Back To 1995

  Chapter 1119 Two flowers bloom

As a genius at Stanford, and experienced the crazy era of the ICQ Internet era, Evan Spiegel has crazy blood flowing in his bones. He has seen the operations of Silicon Valley and Wall Street institutions in the Internet industry. He used to be a A **** on the chessboard, and now Spiegel wants to play a game of chess himself!

Song Yang didn't interrupt Evan Spiegel's words, and listened to him quietly. Looking at Spiegel in front of him, Song Yang couldn't help being a little dazed, as if seeing himself in Houston back then, that At that time, Song Yang just plunged into the Internet industry and established a double-click company after seeing Tristan, the spiritual mentor on TV, arguing with others about the Internet.

The feeling of being in a dark forest, seeing a ray of light, and rushing in desperately is definitely not a good feeling. This experience, in addition to being used as a pretense in various speeches and memoirs , It is also one of the most important memories of Song Yang, Mark Anderson, Yang Zhiyuan and the first batch of people who entered the Internet industry in Silicon Valley to hang out!

"America's pet market continues to explode. This market has always existed. I have asked a third-party data company to do a survey. In the next few years, America's restructuring market will reach a scale of 40 billion dollars. The global pet and supplies market , will reach a scale of 100 billion U.S. dollars in the next ten years.

  And this industry is now in a blank period on the Internet! "

Spiegel's eyes were full of excitement, and he said to Song Yang that Pets, the first company on the Internet pet platform in America, suffered a huge loss. After closing down, the entire Internet pet industry was basically wiped out. Take a look at this industry!

  But Spiegel wants to do the opposite, taking advantage of the blank period of this industry, to occupy this market.

Song Yang did not refute Spiegel. The closure of Pets was of course inseparable from the bursting of the Internet bubble. No one was willing to invest money in it, but it was doing its own thing. In the absence of mature warehousing, logistics and distribution in the American e-commerce industry, it advertises crazily, spends money on the Super Bowl, and has balloon advertisements all over the street. As for TV stations, newspapers, magazines, and radio Not to mention the advertisements on the Internet, Pets spent more than 300 million US dollars on advertising costs in two years.

The popularity has indeed increased, and it has successfully landed on NASDAQ. However, the outstanding performance and the long delivery time make those users daunted by the Pets platform. In the end, the money was spent, and it also lay down on its own. Without the slightest struggle.

After Evan Spiegel finished speaking, he looked at Song Yang expectantly. As the most discerning man in the Internet industry, Song Yang's attitude towards this project was very important to Spiegel. , It may even be related to success or failure!

   "Sounds good!"

   Hearing this, Evan Spiegel finally let out a long sigh of relief, and a little smile appeared on his face.

   "Evan," Song Yang looked at him, "ICQ can invest in your project, as an ICQ internal incubation project, this will become the first Internet project incubated within ICQ!

  In the future, ICQ will also support more ICQ employees to establish their own companies. As long as the evaluation is completed, ICQ can conduct venture capital investment! "

  The five major industries recognized by the Internet, portals, games, e-commerce, search and social networking, and within these five major industries, there are countless categories. It is impossible for ICQ to fill all these industries.

  ICQ has also recruited countless Internet geniuses over the years, and among them, like Evan Spiegel, there are probably not a few who are not at ease with ICQ.

  Instead of letting them take the initiative to leave like Spiegel, it is better for ICQ to be a "good guy" and send them a ride directly to invest in and incubate the company they built. In the future, ICQ may become the West Point Military Academy of the Internet industry!

  Of course, there is no free lunch in this world. When ICQ invests in Spiegel’s company, it must take a part of their equity, and it must be a big one. Otherwise, how can they invest money and resources for nothing.

Among these companies, as long as they invest in ten companies, one or two companies can be sent to the market. For ICQ, it is estimated that they will make a lot of money. It is impossible to say that ICQ, a company, will become a shareholder of dozens or hundreds of Nasdaq companies. …

   "ICQ can invest 4.5 million US dollars in this project and hold a 35% stake in this project. In addition, the North American Global Investment Foundation and Amazon can jointly invest another 25% of the equity!"

Song Yang said directly to Spiegel that the latter heard that Song Yang wanted to take away 60% of the shares and only leave him 40% of the shares, which can be said to be quite "dominant", but Spiegel Er is no longer a kid who just entered Silicon Valley. He turned into an angry Red Bull when he heard that someone was going to take away his equity.

On the contrary, Spiegel knows that it’s time to choose a camp when you’re hanging out on the Internet. You can either choose the famous “Internet Bruno Gang”, or you can choose the camp of Microsoft and Yahoo. Investment, KPCB, etc., or those investment banks on Wall Street as backers, otherwise you will be called to enter Silicon Valley, and you will be torn to pieces. Even if you survived by luck, you have to face all kinds of opponents. Copying and simulating its competitive means, how long it can survive in the end depends entirely on God's will.

Among these backers and investment institutions, the "Bruno Gang" is undoubtedly the most famous. Looking at the companies that Song Yang has invested in, Yahoo needn't mention it. It was Song Yang's earliest time to exchange shares with Double-click. One of the Internet companies invested in, the rest include Fortinet Antivirus, eBay, Amazon, Google, etc. These companies are either already listed, or are hot companies that are about to go public.

It is no exaggeration to say that a company that has received Song Yang's investment is almost equivalent to half a foot into the Nasdaq hall. How many companies want to send their equity to Song Yang for free, but they have not What a chance!

Evan Spiegel couldn't be more clear about these things. As a die-hard supporter of Song Yang, when Double-click was shorted by Wall Street hedge funds, he spent all his money to buy the stocks of Double-click and set an example to support Song Yang's Attitude, of course, that Boss Pigle directly earned more than 10 million US dollars, which exceeded the savings that his parents hadn't earned for most of their lives.

Following Song Yang, Spiegel has never suffered a disadvantage, and he doesn't realize that Song Yang will cheat him on this project. For a project with just a little idea, Song Yang can make a thousand taels A valuation of more than one million US dollars is already quite amazing!

"Of course, ICQ will fully support your pet platform project. Companies such as eBay, Amazon, PayPal, and Google under the North American Global Investment Fund Agreement will support Evan. Your Internet pet platform can use PayPal's payment system , and the warehousing, logistics, and distribution centers that Amazon is building!"

Evan Spiegel's eyes lit up. He didn't really care about the venture capital of several million dollars, but Song Yang's endorsement, plus the resources of ICQ, Amazon and other companies, as well as Google and other companies To cheer for it, if these resources had to be bought with money, it is estimated that hundreds of millions of dollars would not be able to buy them, but now, he can easily obtain these resources at a price close to the price of cabbage.

Of course, after Evan Spiegel's pet platform is listed, if you want to promote it on Google, you must pay according to the market price. Wool, but before listing, ICQ, Google, PayPal and other companies will try their best to support this platform!

  "The new pet platform cannot repeat the mistakes of Pets in the past. Of course, advertising should be launched, but all the dollars can't be spent on publicity.

In addition, you can’t bet all your bets on the online platform. In a short period of time, it is impossible to rely entirely on the online platform to make profits. Relying on offline pet medical treatment, pet inspection, pet medicine, pet insurance, etc. Businesses such as sales of pet supplies are also a must! "

  Song Yang wants to make Evan Spiegel's reorganized platform flourish both online and offline. The pet industry is not just about selling pet rations...

  (end of this chapter)