Age of Dreams

Since May 2009, the mainland market of dreamsnow2 raised the price, 16gb was raised to 2199 and 32gb was raised to 2599, Fairy Company has been criticized by many people.

They felt that Xiao Qi had made enough money, and even if he had to raise the price, he would offer fewer concessions to the Chinese people, which was really unkind.

The Fairy Company didn't have any special explanation for this. It was not until after the six major electronics manufacturers in China, Xiaomi Electronics, that they launched domestic mobile phones, everyone suddenly realized that Xiao Qi was making way for them.

Think about it, what would it look like if the price of a mobile phone made in China and the price of Dreamsnow2 from Fairy Company collided with each other?

I dare not say that even one cannot be sold, but it is definitely not selling well now, and it still has good sales in Southeast Asia.

Although it seems that they did not sell 50 million units in the first year, they sold almost 13 million in half a year, which is considered to have fulfilled their expectations.

For this reason, the Fairy Company also specifically lowered the patent contracts for their six major mobile phone manufacturers, and did not charge a total of 300 million patent fees, which saved them a lot of expenses.

For the remaining Xiaomiao Electronics, life is much easier than these six big companies, because they themselves are subsidiaries of Fairy Company. Although Yu Lihong doesn’t think so, his employees are all Xiao Qi is proud of holding Xiaomiao Electronics, which makes Yu Lihong quite uncomfortable.

Yes, now Xiaomiao Electronics is developing so well. The technology, raw material parts and even sales network provided by the Fairy Company are very important, but without him Yu Lihong's call for technical personnel to research and develop and take care of company affairs, Xiaomiao Electronics Can the company grow to where it is today?

You know, Xiaomiao Electronics has been around for the past five months. The sales volume directly exceeded 18 million units, ranking second in mainland China, better than Huawei and Lenovo!

And Xiaomiao Electronics' praise is also very high.

Because of the strong technical force, the selected parts suppliers are also very powerful, and with the quality control of the fairy company, the repair rate of Xiaomiao Electronics is less than 1%. It is much higher than the other 3%.

With such encouragement, Xiaomiao Electronics has actively started to develop the Xiaomiao mobile phone 2, and it is expected to be on the market again in February next year at the latest to complete the update.

Of course, they also have many shortcomings.

For example, the Fairy Company, which ranks first now, has controlled the repair rate at 0.002%, followed by Apple's repair rate is only 0.007%, and Samsung's is 0.01%. The quality of these large companies is indeed very good. , The praise is also very high. If Xiaomiao Electronics wants to learn from them, it must once again strengthen its product quality control.

In fact, Yu Lihong knows where the weakness of Xiaomiao Electronics is now, that is, to control costs, the parts they choose are relatively cheap, including LCD screens, cpu, etc., which are not comparable to Dreamsnow2 at all.

But the price of Dreamsnow2 is not much more expensive than Xiaomiao phones, but why is the profit margin so high?

It's very simple. Because they have adopted a large number of purchases, suppliers are willing to make small profits but quicker sales. And more importantly, many of the technology patents are owned by the Fairy Company. After eliminating this part of the cost, it can reduce the cost by more than 30% at once. This is something Xiaomiao Electronics can't do.

Although Xiaomiao Electronics is a 60% subsidiary of Xiaoqi Holdings, Yu Lihong wants to do it alone, so Fairy Company is only responsible for financial audits and other aspects. Xiaomiao Electronics is still responsible for its own profits and losses in its operations, including the purchase of parts and components, as well as the payment of various patent fees.

They spend more than the fairy company, not just the patent licensing on the hardware cost. There are also patent fees for various software technologies. This part is more than 20% higher than that of Fairy. Together, you know why dreamsnow2 has a high profit margin, while Xiaomiao Electronics only has a gross profit margin of about 15%.

Of course, although the current gross profit margin is very low, this part is just the beginning. With the future decline in component prices and the increase in production and sales, the gross profit margin will naturally continue to grow.

This is true. The gross profit margin of Xiaomiao Company has reached 120 million yuan in 5 months, and the net profit is about 70 million yuan.

Since there is no loan repayment, Yu Lihong and Xiao Qi applied for it. All the 70 million yuan was awarded to the employees of the company. He also took 3 million yuan, which is considered to be a normal level.

Xiao Qi doesn't care that Li Hongfa's bonus is all the profits so far. Xiaomiao Electronics has a promising future. At this stage, it has preliminary results. It should be rewarded and encouraged.

Moreover, the money he invested is a very small part, and it is not yet his turn to rely on Xiaomiao Electronics to make money.

In Xiao Qi's view, the most important thing for Xiaomiao Electronics now is to immerse yourself in development, and after encouragement, people who are motivated can develop better.

But what made Yu Lihong depressed was that when he heard everyone talking when he went to the bathroom, it was Xiao Qi that everyone thanked him, thinking that this reward was given by Xiao Qi, who was always generous, and it was really no good to do good deeds, and he was extremely depressed.

However, Yu Lihong didn't have so much time to be depressed, he still had more important things to do now.

Yu Lihong’s idols are Xiao Qi and Qiao’s gang leader, but in terms of practical actions, Yu Lihong’s idol is biased towards Qiao’s gang leader because he is an outgoing person and likes to express his own meaning, unlike Xiao. Oddly, he is behind the scenes everywhere, and he doesn't want to deal with the external media at all.

