Age of Dreams

November 11, Singles Day.

Although there was this somewhat boring holiday more than ten years ago, it has never been an official holiday.

It wasn't until November 11 this year that Ma Yun's Tmall Mall announced that it would hold the "Single Shopping Festival", which seemed like a day for all people to participate.

As early as a few months ago, Tmall.com had met with many suppliers and brands to discuss, and a month in advance, it carried out a large-scale publicity across the country. It can be said that you can see it in every corner. "Tmall Mall" and "Bachelor Shopping Festival".

After the promotion, Suning and Gome, the two leaders in the home appliance industry, also took the initiative to join the ranks.

Although they borrowed a lot of momentum, the two major group companies immediately put in their own propaganda power. Together, they smashed the "Singles Shopping Festival" in a lively manner, and the speculation was in full swing.

Finally, even middle-aged people in their 40s and 50s are eager to try, and want to take advantage of this shopping carnival day to buy more good things for their homes and themselves.

And such a feast of the fabled online shopping spree has also attracted the attention of many industry insiders.

At the moment of zero o'clock, more than 3,000 first-class brands that entered the Tmall Mall first revealed their discounts.

"L'Oreal has a minimum of 50% off, 20% off all lipsticks, and 30% off three toners"

"Nike Lin'an Outlet Factory Store reported to users, 30% off sneakers, 10% off for 10 years of new models, 20% off for three pairs, buy shoes and get sports socks, until you get them out!"

"Master Zhan’s flagship store, five packs of braised beef noodles are only sold at 8.8 yuan, and the whole store is over 100 free 20, 66 yuan free shipping, only for one day!"

"Lenovo computer **** model, special offer 6999, buy and get a 3-year extended warranty worth 1,000 yuan!"

"Gionee smartphones, 16gb1566 yuan, 32gb1788 yuan, 30,000 units are on sale, and there are ten lucky draws today, and the first prize will give you 10 grams of pure gold!"

""

Such a swarm of promotional activities suddenly appeared in front of people, and they were dazzled.

Fortunately, everyone has prepared well in advance, and collected the goods they want to buy in advance. Until now, only need to call them out and check the preferential prices to know if they can buy them.

Since Tmall Mall guarantees that it must be genuine, and will also issue invoices, online and offline are integrated warranty, so naturally everyone does not have so many taboos when buying things. It is not like buying things on Taobao.com, and you have to choose Now, worrying about buying fakes.

Tmall.com does not promote the unlimited supply of specials. Specials are released in three time periods: 0 o’clock, 9 o’clock, and 18 o’clock, so they have actually been optimistic about styles and other aspects on weekdays. , Once today's price is in line with your wishes, then everyone will definitely rush to buy.

For a time, thousands of people across the country clicked the mouse and entered account passwords.

And all the data is continuously fed into the servers of the Ali Baba Group.

"One-half point, 57,998 transactions, with a transaction amount of 32.98 million."

"Twelve points, the transaction volume is 332,355, and the transaction amount is 213 million."

“It’s zero twenty-eight, the transaction volume is 572,122, and the transaction amount is 537.9 million.”

""

Seeing these rolling data, Ma Yun looked a little ugly.

He originally thought that according to the momentum of his own propaganda and the reactions of all parties, at least the first half an hour should exceed 2 billion. If it is better, 3 billion will be no problem.

Because those who can buy things until 12 o'clock are very sincere buyers, and these people will make the first move when they see the price is right.

If you don’t buy something in the first half an hour, you won’t buy it after 12:30, or you won’t wait for the 12 o’clock stall at all, or you think the price is not right and you just go to bed.

So the first half an hour is when the sales are the hottest, which can be worth all the turnover from 12:30 to 9 in the morning.

What is the result now?

By 12:30, the transaction amount had not exceeded 600 million, which was more than half of Ma Yun's minimum expectations.

This is a sturdy face slap.

Not only because he spent more than one billion yuan to advertise, but also because when Xiaoyao Mall was selling Spring Festival specials, the sales amount was much more than him!

Ma Yun claimed to be a generation of genius, and he was definitely not inferior to Xiao Qi, but now it seems that he is not even as good as Xiao Qi's subordinates!

Ma Yun has been fighting for a name in his life. He has no interest in wealthy women. He has a wife and children to eat, but he can't let go of this name alone.

He hopes to become a stunned person, stand on top of the world, and enjoy the admiration and admiration of others.

Taobao.com allowed him to see this hope of success, but Xiao Qi bluntly bought the Ali Baba Group, which almost interrupted his road of self-employment.

