Age of Dreams

A lot of big things have happened in Hollywood these days.

First of all, Marvel announced the re-launch of the "Iron Man 2" production plan. Of course, the main actors are Robert Downey Jr., Gwyneth Paltrow, and Don Chandel.

But in order to cater to the global audience, Marvel decided to choose two supporting actresses and one supporting actor in Asia to increase the interest and attention of the story.

The box office of Iron Man is really not low. The global box office is close to 600 million U.S. dollars. It can be called one of the few successful big productions of Marvel in recent years. Now the second filming plan is launched, of course. Aroused the attention of countless people.

In particular, it is specifically proposed to have three Asians to participate in the performance, which is even more refreshing for the big and small stars of Asian countries.

Hollywood!

That is the dream place of film professionals from all over the world.

Not to mention starring, or playing soy sauce, it is definitely an improvement of one's own status and status!

Not to mention that the production cost of Iron Man will reach 200 million U.S. dollars. It is definitely a big production that has attracted worldwide attention. Playing a supporting role with a role and a line in such a film is undoubtedly the best way to become famous!

no way.

In American movies, most Asians can only serve as supporting roles. The larger the production, the more so.

This is why Chen Long has truly become the No. 1 superstar in Asia after making so many hit movies with him as the protagonist in Hollywood.

But even Chen Long, in a big production like Iron Man, can't be the male number one.

As a result, there was an upsurge in the dark, and people contacted Marvel through various relationships to see what kind of stars they really need. Which celebrities are most suitable.

The shooting of "Iron Man 2" is not the most sensational.

Because immediately after Marvel announced that, following "Iron Man 2," they decided to bring the long-awaited "Avengers" to the big screen.

This superhero blockbuster, which is determined to be produced by Marvel and released by Paramount, is full of heroes and its influence is definitely one hundred times greater than that of "Iron Man 2"-in fact. Iron Man is also one of the "Avengers".

If there are many people who like Iron Man, there are also many people who hate him.

But there are few people who hate "Avengers". You can always find your favorite among the heroes of "Avengers".

Unfortunately, the copyright of Spider-Man is over there, and the copyright of Wolverine is over Twentieth Century Fox. Otherwise, if the two of them join, "Avengers" will win almost the world's support.

In addition to actively selecting the leading actors, Marvel announced again that it will select several major supporting roles in Europe and Asia. At least not less than 5, to strengthen the concept of "alliance".

As soon as the two news came out, everyone finally understood.

Marvel is not courageous enough, and wants to rely on European and Asian stars to increase the box office a lot!

It is no wonder that Marvel does not have such confidence.

Take the previous "Iron Man" as an example, with an investment of 140 million U.S. dollars and a total income of about 590 million U.S. dollars.

It seems to be very profitable, right?

But this is not as simple as you invest 140 million and then make a net profit of 450 million US dollars.

American film division is very complicated. Even the whole world is the same.

Apart from various taxes, Fenrong City is basically divided into four aspects: producers, distributors, theaters and theaters.

Among them, producers and distributors can account for about 50%-60%. There will be fewer films with less box office and influence, and the rest is divided between theaters and theaters.

Among the money shared by the producer and the distributor, the producer can only have about 30%. If you are a small company or a small producer, 20% is possible.

Calculated in this way, 30% of 590 million is less than 180 million U.S. dollars. Does it mean that Marvel has earned more than 30 million yuan?

of course not!

The share of overseas box office is not calculated according to this ratio. Taking Huaguo’s imported films as a calculation, basically Hollywood distributors and producers can get 17.5% overall. Compared to the local share, it is much lower.

In Europe, the split is higher, but about 25% is the limit.

So in fact, at the box office alone, Marvel only made more than 10 million U.S. dollars, nothing more.

Now you understand why Hollywood’s super-large companies, such as MGM, Paramount, Columbia, etc., often sell products with high box office, but because of losses of tens of millions and hundreds of millions, they directly declare bankruptcy or are Is the reason for the acquisition?

There are too many people who divide the cake, and the producer is just a part of it. It is not as beautiful as you think!

But specific matters need to be analyzed in detail.

For example, the current "Iron Man 2", "Iron Man 1" is just a prologue. It has cultivated many fans and increased their expectations. Even if "Iron Man 2" is not more profitable than the first one, it will be influential. Continue to expand, and then there will always be some time to make a lot of money later.

