Age of Dreams
Vol 2 Chapter 2969: Advertising preparation
As far as the Fairy Company is concerned, an affiliated e-commerce company engaged in a 1111 Singles Day nationwide online shopping is simply a trivial matter.
They don't even like the Chinese New Year strategy of Xiaoyao Mall, the largest online shopping giant in China, let alone Taobao.com.
Taobao.com, which was prestigious and majestic in the past, is still only an upstart in power, and now the Fairy Company is already a world-class consortium. It can be compared with those century-old stores in Europe, America, Japan and South Korea. A company is not worthy of comparison with a fairy company.
Although this idea is a bit too arrogant, but now the people in Fairy Company are so confident.
What they care about at this point in time is the promotion and sale of dreamsta3.
According to the practice of the fairy company, the general update time for a product is 18 months, and now dreamsta2 has also been sold for the 16th time. On January 5 next year, it is time for the official pre-sale of dreamsta3.
The dreamsta series is not the most profitable product of the fairy company.% of its shares belong to others.
The most profitable part of the Fairy Company is the low-end dre series. Its net profit rate is as high as 5o%, which is much higher than the% of the Dreamsta series. Moreover, all the shares of dre are owned by Fairy Company, and the sales volume is more than every month. With up to 60 million units, the Fairy Company has made a lot of money.
But dreamsta is the trademark of the fairy company. Among smart phones, dreamsta’s evaluation is the best, and Apple e is a bit worse. Although it is the first smart phone, its size and pixel constraints still allow It doesn't seem to be top-notch.
It's just that Apple has a lot of fans and it is a European and American company, so e can tie with Dreamsta in terms of sales.
Why did the leader of Qiao only have a monthly shipment of 180,000 units until now?
Isn't it because he doesn't have too much certainty to make e out of inventory?
If e is as popular as Dreamsta, he would have launched a large-scale contract machine plan, but now the contract machine only accounts for about 2o% of sales.
Now e2 is already the second generation of e, and it is said that next year will usher in great changes to e3. Many Apple fans are eagerly looking forward to this day.
But more Dreamsta fans dismissed it.
In their view, whether it is appearance, size, quality, performance, style, etc., the dreamsta series has long passed the e series. If the fairy company was Hua Guo, how could Xiao Qi be so conservative, only shipping 1o a month Ten thousand?
What's more, you are about to usher in an update, eamsta, and dreamsta3 too.
According to Xiao Qi's temperament, the dreamsta series are the phones he is most willing to invest in new technologies, so everyone is also very looking forward to seeing the emergence of dreamsta3.
Fairy Company is also looking forward to seeing the performance of dreamsta3.
Even now dreamsta3 components have already set off from all over the world to China, and all orders have been placed in the foundry, and the trial assembly production has begun, but within the fairy company, dreamsta3 is still very confidential.
Even the employees in the company can only go to see dreamsta3 in the laboratory. They can't take it away or take pictures. The requirements are very strict.
In addition to the core employees of the advertising department and other senior executives of the Fairy Company, ordinary employees don't know much about Dreamsta3's publicity plan.
They just know that from before the National Day in January, more than 20 well-known advertising companies in the world, and the top executives of the advertising companies who are also the partners of the fairy company, have arrived in Chengdu, specifically in the conference room on the 7th floor of the headquarters. Discussing various details of the advertisement with Merck.
These high-level people stayed for a week, and did not go until after the National Day.
Judging from their facial expressions when they left, it must have been the Fairy Company that gave the big order again this time, otherwise they wouldn't be all smiles.
Usually in this step, it is the first stage of the advertisement production of the fairy company, and then the review, and finally the broadcast.
According to the previous production cycle, this set of processes has to be completed within half a month at most.
As before, the advertisements of Fairy’s products each have the originality Xiao Qi gave, and the advertisements that left the most profound opinions on each time were exactly the ones Xiao Qi gave.
Therefore, in the entire advertising industry, everyone is very respectful of Xiao Qi, and they think that if Xiao Qi goes bankrupt one day, and he wants to make a comeback, he can make a few advertisements at random and earn tens of millions of dollars at least!
