Age of Dreams

In the Internet age, it is actually not as good as people have seen.

Usually, many of the grand occasions that everyone sees are burned out.

The first time the Internet era was completely shattered was around the year 2000. In the first few years of that time, various websites were very popular. Yahoo had a market value of three to four hundred billion US dollars. Cisco broke through more than 500 billion US dollars. Nortel Networks, which was almost acquired by Xiao Qi, has a market value of hundreds of billions of dollars.

In people's eyes, this seems to be the advent of the Internet era.

But the facts quickly gave everyone a slap in the face. Around 2000, the Internet bubble collapsed, and major websites died one after another. Most of the remaining ones were lingering, and few could make a comeback.

Even after 2o1o, as the economy slowly begins to recover, network technology is being hyped up again. In fact, there are very few that can really make money.

Many successful websites just find a chance to survive before their money burns out.

And those websites that haven't found a breakthrough will be finished after the money is burned, and there is no shadow left.

Of course, we can succeed in le, fae, ok, and titter, but few people know that there are as many as hundreds of Internet companies that start to close down every year in the United States.

The Internet is not so warm, and competition is so cruel everywhere.

After 2o1o, a trend has emerged, that is, giant crocodiles continue to swallow small promising companies to increase their strength while also preventing new competitors from growing.

Companies such as Google, Apple, Samsung, Microsoft, Amazon, and Fae Book have made at least several acquisitions a year, and even more than 20 or 30 acquisitions.

Many potential companies, such as luotube, zappos, skybe, fouquare, instagram, ad mob, have been acquired by large companies, and small companies seem to have no more exhibition space.

Of course, this is a good thing for big companies, they can get the most achievements with the least cost.

Xiao Qi likes it too. Especially the acquisition of American companies to grow their own Xiao family industry and distribute them to their wives as private property.

The intercommunication company was established under this circumstance.

The model of the intercom company is ad touch b, but the whiteness and google advertising form on this mobile smart phone. There are not many patent restrictions. Xiao Qi has Infineon, Nortel, and the patents exchanged by Google, which are enough for him to use.

No one knows the scale of people's mobile phone market better than Xiao Qi.

To the end of 2o13. There are more than 1.5 billion smart phone users, and this number will increase to at least 100 million as more and cheaper smart phones come out.

Even if the large market with a population of 100 million people does not occupy a monopoly position, it only occupies a share of more than 2o%, that is already quite remarkable.

However, it is just now when the mobile phone advertising is just showing, the market size is about 700 million people, and it is not that mature, so ad touch b was bought by Google for 750 million U.S. dollars in November last year. Expensive.

Google bought ad and touch b. It’s not just that they want to expand the mobile phone advertising market on a large scale, but as a reserve, they are ready to wait until they have promoted the Android system and greatly expanded the smartphone system market before turning around to show ad touch b.

At that time, just running ad mob ads on the Android system will be enough for Google to make a lot of money.

Xiao Qi has long known Google's plan, and what he has to do now is to let the intercom company enter the mobile phone advertising market in a big way, greatly increase his market share, and confirm its leading position.

In fact, this is not difficult. After finding talents in advertising, especially after digging up a few elites from ad and mob, the Intercom Company, under the leadership of eo Bogsola, took the $100 million investment from Xiao Qi. The crazy drive smashed the market.

Bogsola was formerly the executive vice president of Sophia International Advertising Company, one of the largest advertising companies in the United States, and was dug by Xiao Qi with a high salary of 60 million euros plus dry stock dividends.

Facing a new field, Bogsola is ambitious. In addition to building its own network platform and writing various advertising programs, the most important thing is to start cooperating with major social platforms and major websites.

The cloth for advertising on the web. It's not that you can go directly to which webpage or social platform.

If they do not agree with you to do so, but you promoted an advertisement on their copyright page, then they can sue you.

They must seek their cooperation intentions before they can place ads on these sites.

