Athletics: Win The Olympic Championship In Order To Enter The University

Chapter 38 Nike's "Lifetime" Contract? Be A Professional Wool Plucker!

Come to the office of the athletics management center.

The staff hadn't appeared yet, but Chen Yuan immediately saw his senior brother Liu Feiren sitting on the sofa in a desperate manner.

Obviously.

As the first-class cash cow of the domestic athletics association, Liu Feiren's commercial contract endorsement is even more exaggerated.

Since Liu Feiren broke the world record, his net worth has skyrocketed every year.

But the so-called worth here is just commercial value.

Generally speaking, the endorsement fees that can really fall into the hands of athletes are pitifully small.

Although Chen Yuan is not very clear, he has heard of some things.

After many athletes won the Olympic champion.

Because of the fame, there will be a large number of contracts and invitations to business activities.

And many athletes were completely removed from the national team because of this.

The reasons are naturally: because of privately participating in commercial activities, missing training, violating team discipline, and so on.

Whether it is a diving champion or a long jump champion.

Such examples are not uncommon.

On the sofa.

The two couldn't help sitting together and chatting.

Liu Xiang immediately asked: "You are also here because of the contract, so you want to sign the contract? How is the other party's company, and how much is the offer?"

Chen Yuan didn't know why, but just shook his head.

The staff just talked to him to sign, and didn't even tell him the most basic information.

Chen Yuan still doesn't know the details.

Seeing that the staff of the management center hadn't come to work yet, Liu Xiang simply had a good fight with Chen Yuan.

In the end, Chen Yuan finally understood.

Generally, there are two ways to sign commercial endorsement contracts for athletes.

The first choice of most athletes is to hand over to the track and field management center to be responsible for the operation.

Among the benefits:

First, there is no need to bother the athletes to spend energy to choose the right company. Any contract that can be sent to the track and field management center will be sent to the track and field management center.

Second, the track and field management center will negotiate with the company on the time of commercial activities to avoid conflicts with competitions and training;

Third, the security is high, and there is no such thing as tax evasion and breach of contract by the other company.

But there are naturally bad places.

Generally speaking, the distribution policy of the track and field sports management center is: athletes get 50%, coaches get 15%, local sports bureaus that train athletes get 20%, and the remaining 15% is drawn by the track and field management center.

And some athletes with little achievements and fame can't even get 50%.

It is equivalent to taking less money, but it has high security, saves time and effort, and has low risk.

In addition, there is the second more popular contracting method abroad: hiring a personal agent.

Just like most football agents abroad.

These agents can help athletes handle all contract matters, and the proportion of endorsement fees that athletes get is naturally high.

Only a small commission is required to be paid to the broker.

Even many big-name athletes directly hire their family, relatives and friends as agents.

In this way, even the broker's commission is waived.

For example, the agent of the famous football superstar Messi is his father.

Of course, the security of this method is definitely not as good as the first one.

And if during the endorsement commercial activities, the athlete delays the game and training time, it is very likely that he will be expelled from the team.

After Chen Yuan heard Liu Xiang's introduction.

There are already some decisions in my heart.

Sure enough, endorsement fees are not so easy to earn.

If you choose to hand over your personal commercial value to the field management center, like Liu Xiang, the loss is not insignificant.

But if Chen Yuan hires a special agent.

It is tantamount to directly tearing the face of the Hetian Association Center.

In the future, if someone wears small shoes for himself or deliberately makes things difficult for him during competition training, it will be a trouble.

Unless you completely leave the Athletics Association.

At that time, it is completely possible to participate in the Olympic Games, World Championships or Golden League in an individual capacity.

It is not necessary to participate in the competition as a national team member.

Unfortunately.

Chen Yuan's current personal financial strength is still too weak, once he leaves the training center.

There is no manpower, material resources and professional team to support him to hit the world championship and world record.

Train athletes.

It takes a lot of money before and after, otherwise the training team will not even be hired.

Without professional guidance and training, it can only be done behind closed doors.

After the two chatted for a long time.

The management personnel of the center just arrived, and then the head coach Yuan Shen also arrived at the office.

The first thing to start is Liu Xiang's personal contract negotiation.

Originally, this kind of thing could not be known to others and required the head coach of the staff to sign a non-disclosure agreement.

but.

Liu Xiang seemed to have a carefree personality, and intentionally or unintentionally let Chen Yuan know his value, and even took the initiative to let Chen Yuan listen to him for a while.

The more Chen Yuan listened, the more frightened he became.

In my memory, the sky-high contracts of Nike and Coca-Cola turned out to be a joke.

When Nike signed Liu Xiang in 2002, the price they paid was only 500,000 yuan.

In 2003, Liu Xiang's endorsement for Coca-Cola was only a mere 350,000.

And Nike signed a so-called "lifetime" contract.

This rogue-like contract method is a detrimental move conceived by a big-name company like Nike.

Every year, Adidas and Nike will sign a large number of new star athletes at low prices, almost like fishing with a net.

Fishing one is one.

And this kind of lifetime contract obviously cannot be breached.

Otherwise, a large amount of liquidated damages will be paid.

Chen Yuan couldn't help but sigh to himself, these bullshit foreign sports companies are simply cannibals.

And the reason why Liu Feiren was able to occupy a place in the Forbes list later.

It mainly relies on the amazing expenses brought about by the subsequent large-scale contracts signed after 2007.

And the contract before 2007.

It is basically a huge pit, and the field management center is obviously poor, and it adheres to the principle that no matter how small a mosquito is, it is still meat.

All kinds of contracts with no bottom line, anyway, how much can be squeezed.

Chen Yuan took a cursory look.

In 2007 alone, Liu Feiren signed endorsement contracts for as many as 14 brands, with a total amount of no less than 100 million yuan.

Among the brands are some domestic big coffee companies.

However, Nike's so-called "sky-high price" and "lifetime" contracts only pay 500,000 yuan in endorsement fees every year.

I'm afraid there will be even fewer deductions if you leave out all aspects of the budget.

Chen Yuan couldn't help but sigh.

There is always a feeling that Liu Feiren was cheated by the field management center, Nike and Coca-Cola.

In vain let foreign big-name companies squeeze wool!

And certain brand companies.

It is simply to bring the realm of brazenness to the extreme!

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