Ok.
These guys are still naive.
If Xiao Qi really broke down, he would not go to the advertising industry at all. He would go directly to Hong Kong to speculate in real estate. Anyway, after 2o12, Hong Kong real estate will once again usher in a peak, and then buy it quickly. Selling, I can make more money.
Besides, after the collapse of Zhutong’s shoes, Liu Fu from Shuchuan, Lu Fu from Lu Dong, CEO of Haier, CEO of Lenovo, etc. all borrowed money to give him free of charge to help him make a comeback. Xiao Qi If it breaks down, there are definitely many friends who are willing to support him so that he can make a comeback.
As long as Xiao Qi has enough funds, what can't you toss about?
After a few serious struggles, Xiao Qi is not a young man who didn't understand anything before, and only had the memory of reincarnated rebirth. He was already a qualified business man.
I won't mention this a little bit.
Outsiders don't know, but Merck knows that Xiao Qi's idea of "smashing walnuts".
To be honest, after seeing Xiao Qi personally perform a "smashing walnut" for him, he immediately fell over. This posture is so cool!
In the creative ideas of various advertising companies, they will give some insights based on this "smashing walnut" idea, and then shoot similar films.
Anyway, they are in charge of an area, so don't worry about crashing. What's more, you can make progress only if you compare them. It is always a pleasure to compare the different versions of "Smashing Walnuts".
After Merck reviewed their ideas and drafts, they began to look forward to how interesting the feature film would be when it appeared in front of him.
The fairy company has also begun to release the wind. This generation of dreamsta3 has been confirmed to be officially launched on January 5th, and everyone will have a refreshing feeling.
The fans are very simple and cute.
Upon hearing this, fans of the Fairy Company, especially fans of the Dreamsta series, immediately became excited.
"When Dreamsta2 came out last time, the Fairy Company didn't say anything like this. It seems that this time it really has changed a lot!"
"Hehe, it's not necessarily the case. Isn't it the same for the current company? First, I will whet your appetite, and then I will change the soup without changing the medicine, so I can trick you into spending more money."
"The guy upstairs just came from Mars, right? Don't you know that Xiao Qi is the most trusted person in the country? As long as the fairy company says, no one can fail to realize it!"
"Yes, Xiao Qi donated hundreds of billions of yuan to build roads and do agricultural production in the disaster area. They are definitely moral and moral people. How can such a person ignore his reputation in order to make a little money for you? what?"
"Although morality has little to do with making goods, it is reliable to put this on Xiao Qi! The dreamsta I bought has been used for more than two years, but it is still very easy to use, and there is no problem with the quality. This shows that Xiao Qi is serious about doing things."
"I have all the products of the Fairy Company. I can prove to everyone that all of their products are of excellent quality and are unique in creativity. If not, would foreigners like it so much?"
"Anyway, I am a fan of Xiao Qi. I am looking forward to the amazing performance of dreamsta3, and whether there is amazing performance or not, I will buy it because I am from Shuchuan!"
"You said that, as if none of us support Xiao Qi!"
"Hong Kong people have also come to declare that Xiao Qi is definitely our idol, and the direct-operated fairy store is also the most popular consumer electronics store here!"
""
Fans are naturally caring and happy~www.readwn.com~ But the opponents of Fairy Company are not very happy at the moment.
They don't know what the killer of the Fairy Company is, but according to Xiao Qi's temper, I am afraid that dreamsta3 will be greatly changed this time. If the gap is too big to make up, then they really can't think of any way to catch up.
In the past few years, they have been chasing behind the Fairy Company, constantly trying to work hard, but there is no hope at all.
Even the back of the Fairy Company can't even look at it.
Even Nokia and Motorola are said to be somewhat powerless when it comes to smartphones.
Think about it, five years ago, the number one and number two mobile phone company in the world fell to a second-rate status in a short time. It's really embarrassing!
Someone said it well, "The difference between other companies and the Fairy Company lies in Xiao Qi. Unfortunately, there is only one Xiao Qi. He is unique in this world, so Fairy Company is also unique!" (To be continued. )8
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