Age of Dreams

Vol 2 Chapter 2328: Point the maze

After receiving Zheng Changmin's call, Jing Xuan, with a sad face, suddenly felt a faint glow. ∈♀,

After arriving in South Korea, Jing Xuan learned about the relationship between Hyundai Motors and Kia Motors.

Although Kia Motors was merged by Hyundai Motors, its history and heritage are in no way inferior to Hyundai Motors.

Today, we can’t get orders for Hyundai Sonata 8th generation new cars. Instead, we have received orders for a mid-size car from Kia Motors next year. The annual production capacity is initially planned at 50,000 units. We will talk about new models in the future. For the entire Daoyin Hyundai plant , It's all a good thing.

What's more, Zheng Changmin is not only supplying output, he is also preparing to cooperate with Daoyin to establish a joint venture car company to be responsible for the production and sales of several new cars. This is a good thing that can boost Daoyin's overall economy!

In the entire territory of Shuchuan, there is only one Toyota car factory now, but in the past two years, I don’t know what they are producing. Anyway, the most popular one is out of turn.

In addition, FAW-Volkswagen wanted to set up a factory here, but the production was actually the grandfather-Jetta, who completely regarded Shuchuan as a low-cost product processing base.

Kia's reputation is not as good as the above two, but Kia is bringing the world's first new car. The United States and South Korea have just launched on the market. Here, China can sell almost simultaneously. What a good cooperation is this?

In the beginning, Jing Xuan didn't believe that the pie was falling on him.

When he saw Zheng Changmin and heard him talk about it, he knew the whole story.

It turned out that Qi Shao was helping secretly!

Jing Xuan felt tears in his eyes for a while.

After he went to Daoyin City, although he also called Xiao Qi from time to time to keep in touch, he had a lot of things, and Xiao Qi had more things. The friendly cooperative relationship the two had established before seemed to be a lot stranger.

Jing Xuan privately thought that if Qi Shao's father became the mayor of Rongcheng City, he could make the Fairy Company develop better, so Qi Shao felt that there was no need to win him over, so he alienated him.

So even this time I came to Korea to negotiate. He didn't mention it to Xiao Qi either. First, he wanted to do things with his own ability, and second, because he was worried that Xiao Qi would not help, which was embarrassing.

Xiao Xu sent Zhang Jingjing and others to accompany him because Jing Xuan knew that Xiao Xu had been to South Korea and had dealt with Hyundai Motors, so he came to consult what he should pay attention to, and then Xiao Xu said to send a few experienced comrades to accompany him. .

The result was unexpected, when he felt the most disappointed. It’s still rare to take a shot, and the very difficult Hyundai car guy is all at once.

Thinking of the arrogance and stubbornness of Hyundai Motor’s vice president a few days ago, and then look at the stubbornness and stubbornness of the vice president in front of the chairman of the board of directors, just like a little follower who runs errands. Of course, Jing Xuan knows that this change comes who.

I really underestimated Qi Shao's heart!

The growth of the Fairy Company is what I watched all the way and can support such a large area of ​​the Fairy Company. Is Xiao Qi the kind of person who is so kind and unrighteous, who is unreasonably realistic?

Come out from Zheng Changmin. Jing Xuan invited Xiao Qi to lunch for the first time.

Originally, the wife and children of the teenagers were very busy, but considering that Jing Xuan might not be very clear about the future cooperation, so he went to the appointment.

At the dinner table, there were only Jing Xuan, Xiao Qi and Zhang Jingjing.

Jing Xuan knew who gave the news to Xiao Qi, so he specially invited Zhang Jingjing to accompany him.

After a short greeting, the three of them sat cross-legged in the tatami room. The dishes were served one by one.

The lunch I ate today is a regular meal of Korean cuisine, which looks similar to Japanese kaiseki cuisine, light and less oily, but Zhang Jingjing looked a little disliked.

She is an authentic Sichuan girl who likes spicy and salty fragrance. Such light and tasteless dishes are definitely not a treat for her.

Not as good as spicy cabbage instant noodles! Zhang Jingjing muttered like this in her heart.

However, Zhang Jingjing is still a very well-measured girl. In this kind of situation, she will not make her temper, just quietly be a companion.

"Scared Shao, I really have to thank you!" Jing Xuan said with emotion after eating a few dishes with his wine glass, "If it weren't for you, how could Hyundai Motor be so cooperative? Although it is not Sonata 8, but I listen to it. Speaking of Kia’s first car in the United States, it has received good reviews and is not inferior to the Sonata 8th generation."

"K5 is definitely not worse than Sonata 8." Xiao Qi smiled, "But a good car may not sell well, Jing Shu. Do you know why?"

"Is it brand awareness?" Jing Xuan opened his mouth.

