Back To 1995

   Chapter 223 Grab a Job

Seniority is sometimes useful, at least for Ken Williams, an "old man" in the game industry. For more than ten years, it has been claimed that America is the only existence that can compete with Japanese benzene game manufacturers. For Mike Morhaime For others, it is definitely qualified.

   Afterwards, Irene announced to the conference room Blizzard, Valve, and R Star and other people, and announced their arrangements for Xue Leshan.

When they heard that Blizzard and other game studios would be asked to operate and develop games independently, everyone could not help but breathe a sigh of relief. This is definitely a benefit for them, and one is willing to invest money for them without interfering. The gold masters of their game development are placed in the global game industry, but they can be met but not sought after!

Whether it's the Mike Moraimi trio, or the duo leader of Fat G and Brother R, when they heard that the sponsor was so "understanding", they couldn't help but feel that they were bought back by the new owner this time. Is a good choice ah.

   As for what Irene mentioned later, for several game studios, there are performance requirements and so on. Mike Moraimy also expressed his understanding. After all, you can't always feed grass, and you have to express some milk, right?

"In the future, I won't interfere too much with your game development here," Song Yang glanced at Mike Moraiy and the others, and finally stopped at Gabe Newell, "but everyone's game For the company, the scheduled game projects must be completed on time, and the ticket cannot be postponed. In addition, for some games, if the sales and revenue are up to standard, if ICQ has a request to develop a sequel, V and others must cooperate!"

Song Yang's words seemed to say something, but also didn't seem to say anything. Gabe Newell, who was staring at Song Yang, was a little puzzled. He didn't know why Song Yang kept staring at him when he said this. Look.

The R star brothers are also a little sullen. I don't know why Song Yang emphasized this. You must know that the game bounces and sequels are still a fantasy for the newly established R star and V club. Their first game, they don't even know that they have to wait until the year of the monkey and the month of the horse. If you want to explain it, you have to stare at Blizzard to explain it.

Under Song Yang's gaze, Gabe Newell and the others nodded and agreed, but they didn't know if they would remember the agreement that promised Song Yang when they were about to announce the game's bounce, and whether Fat G would give it to him. Count to three!

Ken Williams and Roberta are both old-fashioned, returning to Xue Leshan, and their experience is much richer than ICQ's. Hearing that Song Yang's side is ready to make a big fight in the game industry, Williams The couple could not help but look forward to it.

"Leaving CUC International, the most important thing Xueleshan needs to do is to reorganize the distribution channels. Xueleshan needs to maintain game distribution channels in 50 regions around the world, as well as cooperation with Nintendo, Sony, Sega and other host platforms. !"

  Ken Williams entered the state and said, CUC International, regardless of whether it is squeezing Snow Leshan, but CUC International's previous hundreds of thousands of members did provide a lot of revenue for Snow Leshan.

Now that he has left CUC International, Xue Leshan needs to maintain the two most important distribution channels. One is the offline distribution channel, which is the retail stores of game products all over the world, and the other channel is the game consoles such as Nintendo. Xue Leshan has two most important profit-making places.

This idea is not correct. Now games are basically based on card insertion. After a game is produced, it needs to be printed and compressed into game CDs, game cassettes, etc., and then sold to game retail stores, shopping malls, department stores and other places. It's like selling a cell phone.

   Channel is king, and it still applies in the current game industry. Whoever masters the game channel will master the game sales.

Snow Leshan's publishing business, to put it bluntly, is the work of two dealers, bringing games from game manufacturers, then handing them over to production plants to manufacture, and then distributing the goods to all parts of the world, which requires a lot of capital to operate, basically in the early stage. At the time, it was undertaken by Xue Leshan, so it was a test of the game publishing company's eyesight. If the sales of the game released were bleak, the publishing company would have to lose a lot of money.

   "Not only offline game store channels and console channels, but Xue Leshan needs to establish new game distribution channels."

   Ken Williams' voice fell, Song Yang said, and immediately attracted the attention of Ken Williams and the entire conference room.

  The store channel and the console channel are already the most mainstream distribution channels in the game industry. Ken Williams doesn't know what kind of fun Song Yang is going to play.

   "I hope that Xue Leshan can launch a new game distribution channel, an Internet digital distribution platform, Xue Leshan Online!"

Song Yang threw out a new concept, "The explosive growth of PC users around the world, the scale of Internet users, everyone should have heard of it, and games also need to enter the world of the Internet. Now there is an opportunity in front of Xue Leshan, as long as Develop an Internet digital game platform, allowing Internet game users to enter this digital game platform.

