Age of Dreams

Doing business in the United States can be said to be very happy or very dangerous.

Because the United States is the most developed country in the world, and the people are very keen on consumption, so as long as the business is done well, there is no need to worry about not making a lot of money.

Look at those web projects that cost tens of billions of dollars at all times, and look at those online commerce that are valued at tens of billions of dollars. These all prove how easy it is to make money in the United States. No wonder so many companies want to come to the United States. Listed.

To say that business in the United States is not easy to do is based on the high level of consumption and high profits here.

Because of its many advantages, the competition in American business is also very fierce.

In Silicon Valley, where the myth of wealth is most likely to be created, dozens of technology companies and Internet companies close down every day, and many projects collapse before they can bear fruit.

Then there is one more point, the US policy of allowing guns is also an important reason for many businesses not doing well.

Especially in some small restaurants, convenience stores, etc., criminals often come in with guns to **** all the cash in the cash register.

The businesses that Chinese people usually do in the United States are these stores, so in fact, their lives are not so easy.

Relatively speaking, those large chain convenience stores, supermarkets, etc. are much better, because they have a very complete security system, usually quickly lock criminals, and put pressure on the police to actively arrest those criminals. It fell into the French Open.

Therefore, robbers are usually reluctant to patronize these places.

This also shows that the power of big capital can work everywhere, and that strong power will ensure their better development.

Large-scale convenience stores in the United States are generally divided into two types, one is small convenience stores in urban areas, such as the 7-11 model, and go-mart, store24, etc., which are basically the whole world. It's the same, it's about 30-50 square meters, the products are dazzling, and it is more expensive than the supermarket, but it is very convenient to buy.

The other is the convenience stores attached to gas stations in small towns, such as shell, vs, esso, etc. These gas station brands throughout the United States are generally located in the suburbs of small towns. In addition to gas stations, they Generally, a variety of convenient products are also provided for passing passengers, so there is a convenience store, and the scale is getting bigger and bigger.

Seeing that there was a convenience store here, there were a lot of people staying, so there were some other things, such as fast food restaurants, clothing stores, motels, movie theaters, etc., that followed them.

In some places with dense traffic, such a large number of shops have developed into a good place for local residents to shop and entertain.

Among Chinese tourists, it is said that the cheapest outlet store in Nevada was established in such a place, and there are a bunch of stores around it.

To say that such stores as convenience stores were actually invented by Americans in the 1930s. At that time, 7-11 was the first batch of convenience stores, and when it developed globally, it achieved great success in Japan. , Was finally acquired by the Japanese, but controlled 7-11 and turned it into a Japanese industry.

The convenience store industry has emerged in the United States, but has reached its peak in Japan.

The United States covers an area of ​​more than 9 million square kilometers, while Japan is only more than 300,000 square kilometers. However, by 2013, there were only 15,000 convenience stores in the United States, but Japan had already reached 50,000.

Taking into account the difference in land area and population of the two countries, the United States should be at least 300,000. It can also be seen clearly how prosperous the Japanese convenience store culture is.

From another perspective, convenience stores in the United States also have huge potential to be tapped.

That's what Xin Tian Yong thought, so he came to Rongcheng to visit Xiao Qi, hoping that Xiao Qi could support his US expansion plan.

After the Japanese are strong, they always want to conquer American fathers. If they can show off on American soil, it will be the most refreshing.

Such thoughts did not dissipate much even after the Plaza Project and the real estate bubble.

With Xiao Qi's generous financial support, amilymart has been rampant in Japan for more than a year, opening stores everywhere, and expanding the expansion that I wanted to do but did not have the strength to do. Drippingly, the number of shops has surpassed sunkus for a while, becoming the third in Japan, and there is not much distance.

In addition, familymart still has a great development in Southeast Asia, but unfortunately this part of the business has been handed over to the familymart branch of Treasure Island. Although there is a certain connection with the familymart headquarters in Japan, the specific operations have been It is completely separate.

amilymart has not made much progress in China this year, because they are doing preliminary preparations.

