Back To 1995

   Chapter 308 Borrowing a Knife

  Eric and Leslie Wexner haggled for a while, but LB was very tough, insisting that Victoria's Secret was the most important industry of LB, which made Eric very helpless.

   Seeing that there was no effect at all, Eric had no choice but to put his eyes on Song Yang. The eyes of LB Company also turned to Song Yang for a while, and the eyes of the entire conference room were all focused on Song Yang.

At this time, Song Yang finally took his eyes off the pile of documents in front of him, "President Wexner, I think Eric has already discussed everything with LB, RICK wants to acquire Wexner. Secret brand, Victoria's Secret is not indispensable to LB company!"

   Hearing this, Wexner's tensed face showed a somewhat interested expression, "Then Song, are you here today on behalf of RICK?"

The faces of the directors of the entire LB company also showed a bit of a strange smile. Song Yang is one of the leaders of the Internet industry in America, but now he is not in the Internet, and came to the clothing industry across the border. If it weren't for them I've seen it with my own eyes, and I'm afraid no one will believe it if I say it.

  Song Yang nodded, reached out to Leslie Wexner, and asked directly, "How much does RICK need to pay to get the Victoria's Secret brand from LB?!"

Song Yang just looked through some LB company's performance reports and the like, and found that Victoria's Secret is the same as LB's brands, and it has not been treated specially. Obviously, LB's side now thinks that Victoria's Secret is not how important the brand is. Instead, it is believed to be the result of LB's operation. In other words, LB believes that even if it is not Victoria's Secret, it can't be said to change the brand, and LB can bring it to the point of today's Victoria's Secret.

"Song, I have already said that LB has no intention to sell the Victoria's Secret brand. If RICK must seek an acquisition, then LB's valuation of the Victoria's Secret brand is $500 million!" Leslie Wexner still Is a firm attitude.

  Song Yang laughed and glanced at the group of people sitting across from the conference room, feeling that Leslie Wexner seemed to have decided on RICK's side.

"President Wexner, RICK came with sincerity, but it does not mean that he is willing to accept blackmail. In addition, I would like to remind that if LB's Wall Street investors know that LB has missed such a transaction, I am afraid it will not be So satisfied..."

   As soon as these words came out, the expressions of the directors of LB changed on the spot. Wexner's face turned cold, and he stared at Song Yang, "Song, are you threatening LB company?"

  Song Yang smiled and shook his head, but the more it was like this, the more it made LB Company feel that Song Yang was targeting LB Company.

  Is Victoria's Secret important to the current LB company? It's important to say it's not important. Actually, it's not that important.

When Victoria's Secret has not shown its absolute ability to attract money, if you can use a brand that was bought for one million dollars in cash for several hundred million dollars in cash, then Wall Street will definitely be satisfied, and this transaction will probably also Be regarded as a classic, LB stock price will skyrocket.

   On the contrary, if Song Yang makes a fuss here, concocting LB to miss the opportunity to sell the Victoria's Secret brand at a high price, whether it is true or false, it will definitely make LB's share price, and it will attract a bunch of hungry wolves to short LB company!

   "Do you think this method is useful for LB Company?" A director of LB Company and a local investor in Ohio couldn't help but shouted while pointing at Song Yang.

  Song Yang spread his hands, "I have no intention of what to do with LB, but I don't know what Wall Street thinks about it. For the clothing industry, there are not many opportunities to realize it!"

  The clothing industry belongs to the traditional industry. The biggest feature is "stability", but the worst point is "instability".

  No one can wear a brand of clothes forever, no matter how good the brand is, there will always be accidents.

After a long time, aesthetic fatigue will appear. This is also every once in a while, you can hear rumors of a once famous luxury brand being acquired. In the impression of countless people, this brand is tall, but suddenly It was acquired because it was "too old". For a new generation of young users who have grown up, this law is also the same for Victoria's Secret...

And now, there is an opportunity to monetize Victoria's Secret in front of LB. If Leslie Wexner refuses, he will be criticized by Wall Street, and the entire LB board of directors will also suffer. turmoil.

Eric and Jia En, who were on the side, never thought that Song Yang would dare to "threaten" Wexner, but looking at Wexner's ugly face, Eric felt inexplicably relieved. He had seen enough of Wexner's stinky face.

After threatening LB with Wall Street borrowing a knife, Song Yang said again, "RICK intends to cooperate with LB, but if LB insists on making RICK accept the impossible price of $500 million, then RICK does not rule out using it. other methods."

   When he said this, Song Yang had to look in the direction of Donna Cullen without concealment.

