Back To 1995

   Chapter 376 On Sale

   After a while, in Song Yang in San Jose, I received a call from a middle-aged man with a somewhat serious voice, "Bruno Song?!"

   After putting down the phone, Song Yang said to Greck and Marcus, "It's not the boss of the Federal Foreign Affairs Committee, it's the Asian Director of the Foreign Affairs Committee, Meeks."

   It was Meeks from the Foreign Affairs Committee who called Song Yang, claiming that he would come to San Jose to meet Song Yang.

  Song Yang wanted to meet the boss of the Federal Foreign Affairs Committee, so that he could feel at ease. This year is very special. Although the Donkey Party has already decided to win this election, no one knows what will happen to the cake after that.

  If the boss of the Federal Foreign Affairs Committee is replaced and no longer supports Xue Leshan Riben Company, then the initial investment will be wasted.

   The current Greg, who is in charge of representing Song Yang and dealing with the members of the Federation, dare not say that he is a top broker, but the information is well-informed.

"It seems that the rumors are true. There is news from Washington that the commander gave up his position as the boss of the Federal Foreign Affairs Committee in exchange for his support. Maybe it would be better to meet Meeks, Meeks. He has been in the Foreign Affairs Committee for many years and has a lot of influence!"

Greck said to Song Yang, the iron-clad camp, the flowing soldiers, the whole world is the same, the boss of the Federal Foreign Affairs Commission has changed so many things over the years, but it is someone like Meeks who is still in prison. in the current position.

Song Yang listened to Greck's words and had a little understanding of Meeks, but Song Yang couldn't help shaking his head when it came to the commander-in-chief. In order to be re-elected, he really could use any means, such as the implementation of the New Telecommunications Act, etc. Bill, trade key positions for support.

   During this period of time, the most active in the entire Silicon Valley, but Xue Leshan, which has been frequently moving recently.

The announcement of "Diablo" has been in full swing, and the expansion pack has begun to log on the media platforms that will be released soon. As the first highlight after the reorganization of Xue Leshan, ICQ gave Xue Leshan a promotion of up to 15 million US dollars. Send a fee!

These days, the cost of a movie's announcement is only this price. It is unprecedented for the announcement of a Diablo game to reach this level. How many knives did you use...

I heard that ICQ and Xue Leshan would use more than 10 million US dollars to promote Blizzard's "Diablo", not to mention American game companies, even Japanese benzene, European and other overseas game makers are also a little jealous .

   These days, life in the game industry has been very tight, but Blizzard's side is the same as the Chinese New Year. Since the new sponsor, the life has not been very good!

These more than ten million dollars sound really scary, but not all of them are for the game, including the upcoming "Xue Leshan Online" game platform. Xue Leshan Online wants to use Diablo to promote the game platform, it must be Spend a lot of money on promotion.

   But no matter what, this announcement fee does sound scary, and under the dollar offensive of the US knife, the advertisements of "Diablo" began to appear overwhelmingly in major cities in America.

Los Angeles, New York, Houston, Chicago and other places are even more overwhelming, subways, buses, advertisements outside buildings, arenas, as well as game retail stores, TV, newspapers, magazines, etc., have begun to appear Diablo Advertising, this is the largest promotion in the American game industry in recent years.

After all, there is a double-click brother company, and offline advertising is handed over to WPP Group to operate, covering the global advertising channels, so that Diablo's advertising, not only in America, but also in major cities in Europe, Diablo's advertising, It was bombing wildly for a while, occupying the retinas of countless people.

   As for the Internet, it goes without saying that, as the first brother in the Internet advertising industry today, Double-click Company has brought Diablo’s advertisements to almost every corner of the Internet.

Netscape, Internet Explorer, Yahoo, Lycos, Hotmail, ICQ, AOL, Nippon Yahoo and many other websites have all launched Diablo ads in the past few days, even in Eastern Europe and China. Bian's collaborators, Yeadex of Lao Maozi, Yinghaiwei, Sohu, 8848, etc., are all cheering for Diablo. Although the domestic market and Diablo have not passed the domestic audit, they cannot be sold online yet. But it has already started.

   This kind of high-intensity advertising has made the entire Silicon Valley and even Wall Street turn their attention to Xue Leshan.

   This can be said to be the most powerful propaganda in the history of the Internet. How many sets of Diablo can be sold? Although I dare not say, I can fully see the influence of the Internet today, but there is an assessment.