Therefore, Yu Lihong allocated a part of the funds of Xiaomiao Electronics to do marketing for himself, and wants to make himself a pioneer of the new generation of Internet smart phones.

In the past six months, publicity on the Internet, newspapers and magazines, Yu Lihong is everywhere, as if he has become the leader of the new generation of intelligent electronics, and I don't know that he is even better than Xiao Qi.

Yu Lihong went around giving speeches under the packaging of a public relations company, and promoted Xiaomiao Electronics as a brand created exclusively for the Internet. It claims to be the most closely connected with the Internet and is a brand specially created for young people. Serve everyone with the least profit.

Not to mention, Xiaomiao Electronics' Xiaomiao mobile phones are at least very beautiful in appearance. For this, Yu Lihong also learned from Xiao Qi and Qiao's gang, plus appropriate prices, and Internet brand promotion. Many young people are willing to give it a try to see how this phone is.

Therefore, Xiaomiao mobile phone, a smart phone supported by the fairy laboratory technology, does perform well in terms of operating speed and battery life compared to the phones of the other six mobile phone manufacturers. In addition, it is used by Yu Lihong. His own bewitching speech made everyone admire him and Xiao Miao's mobile phone, and he naturally gained everyone's liking.

Compared with the previous generation of Xiaomi mobile phones, the backing behind the Xiaomiao mobile phone is more powerful, and it is certainly not comparable to Rebs's initial start-up.

Coupled with the constant support of the Fairy Company, Xiaomiao Mobile was on the right path from the beginning. Naturally, the development is much faster than that of Xiaomi.

Xiao Qi spent 300 million yuan to obtain 60% of the shares of Xiaomiao Electronics.

But it does not mean that he has only paid so much. The technical support of the fairy company is a very important item. Then, in terms of parts and components of Xiaomiao mobile phone, the selected parts suppliers not only come up with the best sources of supply and the most favorable prices, but also The payment can also be settled in 3 months; in terms of foundries, Yinhuang Electronics and Mingxing Electronics are selected. The workmanship is excellent and the cost is cheap...These are all for Xiao Qi's sake.

Otherwise, someone from another company will come. Do you think this price will increase by more than 20%?

Therefore, the development of Xiaomiao Electronics is inseparable from Xiao Qi's support.

Even the increase in its valuation has the bonus of "Xiao Qi Investment".

Bank of America Merrill Lynch, which has now recovered a bit of vitality, has offered a valuation of 5 billion yuan for Xiaomiao Electronics, if it continues to develop at the current rate. In three years, the valuation will definitely exceed RMB 50 billion!

Bank of America Merrill Lynch has also begun to actively contact Xiaomiao Electronics, hoping to operate it for listing in the United States, at least in Hong Kong.

But Yu Lihong refused without hesitation.

When he talked to his friends in private, he felt that Bank of America Merrill Lynch's valuation of Xiaomiao Electronics was too low. Calculating the ipo valuation based on 10-15 times the annual turnover, Xiaomiao Electronics is now at least 20 billion yuan!

And Yu Lihong also said that unless Xiaomiao Electronics has achieved a valuation of more than 30 billion US dollars, he will not consider any listing plan.

Well, although Yu Lihong only owns 28% of the shares, which is less than half of Xiao Qi's, Xiao Qi simply asks about Xiaomiao Electronics, so he and the management have the final say.

At first, Yu Lihong was a little worried that Xiao Qi would take the opportunity to control his company, but for more than a year, he was the only one who asked Xiao Qi for help. He had never ordered him or anything. This convinced Yu Lihong, Xiao Qi does not have any intention of annexing Xiaomiao Electronics.

Of course, if you think about it, it is a bit sad. Compared with the companies annexed by Fairy Company, Xiaomiao Electronics is far behind.

Yu Lihong did not pass Xiao Miao Electronics’ luxury to be equal to Xiao Qiping. Xiao Qi’s assets of more than 700 billion US dollars, even if he does Xiao Miao Electronics well, at least a dozen or twenty can be compared to Xiao Qi’s. property.

What's more, Xiao Qi's real property is not limited to these. Yu Lihong knows that the land of Xiaoyao Logistics alone is worth at least 300 billion US dollars. Forbes and Fu Run's two shameless rankings for collecting money are simply irresponsible. The row property!

Therefore, Yu Lihong's goal is to become the most powerful professional manager like Qiao Gangzhu. This is already the best glory!

Calculating now, Xiaomiao Electronics’ revenue this year should be more than RMB 1.7 billion ~ www.readwn.com~ After stabilizing the consumer market, Xiaomiao Electronics will not only make efforts in mainland China, but also in Southeast Asia and the Indochina Peninsula. Need to continue promotion.

I would rather use the money earned in the inland market to subsidize the markets of these countries, and have to beat the reputation of Xiaomiao mobile phones.

It would be great if Xiaoyao Mall could be opened all over Asia!

Then the marketing efforts can be saved!

Yu Lihong sighed again.

Although this relies on the fairy company, who is the channel of Xiaoyao Mall so good?

In the Indian market, Xiaomiao mobile phones are simply extremely popular, contributing almost one-third of their monthly sales of more than 3 million!

Thinking that Xiao Qi has such a trump card channel, Yu Lihong sighed again, why couldn't he be so good? (To be continued.) u