Age of Dreams

Entering July, especially after July 15th, many cities in China are brewing an excitement.

Because July 25th is the day when Michael Jackson officially started his China tour in the Bird's Nest.

Since the Olympic Games opened last year, the Bird's Nest has basically not been used. Only a few world championships have been held here. Both the scale and the number of spectators are far from worth mentioning.

But this time Michael Jackson’s concert was different.

All 8,000 fixed-seat tickets have been sold, 20,000 tickets have been sold in the center of the venue, and 11,000 temporary seats have also been sold. If it is not for fear of accidents caused by too many people, there can actually be an additional 10,000 seats. If the heart is a little bit darker, 20,000 standing votes can also be squeezed out.

As for the 140 boxes...

Ha ha, as early as the first time after Michael Jackson announced that he would come to the capital to hold a concert, he was snatched by the wealthy children and young ladies.

There are 140 boxes. You can’t just have money, and you can’t get lower grades. There are quite a few people who walked through Tangquan’s doorway to get the boxes.

Of course, Xiaomei Niu and Sister Yu, Qiao Guoer naturally reserved boxes for them. This is a good opportunity for her to give favors.

It’s like Niu Xiaomei. When she told her that she could invite her friends to occupy a private box to watch Michael Jackson’s concert, she threw herself into Qiao Guoer’s arms with excitement. My sister has several times.

Although Aunt Niu said something angrily about Qiao Guoer, saying that she was too spoiled with this little girl, she was still very satisfied in her heart.

Xiao Qi is like Niu Ruzheng’s nephew, and Qiao Guoer treats them as close as possible. From time to time, she brings some small gifts over here, mostly for food, clothing, and housing, and never involves expensive things, which allows her to accept it. It's also very practical.

In addition, Qiao Guoer never asked Niu Ruzheng to do this, which made Aunt Niu even more satisfied.

She is not a fool. Who is utilitarian to make friends with his family, can't it be seen?

Qiao Guoer's assets to her exceeded 50 billion by Xiao Qi alone, and coupled with Xiao Qi's love, she has nothing to pursue at all. Naturally, he can treat Niu Ruzheng's family with his heart.

In addition to these special people, more ordinary fans are usually busy running around just for a fixed seat or a ticket for a temporary seat.

Michael Jackson is the world's No. 1 singer superstar, the first and possibly the last time to come to China for a concert. The capital is just two games!

The combination of so many factors has allowed Xiaoniao.com and Kiwi Film Group to set an unprecedentedly high ticket price.

Ticket prices for 10 concerts in the mainland are 600, 1600, 3600, 5600, 8600, 12600, and 16000 respectively.

Yes it is.

You read that right.

The lowest price is 600, and the highest single ticket price is 12,600.

In addition, the average price of a box is 500,000. The small one can take 10 people in, and the largest is 1 million, which can accommodate 20 people. Last year, Li Chaoren and other four Hong Kong tycoons, watching the opening ceremony of the Olympic Games, cost 250. Million.

The pursuit of the box is not cost-effective. It's a style, and it can also be a place where the children of the rich can compete.

Therefore, the 140 boxes were all sold out in the first place, and the box income of a concert reached 100 million yuan, which is jaw-dropping.

Whether it is Qiao Guoer or Shen Wuyan, they are paid at the normal price for the box of favors, and it is not because they are the bosses of the host that they do not need money. This is the worst way to distinguish between public and private. the behavior of.

At the beginning, such a high ticket price. It really shocked the people in the capital, who have always been rich and powerful, 600 yuan is enough to look at the seat of a second-rate star! Why is it the furthest and worst position here?

But this time the tickets were sold together for 12 games, all of them were sold online, and people here in the capital were still hesitating. The tickets for the east side are all sold out.

"God Eastern people like idols and they are definitely not afraid to spend money! I have watched Michael Jackson once in my life, so save money?"

"Yes! It's just one month's salary. What's so great? I'm not like the northern group of guys, who look like cows all day long. When it comes time to see the truth, I will be persuaded!"

"Haha, are you still a fan of Dongfang City? Michael, you see that we are so enthusiastic, do you consider holding 10 concerts in Dongfang? Don't worry, we can afford it!"

"It's not just your Dongfang City? We are here in Gusu and Lin'an, and we also organized a group to buy! It's really damn, why not come to Lin'an and Gusu?

"Also, fans in Yangzhou also protested quietly. Should there be a concert in every city! I have been a fan of Michael Jackson for 10 years!"

"Twenty years of **** fans do not explain! I bought 16,000 tickets, I'm coming as an idol!"

