Back To 1995

  Chapter 1158 Make a trip

   It can only be said that the world is impermanent, and no one would have thought that the two parties who shouted and shouted back then would still have the opportunity to sit together and discuss the Tao.

And Philip Morris, which has now changed its name to Gottley, has wiped out any traces related to tobacco. In the post, there was also an introduction about Gottley's predecessor. It may be that at this time, Gottley is really about to be washed clean.

However, Gottley Group, which does not mention tobacco at all, is still the world's largest tobacco giant, and through the ICNC TV station tobacco incident that year, the American Tobacco Association represented by Philip Morris Company, to the American Tobacco Association. The states and the federal Department of Justice paid a total of $206 billion in compensation to reach a settlement.

It seems that the compensation back then caused heavy losses to Gottley, which changed its name, and after the tobacco incident that year, the tobacco group could no longer advertise on public channels in America, including TV stations, newspapers, and magazines, so that this Over the past few years, tobacco sales in America have shown a cliff-like decline, and have fallen by 17% so far. Some Wall Street analysts predict that after ten or twenty years, tobacco sales in America will drop compared to before the tobacco incident. Around 37%!

It seems that Gottley has suffered a "heavy loss", but last year Gottly announced that its net profit hit a record high, and the market share of "other businesses" other than food hit a record high in history, which is the highest in history. Turley's tobacco share in America and North America also set historical records.

The settlement agreement with the Federal Ministry of Justice was reached by the Tobacco Association under the leadership of Gottley. It is natural for Gottley to decide how much compensation each tobacco company has to bear. The rest of the tobacco brands other than Imperial Tobacco have all died. They either went bankrupt or had no choice but to withdraw from the American market. Now the three major tobacco groups, Gottley, Reynolds, and Imperial, have completely dominated the US$117 billion annual tobacco industry in America. !

After occupying the market, although the sales of tobacco decreased, Gottley gave the American people an explanation, and the Federal Department of Justice was also happy, proving his credit, but Gottly, who has mastered the market, also has the pricing power. The three major tobacco groups unanimously increased the sales price of tobacco, and sold less, but the price was higher and the profit was higher!

Moreover, Gottley's Tobacco Group has also entered the cigar market, and it is still a familiar routine. It began to promote that cigars are harmless to the human body, and even that smoking cigars is beneficial. Has there been a scene of smoking tobacco? Gottley and Renault Tobacco sponsor stars in movies and TV dramas to smoke cigars, especially the gangsters and big shots in them, and they often smoke a cigar, subtly promoting cigars.

  Although the sales of tobacco in America have decreased, the sales of cigars have grown explosively. There are also tobacco retail stores all over the streets, airport duty-free shops, etc., all of which have tobacco and cigars.

Even the three major tobacco giants, Gottley, Reynolds, and Imperial Tobacco, are still playing tricks, buying foreign tobacco companies, and then selling foreign brands of tobacco in tobacco retail stores. It is no wonder that foreign companies sell tobacco. Terry, right? Now the three major tobacco groups are not only still making money, but they are making much more money than before!

Of course, on the bright side, Gottley and tobacco are irreconcilable, and there is absolutely no way they have anything to do with each other. Therefore, in the food business, they have tried their best to promote it, even if they lose money, they will sell it to prove that Gottley , is a food company, not a tobacco company.

The joint name with World of Warcraft this time is that Gottley took the opportunity to promote his own Kraft food and Miller beer. Gottley even wanted to become the largest food group in America, and also took the opportunity to repair it with the Song Yang camp. relation.

Although the tobacco incident that year has passed, Gottley no longer wants to experience that nightmare scene again. It is best not to be mentioned again in this life. This time, Gottley spent a huge amount of sponsorship money on World of Warcraft. Telling Song Yang that they want to spend money to buy peace, the media and the Internet camp in Song Yang's hands can't dig up the black history of Gottley, they can't dig the black history of ICQ's gold master, then who will dare to give ICQ Sponsorship fees? !

Irene thought that Song Yang still cared about what happened back then, hesitated for a while, and said, "Gotley invested 80 million US dollars in sponsorship fees for World of Warcraft this time, which is second only to Coca-Cola. Like Coca-Cola, Gottli also handed over the public relations and advertising business of Kraft Foods and Miller Beer to ICQ and Double-Click Company for two years!"

America is the same as Gottley, there are many companies with black history, Gottley at least knows how to cover it up, change the vest and come out to cut leeks, other companies, but they don’t have to pretend, ICQ can’t Shut those companies out, right? !

  Song Yang laughed and didn't say much. Back then, ICNC TV station was a God of God, and Song Yang didn't have any opinion on the company.

