Back To 1995

   Chapter 117 Double Reed

   Every year, Oxford Dictionaries selects some of the hottest and most influential new words, redefines them, explains them, and adds them to Oxford Dictionaries.

  This year Oxford Dictionary has also added a lot of new words, but the most striking one is that SPAM has been given a new interpretation, which is defined as spam, and the origin is from the Hotmail email!

  Like entering other markets in the world, Hotmail's performance in England was like water and fire. Once it entered the British market, it swept the entire British office industry.

  Because of the size of the market, Hotmail's share in England is even higher than that in America.

   In addition to the special reasons of England, although it is an English-speaking market, it is the home of the WPP Group, so in name Hotmail mailboxes are managed by the local headquarters of America, but in fact the business operation rights are handed over to the WPP Group.

   is the right to place email advertisements. WPP is in charge. WPP can make more money regardless of the impact or user experience. As long as you give more money, WPP will dare to place any advertisements!

This has led to the fact that, in less than a few months, after the commercial operation of Hotmail, spam began to fly all over the British computer users, and advertisements for any kind of thing could appear, even the doorway of selling fake goods and playing side balls. Because of the high cost of advertising, it appeared in the advertisement of the Hotmail mailbox.

  This has always liked to hack America, and the British media that claimed to be the former suzerain of America, naturally took the opportunity and started to hack the Hotmail mailbox.

   Coinciding with the addition of a new word in Oxford Dictionaries, SPAM, which originally represented canned pork, began to grow rapidly in popularity and became a word representing Internet spam.

   And when it came back to America from the other side of the Atlantic, the news changed again.

   Although this word was deliberately used by the British side to avoid Hotmail mailboxes and the American Internet industry, it also represented the influence of Hotmail and the American Internet.

   Even if this reputation is not good, for Silicon Valley, this is also the Internet industry, and for the first time it has extended its influence beyond the industry!

   This makes the still controversial America Internet Power List suddenly no longer controversial, and Song Yang has not been seen. Has it all begun to affect the vocabulary of Oxford Dictionaries? !

As Oxford Dictionaries "certified" email advertising, the crown of the "king of Internet advertising" began to be concocted and worn on Song Yang's head. After all, at the moment, except for Song Yang, it seems that no one is qualified wear this.

  Song Yang got off the plane and drove towards the America Telecom construction site. After receiving calls from Double Click and Hotmail, he bought a few newspapers.

  Song Yang, Gallo, and Marcus sat in the off-road Hummers that Eric sent to pick them up, and rushed towards the construction site of America Telecom.

   Sitting in the car, Song Yang was stunned when he saw the title of "King of Internet Advertising" in the newspaper, and then the corner of his mouth twitched. He didn't know which wicked person did it.

   After seeing this report, Gallo clicked his tongue and said to Song Yang, "Congratulations to Song, you are the king of Internet advertising..."

  Song Yang glanced at him angrily, "You think this is a good thing?!"

   Gallo only thought it was the media's compliment of Song Yang, but looking at Song Yang's expression, Gallo also felt that something was wrong. Touching the back of his head, Gallo asked, "What's wrong with this?!"

   Looking at the report of "The King of Internet Advertising" written in bold font in the newspaper, Song Yang sighed helplessly.

The title    sounds nice, but when you hear it, you can tell that the power behind the name is really loud.

   But in the future, Internet advertisements will be flooded, so users all over the world should not be the first to scold the "king of Internet advertisements", even if those advertisements were not delivered by Song Yang at all.

   When he thought that in the future he would have to take the blame for others for no reason, it would be strange for Song Yang to be in a better mood. On the other hand, Song Yang also faintly felt that there was no one behind it.

   After flipping through a few newspapers, Song Yang's eyes narrowed. Song Yang was holding the Washington Post. In the corner of the newspaper, a copy was published, citing the comments of an unnamed American Congressman from Washington.

   "Spam email has become a major problem on the Internet that destroys privacy and user freedom. Junk email is becoming a means for some companies to make huge profits. America should pass a new bill to manage many problems caused by Internet advertising!"

  This report is not long, but it is fierce, and it is obviously from a hard-line lawmaker who advocates strict management of the Internet.

   At first glance, this remark does not seem to be a problem. America does not know how many members of Congress every day, making all kinds of shocking remarks.

   But after reading an article from the "San Jose Courier", it is a bit intriguing.

"Silicon Valley Internet industry giant, Netscape calls on the American Communications Commission to enact the American Data Protection Act, add email unsubscribing to the data protection law, implement new spam review standards, and implement a permission-based system for the email industry. With the permission of the user, no advertising emails shall be sent to the user, and Internet users shall have the right to use the product freely!"