"..."

The people in the capital are the most face-conscious people in China. Watching the fans in Dongfang City and the surrounding areas feel depressed over there, the popularity here has exploded.

"What are you doing? What is it? How much can your stadium in the East hold? We have 111,000 seats here! There are more than you, so it will naturally sell more slowly!"

"Forget it, I don't hesitate anymore, just as they said, only one month's salary, afraid of Mao?"

"I'll buy it too! It's great that I sell my beloved!"

"600 is still acceptable, I'll bring my binoculars, but I still can't bear Michael!"

"The young and old in the capital, if you lose, you don't lose. This is the only chance to watch Jackson's concert!"

"Sorry, my hesitation is just thinking about whether to watch one or two. Thank you, I have already bought tickets for two concerts, I can watch twice!"

"Beast! You are so treacherous, I will add the second scene too!"

"..."

Panic buying things, usually in a tense atmosphere, will get good results.

Online ticket sales started very early, but it was the first attempt by Xiaoniao.com and Kiwi Film Group to put 12 tickets for Michael Jackson’s concert on the Internet.

Now it seems that the speed of ticket sales is very fast, only half a day, the tickets are all sold out.

And there are strict restrictions. There must be one ID card corresponding to one ticket. Foreigners can buy it with a passport, but one person is not allowed to buy two, and the ticket and identity must be connected when entering the venue. The certificate is verified together, it is not that the person is not allowed to enter, this is mainly to prevent scalpers.

But this kind of thing cannot be prevented. The scalpers always have a chance to find loopholes, and the excitement of more than 110,000 people entering the venue will also give them a chance.

Tickets for the two concerts in the capital were directly sold for 700 million yuan, and the two concerts cost 1.4 billion.

There are fewer in the East, about 1 billion, and 800 million in Guangdong and Nanwan, and much less in Rongcheng, with only 600 million in the two games.

The Hong Kong Stadium can accommodate up to 40,000 people. However, the income of Hong Kong people is so high, and the price is the same as that of the mainland. It seems too sorry for the audience. So Qiao Guoer and Shen Wuyan discussed with Feng Kexin and Li Shaozhi and directly increased the price. As a result, Hong Kong fans still bought out the tickets without blinking their eyes, and the revenue from the two games reached 1 billion yuan.

This does not include the naming rights of concerts, various sponsorships, interview rights, DVD recording rights, billboards, ticket advertisements, beverages in the venue, souvenir sales, etc., such as Coca-Cola's crazy price of 300 million. Bought out the naming rights for this concert.

Calculated as a whole, it can reach a super high income of 6 billion yuan.

However, the income is high and the expenses are high. The concert equipment is shipped by air from the United States. The venue rental, security, etc. for each concert are also expensive, and taxation is also required...

Fortunately, the food and lodging of hundreds of people in Michael Jackson and his party were covered by small local sponsors, which reduced a lot of expenses.

Fortunately, because Michael Jackson’s concert in China is an opportunity to increase China’s reputation, the police system in various places will actively send a large number of police forces to maintain order. This does not cost money, but in the end it is necessary to donate one. Give the money to the police station, so that's called reciprocity.

In the end, the net profit of the 12 concerts is about 400 million US dollars.

Then 400 million dollars will be divided, and Michael Jackson’s huge music team will receive 250 million dollars, of which he alone will receive 150 million dollars, which is 50 million more than previously estimated, and the remaining 100 million will be made up of his hundreds of musicians. Team points.

As the organizer of the United States, Big Machine Company received 100 million U.S. dollars in revenue, and the remaining 50 million was split equally between Xiaoniao.com and Kiwi Film Group~www.readwn.com~ At first glance, Xiaoniao.com And Kiwi Film Group paid the most, because they are doing all the work, but they get the least, which is quite unfair.

But you can't just look at the 50 million dollar thing.

First of all, the first one is to operate Michael Jackson to come to China to hold a concert, and it is so popular that it has completely started the name of the two companies, and it is enough to give the superstars of Europe and the United States, other superstars of Hong Kong and Taiwan a profound impression. I am impressed that there will be such large-scale concerts in the future, and they will definitely be approached first.

Then Michael Jackson’s concert and Huaguo’s singing guests were selected by Xiaoniao.com and Kiwifruit. This in turn caused the two companies to sell a lot of favors. This is a precious network resource-not only If you don’t get in or out, if you benefit from it, others will naturally reward you.

So in general, the two companies, Xiaoniao.com and Kiwifruit, can be regarded as both fame and fortune! (To be continued.)

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