Age of Dreams

The heated discussion caused by skype was in May.

Wall Street and Silicon Valley are becoming more and more interested in Xiao Qi's investment and are actively thinking about all kinds of treasure hunting ideas, it is also now.

But before that, another small acquisition by Xiao Qi had come to an end.

In the past two days, Yammer Company suddenly announced that Mr. Xiao Qi had acquired all of their company’s shares. Since then, Yammer has become Xiao Qi’s private property. According to the management’s performance in the future, they can get up to 8% of the shares. Share incentives.

What is yammer?

Many people who were attracted by the recent report about Xiao Qi's "King of Investment" hurried to check Yammer's information.

Yammer is a social networking site, but it is generally not for individuals, but for user groups in the world's top 500.

Fortune 500 companies have opened up a special area in yammer, allowing their employees to register with corporate mailboxes, etc., and then a closed contact body is formed between these users, and everyone can communicate, work, vote, and vote in a relatively closed environment. Q&A and so on.

Of course, yammer is not impossible to communicate with external people, but various procedures have been specially set up here to ensure that the internal news of the enterprise will not be leaked.

It is also one of its advantages to set up various chat rooms and chat queues anytime and anywhere. Office supervisors do not need to go out, and only use a few clicks on the computer to let a group of employees they want to convene to discuss things on the Internet. .

Because of the pertinence of the user group, the scale of yammer is naturally not large. Now their total number of enterprise users is only more than 1 million, but more than 90% of users belong to the world's top 500 companies.

Since then, the world’s social media has grown stronger and stronger, and there are not a hundred and seventy or eighty.

There are not many that stand out here. Anything that can make an impression on people is good.

For example, Xiao Qi bought it before. It is a communication tool for white-collar workers and has the function of online recruitment.

Tang Mingxiang's investment is aimed at high school students and below.

Yammer is also targeted at the same level, aiming at each user subject with the company as the main body.

Analysts immediately commented, and felt that yammer was more than adequate in terms of features. But whether this strategy for large companies can withstand the test of the market and whether their profit model can support the operation of the entire website is a question.

Of course, from now on, since Xiao Qi is the boss of Yammer, then there is no need to worry about funds for the development of Yammer. With Xiao Qi's strength and personality, there is absolutely no problem in burning money for three to five years.

It's like the comments of verification experts.

On the second day of the acquisition. Yammer officially announced that Mr. Xiao Qi injected 200 million US dollars into the company.

From now on, yammer will expand the scale of the server, and strive to develop a variety of running programs, so that users have a better user experience.

Yammer's management is very satisfied, not only because they can get up to 36 million U.S. dollars worth of shares, not only because the 200 million U.S. dollars investment allows them to do more things, but also because Xiao Qi has invested money. As he promised, just send a team of lawyers and accountants to check it out every year. The rest is still theirs.

What entrepreneurs like most is that the boss invests more money, and it is best not to dictate anything, just let yourself show off.

But the truth is that after the bosses acquired the company, whether they knew it or not, they basically got acquainted with the company—or after they thought they were familiar with the company. Just kick the entrepreneurs away and find someone to run the company or website.

The consequence of this is often that the company has taken another path, some are better, some are worse, but more are undoubtedly the latter.

Fortunately, Xiao Qi is not such a person.

Among the many companies acquired by Xiao Qi. People have seen that basically all entrepreneurs are managing the company, and Xiao Qi rarely intervenes in specific operations. Such an attitude is also one of the important reasons why some companies agree to Xiao Qi's acquisition.

Just like the current yammer.

Now their expectations have become reality, so they can start working more energetically.

No one said that this company invested 450 million US dollars, it can only be worth 450 million US dollars, but yammer is ambitious, looking forward to becoming the next 10 billion club.

I have to say that this group of people have very good ideas, and they are also very ambitious.

However, this kind of social networking sites that are too targeted usually don't have a wide audience, so their achievements are often limited, far from reaching the level of such a national social networking site.