Xiao Qi remembered that "Iron Man 2" had a box office of 620 million U.S. dollars. Counting the substantial increase in cost, it actually lost some money.

But by the time of "Iron Man 3", the global box office directly broke through 1.2 billion US dollars, making Marvel make a big profit and laugh from ear to ear.

Marvel is basically Taylor’s private property. Paramount has packaged and sold several heroic movies that it owns the copyright and distribution rights to Friendship Studios with a 10-year production period. Taylor is also the largest shareholder of the studio.

Therefore, the decision to shoot these two films is actually the result of discussions between Xiao Qi and the other two shareholders of Friendship Studio, David and Sam.

Among them, the chief producer of "Avengers" is David, and Sam is one of the executive producers of "Iron Man 2."

Whether it's "Iron Man 2" or "Avengers", Xiao Qi put forward the concept of globalization to David and the others, especially to change the Asian market. Only by accommodating more cultural elements can it attract more People come to see.

Therefore, the two films have a selection of supporting roles mainly for the Asian market.

As for the role of the scene, it is even simpler. If you play more than 10 minutes and have more than 10 lines, it is a very good supporting role.

Usually in Hollywood movies, there are a lot of characters added in this way. A group of screenwriters understand it, and they can even wait until the supporting actress is selected before starting to modify and improve the script. ——Doesn’t affect the main plot trend anyway.

I dare not say anything else. If a few male and female celebrities in China, especially female celebrities, are allowed to go, the box office in China will increase by two or three billion yuan, which is just like fun.

Although Huaguo’s 2008 box office champion "If You Are the One 2" had a box office of only 600 million yuan, in the past year or so, Huaguo’s theaters have changed a lot, and people’s interest in boutique movies and Hollywood blockbusters has been greatly changed. The degree of preference has also greatly increased.

Simply put, more and more people are entering the cinema.

Coupled with the increase in ticket prices for blockbuster movies, imax's viewing effects are completely different. It is an important booster for super special effects blockbusters like "Iron Man 2" and "Avengers".

What's more, "Avatar", which will be heavily registered in January next year, will have a box office of more than 1.3 billion yuan, stepping on a sturdy road for these two films, greatly increasing the box office limit of the overall Chinese market. .

The continuous launch and continuous success of superhero movies is not only a good thing for little Taylor, but also a great thing for Xiao Qi's queen sister.

Qiao Guoer has the second largest theater chain in the United States. The better Marvel movies sell, the more her income and the richer her net worth.

Not only that, Qiao Guoer also has the largest kiwi cinema line in China, with more than 2,500 screens, including no less than 500 imax and 3d screens.

The launch of heroic live-action special effects movies will inevitably arouse people’s enthusiasm for 3d and imax screens, which will help promote the imax and 3d technology patents in Qiao Guoer's hands, and will also help imax and 3d cinema to turn around. Become the leading theater that truly leads the movie watching technology.

If all the theaters in China use imax and 3d technology ~www.readwn.com~ then this technology transfer fee alone can make Qiao Guoer earn a lot of money, let alone among them. How far will its influence be expanded.

When the time comes, the queen sister will be the overlord of the entire movie theater line.

And if you control the movie theater line, your voice will be different in the movie industry.

No matter how good your movie is, what is the use of a good movie if I am stuck on the cinema line?

In fact, Xiao Qi feels that the overlord business of the Queen's sister is not a luxury.

Because at the end of 2013, when he was reborn and reborn, imax and 3D screens have spread all over the country. Although the number of screens is not as good as that of ordinary screens, the profits created have been equal to that of ordinary screens. It is only a matter of time before they surpass them.

In this life and this world, the film queen's sister has acquired imax in advance and has become an important shareholder of 3d technology company. She is already standing at a very high level to face the entire movie theater market.

He has strong strength and strong allies from the outside world. This is an excellent situation faced by little Taylor and the queen sister.

The situation of mutual assistance, mutual benefit and win-win situation is so obvious!

Xiao Qi felt that it would not be long before the world's film market and the capital and strength of the Xiao family could occupy a very important position.

At that time, the seven Hollywood giants will not be qualified to compare with Xiao Jia! (To be continued...)

ps: Today, "Dream of Dreams" finally reached the standard of 10,000 books, and the first order exceeded the subscription of 10,000 book friends. Thank you! Xiucai wrote a thank you in the work related section, expressing gratitude, you can see the chapters when you open the bookshelf. All in all, it is your support that makes such a good result, thank you! !

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