Another World’s Fruit Tycoon
Chapter 320: Processing
"Manager Liang, good news, great news, Xufeng Food Factory has completely removed the marzipan!"
Manager Liang of Xiangyuan Foods couldn't believe it: "Why? This marzipan sells so well. There is no comparable product on the market. Can you find out the specific reason?"
"According to the statement issued by Xufeng Food Factory, it seems that a very important raw material for making marzipan is out of stock, so the marzipan is off the shelf."
"It's great, it's really great, it's best to keep this out of stock state forever." Manager Liang said very hopelessly.
With the advent of Xufeng Marzipan and Brown Sugar Plum Sugar during this period of time, it is the beginning of a nightmare for other candy manufacturers in the Copper City market.
The high-end candy market is firmly controlled by Xufeng. The candy produced by Xufeng Food Factory has achieved an amazing sales achievement with its simple packaging and amazing taste.
Snack shops, convenience stores, and supermarkets. In short, in all retail markets, as long as there is a place to sell candies, there are Xufeng marzipan and brown sugar and plum sugar.
Fortunately, the price of the candy produced by Kunyang Food Factory is relatively high. A simple brown sugar lollipop retails at RMB. This gives candy manufacturers a respite. At least the low-end candy market is not for the time being. On, it was sad and funny to say it.
Of course, the changes brought by marzipan and brown sugar plum lollipops to the entire candy market have begun to affect the chocolate market.
Because of the cost, the price of chocolate is often higher than that of ordinary candies. Winter is the peak of sales of chocolate and candies. However, many manufacturers find that the chocolate in the copper city market is not sold.
"What do you mean, we were defeated by a hard candy?" As the head of Ruili Chocolate Company in East China, Wang Xiangrong couldn't believe his ears.
You must know that your company's chocolate is a world-famous brand, high-end and high-end. Except for a few horizontal chocolate brands, there are almost no rivals in the domestic chocolate market. Now I actually told him that Ruili's chocolate sales fell because of a candy.
"Xufeng Marzipan? I need all the information about this product, including the operating status of the company behind it, and relevant market research reports."
Soon all the reports about Xufeng Marzipan were placed on Wang Xiangrong's table, but he flipped through the reports in his hand, and Wang Xiangrong's brows frowned subconsciously.
Wang Xiangrong quickly discerned that Xufeng Food Factory was not an opponent he could solve. There was Kunyang behind the opponent, and the performance it had previously handed over was amazing enough with the sugar strawberry jam alone.
"Did you bring samples of Xufeng marzipan?" Wang Xiangrong decided to report this marzipan to his superior company.
The copper city market has produced such a strong competitor that it has lost a large part of the original market. If Wang Xiangrong has not found any reason, he will soon be held accountable by the company.
When Wang Xiangrong sent samples of Xufeng marzipan to the head office, these simple marzipan caused a great sensation.
"Garcia, I just sent a product from China Copper City. I think you need to try it."
As the formular of Ruili Chocolate, Garcia generally studies related chocolate samples. It is rare that his boss Lawrence will speak to him in this serious tone.
"Lawrence, did you find something amazing again?"
"Although I know Garcia, you don't like being interrupted at work, but you still have to taste this marzipan before talking."
Lawrence knew Garcia's temper. Obviously, he was interrupted by himself in the process of developing new products, so he seemed a little unhappy.
Garcia looked at Lawrence with a serious look, knowing that the marzipan in front of him must have something special, otherwise Lawrence could not have reacted like this.
Afterwards, Garcia found that he still underestimated the deliciousness of marzipan. What surprised him was that he tasted a special taste from this marzipan.
To know that for their experts, they can basically taste the approximate formula after touching a kind of candy, and even the temperature of how many degrees they use when making it. Different temperatures will affect cream and sugar. He couldn't hide what kind of change it made.
But the special fragrance in this marzipan is definitely not the fragrance of caramel. Although they are very similar, there is an essential difference between them. This is a brand new fragrance.
Garcia instantly understood Lawrence's idea. The confectionery company either developed a unique formula that can produce this caramel-like aroma or discovered a new raw material.
"Where is the production location of this candy, it seems that I need to go there."
Still in the familiar production workshop, Qian Lina once again took a foreigner to visit their Xufeng Food Factory.
Garcia is obviously not as patient as Howard before. He went straight to the subject and said: "Manager Qian, this time I am here on behalf of Ruili Chocolate Company, just like entrusting your company to process a batch of chocolate candy hearts."
"Processing on behalf of others?" Qian Lina was ready to go around in circles with the other party. She thought that the other party might come to discuss some purchase formulas and other plans, but she didn't expect Garcia to just want to process on behalf of others.
"Your company has unique insights in the field of confectionery~www.readwn.com~ and our company has newly developed a heart-shaped chocolate. If you want to acquire your company’s exclusive formula, it’s impossible, then the processing will become A good choice."
In fact, Garcia's thinking is very simple. The chocolate market is not as simple as confectioners. In addition to having a strong reputation, large chocolate manufacturers have channels to buy cocoa beans that small manufacturers cannot have. It can even be said. The good cocoa beans are all divided up by the large manufacturers, and the small manufacturers simply cannot find high-quality and cheap cocoa beans purchase channels.
In the opinion of the proud Garcia, Xufeng Food Factory, a small manufacturer that has not even gone out in a small city in China, can obtain the qualification to process for Ruili Chocolate Company. This is enough for them to brag for a lifetime.
When the contract is signed, as long as the exclusive agreement is signed, it is guaranteed that Xufeng Food Factory can only supply the processed formula for its own family. In the name of processing, the right to use Xufeng Food Factory’s formula can be occupied by paying a small fee. It's too cost-effective.
"I don't know what kind of processing solution Ruili is going to provide?" From the attitude of Garcia, Qian Lina felt uncomfortable.
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