"You are also aware of the seriousness of the problem. The net loss every day is close to 470000. In this case, our annual loss is 170 million. In addition, in order to build the island, we have a total loan of 7 billion yuan, 7 billion yuan, and the interest paid to the bank every year is close to 500 million yuan. In addition, we need to update the equipment on the island every year For major maintenance, we also need to pay subsidies for airlines and shipping companies, which add up to nearly 200 million yuan. Moreover, our company has invested more than 9 billion yuan in this island. I don't say that he will make other investments, that is, he will have several billion yuan of interest income every year when he is in the bank. Let's calculate how much we will lose on this island every year. This situation must be reversed. It can't continue like this. If it continues like this, no one can afford to delay it. That's why I have to call you all here today to hold this meeting. " Li Yuxin took Ye Shuang's words and said.

Ye Lingtian did not expect that the problem would be so serious. He said directly, "in 44 days, there are only 112 people in total. That is to say, only three people are received each day?"

"Yes, it's all brought by the travel agency. There are only a dozen people in a group. We receive one group a week on average. And the average consumption per person per day is only 1700 yuan, which is a big difference from our original estimate of 2500 yuan. " Ye Shuang nodded and said.

"The daily cost is 480000. What does the cost include?"

"It only includes employees' salary, food and housing, and some normal consumption, such as hydropower plants, which must be consumed every day. That doesn't include the annual maintenance, upgrades and so on that my sister-in-law said

Ye Lingtian knocks on the table with his hand. This problem is really serious. Ye Lingtian smokes again. Then he looks at Li Yuxin and asks, "has our advertisement been put in? Is our movie on yet? "

"They have been launched one after another, and the films have been released, and the box office is very good, exceeding 700 million in a week." Li Yuxin said.

"Then why is this happening? It's not supposed to be so bleak. We've invested a lot of money in advertising. " Ye Lingtian is at a loss.

"Zhou Yulin, you are in charge of the management of the island. What's the reaction of the tourists on the island? You should know. " Ye Lingtian turned his eyes to Zhou Yulin and asked.

"Everyone responded very well. In addition to feeling unpopular, everyone had a good time. Most of them had the feeling of lingering and forgetting to return. Many people said they would come back in the future." Zhou Yulin answered.

"Then why? This shows that there is no problem in the construction of our island. "

"The problem is not on our island, but on tourists. The main problem is that no one wants to come. As long as someone wants to come, we are confident that he will come again next time. Now the problem is that everyone doesn't want to come. I personally analyzed the reasons why I didn't want to come. First, fame is not well known. You usually choose some old and popular tourist areas to travel. You may have heard the name of our Sanhuang island and know something about our Sanhuang Island, but if you really want to travel, you won't choose to come here. It's a normal psychology of people. It's not easy for me to travel. Of course, I will choose some places that I've been longing for for for a long time, For example, Maldives, Jeju Island, Hawaii and so on, even if we know it's good here, we will not choose to take risks here. After all, we are just a new tourist area unknown. Second, the travel agency does not advocate us. At present, we have cooperated with several of the largest travel agencies in China, but the cooperation is limited to a subsidy of 500 yuan per person. For a travel agency, this is not too much temptation. Travel agencies are mainly engaged in popular tourist routes. Because there are many people going to these places, they can only make money by focusing on these routes. We belong to a remote tourist route, and few people report groups. When they organize to come to us once, they have to combine the newspaper group personnel from all over the country to form a group, and they basically form a group once a month, There are only a dozen people at a time, which is really not profitable for them, so travel agencies are not willing to recommend our route, and some even refuse to take our route. That's one of the main reasons why no one is on our island. Third, the publicity is not enough, or the way of publicity is not right. I have seriously asked people to study and investigate. We are not very interested in our advertisements on the TV screen. After reading the advertisements, we know that there is such a place, but we absolutely have no intention to travel here. These people who travel to our island are determined to see the beauty of our island in movies and reality shows. So there is a problem with the way we publicize. I only find these problems at present, and each of them is fatal. " Li Yuxin said slowly and seriously.

Ye Lingtian nodded and said: "Yuxin's analysis is in place. Travel agencies rely on the number of tourists to make money. It's not realistic for them to sell us for 500 yuan. Now these reasons are all here. Let's give full play to our thinking ability and think about it. Is there any good solution? First, we don't want to make money now, we don't want to lose money now, but I hope we can make money later. Second, our primary goal is not to turn loss into profit immediately on the island. Our goal is how to build popularity. The more people come, the more people will know the existence of our island, and more and more people will know the good of our island. That's how our reputation is opened. Naturally, more and more people will come to visit our island in the future. Of course, it takes a process and time, but we should figure out how to build popularity first. Even for the sake of the flow of people, it is not unacceptable for us to lose money. And I don't think we should be completely pessimistic. After all, there are people coming now, which is much better than we thought that no one would come at all. As long as there are people coming, as long as we try to find a way, there will be more people coming. We should see the good side, right? "

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