"No." Xiao Qi said, "Brand awareness is actually very good. In China, imported cars are better than joint venture cars, and joint venture cars are better than domestic cars. This kind of deep-rooted idea does not require you to do publicity at all. I know. Although the quality of Korean cars is not as good as Japanese cars, they are foreign cars anyway. When Korean publicity and marketing methods come out, everyone will naturally have a good impression of Kia.

"That's a quality problem?" Jing Xuan said again.

"Of course not. Although the quality of Korean cars is not the best, after decades of development, all aspects have been greatly improved, and the basic quality can still be guaranteed."

"That's all kinds of configuration problems?"

"This is obviously not the case. Kia, in order to open up the Chinese market, they can take out the first car like the k5, so there is no need to configure the above to make a fuss and smash their own signs." Xiao Qi said, "In fact, it is the opposite. As far as I know, the configuration of Kia’s k5 is far more generous than German and American cars, let alone Japanese cars."

"That must be a price issue!" Jing Xuan continued.

This time Xiao Qi nodded, "Price factor occupies a large part. We should fully realize that the brand reputation of Korean cars in China is not as good as that of American and European cars, or as Japanese. The exquisiteness, these are the word of mouth that others have spent more than ten years or even decades.

If you think the quality of the k5 is very good, it should be at least as good as the Japanese cars, then I am afraid this time sales will not be so smooth. On the contrary, if you can lower your body a little bit and keep a little distance between Korean cars and Japanese cars, then good results will come out soon. "

The method Xiao Qi said is one of the secrets of Sonata's 8th generation's success.

When Sonata first entered China, it was so arrogant. Not only was it not cheaper than Japanese cars, it was also a price class higher than Japanese cars. As a result, the sales of previous generations of Sonata were very poor.

In the 8th generation of Sonata, on the one hand, the quality and appearance have been greatly improved, on the other hand, they directly gave a discount of 35,000 to 40,000 at the terminal, which is generally 20,000 cheaper than the same level of Accord, Camry, etc. Above RMB yuan, the sales volume went from 2,000-3,000 vehicles per month to 8,000-10,000 vehicles per month. The market share has been greatly increased.

Now K5 is actually produced and marketed in China before the Sonata 8th generation. Xiao Qi naturally embezzled this method without hesitation.

But Jing Xuan frowned, "Will the Koreans agree to lower the price? Profits have been reduced. They, who are only money-driven, are definitely not willing?"

As a secretary of the municipal party committee, Jing Xuan doesn't care how high the profit of simply selling cars is. What he cares about is the gross industrial production value, how many jobs it can solve, and how much other economies can be stimulated.

"This requires you to communicate with them yourself." Xiao Qi took a bite of the food and said, "The Chinese side of the joint venture company has shares, so we can naturally make comments. Koreans are not fools. Most of them have already seen that the previous strategy was wrong. I also want to change. Is it better to sell two or three thousand high-priced cars a month, or seven to eight thousand cheap cars a month? When sales increase, the brand will start, and the future benefits are not so little. Money can offset it!"

"Well, then I'll think about it after I go back." Jing Xuan said, "Qing Shao, in the case of a joint venture, Daoyin doesn't have a car company. The State-owned Assets Supervision and Administration Commission in our city is not good enough to come forward. What about allocating shares?"

Regarding doing business, Jing Xuan knew that all eight of them together would not be better than Xiao Qi, so he asked in particular detail.

Jing Xuan is a friend of his own, and has helped himself a lot. Xiao Qi has a way to naturally not hide and tuck him, "Jing Shu. Remember, Uncle Niu and Uncle Yu often say that I am a small farmer consciousness, I think you too Almost. What benefits will make you occupy Daoyin City, then what will others think? What will the province think?

There is a Yema Automobile Company in Rongcheng. You can talk to them, and then bring you Huaguo Heavy Machinery in Daoyin City, learn from Dongfeng Yueda Kia, and set up a car company with the three parties. ? In this way, the Ministry of Industry will thank you, Yema Motors will also thank you, and the province will feel that you are sensible and not greedy... Isn't this kind of happiness better than your family's exclusive advantage? "

"Hey~www.readwn.com~ Qi Shao, you really wake up the dreamer!" Jing Xuan patted the table vigorously, and said excitedly, but he did not know that Zhang Jingjing had a big jump.

Jing Xuan also gave initiation, and all of the entanglements in his heart were solved at once.

According to Xiao Qi's words, not only will the joint venture company be successful, but it will also add an excellent car factory in Shuchuan, filling in the gaps, and letting the big guys appreciate him.

In this way, not only will he have a dazzling political achievement, but he will also be appreciated from above. For his career, it is undoubtedly much better than just getting a factory!

Qi Shao deserves to be a genius. With just a few words like this, he will be able to stop himself. If there is such a genius by his side to remind him all the time and plan for himself, how good would it be?

For a while, Jing Xuan couldn't help admiring Xiao Xu again. With the help of such a good son, Xiao Shu. Remember that it is hard to fail! (To be continued...)

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