If you want to be a national chain store, amilymart already has its own way of doing things.

First of all, they will choose to reduce a few warehouse bases that can radiate across the country, so that the purchased products can be shipped to various places nearby.

Then you have to choose enough good and good partners. Although familymart is only a small convenience store, the things it sells are not cheap. It must be a boutique. Only in this way can people enter the shopping mall.

If convenience stores only rely on convenience and simplicity to do business, it is not known how many years of bankruptcy, those native-born convenience stores in China have generally weakened after these Japanese convenience store giants joined the competition, and this is the reason.

Therefore, if they choose their own suppliers, they have to do a lot of investigation and research before they can make a final decision.

Next, they have to consider where to open a store. Although at the beginning it was opened in a dozen first- and second-tier cities, it is necessary to consider where the traffic is the most and where the consumer groups are suitable for familymart.

Finally, we must make the most detailed spending plan based on the above preparations, including early investment, operating income forecast, revenue and expenditure plan, profit and loss plan, etc., which must be done very well before handing over to the head office for discussion. If it can be passed successfully, the shop will start to open in one effort.

Many people don't know that the Japanese are so careful.

Therefore, when Japanese companies want to enter China, they usually make such careful preparations. They never enter a market rashly.

Even after three and five years of research, they feel that it is not the time to enter the Chinese market. They would rather settle down and continue to do intelligence gathering than risk business.

That's why you can see that the Japanese are so successful in doing business in China. This is actually for a reason. It is definitely not that the Japanese are lucky.

In stark contrast to the Japanese, China’s overseas acquisitions.

It’s so easy to make a decision for such a complicated matter. Then, when the matter came to an end, I found out that there were so many problems, or I was scammed by others. I paid a lot of tuition but failed to buy good things. Popularity is indignant.

The most annoying thing is that many of our foreign acquisitions are mostly sold by our own people. This is in sharp contrast to the solidarity of the Japanese outside.

With all these contrasts, we can know that China wants to be truly strong, and it is definitely not a matter of overnight.

It really starts with the education of children. After a few decades, the atmosphere of Japan can be seen today.

If we think that we will be able to surpass Japan in three to five years, it is simply arrogant!

Back to the topic.

Xin Tian Yong came to Chengdu, on the one hand to report on business preparations in China, on the other hand, he wanted to start preparations for convenience stores in the US at the same time.

For Xin Tian Yong, with Xiao Qi, the familymart in the Chinese market will definitely be in hand, and there is no need to worry about the 7-11 competition, so it is time to start preparations for the conquest of the United States!

Within three years, the development of familymart in China will enter a relatively stable stage of development, and then the preparations for the United States will be fully completed. Familymart will conquer the Chinese and American markets one after another, and it will definitely become the world's number one. Convenience store chain, and he Nitta Yong will become a great operator and will be recorded in the history of the business world.

It cannot be said that Nitta is wrong.

With Xiao Qi's influence in the Chinese business community ~www.readwn.com~ and the relationship with the government, amilymart will never encounter the difficulties encountered by other Japanese companies.

Even those Chinese consumers feel proud and affectionate when they enter the familymart to buy things.

Why not?

Aamilymart is a Japanese company, but it was bought by Xiao Qi. It is a Chinese industry. This is a beautiful victory.

Compared with 7- these, ordinary Chinese people will definitely choose familymart first, even if it is a bit close, it doesn't matter.

But in fact, the four-link convenience stores in Japan are not very different, especially when entering a new market, the overwhelming advantage of 7-11 will not be played out at all.

For example, in the future of China, amilymart and 7-11 are more suitable than 7-11. Although these two convenience stores are actually operated by people from Baodao, it also shows that the strong one has changed to one. After the place, you may not always win! (To be continued.)