  Song Yang didn't intend to get involved in the mess between Gottley and the tobacco industry. After another ten or twenty years, the American tobacco industry would really fight with gods, and Song Yang was not interested in taking care of it!

   "The promotion of World of Warcraft cannot be stopped, and preparations for the carnival of the Sierra Carnival must also begin!"

Song Yang said to Irene and Ken Williams on the other end of the phone, whether it is ICQ, Xueleshan, or Alcatel mobile phones, they are no longer the grass-roots team of the past. Now they have their own fixed procedures. After all, so many employees are employed, and each procedure is in charge of professional personnel. As long as the board of directors and senior executives do not mess themselves up, the following will generally not be chaotic.

  The footsteps of World of Warcraft still haven't stopped. After North America and old Europe, World of Warcraft has crossed the Pacific Ocean all the way and killed towards Asia.

And various publicity and promotions are still held continuously. The joint cooperation with Coca-Cola is just a cross-border promotion of World of Warcraft. After Coca-Cola, World of Warcraft reached cooperation with KFC, Gottley and other companies. The co-branded products began to overwhelmingly enter the eyes of users all over the world. This battle is much bigger than the promotion of Hollywood blockbusters!

The agents of World of Warcraft have all begun to reach an agreement with Xue Leshan to bring World of Warcraft to the local area. Naturally, the Eastern European side is with the Yeadex Group, and Japan Benzene is represented by Japan Softbank. But when it comes to glasses , the situation becomes somewhat special.

Sohu, 8848, Win Haiwei, Shanda, Ninetowns, Kongkong.com, Baidu, Pengcheng Penguin and many other local Internet companies in Yanjing that have been invested by the Star Wish Foundation all want to obtain the agency rights of World of Warcraft. Netease, Sina, Ali and other companies in the Wishing Star Foundation camp also want to obtain the agency rights of Warcraft in China, and they are arguing about it, which makes Fang Qiuyu, the president of Wishing Star Foundation, a big headache.

   And all of this, in addition to the fact that World of Warcraft sweeps the game markets around the world like the autumn wind sweeping the fallen leaves, it is also because of one sentence, whoever gets the agency right of World of Warcraft, whoever gets the admission ticket to Nasdaq!

Look at Shanda, just because it represented "Legend of Blood", it transformed from a small company on the verge of bankruptcy to a domestic Internet giant with an annual revenue of more than 600 million yuan and a net profit of more than 300 million yuan. Boss Chen of Shanda , also known as the "Southern Chen and Northern Zhang" of the Internet industry along with Sohu's Boss Zhang. There are even rumors that as long as Shanda's listing is successful, then Shanda's Boss Chen will be able to aspire to the position of the richest man in China.

  Looking at Shanda after acting as the agent of Legend, World of Warcraft is like the Yitian Tulong. !

  The fanaticism of World of Warcraft has even affected Yahoo, which is preparing to do a big job in China.

   "Today, at Shanghai Luwan Gymnasium, World of Warcraft held its first player meeting in China. Players present can try World of Warcraft. Thousands of players braved the rain and lined up to participate!"

  On the TV news, it is reporting the storm caused by World of Warcraft in China. Although the agent has not been decided yet, the Wishing Star Foundation has already begun to promote World of Warcraft.

When he saw thousands of players queuing up in the rain on TV, Yahoo President Semel couldn't help but widen his eyes, especially when the gymnasium was open, there were more and more people present who could be seen by the naked eye. In the end, the gymnasium was filled with people present, and the gymnasium had to be closed, and when there were more players gathered outside than inside, Semel was surprised, angry and envious, "This is just a game! "

  Yahoo also has a game business, but how can the games developed by Yahoo fail to receive such treatment from players? Seeing the scene on TV, Semel really didn't know how to defeat ICQ, which developed World of Warcraft.

   "The number of North American World of Warcraft players has exceeded 4.5 million!"

  Yang Zhiyuan replied Semel coldly, and then couldn't help but said, "This...maybe it's the game culture that Xueleshan has been promoting?!"

  Semel, who was born in Hollywood, opened his mouth. He wanted to ridicule that when he broke the game industry, he dared to call it culture, but he closed his mouth again when he saw the scene in front of him.

Semel had some headaches. After the wind of World of Warcraft blew to Asia, Yahoo's situation here began to become more difficult. Except for the smooth investment in Ali, everything went wrong after that. There were very few responders to the olive branch that came out.

  Those Internet companies, no matter whether they are companies in the Star Wish Foundation camp or not, all want to obtain the agency rights of World of Warcraft, so they are not willing to take refuge in Yahoo easily.

  (end of this chapter)