Back To 1995

  Chapter 294 Definition

   "Now in the TV industry, high-end brands are occupied by Japanese Benzene, Toshiba, Panasonic, Hitachi, Siemens and other companies in Europe!"

   "Changhong started a price war this year. Although it has grabbed a lot of market share with TCL, Hisense and other brands, its profits have not increased much. The high-end TV market still belongs to Japanese benzene brands such as Panasonic and Toshiba."

Speaking of which, Hu Zhiwei couldn't help shaking his head and smiled bitterly. This year, Changhong's price war was really exciting, with a market share of more than 26%, making it the largest TV brand in China. The sales of foreign TV brands such as Nippon Benzene are also in the domestic market. greatly affected.

But in this price war, who can win in the end is not necessarily the case. Domestic TV brands won the market with price wars, while foreign TV brands kept Bigger and did not cut prices much. Although the market is small, it is profitable. , but still more than domestic TV brands.

   Even if they go abroad, because of patents, technologies, etc., domestic brands still follow a strategy of small profits but quick turnover in foreign markets. The data looks good, but the high-end brand market is still on the side of Japanese benzene TV manufacturers.

  Looking at Song Yang, Hu Zhiwei didn't know Song Yang, how could he think of entering this industry, but he still said, "The TV industry has very low profits now, and it also faces technological choices. If you go in, it will probably..."

When he was transferred to the Panda TV company, Hu Zhiwei also wanted to do a big job. In the past few years, watching the chaos in the TV industry, dozens of TV companies have bought more than 100 TV sets from Japan and Germany. The production line, using foreign technology, produces TV sets that are far inferior to foreign brands, and they are playing in the dark. As a result, most of the money is still made by foreign brands. Hu Zhiwei can't help but feel a little disheartened.

  Hu Zhiwei did not finish his sentence, but the meaning was very clear. Now the TV industry is a quagmire. If you are not careful, you may lose everything.

"I see!"

Song Yang looked at Hu Zhiwei and said, looking into the distance, he could vaguely see the surrounding buildings in Yanjing, Song Yang looked back at Hu Zhiwei, "This may be the most chaotic time for the TV industry, but it may be the most chaotic time. good time."

"Bell Labs has developed a new digital high-definition TV technology, which has 600 more TV scanning lines than the current TV's 525 scanning lines, and the picture quality can be doubled, and the TV "pixel" has increased from 280,000. It is 1.27 million, and the rest of the audio, video, source coding, and channel coding will also use new technologies!"

  Hu Zhiwei couldn't help but his throat moved a bit. He was sure that this might be a new technology in the TV industry. If the effect is as Song Yang said, it would probably have an impact on the entire TV market.

   But after hesitating for a while, Hu Zhiwei still said, "But now plasma TV technology and panel technology are all in the hands of Panasonic, Hitachi and other companies."

Now in the TV industry, there is a famous saying, "Layers watch LCD, experts watch plasma", you can imagine how hot plasma TVs are now, even Changhong has been fooled and lame, betting on plasma TVs, you can imagine what the market is now. .

  Hu Zhiwei is worried that even if the digital high-definition TV is launched, the plasma TV technology is still in the hands of Panasonic.

  Song Yang shook his head, "If the new Panda TV is established, it will not use plasma TV technology, but will launch LCD digital TV!"

   "The emergence of the new Panda TV is to redefine the TV industry!"

Hearing that Song Yang was going to bet on LCD panels, Hu Zhiwei couldn't help but widen his eyes. Now almost all TV manufacturers and panel manufacturers are optimistic about plasma technology, even the few that develop LCD screens, such as Sharp, Samsung, Sony, LG and others were also forced to do nothing, and the dead horse was used as a living horse doctor to develop LCD panel technology.

Because Panasonic and Hitachi firmly grasped the plasma TV technology and high-end panel resources, together with Sony and Sharp, who are in the Japanese benzene brand camp, they could not get the technology and resources. They had no choice but to develop LCD technology. The technology is not as good as the plasma technology, because from the perspective of several prototypes released by Panasonic, the technology is far superior to the liquid crystal!

   No matter how surprised Hu Zhiwei was, Song Yang said to him, "The Wishing Star Foundation invested 15 million US dollars to invest in the New Panda TV Company with the funds and new TV technology, occupying 60% of the equity of the New Panda TV brand."

   "After the establishment of the new brand, the Wishing Star Foundation and Bell Labs will invest in the transformation of Panda's new TV production line, and establish a laboratory to develop a new generation of LCD panel and LCD screen technology!"

Song Yang glanced at Hu Zhiwei, "TV technology is far from over, and new technologies will emerge in the future, such as digital TV, LCD TV, even Internet TV, interactive TV, etc. New Panda Company, the future will not only be You can make TVs, you can also develop computer screens, car screens, and outdoor giant billboards.”

   "Maybe, wherever there are electronic screens in the future, there will be pandas, but not necessarily!"

Song Yang said with a smile, but Hu Zhiwei was stunned when he heard it. At this time, he felt that his brain was not enough. In Hu Zhiwei's concept over the years, plasma TVs may have been the best TVs, but Song Yang But it showed him areas he never thought of, even far beyond the scope of TV.

