Back To 1995

  Chapter 1160 Bringing goods

  By taking advantage of the popularity of World of Warcraft, ICQ has successfully brought countless products, not to mention the sponsorship fee, the joint sponsorship fee brought by World of Warcraft is much higher than the game point card revenue.

Theoretically, World of Warcraft has more than 10 million paying game users worldwide, which can bring ICQ 150 million US dollars in revenue, but at present, the sponsorship fee has reached nearly 700 million US dollars, and Coca-Cola, Altary, HP A large group of giant companies such as Huawei, Intel, etc. have all become the joint names of World of Warcraft.

  These giant companies have obtained the "global exclusive sponsor" of World of Warcraft. ICQ can't just focus on money, only care about the giant companies, and don't care about those small companies.

Therefore, in addition to the exclusive global sponsors, ICQ also considerately launched regional sponsors, such as sponsors in America and North America, limited to local sponsors in America and Canada, etc., which is convenient With the admission of small and medium-sized sponsors, they only need to come up with a minimum of a few million dollars, and they can use World of Warcraft to promote locally. What kind of bicycle is there? What is there to be satisfied with? !

   After this wave, ICQ has used World of Warcraft to attract nearly a hundred sponsors around the world, earning more than 600 million US dollars from sponsorship fees alone!

  However, this kind of money is hot money. It comes quickly, but it cannot last. As long as sponsors are signed, World of Warcraft can only advertise for these sponsors in the next few years, and cannot sign new sponsors.

In terms of bringing goods, World of Warcraft is even more outstanding. The game peripheral products of World of Warcraft, as well as the officially recommended Diamond graphics card, Panda screen, plus the TGA e-sports league asked a processing manufacturer to produce, and then pasted the TGA e-sports brand Mouse, gaming chair, gaming headset, etc., have sold more than one million sets!

  Looking at World of Warcraft's ability to carry goods, both EMC and Jotus want to take this express train, so that EMC's storage can also take a ride in World of Warcraft.

   "After the opening of the Hong Kong server, Malaysia server, Singapore server, and the upcoming Yanjing server, the number of global paying players of World of Warcraft will officially break through the 10 million mark, setting a new Guinness world record!"

  "When World of Warcraft became popular all over the world, ICQ, the parent company of World of Warcraft game, launched a new social product again, the Skype platform focusing on voice calls!"

  "Influenced by the World of Warcraft game, Murdoch News Corporation defeated Viacom Group and acquired IGN, the largest game forum in America, which has seen a surge in traffic and users recently. The total purchase price reached 650 million US dollars!"

  On a plane flying to Houston, Jotus looked at the financial newspaper in his hand. Almost half of it was about World of Warcraft reports. One can imagine how popular this game is now.

   Even Jotus, who is used to seeing big winds and waves, feels a little shocked when he sees the influence brought by World of Warcraft. He never thought that one day, a game could have such an impact.

  The revenue of a game can exceed the best-selling Hollywood blockbuster movie, and it can bring countless goods, bring huge sponsorship fees, and even affect the acquisition fee of hundreds of millions of dollars for a game forum.

  The times have really changed, Jotus closed his eyes and thought, but Jotus was not afraid, but also faintly excited. He is not one of those old-fashioned old-fashioned people who are terrified of new things.

Jotus likes this kind of change, which means that there are new opportunities, as long as he can seize this opportunity, he can turn around successfully. Before Wang An Computer Group, he seized the opportunity of the Internet and let Wang An Computer turn over. Turning around, Jotus now faintly feels that for EMC, new opportunities are about to appear!

  Even a game like World of Warcraft can cause such a storm. If EMC can seize the opportunity, is it afraid that it will not be able to turn around?

But all of this will have to wait for Jotus' trip to Houston before he can make a decision. Of course he came to Houston to let EMC storage cooperate with World of Warcraft. In the dark, Jotus wants to get Song Yang "Support" to help EMC Group tide over the difficulties.

Putting the newspaper in his hand aside, Chotus picked up the newspaper again after seeing the word Skype. ICQ strikes while the iron is hot, and takes advantage of the popularity of World of Warcraft to launch the Skype platform. Logically speaking, there is no problem, but Jotus of the old world always felt that something was wrong.

It seems that Skype is taking advantage of this wave of popularity to promote, and under the banner of providing game voice services for players, everything seems to be fine, but based on Jotus' understanding of his "protégé", the Skype platform Is it really that simple? !

  ICQ launched Skype just now, under the banner of not trying to overthrow the entire pay phone market. Isn't that just recruiting enemies for yourself, but serving the players of World of Warcraft!