On this digital game platform, Internet users can download the games provided by Snow Leshan, and even rate, evaluate, discuss, and even go a step further on a game on the platform. game platform, play a competitive game at the same time, stage a real battle between players! "

  Ken Williams and Roberta were stunned. Listening to this "appalling" plan proposed by Song Yang, Song Yang proposed to them a "new game platform" that made them feel completely unfamiliar.

The two R star brothers were also surprised when they heard it. As for Blizzard and the V Club, their eyes lit up. They vaguely felt that Song Yang seemed to have proposed a brand new game concept, but for a while, But it's just a vague feeling.

Online games are still a relatively unpopular concept. How long has the Internet been on the rise? It only started to enter the house last year. Even a game company with a big brain has not yet brought these two industries together. ICQ is definitely a Belongs to the first Internet company to eat crabs!

Roberta, who was the first to react, had a preliminary idea about the "Xue Leshan Online" platform proposed by Song Yang at this time, "Song, you mean to move the console platforms like Nintendo and Sony to the computer. superior?"

  Song Yang nodded, "It's not just moving the console platform to the computer, but also allowing more players to enter the Xue Leshan Online platform, and use the Internet model to operate this platform!"

"Perhaps, maybe, Xue Leshan, an Internet game platform, can surpass Sony and Nintendo's console platforms, and gather Internet players together to become a game gathering place for gamers from all over the world!" Song Yang said with a smile. Just kidding.

  But Irene, who was sitting in the first place, faintly felt that Song Yang didn't seem to be joking. She had been by Song Yang's side for so long, and Song Yang had never done such useless work, especially in the Internet industry.

Once Xue Leshan Online developed, it really became a gathering place for PC gamers around the world. Irene could not imagine how many users there would be on such a platform. At that time, how much would a Xue Leshan online platform alone be worth? Erin couldn't imagine it.

   The people in the conference room are basically people in the game industry, Ken Williams and the others are even more experts, what Irene can think of, they can't think of it.

Nintendo, Sony consoles, Sega and other companies, why have they been able to walk sideways in the global game industry for more than ten years, and let global game manufacturers work for their three game console companies? In the final analysis, they are the three game console manufacturers. of console gamers!

No game manufacturer dares to challenge the three console manufacturers, so even if the profits of the game developed by the three major console companies are taken away by more than half, they do not dare to complain, and have to accompany the smiley face, because once they offend them , that game can't be sold in front of console players at all, and I'm afraid I can't even eat the leftovers.

   The same is true for Xue Leshan. If Xue Leshan Online can really develop and get millions or even tens of millions of game PC users, then I am afraid that it can really challenge game channel providers like Nintendo!

However, in addition to the excitement, Ken Williams quickly calmed down. He has experienced strong winds and waves, fought with Nintendo and Sony, and has also cooperated with Ken Williams, knowing that this matter may not be so easy, "I'm afraid Snow Leshan online platform will not be so easy, once we launch this platform, I am afraid that the three major game console platforms will refuse to cooperate with Snow Leshan.”

The three major console platforms are not good people. They have always been like anti-thieves. They are guarding against other companies. Even Microsoft came to ask for cooperation, but they were all kicked out, not to mention the digital game platform of Luo Shizi. There will definitely be nothing. good face.

"In addition to the three major game console platforms, Xue Leshan Online also needs the support of other game manufacturers, but most of the manufacturers supplying games for the three major console platforms have signed exclusive agreements, and I am afraid they may not be willing to break the contract with the console platform. Launch the game on the Snow Mountain online platform!"

   This is the **** question, whether it is with the host platform that provides them with jobs, or with the Internet digital game platform that is freshly released, I don’t know if it can make money, this is a question.

   As long as Xue Leshan Online is launched, it will compete with the host platform for a job, and both sides will turn against each other, it will be a matter of time and inevitable.

For this kind of thing, Song Yang didn't have much to do. He could only take it slowly. You don't see Microsoft, which is rich and powerful. When he entered the mainframe industry, it was also run on by the three major mainframe manufacturers of Japan. Now, there is no game content at all. Microsoft forced Microsoft to spend a lot of money to acquire a game company, and then put the game on the XBOX platform for players to download.

  Xue Leshan Online is already considered lucky, at least there are Blizzard, Valve and other brothers to help, don't have to suffer from the bird's breath that there is no game to download.

"If you launch Xue Leshan Online, try to win over other game manufacturers. When necessary, you can pay some "cooperation fees" to let those game manufacturers put their games on Xue Leshan Online and Xue Leshan platforms. You can also launch support plans to invest in small and medium-sized enterprises. Game makers, let them provide games for Snow Mountain Online!"

   This is equivalent to throwing money, it depends on who gives more money.

   (end of this chapter)