This is why the highest market value in the future can exceed 200 billion U.S. dollars, but Yammer can only be acquired by Microsoft for 1.2 billion U.S. dollars in 2012.

However, this life is different. Xiao Qi's vigorous support to Yammer will inevitably bring Yammer to a higher level.

I dare not say that it can really reach a market value of 10 billion U.S. dollars, but the hope of breaking through 3 billion U.S. dollars is not small.

If this goal can be achieved and stable profitable development can be achieved every year, it will be enough for Xiao Qi.

After all, not every company that invests in must be profitable. A profit margin of about five times is already a good investment.

Compared with the smooth progress of Yammer, Xiao Qi has also made good progress in the square mobile phone card reader company.

The biggest mystery of square is that the mobile phone card reader, which is a little smaller than the matchbox, just plug it into the earphone jack of the phone, and your phone is on the Internet function, you can connect to the Internet, and then use the credit card Swipe the top of the square's card slot, and you can simply complete the task of swiping the card to pay.

Then there is the second condition, that is, you must find a bank that is willing to connect with your square card reader, preferably a large bank, so that you can successfully swipe your credit card with the square card reader, which is convenient and quick.

If the bank’s qualifications are not enough and the level is not enough, then the merchants and users who use the square card reader will be a little wondering.

However, this problem is not a problem here for Xiao Qi.

Everyone knows that Xiao Qi has a big **** ally in the United States-Citibank.

The two parties have a very friendly and sincere history of cooperation. Citibank is also Xiao Qi’s largest deposit bank, so as long as it is Xiao Qi’s company, it is easy for the square card reader to get a high authorization from Citibank.

As long as Citibank helps to endorse, buyers and sellers who use the square card reader will naturally be assured of the safety of their funds.

However, don’t look at just Citibank helping Xiao Qi. When the number of square credit card readers increases, and the amount of consumption through the square credit card reader reaches 10 billion, 20 billion, and 50 billion US dollars every day, how big it is for Citibank. A fortune is really conceivable.

The development of this square card swiping device is actually not that difficult. As long as you do a good job in confidential algorithms and keys, you can achieve safe, convenient and fast payments.

Some users in China are looking at the Americans struggling to get the square credit card device, and they find it strange. Why is it so complicated? Isn't it enough to apply for a credit card device directly with UnionPay? Things that cost one or two thousand yuan, if it encounters activities or something, it can be cheaper.

This is where the national conditions of China and the United States are different.

American merchants want to apply for a machine from a banking institution. It is extremely difficult. Not only the procedures are very complicated, but the fees are also very expensive and expensive. A machine alone costs close to $1,000.

Especially the owner of a coffee shop, such as a small family fast food restaurant, these usually cost a high price to apply for the machine, and then the credit card company sets their card fee very high, almost 3.5%-5 %, which is far lower than the 1%-1.5% discount offered to super-large merchants such as Wal-Mart.

But you have to use a computer again, because the Americans’ habit of swiping cards to pay bills ~www.readwn.com~ has penetrated deep into the bones, unless it is for tips, otherwise you generally can't see cash.

Those who use cash on a large scale are generally Chinese.

With the existence of the square credit card device, all small shop owners can use a square credit card device, which allows you to swipe your card to pay bills conveniently and quickly, even if the burger and cola set meals are only 2 dollars, you can swipe it anyway. The square card reader only charges a fixed card fee of 15 cents and a handling fee of 2.75%.

Anyway, using the square credit card device, the handling fee is much lower than that of ordinary machines and credit card handling fees. In addition, it is convenient, fast and safe. After the previous square credit card device was launched, it immediately increased the share of mobile payment by a large margin. With the increase of, the credit card amount doubled continuously, and the annual transaction volume easily exceeded 10 billion U.S. dollars.

It is precisely because the team of engineers saw the broad prospects of the square credit card reader, so without Xiao Qi's urging, the general design was completed in just 2 months, and it is estimated that a small-scale market test can be carried out in June at most.

If it officially starts operation, the square card reader will occupy the US mobile payment market, which is just around the corner! (To be continued...) u