World of Warcraft does not have a built-in voice system now. Players need to use a third-party instant messaging system to communicate with each other when forming a team. It seems that Xue Leshan and ICQ do not restrict which instant messaging software players use. ICQ, Microsoft MSN, Platforms such as Yahoo! Messenger and, more recently, MySpace can provide voice services for World of Warcraft players.

But when you log in to the Xueleshan game platform and enter World of Warcraft, the Skype platform is clearly there for users to choose. This is like opening a browser. The default search engine is Google. Most people probably won’t notice it at all, and it can be replaced. Search engines, naturally, will make more and more users use Google.

In the previous life, in order to let Apple, users use Google search by default when they use the browsers of all Apple hardware products. For this reason, they have to pay an "Apple tax" of over 15 billion dollars a year, and this fee increases every year. 50%, in a few years, it is possible to pay a fruit tax of 20 billion U.S. dollars a year. It is conceivable how deep the water is, and since Google dares to pay this money, it means that a year depends on Users who follow Apple will definitely be able to earn back this money, and it is very likely that they will make a lot of money!

Skype is also like this. By default, World of Warcraft players choose to use the voice service provided by Skype when forming a team. This is not considered a bundle. Users can also choose ICQ, MSN, Yahoo Messenger, etc. Yahoo, MySpace and other companies can't blame Skype!

   It seems that everything is fine, but Jotus, a veteran, always feels that the purpose of ICQ launching Skype at this time is probably not that simple. He is going to experience it for himself after getting off the plane to see what is tricky.

  Houston, it is not the first time that Jotus has come here, but every time he comes, he can feel that the atmosphere belonging to the Bruno family here is stronger.

First coming out of the Houston airport, Chotus saw a large piece of land enclosed, with the words Houston Rare Animal Protection Scenic Area hanging on it, followed by another large piece of land enclosed by "Private Territory, No Entry" typeface.

Chotus heard that the rare animal protection scenic spot in Houston is now cooperating with the Pacific Railway, and wants to build a tourist route around this rare animal protection scenic spot in Houston. With more than five million tourists, this tourist railway line will also become the most beautiful railway line in the world. Even if it has not been completed, ICNC, CNN, NBC and other media have begun to publicize it all over the world. If you don’t take this trip in your life A line, it's nothing to be an American...

   But if a railway is to be built, it must cross the farm belonging to the Bruno family. For this reason, the Houston municipality is negotiating with the Bruno family.

As a member of Houston, the Bruno family will certainly not block things that are beneficial to Houston, but the Houston municipal government can't hurt the kind heart of the Houston chief good family, isn't it, and this is Texas, but it pays attention to the sanctity of cowboy farms Inviolable, the Houston municipal government can't break the cowboy rules, can it? !

For this reason, the Houston municipal government plans to subsidize 23% of the annual income of the rare animal protection scenic spot to the Bruno family after the completion of the scenic railway, as a subsidy for occupying the Bruno family farm. Naturally, no one in Houston objects to this. The Bruno family is a great benefactor in Houston. It has provided jobs for many families in Houston, and distributed a large amount of charitable donations, materials, etc. to them every year. What happened to subsidizing Mr. Bruno? !

  The car entered the center of downtown Houston, and Chotus saw that the headquarters building that originally belonged to Enron was now hung with the signboard of the Houston Energy Futures Exchange, with the words Baker Hughes Energy Group beside it.

Baker Hughes Energy Group, America's largest natural gas pipeline company, natural gas supplier, one of the three major power supply companies in America, the world's best oil technology supplier, etc., are all labels placed on Baker Hughes Energy Group .

Chotus knows that Baker Hughes Energy Company is also the largest futures trader in the world, owning Energy Futures Exchange, London Metal Exchange, International Crude Oil Exchange, Chicago Board of Trade, Chicago Mercantile Exchange and other exchanges , is the most profitable futures trading company in the world, bar none!

Baker Hughes Energy Company, most of its business is lying and earning. The risk is not without, but compared to other industries, it is simply insignificant, and there is no need to bother at all. Just wait for the leeks to come to your door. Well, Chotus heard that Wall Street institutions have been enticing Baker Hughes Energy, which has become a cash cow, and have been encouraging Baker Hughes Energy to go public.

Except for Baker Hughes Energy Company, the signboards of Double-Click Company, PayPal Payment Headquarters, Alcatel Mobile Phone and other companies can be seen everywhere in downtown Houston. Chotus even saw a car made by Siebel Electric Vehicle Co., Ltd. A hybrid electric bus test vehicle manufactured by the Global Battery Alliance, is not fast, not much faster than a trot, and can't accommodate a few passengers, but the world's first electric bus written on it is very eye-catching...

  (end of this chapter)