Age of Dreams

Uber!

That's right, it's Uber, a taxi-hailing software company based in San Francisco, California.

In the beginning, Uber only operated in San Francisco. Its operating model can be said to be advanced or weird.

The reason is simple. It's not that Uber doesn't have its own car team and signs contracts with other drivers.

It is that the drivers and private cars signed by Uber do not have any operating qualifications at all.

I believe everyone understands the operating qualifications, that is, the government sends a photo to a company to allow you to be qualified to carry passengers on the highway, that is, the taxi business.

A car without this operating qualification is illegal.

After all, people buy a photo from the government, but it costs as little as two to three million US dollars. In a super metropolis like New York, a photo is more than 800,000 US dollars!

You didn't have to spend money to obtain the operating qualifications, and you went forward to compete with others' taxis. What is this called?

In China, they are called unlawful. They must be arrested by the police, and they must be fined and detained. The punishment is very serious.

But a strange thing about American law comes out, that is, they acquiesce in private passengers, especially in congested time periods and congested roads, and advocate this way to reduce traffic congestion, reduce energy waste, and make people travel better. Create good conditions.

As for how to distinguish between passing passengers and malicious competition, there is no clear stipulation in American law, and even local governments in the United States will deliberately avoid this issue.

Xiao Qi knew that the former mayor of Chicago publicly called on the public to use Uber. Completely occupy the wrong position.

Because compared with the loss and trouble caused by the super congestion in the city, the private car is a small area. It's nothing at all.

Even the auto insurance regulations in the United States state that private vehicles cannot be used for commercial passenger purposes, otherwise they will face the penalty of canceling the insurance. ——But in real life, which insurance company dares to do this will definitely be directly bombarded by all public opinions! Because in everyone's mind, private commercial passenger transportation is a good way to ease traffic and reduce waste of resources!

Therefore, insurance companies also adopted a policy of tacit approval. Even if Uber has developed to such a large extent, they have not seen them start to deal with the cars of millions of Uber drivers.

Uber caught this loophole!

Regardless of the high-end customized car-hailing service they sign up for. Such as BMW, Mercedes-Benz, Audi, Cadillac, etc.; or ordinary low-cost car-hailing services, the drivers are ordinary people, you do not need to be qualified.

You only need to pass a few audits by Uber, and after signing the agreement, you can join the Uber camp and start carrying customers on the road to make money.

Since there are no complicated fees, even if you add 20% of Uber's fees. The price of low-cost taxi service can be more than 30% cheaper than ordinary taxis, and at most it can be more than 50% cheaper!

And Uber has a strong technical advantage. Their software system can dispatch vehicles very accurately. Basically, if there are no major accidents, the car will be in front of the car-hailing users in about 3-5 minutes, which can satisfy users anytime and anywhere. Demand. This is much more convenient and faster than car hire services. ——U.S. taxis cannot make appointments to hire taxis by phone, and hire taxis cannot be operated on the road at any time. This is another weird rule.

With these advantages, Uber quickly captured a group of megacities in the United States, and actively operated in London, Berlin, Paris and other places. The scale of operations doubles every six months, and valuations are also increasing rapidly. By the time Xiao Qi was reincarnated and reborn, their valuation had almost reached 10 billion U.S. dollars.

Out of optimism about Uber's prospects, many investment banks are super enthusiastic about Uber, hailing them as the next supernova company with a market value of 100 billion!

If Uber is in China, it must not even be eligible to open.

However, in developed countries such as Europe and the United States, they have a strong living space in extremely congested large cities. Not only do citizens support them, but many people in the government also support them. This is why they have been repeatedly punished and prosecuted, but in the end they have been punished and prosecuted. Most of them can get away smoothly and continue to grow and develop!

Of course, Uber’s success is not only a novel model, not only because they cater to urban development and the needs of the people, but more importantly, they have excellent technology and management methods to ensure that they become the world’s number one. No one can surpass the taxi-hailing software.

Don’t think that a small taxi-hailing software is not important. You think it’s just an APP that connects both parties. At most, it is payment system binding, identity authentication, etc. It’s not a big project. Just find a few programmers in Silicon Valley. do it.

In the beginning, the founders of Uber thought so.