   Donna Cullen, who was seen by Song Yang, was a little tangled in her heart. Thinking of the conditions that Eric told her yesterday, Donna Cullen did not hesitate and directly expressed her attitude to LB Company.

Song Yang and Donna Cullen's little actions were all watched by LB. Wexner didn't know what was going on. He didn't know what conditions RICK gave Donna Cullen, but as an LB The company and Victoria's Secret's current chief designer, Donna Cullen, obviously fell to RICK's side. Once the chief designer was lost, it would definitely be a blow to LB!

   "Song, you have disappointed me. I didn't expect a newcomer from the Internet to be such a person!" Wexner sneered at Song Yang with a cold face.

Song Yang shrugged his shoulders. He didn't do anything. He just told LB about the possible reaction of Wall Street after the acquisition failed, and told LB that the people who did bad things were all from Wall Street, and it had nothing to do with Song Yang, he just I just borrowed the knife from Wall Street. As for whether Wall Street cuts LB or not, it has nothing to do with Song Yang.

   In addition, he "digged" the corner of LB Company and told Wexner that RICK was capable of tossing LB Company.

   "200 million US dollars, RICK is willing to acquire the Victoria's Secret brand."

   Seeing Wexner's reaction, Song Yang felt that the heat was almost over, so he started quoting directly.

   "Song, do you think it's possible to get the price like this?!" Wexner couldn't help but get annoyed. As soon as Song Yang came up, he would just slash directly, or cut it at the waist.

After so much anger, Eric finally found an opportunity at this time, facing Wexner and LB company, it was a meal, "Vimi and other brands of the same type, there is nothing special, Victoria's Secret What Mi can do, other brands can do too!”

   The two sides were arguing for a while, but unlike the previous few times, no matter how fierce the quarrel was, the two sides did not leave the venue, and the price was constantly being tested.

   "Three hundred million dollars, LB can sell the Victoria's Secret brand to RICK, but within three years, Victoria's Secret needs to lease LB's existing stores!"

   After arguing for a while, Leslie Wexner came up with a compromise method. Although he still slaughtered RICK again, it was not so direct.

At present, there are about 300 Victoria's Secret stores in America, some of which are leased, and some of which are built by LB Company. Now LB Company requires RICK to buy Victoria's Secret, and then these stores, Sublease to RICK here.

   "270 million US dollars, if the acquisition is completed, RICK can let Wei Mi continue to lease these stores."

  Song Yang made another small quotation. If the deal is made, then the acquisition cost, plus the three-year lease of the store, the cost of acquiring Victoria's Secret is almost more than 320 million US dollars.

   Leslie Wexner and the left and right LB directors had a few whispered conversations, and then finally nodded.

Seeing this scene, Eric finally breathed a sigh of relief. After tossing for so many days, he finally got it done, but when he thought about the cost of the acquisition, Eric couldn't help but feel distressed. This is hundreds of millions of dollars. , the valuation of RICK before its listing was only tens of millions of dollars!

   At the moment the agreement was signed, RICK, who had just completed the reorganization, was directly burdened with debts of several hundred million dollars. Not to mention that Eric had no confidence in his heart, even Jia En, who provided the funds for this acquisition, was equally uneasy.

One million bought Victoria's Secret, and now it has been sold for nearly 300 million US dollars. Leslie Wexner, who will become his favorite work, threw down the pen and said to Song Yang, "Song, I hope this kind of thing, Won't be there again!"

After exiting the conference room door, Leslie Wexner couldn't help but show a smile on his face. Tomorrow, the entire clothing industry and the media industry will be touting his vision. The knife has now returned three hundred million dollars in cash. This is an investment of three hundred times the return, enough to be recorded in the annals of history. Even Leslie Wexner, who has always been old-fashioned, can't help but laugh. excited.

After the group of   LB company left, Song Yang went to Donna Karen, "Thank you for your support, when the Victoria's Secret brand is stabilized, RICK will support you to build your own brand!"

"Song, is it really okay for RICK to acquire Victoria's Secret?" On the way back, Jia En couldn't help but ask Song Yang, this is not a small sum of money, but once Victoria's Secret has not developed in RICK's hands, then I really smashed my hands, but there is no next one to take over.

  Song Yang glanced at Jia En, "Now for RICK, there is no way out!"

RICK took over Victoria's Secret, but not only the underwear business, but also other shoes, perfumes, and evening dresses, but the most profitable business is still the first business, but even if it makes more money, with the current revenue of Victoria's Secret, it is necessary to It will take several years to fill the three billion dollar holes.

   "Now for RICK, the most important thing is to hold the most important promotion for Victoria's Secret!"

   (end of this chapter)