Although Intercom has 100 million US dollars in investment by Xiao Qi, they are a new company and have no reputation at all.

The only famous person is Bogsola who has worked in the advertising industry for 20 years.

Bogsola's most important asset is his connections.

As long as he deals with advertising-related companies, he has dealt with Bogsola. There are 8 advertising production companies in the United States that he has dealt with, and 177 are familiar with.

And since 5 years ago, he has been in charge of one more task dealing with online content providers, and he has a very good relationship with Internet giants such as Mark Zuckerberg, Page, and Bill Gates.

This is why Xiao Qi valued him.

Bogsola is very realistic. He knows that others have a good relationship with him. That is a personal relationship. If you want to connect company affairs with personal relationships, it would be too naive.

But now that he has money in his hands, and he is backed by Xiao Qi, who is rich in the world, he can use the money to make the market and let everyone cooperate with him.

Where is the biggest profit point for today's Internet companies?

Isn't it relying on advertising!

So as long as they do a lot of advertising and the division is good enough, then they have no reason not to join their own advertising network.

On the other hand, those product vendors who want to advertise on the new media of the Internet, who don’t want to advertise more and spend less money?

Simple!

What I have here is money. At the beginning, to attract you to give me the advertisement, I can charge at 20% or even 30% off the market price.

As long as you are used to advertising with me, I can bind content providers in turn and make them more like to join my network.

In this way, the three parties are integrated, and the intercommunication company will become famous!

Bogsola thought so, and he did the same.

Since its official launch in May, Intercom has increased its share of content providers by 30% and reduced the advertising costs of advertisers by 20%.

Calculated in this way, the gross profit of the intercom company is only 12%. Excluding taxation, office work, maintenance, etc., it still has a lot of losses.

But after such a month of exhibition, under the impetus of Bogsola, the total advertising amount of the company has exceeded 320,000 US dollars, which is almost the monthly result of ad touch b in the middle of last year.

Google has long noticed this kind of market disrupting behavior by Intercom, but after Page asked about its background, it was a little silent.

After all, it is better than burning money. Few people can compare to Google, but Xiao Qi is the one who steadily beats Google.

In addition, Xiao Qi can not care about profits at all, and can always cultivate the market when he loses money, but Google must be responsible to shareholders. How can it be possible to do business at a loss?

But because of this, Page still issued an order to increase the capital by 300 million US dollars to ad touch b, let them speed up the development, and the intercom company to grab market share.

Since Xiao Qi is so optimistic about this business, then google must also go in and fight for it.

Although Google's money is not as much as Xiao Qi's, but sometimes it is not just money!

For a while, Page regretted that he was soft last time and reached an agreement with Xiao Qi. At that time, Google handed over too many exclusive patents. Otherwise, this time Xiao Qi would not be so easy to enter the mobile phone advertising market. !

Compared with the smooth flow of Intercom, the Shengpotian company that Xiao Qi wants to acquire is not so easy.

Even if Milner has raised the purchase price to 370 million US dollars, the founding team can become multimillionaires as long as they sell their shares, but many of them still hesitate and do not want their company to be controlled by Xiao Qi.

To be honest, Sweden is a high-welfare country. Entrepreneurs like Sweden don’t have to worry about food and clothing at all. They are not even poor. So far, they have only introduced one investment ~www.readwn.com~ It is a pity that they have introduced capital companies. , Occupying only 15% of the shares, otherwise they will make more than 7oo% in a year. They have already been busy announcing that they will sell all to Xiao Qi.

So Milner said that it may take some time to acquire Shengpotian.

Xiao Qi didn't worry much.

Firstly, his bottom line is not 500 million. If he can win at around 800 million, Xiao Qi will not hesitate.

Secondly, Milner is best at communicating with people. At this point, he understands the true meaning of the Chinese word "grind". Those who are entangled by him usually give up under such circumstances.

Milner can even handle Zuckerberg, and it's natural to have a smashing company!

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