Fortunately, Xiao Qi valued him very much. Not only did he ask him to continue to serve as the president of the Alibaba Group, he also promised to send tens of billions of shares in the Alibaba Group.

More importantly, Xiao Qi did not intervene in the affairs of the Ali Baba Group at all, and left it to Ma Yun to brush his pen and ink. This made Ma Yun feel very comfortable, and finally continued to take the Ali Baba Group along.

Tian. Cat Mall was originally a project carefully created by Ma Yun. He wanted to rely on this to fight against Xiaoyao Mall, and even surpass Xiaoyao Mall. Therefore, he invested a lot of resources, but the cost of advertising is only ten. Hundreds of millions of dollars. This sum of money has been the profit of Alibaba Group in Tmall Mall for several months.

There are also his negotiations with brand owners, as well as his various efforts to build Tmall Mall, and the hardware and software conditions he created are all the brainchild of his Ma Yun.

Unexpectedly, this first war was not very bright, it seemed to be a little broken, and I really felt hot on my face.

"Mr. Ma."

Seeing his ugly face, the subordinates next to him whispered: "The late-night turnover should not be much. Wait until 9 o'clock tomorrow morning, and the 18 o'clock online stall, is the peak period for real shopping. Tian. When the cat mall is showing its power."

Ma Yun gave a wry smile in his heart.

This is easy to say.

Any business is the best first prize, and it is also the easiest to trigger a shopping frenzy.

Don't look at the 1111 shopping carnival that starts at zero o'clock, but where are the online shopping crowds who go to bed at ninety o'clock? This time period also happens to be the best time for them to shop!

The first wave of zero o'clock won't work, and it's definitely not much better in the morning.

The four time periods add up, I am afraid that there will be 3 billion, and it is time to laugh!

Thinking of it this way, facing a group of staff who summarized the data below and a group of executives around him, Ma Yun knew that he could not be discouraged at all, otherwise even the boss would not be motivated, so how could his subordinates fight? spirit?

A smile appeared on Ma Yun’s face almost instantly. He clapped his hands vigorously, and after attracting everyone’s attention, he said loudly: "I know everyone is not very satisfied with the current data, but I want to tell You, I am very satisfied! The reason why you are dissatisfied is that the opponent you are looking at is Xiaoyao Mall, but they are b2c websites that are fully supported by the Fairy Company. After the purchase price is greatly reduced, it will be able to do that. The results!

And what about us? We have nothing! From the beginning of the establishment of Tmall Mall, to attracting so many merchants to settle in, and then to the current 1111 shopping carnival, we built it by ourselves! We are just a service provider, not an operator of online commerce! So in the first step of building a reputation, we actually did not lose!

You put aside the Xiaoyao Mall, who else is better than us in the first half hour of the first day of the shopping festival? No one! As the saying goes, everything is difficult at the beginning, Tmall Mall has had such a good start, and it will definitely get better and better in the future! You have to remember that our Taobao.com also came here in the beginning! "

"Correct!"

The vice president next to him hurriedly responded. He is Ma Yun’s old man, and he knows how to round the field. "Mr. Ma has already prepared a banquet at Lin'an Hotel, and he will be in the meeting room at 1 o'clock. Sit up and take the dishes, everyone will work hard for a while, and we will have a drink and celebrate later!"

"Yay!!"

How did a group of subordinates know so much? They thought that Ma Yun was really satisfied with your smile, didn't it feel good?

After a busy day, you can still eat a big meal, which is a great reward!

After Ma Yun left the data analysis center with a smile, his face gradually dimmed.

As he walked, he asked another vice president: "How is the situation with Suning and Gome?"

"Very good~www.readwn.com~ the vice president replied, "In the first half an hour, Suning sold more than 800 million electrical appliances. Gome is a bit worse, probably more than 700 million, which is better than us. I think. The reason why we haven't sold much home appliances here is related to their direct competition! "

"It's none of the other people's business, but we didn't catch our customers well." Ma Yun frowned, "If you say that, if Xiaoyao Mall joins the battle, wouldn't you blame them?"

The vice president stopped talking.

Ma Yun looked at the group of vice presidents around him and said, "After having supper later, you should go to rest first. I hope that within three days you will write a report on the 1111 experience and lessons and give it to me, okay? "

"it is good!"

The vice presidents replied in unison.

Working under Ma Yun, they have long been used to Ma Yun's resolute and resolute character. After such an embarrassment, he did not concentrate his staff and discussed and reviewed it. He was no longer Ma Yun! (To be continued.)

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