Age of Dreams

After waiting for Youxi to eat a third of the dim sum, Xiao Qicai turned to talk to Li Jianxi.

"I heard that those guys in Europe have been very harsh on Samsung recently, and Germany has filed a patent infringement lawsuit?" Xiao Qi asked.

"Who said no?" Li Jianxi smiled bitterly, "I don't make much money, and I have to spend so much money to feed the lawyers and officials. The discrimination and vigilance of the Europeans and Americans against us Asians is really without reason. It is unreasonable!"

"But they are the richest. If we want to make money, we can only think of ways on them." Xiao Qi agreed with the jaws of the head. "What is popular in Europe and America can often become popular in Asia, even if only For the sake of our global market, this tone can only be endured."

Li Jianxi nodded.

At this point, Samsung and Fairy are the same.

Fairy Company has suffered several investigations and lawsuits in Germany, but under Xiao Qi's tough attitude, Fairy Company would rather spend more attorney fees and public relations fees, and will never admit these accusations in Germany. There are still two more accusations. The case was not closed, which caused a headache for the German government and some of their companies.

Speaking of the grievances between Xiao Qi and Germany, it can be said to be inextricably linked and cannot be solved.

Germany is the most affluent country in the European continent, so this is one of the most important sales markets for Fairy Company in Europe. Fairy Company has 4∵ direct sales stores in Germany expanded to 5, more than in the UK and France. .

There is also the largest semiconductor company in Germany, Infineon, which was bought by Xiao Qi for 10 billion US dollars. Now it is actively designing cpu chips for the fairy company. It is expected that within two years at most, the fairy company will be able to design its own And the production of cpu chips, get rid of the dependence on arm.

But Xiao Qi is not gentle to the German market. The price of fairy products in the German market has always been one of the highest in the world, almost second only to Singapore.

There are reasons why Germany’s taxes are so high, and there is also the reason why Xiao Qi is said to dislike Germany’s unfriendly attitude towards China.

It is also because Germany has always been displeased with Chinese companies, and because the fairy company has too much market share, the Germans often find the fairy company trouble in all aspects. There have been more than 30 lawsuits involved in the past two years, which is one of the main reasons why Mario (Europe) Law Firm was established last year.

However, the game between the fairy company and the German government and companies did not affect the vigorous development of the fairy company in Germany.

In the past three months, Fairy’s market share of smart phones in Germany is 48%, and the market share of smart tablets has reached an absolute leading model of 69%.

Originally because of the price, dreamstars only occupied 18% of the market share, but 62% of the mobile phones. It occupied the hearts of young Germans and made them snap up purchases again and again.

Because the products of the Fairy Company are very exquisite and practical, the Germans who advocate precision industry are proud of using two mobile phones and a tablet computer of the Fairy Company.

Compared with Fairy Company, Samsung's market share in Germany is very low, almost half that of Fairy Company, but it is also the third largest market share holder after Fairy Company and Apple.

But Samsung is facing troubles. Compared to the Fairy Company, the Germans are notoriously xenophobic. Except for a few countries, they don't even listen to the words of the American brother, let alone a small Korean company.

"I am going to Germany this time. On the one hand, I want to strengthen the cooperation between Samsung's legal department and the European branch of Mario Law Firm." Li Jianxi drank tea and said to Xiao Qi enviously, "Qi Shao. You are really serious about the future." There is a keen intuition. When I heard that you were in a law firm a few years ago, I thought you were greedy for everything, not doing business properly.

Now that I look at the rise of the smart industry, I know that I have such a strong and elite team of lawyers, for a multinational super company. What a lucky thing! Without them, I think the sales of Fairy’s products might be reduced by at least 20%, right? "

"Not so much, but their contribution is real." Xiao Qi said with his jaws, "After all, Europe and the United States are not our home games, and it is normal to be made difficult by others."

While talking, Youxi had already dealt with a bowl of red bean and honey soup, Xiao Qi put the cheese and strawberry cake in the distance in front of her again, "God, if you eat half of this, you can't eat it anymore, otherwise. Stomach hurts later!"

"Oh fine……"

Looking at the one-third of the food left on the table, Youxi was rather unwilling, but reluctantly agreed.

Then she started eating cake at the slowest speed, which made Xiao Qi want to laugh.