In terms of calculating car demand, ratio, positioning, etc., they used the free time algorithm at the beginning, and the calculated time has an error of more than 3 times, and the user has to wait 10 minutes or more after calling a car. , Greatly reducing the timeliness and convenience, making the user experience very bad.

For this reason, Uber built a team to develop its own algorithm, and invited super experts from various fields to help design and improve this algorithm.

The core requirement is how to connect countless moving points with the shortest line to form a complete chain, which is perfectly reflected in Uber software.

At first, such a requirement was considered unnecessary, a waste of money and serious time, but only after a short adaptation period, this algorithm has brought great convenience to Uber, and with more and more perfect data Inputs and algorithms are improved, and the estimated time finally becomes more and more accurate, and the efficiency of the drivers is getting higher and higher.

In addition to this most important core algorithm, Uber has two other precise algorithms.

The first is the premium algorithm, with its help. Uber will raise or lower prices at any time based on the morning and evening peak period, the degree of congestion, and so on. This will encourage more drivers to pick up passengers, so that users can leave quickly, thereby alleviating this traffic congestion.

At the same time, because of the premium system, Uber only charges 20% every time, no matter how much, then the drivers will make more money.

Not only that, in order to encourage drivers to use a good attitude to serve customers. Uber also added a reward model based on the premium algorithm, which scores the drivers' service and performance, as well as the level of implementation of various constraints and regulations, to determine the amount of bonuses for drivers each month.

This in turn promotes the drivers' sense of service from another direction, so that customers can get a good experience, so that they will not only continue to use Uber. Will recommend friends to use.

The increase in users will naturally increase the income of drivers. As the income increases, the drivers' sense of service will be better...Under such a virtuous circle, Uber is running across almost all major cities, but it is reasonable. of.

The second is the automatic matching algorithm.

This matches automatically. After the user places the order, the system automatically searches and selects the closest driver to go, instead of having to grab the order after the user places the order. Such an automatic matching algorithm can completely avoid fierce competition. It also saves drivers from straining their nerves all day long.

The spirit of the drivers is better, and the service attitude and quality will naturally be better.

In addition, Uber's resolute non-reservation model is also commendable.

After making an appointment, you suddenly said that you don’t want the car, causing the drivers to lose; or the drivers lost a few hours of passenger time and opportunities for your trip. Naturally, the cost will be passed on to the user, which will increase the cost. a lot of.

What's more, Uber's computing system is very developed, basically the car can arrive in 3-5 minutes. In this case, is it still necessary to make an appointment?

...

Thinking back to Uber's success and its future development, Xiao Qi was immediately moved.

In my impression, Uber was founded in 2009, not called Uber at the beginning, and they will not launch the service until 2010, Xiao Qi can start this company first.

Most of the problems encountered by Uber in his previous life were not a problem at all in front of Xiao Qi.

For example, there are a lot of capital requirements for developing a product. Uber is also perfecting while it is online. After all, you are online, and only when you see the effect, will there be venture capital to invest.

But will Xiao Qi still be short of money?

Another example is the core technology algorithm. Uber has made a few algorithms after long-term exploration and summary. But Xiao Qi knew from the beginning that he would directly find experts in Silicon Valley and several universities, and a large sum of money would go down. A software algorithm with a clear concept will soon be used.

Another example is the business model, how to avoid risks and troubles, etc. Xiao Qi will do it right from the beginning. Moreover, he also has the top ten law firms in the United States-Mario Law Firm, which is enough support. He went to litigation everywhere.

But only one thing ~www.readwn.com~ is very regrettable.

That is, Uber has touched too many interested parties, because it will break the monopoly of the rental industry, and it will damage the government that issues licenses, the taxi companies that operate, and taxi drivers, etc., so this is why it has grown and grown. Later, there were so many reasons for prosecutions and restrictions.

Xiao Qi is a Chinese, and it is even more stress-free if he teaches Uber.

Therefore, Uber is destined to be unable to hold Xiao Qi alone. After developing and even going public, Xiao Qi can own more than 30% of the company's shares at most, which is already very good.

The remaining company shares must be distributed to the major giants, so that they can enjoy the benefits while also sheltering Uber from the wind and rain.

Many people are powerful! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

PS: Recently, Uber has had a lot of troubles. Everywhere it looks like it has been banned from interviews. However, we only have to wait to see the merits and demerits. After a few decades, we will know whether it is suitable for this side...