Another World’s Fruit Tycoon
Chapter 161: Kylin help
After opening up the channel of Tongcheng Fruit Industry Chamber of Commerce, it also means that more than 60 supermarket stores under Shengpeng have opened their doors to Kunyang.
So the first batch of Kunyuan Huaxiang Grapefruit Tea was put on the shelves of Tongcheng Supermarket without much effort.
Due to its affordable price and excellent taste, after some simple sales, Kunyuan Huaxiang Grapefruit Tea has been popular in Tongcheng.
"Boss, the quality inspection report you want." In the Kylin Juice Factory, the secretary gave the report in his hand to his boss. If Zhou Kun were here, he would definitely recognize that the boss of Kylin was the one he had seen before. The Yin boss of Guoba.
Boss Yin tossed over the report in his hand several times, and then put it down, suddenly muttered to himself: "This time I must give you Kun Yuan a punch."
At present, the soft drinks in the copper city market have become saturated. Once new products appear to sell well, they will inevitably squeeze the market for other beverages. Kirin juice has recently been severely suppressed by Kun Yuan’s new floral grapefruit tea.
Qian Lina has never been a disadvantaged character. At the beginning, this Kirin juice followed suit and had a big impact on Kun Yuan’s Tongcheng No. 1 brand. The reason why her batch of floral grapefruit tea is priced so low is that it was specially used to compete with Kirin. Grab the market.
Originally, her purpose of setting up an essential oil factory was to recover a little cost. Unexpectedly, the income of the essential oil factory greatly exceeded her expectation. It directly made Kun Yuan earn a lot of money, and the income obtained was even more than that of selling fine floral grapefruit alone. high.
This made Qian Lina even more worry-free, so a new round of overwhelming marketing followed one after another, and Qilin was caught off guard.
At the same time that Huaxiang Yuzu madly eroded the Kirin juice market, an article about the suspected false advertising of Huaxiang Yuzu tea began to spread rapidly and forwarded on various social software.
The cause of the matter is like this. A big V on social software suddenly posted an article "Uncovering the Inside Story of False Advertising of Internet Celebrity Drinks", which contains a lot of details describing a certain brand of beverages, and the name is marked "花香"Two words, but there are no relevant ingredients in the quality inspection report, suspected to be blended with essence, suspected of false propaganda.
Although the article does not indicate which drink it is, it is easy to think of the very popular floral grapefruit tea by describing it.
"Manager Qian, there are currently a large number of accounts on social software that are following the trend to black our grapefruit tea." Xiao Cai told Qian Lina the news for the first time.
"I already know this, don't worry, I already have a corresponding solution."
Qian Lina suddenly let out a sneer looking at the articles that were being forwarded constantly. She was really dozing off and giving pillows. She was worried about how to market this flower-scented grapefruit tea so that more people would know. Now someone has brought her to her door as a stepping stone. It could not be better.
Soon Kunyuan Juice Factory issued a statement and threw three documents at the same time.
One is the composition test report of Kunyuan Huaxiang grapefruit tea, the other is the quality inspection report of Huaxiang grapefruit, and the other is Kunyang company's document for the registration of the Huaxiang grapefruit trademark.
Kunyuan Juice Factory stated in a subsequent statement that all the raw materials of the Kunyuan Huaxiang grapefruit tea produced by their factory are all the floral grapefruit sold by Kunyang Fruit Industry Company, and the word "floral" in the product name is not just ordinary The floral scent is the special scent originally contained in the floral grapefruit. As the registered trademark of Kunyang Fruit Company, "Huaxiang Yuzu" only represents the grapefruit brand, so there is no false propaganda.
So some people began to criticize Kunyuan Juice Factory's statement that it was completely playing word games.
But these are obviously the navy bought by Kylin to bring rhythm in it. Your Kylin will buy navy, wouldn't Kun Yuan not?
As a result, many people who have received Qian Lina's money have begun to popularize this flower-scented grapefruit variety, and some people have begun to explain that the grapefruit contains natural floral aromatic aromatic hydrocarbons, so it produces such a unique taste.
With the guidance of part of the navy, everyone focused on this floral grapefruit. The floral grapefruit has been on the market for some time. Anyone who is curious will know that this floral grapefruit is in the supermarket fruit counter. Steadily occupying the c position, the price is even higher, and many people are reluctant to taste this floral grapefruit. It is also okay to drink a 3.5 yuan grapefruit tea.
So more and more people began to try to drink this Kunyuan Huaxiang grapefruit tea, although the grapefruit flavor in this grapefruit tea is not too strong, but after drinking it does leave a unique floral fragrance in the mouth. They smelled exactly the same on Huaxiang grapefruit.
What kind of fairy juice factory is this? The unit price of floral grapefruit on the market is so high. Using this grapefruit as a raw material, can this juice factory make a profit?
In fact, what they didn't know was that the most expensive grapefruit peel of this floral grapefruit had been dragged by Qian Lina to the essential oil factory.
After this incident, Kunyuan Huaxiang Yuzu Tea became famous, and many vendors from other places also began to order floral grapefruit tea from juice factories. After all, the packaging of this grapefruit tea is more convenient than bulky glass bottles. Too much transportation.
There is another thing that Qian Lina did not expect. After the friends out of town tasted the Huaxiang grapefruit tea, they discovered another product under Kun Yuan, that is, Tongcheng No.1.
As a result, a large number of topics about Tongcheng No. 1 appeared on the Internet again.
"The juice of this copper orange No. 1 is also a fairy juice. The taste is so good that it bursts on the table, but this juice factory is very capricious. It still uses glass bottle packaging and does not sell it outside the copper city, so if you want to drink it, you can only Taste the Copper City."
"Agree upstairs. I drank it while traveling to Copper City. The taste is unforgettable."
"Curious about how delicious the juice upstairs is."
"Anyway, I will definitely hang other juices currently on the market, except that the price is a bit more expensive, there is nothing wrong with it."
"Expensiveness is not the fault of the juice, it is my fault."
Qian Lina immediately bought another hot search after knowing it, and with the guidance of the navy, the popularity of Tongcheng No. 1 soon rose.
As a result, the topic of Tongcheng No. 1 gradually increased, and finally the topic of "guiqiu Tongcheng No. 1 to change the packaging" was on the hot search.
Soon the Tetra Pak-packaged Copper Orange No. 1 appeared on the market, and the luxury products in this juice also began to emerge from Copper City.
Kylin’s Yin boss once again failed in marketing. He dialed a call: "Boss, let down your trust. Our Kylin Juice Factory seems to have failed again in marketing."
"Failed? In that case, you should come back and start another company. Don't choose fruit this time." The other party said lazily.
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