Seeing this, Song Yang's eyes froze. He read the congressman's remarks in the Washington Post just now, and then thinks of Song Yang's title as the king of the Internet. SPAM is listed as spam in Oxford Dictionaries. If there is no connection between them, it will be called hell.

  Song Yang didn't know if it was a ghost from Netscape, but Netscape proposed to establish an Internet data protection law to include e-mail unsubscribing, especially for Hotmail mailboxes.

   Netscape, Yahoo, and AOL's e-mails are still under development, so it has nothing to do with them.

And unsubscribe from Hotmail mailboxes, or even implement a "license system", which is used to dig the root of Hotmail mailboxes, which means that Hotmail mailboxes will no longer be allowed to send email advertisements and can no longer be profitable. Hotmail mailbox to play dead!

   First, there was a boom in spam vocabulary, then there were congressmen criticizing spam, and finally Netscape called for the implementation of a data protection law. This combination of punches is not too routine. Those companies that were suddenly brought down have almost all experienced this type of boxing.

  Song Yang had already picked up the phone and was about to call Netscape, who had stabbed Hotmail in the back, but after thinking for a moment, he put down the phone again.

Looking at the reports, Song Yang sneered and threw the newspapers aside. Those who have the right will help more, and those who have lost the right will have little help. This was true, but he couldn't stand the operation of the pig team. Allies push against opponents!

  Netscape is fighting against Microsoft, but at this time, it is still disgusting the friendly forces with small actions, trying every means to drag the friendly forces back, how much is it that they are afraid that the friendly forces will not fall to Microsoft? !

  Gallo looked at Song Yang's face and didn't dare to ask any more questions. Marcus, who was sitting in the back and bumped all the way, picked up the newspapers and read them for a while, and he could naturally see the doorway.

   "It's not just the Netscape family!" Marcus gave his own judgment.

   Song Yang thought for a moment when he heard this, and a name appeared in his mind, Ella Cherry of the Federal Communications Commission!

  Ella Cherry has been doing nothing since she took office as the FCC's Internet Advertising and Media Director, but Song Yang doesn't think this hardliner who advocates breaking up the giants will do nothing.

Song Yang didn't know if there was Ella Cherry in his writing this time, or if he and Netscape sang a play together, but this time it was for Song Yang and Hotmail, but it was definitely. I just don't know if this Ella Cherry will stand up in person.

   nodded towards Marcus, Song Yang didn't say any more, he started leaning on the seat and closed his eyes.

Regardless of whether Netscape did it or not, and whether it joined forces with Ella Cherry, Netscape was clearly targeting Song Yang. No other reason was mentioned. Only one Hotmail went down, and the biggest beneficiary was It, this reason is enough.

   Thinking of Netscape, Song Yang decided to give Netscape a great gift when the time is right, and it would be rude to come and go!

   The off-road vehicle rushes all the way to the construction site. The line must be kept in a straight line. It is far away from the urban area and the highway. The construction site is parked in a small canyon. Only off-road vehicles can run in this kind of place.

  Thousands of construction workers made the line very long. Song Yang could see countless people busy in the distance.

   "Song!"

   As soon as Song Yang got out of the car, he saw Eric, Elliot Oswald, and Chris Jain, who were tanned with red necks.

   The wind and the sun on the construction site made Song Yang lose a lot of weight when he saw several people. Jia En, who was originally in charge of the credit manager of the Comerica Bank, has almost become the accountant of the construction team.

   Involving 300 million US dollars, Comerica Bank is not worried. Although he has not relieved Jia En, he is now staring at the construction site most of the time.

   "Song, I finally see you!" Jia En said with a bit of resentment.

   "Everyone has worked hard!"

As if he didn't see Jaen's resentful expression, Song Yang said to Eric, Elliott Oswald, and others, "I believe that this line will be connected next year, and all the hard work of everyone will pay off. It will be in vain!"

Hearing this, Jia En's resentment was a little less. If this project can really be completed according to the plan and get the corresponding benefits, then he, Chris Jia En, may soar into the sky and enter the real Bank of Comerica. It is not impossible to even enter the board of directors of Comerica Bank.

   "Is the project still going well?!"

  Let Gallo take Marcus to the office built by the engineering team in a simple room to check the accounts, while Song Yang, Eric, Elliott, and Jain are heading towards the busy construction site.

   "After transporting the equipment from Brazil and Germany, the construction is much easier!" Elliot said, he was already thin, but now he is even thinner.

   (end of this chapter)