"At present, all advertisements have been launched. Whether it is traditional offline media or Internet media, they have already begun to be launched. This Saturday, Diablo will be fully launched in Southeast Asia such as America, North America, Europe, Eastern Europe, and Japan. !"

   Inside the Snow Mountain Company, Ken Williams, Roberta and his wife are having a meeting with the three founders of Blizzard. Several major game studios under Snow Mountain, Valve, Rockstar, Id Games, etc. are also attending.

Although this time it has nothing to do with other major game studios, the promotion of Blizzard games by Xueleshan this time will also allow studios such as Valve and R to understand how Xueleshan and its parent company ICQ will promote their games in the future. .

The Williams couple glanced at Song Yang, who was sitting on the side, and then continued, "This time, for the release of "Diablo", Xue Leshan has adopted a brand-new design both in terms of publicity and sales. It is the first time that Xue Leshan jointly promotes and distributes online and offline traditional media at the same time.

In terms of sales, in addition to selling goods in game retailers' stores and cooperating with game console manufacturers, Xueleshan will also adopt online sales this time, implement the Xueleshan online platform, and release the PC digital version of Diablo. God, in addition, eBay, Amazon and other platforms will also sell Diablo on the Internet! "

  Ken Williams said that this time, Xue Leshan has tried too many new tricks, and has completely broken away from the traditional game announcement mode.

   "Can you guarantee the printing of Diablo's game disc?" Song Yang asked at this time.

   Hearing Song Yang's words, Ken Williams said, "Xue Leshan has placed an order with the game disc manufacturer, and it is expected to produce 2 million sets of game discs for Xue Leshan!"

This year, a game that sells one million copies is not bad. If it can sell two million copies, it is already a hit. No matter how much more, Xue Leshan can't count on it anymore, for fear of producing too much and selling it. If he didn't go out, he was smashed into his hand.

   "Let the disc production factory continue to produce "Diablo" discs!" After a pause, Song Yang said to Ken Williams.

Hearing Song Yang's words, the Williams couple, as well as the three founders of Blizzard, were all stunned. They all felt that the sales of these two million games were already very difficult, but Song Yang seemed to be better than them. Also looking forward to the release of this game.

"If we continue to increase production, I am afraid there will be risks. According to the game market in the past few years, the sales of 2 million sets of games is already..." Ken Williams did not finish, but the meaning in his words was very clear. Such short-term sales are already quite powerful for a game manufacturer.

  Song Yang shook his head, "If there is no stock when it goes on sale, it will be a disaster for Xue Leshan. I believe in Blizzard Studio!"

Song Yang suddenly changed his words and said to the Blizzard trio, making Blizzard's Mike Moraimy a little confused. Blizzard is somewhat famous now, but compared with the old game makers, it is far worse than that. A Blizzard product must be a boutique product, but it has not become popular yet.

   Now, Song Yang is going to increase the production of the "Diablo" game under the banner of Blizzard, so that Blizzard's few people don't know what to say for a while.

Before Song Yang left, Ken Williams bit the bullet and increased the order of "Diablo" game discs to 4 million sets. At this time, Xueleshan and Blizzard were looking forward to God's blessing, don't lose Too bad, they don't want to be second at Atari.

Atari, a former game giant in America, developed the "ET Alien" game many years ago. This game was developed in five weeks. The result was a disastrous sales failure, which directly made Atari completely After the collapse, millions of game cassettes were produced, and they were finally buried in the desert of Mexico State, so that the entire American arcade industry was brought into the ditch. Only then did Japanese benzene game manufacturers run rampant in America.

Now, Ken Williams and Blizzard can't help but worry about whether "Diablo" will make Xue Leshan repeat the same mistakes and bury all the laminations in the desert. This time Xue Leshan played, comparable to It was even bigger than the Atari!

   rushed to a small restaurant in San Jose after delivery, and met Meeks who came to San Jose.

  Meeks was dealing with a large plate of pizza. After seeing Song Yang, he ordered a plate of pizza for Song Yang as well.

   "Director Meeks?!"

  Song Yang stopped after taking a few bites, then looked at Meeks, and stuffed a large plate of pizza and a steak into his stomach.

Meeks, who was in his forties, looked a little unremarkable, but his eagle eyes were impressive. He wiped his lips, and Meeks looked at Song Yang and took a few glances, "I like to fill my stomach. , so that you have more energy to do other things, of course, no matter what happens, you can handle it!"

   (end of this chapter)