Age of Dreams

August 31st, Friday.

People from the second batch of six advertising companies came to the Shangri-La Hotel meeting room on time.

There is no way to hide things in the market. They have already known through various channels that the Fairy Company is about to release a revolutionary and epoch-making electronic product, which will definitely detonate the world.

So there was no more reservedness. Those who came to sit around the table were all gringos.

Oh, not just six, but also the general managers of four companies who didn't come yesterday, sitting on the table with a shy face.

With the successful experience of the first day, plus yesterday's grievance has long since dissipated, there is no doubt that Yu Shanshan played even better today.

The Northeast Ocean Horse not only shocked them with their beautiful faces, but also impressed them with DreamPad. It almost made the eyes of a group of people fall, and the whole room vented with exclamations such as "d" and "t". It has never been broken.

The demo here has just ended. I haven’t waited for everyone to say anything. Kojima Mochang, planned by Kojima in Japan, and Kim Daheng from Samsung Advertising in South Korea, are already waiting outside the door. After coming in, they respectfully sent the process and domestic emergency communication. , Written DreamPad advertising plan.

Regarding the condition of "filming in Mainland China" added by Fairy Company yesterday afternoon, the two agreed with their hands and feet.

Not only them, but the general managers of the other ten companies, all agreed.

why?

Staying in China to shoot commercials, it can be regarded as their great credit. This performance is to be written into the resume and accompanies one's entire career!

With this credit in hand, are you afraid that one day you won't be able to return to the headquarters and take a higher position?

Only American rookie singer Taylor is a little troublesome. But it doesn't matter. The large American advertising companies are all supernatural, and a small singer can be invited.

Xiao Qi took Yu Shanshan with herself. Discuss the details of the contract with Kojima Maochang and Jin Daheng, and leave the remaining ten general managers of advertising companies to discuss by themselves.

The young man believed that it replaced the DreamPad that NE was the first to appear in the world. As long as anyone had seen it, he would definitely not be able to escape its temptation.

The person who is anxious now is not himself. Drying them out is more conducive to negotiation.

There are three main expenditures for advertising: the first is production costs, the second is celebrity compensation, and the third is promotion costs.

Generally speaking, the money consumption of the three is just the opposite, and the promotion expenses of TV media and so on are the most. Stars are paid next, but production costs are the cheapest.

Xiao Qi’s initial sales targets are the ten major countries in the Americas, the European Union and developed countries such as Switzerland, Australia, Japan, South Korea, Singapore, etc., and there are more than 35 developed countries in total. These are the places where advertisements are placed. one.

The billion dollars seems to be a lot, and it can be scattered in 35 countries, and there is not only one advertisement, but one series. So the average amount is less than 10 million U.S. dollars, I am afraid that the amount is not enough.

Once the second period of advertising comes out, it is not surprising that an additional three to five billion US dollars will be added.

Fortunately, the Chinese celebrities settle their bills in RMB, otherwise they would have to spend a lot more.

Of course, Xiao Qi is not afraid of spending advertising expenses, as long as he can earn more, it is worth spending as much.

In the United States alone, Nike’s advertising costs reached 600 million U.S. dollars in 2000, and annual advertising costs have been between 600 million and 800 million since then. As a result, their annual sales and profits are increasing, which shows that good products and good advertisements can complement each other.

In four months, global advertising, the looser budget is one billion U.S. dollars. Xiao Qi didn't have this huge sum of money.

But he is not very worried, and he can borrow it from Citibank if he can't.

In the last month, on August 31st, New York’s oil has been quoted at $63 a barrel. Xiao Qi has received a total of $700 million in bets from Goldman Sachs and Merrill Lynch, although the money is still available. If it doesn't fall into the account, but looking at the unstoppable slow drop in oil prices, no one would think that it will rush to more than 80 dollars. At least this year, fewer and fewer people are watching more.

It's not that Xiao Qi is wooing foreigners and doesn't know how to take care of domestic commercial banks.

It's really because the US dollar is borrowed for use, and when it is returned a few years later, the appreciation of the renminbi alone will be enough to offset all the interest and make oneself a fortune. With such a good thing, how can a teenager fall behind?

In the meeting room, Xiao Qi looked at the contract details brought by Kojima Maochang and Jin Daheng, which were the same as what he had asked for yesterday.

In terms of advertising costs, time, and promotion plans, the two of them are absolutely excellent in their projects. The details of the classification and the expectations of various emergencies are very professional. No wonder they are both in their own countries. One of the best advertising giants.

However, the advertising costs of the two companies are not cheap.

South Korea's Samsung quoted four well-known Chinese stars, five advertisements, and half a year of comprehensive medium exposure, totaling 23.8 million U.S. dollars.

Small islands in Japan are better. Eight advertisements, with a full medium exposure for the same half a year, are worth 40 million US dollars in total.

Advertising cannot look at the absolute value.

Considering that the economies of South Korea and Japan are about the same, Japan's population is three times that of South Korea, so the price is only about twice that of South Korea, which is really not expensive.

Xiao Qi can be a little more lavish with his own person, but he doesn't like the smell of foreigners.

After thinking about it, he set the budget of South Korea's Samsung advertising to 20 million and Japan to 35 million, and handed them back.

"Dong Xiao, we can't make it at this price!" Jin Daheng looked so ugly that he was wringing out. "The four stars of China, what you need are famous celebrities, at least 500 yuan per person. 8 million remuneration, right? South Korea’s KBS and other three major TV stations are all money-giving masters. A 15-second advertisement can get them 2 million US dollars for half a year, let alone 30 seconds. It’s not that our Samsung brand is hard enough, 23.8 million is absolutely impossible."

"I have here a detailed copy of the advertising costs of eight companies including Nike, Nokia, and Dell in South Korea last year. Director Kim, take a look." Xiao Qi took a copy from Yu Shanshan and handed it over~www.readwn.com~ You see if there are any errors in our algorithm. Of course, we know that world-renowned companies will definitely have preferential treatment, so I just raised the price by 10% on their basis. You should be profitable. "

While watching the familiar data and data, while listening to Xiao Qi's words, Jin Daheng's expression was uncontrollable with horror: How did this kid get such detailed information? Isn't it too enchanting?

Kojima Maochang also received a detailed document. Needless to say, the content was similar to that of Jin Daheng, which made him laugh wryly.

In order to obtain a more accurate number of advertising costs, Xiao Qi specially went to the American Bolun Consulting Company to purchase detailed data. 35 copies of the information cost 2 million US dollars, but it is absolutely excellent value for money.

According to the amount he calculated, the advertising company can maintain a gross profit of 10%-15%. Although it is not much, it is definitely profitable.

Since it is to make money and participate in the epoch-making super electronic product of DreamPad, it is very likely that the twelve companies will submit to it! (To be continued. If you like this work, you are welcome to come to the starting point (m) to vote for recommendation votes and monthly tickets. Your support is my biggest motivation. For mobile phone users, please go to m to read.)