  Internet TV and interactive TV made Hu Zhiwei even more confused. He was still stuck in the concept of traditional electronic products. He couldn't imagine what it would be.

   Cross-border, entering computer screens, automotive electronic screens, and outdoor advertising screens made Hu Zhiwei numb. This is no longer a problem of uncertainty, but a new world!

Regardless of whether Hu Zhiwei could react or not, Song Yang continued to say that he could not have been staring at Panda TV all the time. Someone needed to watch for Song Yang. Whether Hu Zhiwei could understand these things or not, Song Yang needed to let Hu Zhiwei know that he was What kind of thing did it do.

"The operation, brand promotion, and sales of the new panda brand are under the responsibility of the Wishing Star Foundation, the domestic sales market is managed by Panda Company, and the markets other than Greater China are managed by the Wishing Star Foundation and the Americas Investment Foundation. .

The   Star Wish Foundation will launch advertisements, celebrity endorsements, including sponsorship and investment in Hollywood movies, to promote the new Panda Electric Appliances. I hope that Manager Hu can be the general manager of the New Panda TV Company! "

Hu Zhiwei, the general manager, is basically responsible for production, staring at the R&D laboratory. As for publicity, operation, sales, etc., Song Yang will send people to be in charge, and Hu Zhiwei will also be responsible for coordinating with Jinling Panda Company. responsibility.

   Hearing Song Yang's words, Hu Zhiwei couldn't help being stunned for a moment. He didn't expect that Song Yang would make him the general manager of New Panda TV.

  Hu Zhiwei knew that the new Panda TV and the previous Panda TV would be completely different concepts, and the new Panda TV was basically managed by Song Yang, and there were not so many mother-in-law and mother-in-law pointing fingers.

For a time, Hu Zhiwei had some expectations, but also some panic. This is an investment of tens of millions of dollars. If it fails, he feels that he is afraid that he will not be able to bear the blame, but he has some expectations. Just as Song Yang said just now, If this happens, the new Panda TV will redefine TV!

   After a long battle, Hu Zhiwei finally said, "Mr. Song, I am willing to try..."

   "It's not an attempt, the position of the general manager needs you to do it!"

Song Yang stretched out his hand to Hu Zhiwei and said, Hu Zhiwei gritted his teeth and held Song Yang's hand hard. He understood that this time would either be recorded in the history of the domestic electronics industry and become a monument, or it had been stinking for decades and there was no way out. ,"I see!"

The second day after Arkady Voloz arrived, the special plane of Martin Solo, president of WPP Group, also arrived in Yanjing. Song Yang gave Martin Solo enough platoons, brought a large group of people, and also Some media and reporters rushed to the airport to welcome the "God King" of the advertising industry.

  I don't know much about Martin Solo in China, but looking at Song Yang's position on Martin Solo, the domestic media naturally treats Martin as a big man.

   After a while of interviewing and taking pictures, Martin Solo got into the car and said to Song Yang with a smile on his face, "Song, this place is beyond my imagination. You've been here for a few days, how do you feel here?"

  Song Yang said to Martin Solo, "It's a huge emerging market, I don't want it long, there will be giant companies like WPP Group, come here to pan for gold!"

  Song Yang also secretly touted that Martin Solo had a good vision and was able to deploy in China in advance.

Hearing Song Yang's words, Martin Solo couldn't help but burst into laughter. Unlike Song Yang, the arrival of Martin Solo was valued by Central Media, various domestic media and the advertising industry. Several leaders of Central Media personally Received Martin Solo.

   On the second day, Song Yang accompanied Martin Solo, who was traveling with Xing Dafa, to the Great Wall of Yanjing. There were many people on this trip, and the media who accompanied Martin Solo did not talk about the advertising industry.

Song Yang's crowd, including Irene, Whitman, Omidyar, Iger and others, were all present, as well as Ying Haiwei's Zhang Shuxin and his wife, Sohu's Zhang Chaoyang, and Bitt who had just established a month ago. Gong Yuguo, the editor-in-chief of chinabyte, and others came to the foot of the Great Wall together.

When the following media reporters proposed to take pictures, Song Yang, Fang Qiuyu, Irene, Whitman, Zhang Shuxin, Zhang Chaoyang, Gong Yuguo and others stood on the Great Wall together. This is the first generation of domestic Internet. The characters are in the same frame as people in Silicon Valley. When the shutter was pressed, the first famous scene in the domestic Internet industry was born. In the future, as long as the history of the domestic Internet industry is mentioned, this photo of the Great Wall will probably be indispensable. few.

In this photo, let's not say how many Internet rich people at home and abroad have been born. In the photo, Song Yang, Whitman, Zhang Shuxin, Zhang Chaoyang, etc. have different expressions, and Zhang Shuxin is proud of standing beside Song Yang. Man, Zhang Chaoyang on the side was only able to stand in the second row, and the others had different expressions.

In the corner of the photo, there is also a nervous "little transparent" figure. He is the one on the BBS forum, Lao Rong, who just arrived in Yanjing. It was not until an 8848 e-commerce website appeared that someone opened it again. When I took a photo, I found Lao Rong's figure...

   (end of this chapter)