ma Yun enthusiastically told Xiao Qi about his plan: "I am going to set up a Taobao Mall, just like Xiaoyao Mall. But we don’t invest energy to operate it, so that the Taobao.com model has Violation. Therefore, we rely on our accumulated huge customers and traffic to let those companies and major customers open stores in Taobao Mall and sell their products.

For example, Gree, Panasonic, and Sony that sell electricity; Vinda, Procter & Gamble, Jingdezhen that sell daily necessities; Dabao, L'Oreal, Shiseido, etc. that sell cosmetics, and their authorized dealerships. All these qualified companies. You can come in after passing the review. What Tao Bao has to do is the supervisor and referee in the middle.

On the one hand, we must ensure that these merchants who settle in Taobao Mall can usher in a large amount of traffic and have very good product sales; on the other hand, we must ensure the interests of shoppers and not allow them to be in Taobao Mall. Buy fakes again to make their shopping more secure. Only in this way can it reflect the advantages of Taobao Mall and further regulate the entire Taobao market!

According to my estimation, as long as we are willing to provide traffic and publicity, we will tilt the entire resource towards Taobao Mall. This Taobao Mall will definitely develop soon! Think about it, Qi Shao. If 100,000 shops settle in, how much commercial resources will we obtain and what large customer base will we attract? It's definitely much better than the solo in Xiaoyao Mall! "

"So, what about Taobao.com's small and medium businesses and individual businesses?" Faced with Ma Yun's tirade, Xiao Qi only asked him this.

Ma Yun was taken aback for a moment, and then said: "Whatever you should do. They are also very important to Taobao.com, and we also support their development."

"But what you said will tilt resources to Taobao Mall. If you want to come to each recommended location, in each search link, the merchants of Taobao Mall will appear first, right?" Xiao Qi asked. "Whoever pays more can get more traffic, so that the more powerful merchants will accumulate more customer groups, and those small and medium-sized merchants, especially individual merchants, will be devastated. The weaker, the whole child will eventually become the foil for Taobao Mall... Am I right?"

Ma Yun's face suddenly changed, a little gloomy.

He never expected that Xiao Qi was so quick in thinking that he suddenly grasped the hidden meaning in his words.

A website has so many resources. If you lean towards Taobao Mall, it is certain that ordinary small and medium-sized and individual sellers of Taobao.com will naturally fall into a situation where no one is hurting. Gradually, business will be bleak, and in the end you will even lose it. Do not withdraw from this market.

The ordinary merchants of Taobao.com in the previous life have actually fallen into such a pitiful situation.

Although Ma Yun keeps saying that he will not give up on them, in terms of actions, Tmall Mall has definitely become the first element of Taobao.com, and nothing else is important.

Millions of small, medium and individual merchants who rely on Taobao.com to support their families and create a small business have to withdraw from Taobao.com and return to the more competitive offline work and business. .

Xiao Qi disagrees with such behavior.

In the eyes of a teenager, it is for the development of Taobao.com and changes must be made, but such ruthless behavior should never be done.

In the beginning, Ma Yun relied on the "grassroots own stage" to attract everyone and helped him defeat eBay and become the world's largest online retail giant. However, after having a larger profit plan, Taobao.com did not hesitate Abandoned these initial supporters, approached giants and big companies, and formed alliances with them.

This cannot be said to be a commercial error, but in terms of human relations, Xiao Qi wonders if Ma Yun has ever felt a trace of guilt.

Therefore, he asked that sentence directly just now, also wanting to see Ma Yun's inner thoughts.

After a while, Ma Yun looked at Xiao Qi again and slowly said, "But for the entire Taobao website, this is the most profitable way! Only there is hope for great achievements!"

Xiao Qi shook his head, "I don't think what you think is the same. Taobao.com was a grassroots platform from the beginning. Taobao.com is also supported by millions and tens of millions of individuals and small and medium-sized sellers. You made Taobao. I have no opinion on the mall, but I can’t ignore the unknown heroes of Taobao.com. If you can’t achieve the best of both worlds, then I will reject Taobao Mall’s proposal."

"but……"

"There is nothing good but." Xiao Qi looked at him resolutely, "If you can't make most of Taobao.com's businesses make money, then doing Taobao.com will not be a success! In that case, what kind of great achievements will be made, Xiao Qi Qi will not be happy! Go back and think about it, I believe you will find a balance between them, Taobao Mall can develop, and small and medium-sized and individual businesses can also have vigorous vitality. At that time, I will Support you fully."

"I understand!"

Ma Yun is also very human. Just by looking at Xiao Qi's expression, he knew that Xiao Qi's thoughts could not be changed.

No matter how unwilling he is, he can't vent his unwillingness. Xiao Qi is not only the world's richest man, but also the actual boss of the Alibaba Group. Once he insists on insisting on something, he can't change it.

However, Ma Yun is not particularly angry with Xiao Qi~www.readwn.com~ because he understands that Xiao Qi's intentions are very good, and he wants to take care of the small and medium-sized and individual sellers.

For Ma Yun, Xiao Qi is too idealistic in this way. If a company wants to develop, how can it not give up something?

When the current situation of Taobao.com cannot meet the needs of development, Ma Yun will not hesitate to make changes, just like he is willing to give up small and medium-sized and individual sellers, and will not pay too much attention to feelings.

But it is undeniable that following such a principled and persevering person, and at the same time a kindhearted person doing things, you will feel more at ease in your heart, at least don't worry that he will throw you away like a rag at any time.

Sun Zhenyi is the kind of person who can throw away the rag at any time.

Therefore he is just a hero.

And now in Ma Yun's heart, Xiao Qi is a rare gentleman! (To be continued...)

ps: At the end of the month, everyone still has the remaining monthly tickets. Please vote for the scholars, thank you!