Li Jianxi smiled when he saw it, and changed the subject, "Qiao Shao, I came here this time to ask, what does Fairy Company think about the high-end cameras in the smartphone market in the future?"

Xiao Qi looked at him in surprise, "What does President Li mean?"

Faced with Xiao Qi’s pretending to be stupid, Li Jianxi didn’t go around in circles, and said straightly: “I heard that Qi Shao, you are in Japan, and bought 1.8 billion sets of high-end cameras in the next five years. The camera function is already very good...Why do you need to switch equipment vendors and monopolize the production? If I expected it well, you think that in the future smart phones, hardware devices can be combined with software Is the equipment equally important?"

"Ha ha!"

Xiao Qi laughed, but in his heart he was more jealous of the old fox.

Li Jianxi really deserves to be the one who founded the Samsung Empire...Although he founded Samsung as his father, it is Li Jianxi's sole credit to promote the little-known Samsung.

Not to mention anything else, from a strategic point of view, Li Jianxi is no one can match.

The ability to use the liquid crystal technology invented by the Japanese directly breaks the plasma technology that the Japanese are proud of, and completely establishes Samsung's status as a world-class electronic product manufacturer. This is the beginning of Li Jianxi's dominance of the world.

Then again on smart phones, the seven or eight mobile phone manufacturers in Japan that are not inferior to Samsung in terms of technology and strength, and the final sales volume combined are still less than a fraction of Samsung's. Doesn't this mean that Li Jianxi is terrible?

Of course, Samsung's victory is not as simple as it appears on the surface. If there is no outstanding strategic vision, if it is not planned and worked hard several years in advance, Li Jianxi will not be able to defeat the Japanese so easily.

What really makes Samsung the world's super-first-class electronics company is naturally the smart phone we are talking about now.

In the memory of previous lives, Samsung has basically made no detours when it comes to smartphones. From the series to the galaxys series, almost every one is a hot spot in the market. Although it also has shortcomings of this kind, except for Apple's In addition, Samsung is the best mobile phone, which has long been deeply rooted in the hearts of the people.

Samsung's smart phones have such a good performance, the most important thing is naturally the result of the integration of Samsung's own aesthetics, hardware, software and other strategies.

Among them, Samsung’s hardware industry chain makes Apple envy and hate. Even Apple’s first few generations of products must use Samsung’s hardware technology. For example, Apple’s cpu chips can only be manufactured by Samsung at the beginning. Other manufacturers are not very satisfied.

There is also Samsung’s camera, which is also a great weapon. I dare not say that Samsung’s camera is the best, such as exposure compensation, sensitivity, white balance, digital zoom, auto focus, color temperature fill light, etc., in many aspects Japanese and Bao Taiwan’s manufacturers have surpassed Samsung, but when combined, Samsung’s camera is the number one in the industry. Only in 2012 will it gradually catch up.

In Xiao Qi’s current dreamstars, 40 million cameras come from Samsung every year. According to the test of the technicians of the Fairy Company, the overall effect is indeed better than that of Ricoh and LG. Although after precise adjustments, this The difference is not visible to the outside world, but the gap is real.

Obviously Samsung is currently cooperating with Fairy Company, why did Xiao Qi buy it?

the reason is simple.

Samsung is about to start the sea tactics.

Dozens of smart phones, large and small, are coming together ~www.readwn.com~ The demand is unprecedentedly huge. Even with Samsung's strong strength, it is impossible to sell many high-end cameras, otherwise they will be useless.

If by then Samsung suddenly sells itself out of stock, what will Fairy Company compete with Samsung?

It's not that people like Li Jianxi can't do such vicious things!

He entrapped more than one manufacturer, even if they were friends in private, as the head of the Samsung empire, once Samsung had a chance to surpass the Fairy Company, he would do whatever it takes to attack the Fairy Company. Just like he did the previous few times.

Therefore, Xiao Qicai must take precautions and resolutely do not let Samsung control its own parts chain. Even if there is cooperation in parts, it will definitely not allow Samsung to occupy the largest share. Even if Samsung's is cheap and good, it should not be cheap. !

It is also a bit sigh.

If hardware manufacturers in China can have technology comparable to those of Japan, South Korea, Europe and the United States, why would Xiao Qi have to spend so much effort? (To be continued...)