Back To 1995

  Chapter 382 Name and Name

Looking at the game disc in the old man's black clothes, the packaging on the outside is extremely rudimentary, and the "Diablo" is currently out of stock. If you want to buy it, you have to increase the price. The few people in front of you sold it for only fifty dollars. Knives can't compare to the official price. Cameron knows that these game discs are basically pirated copies.

Cameron didn't expect that piracy would appear so fast, and it's enough to think how popular this game is now, and it can make these gang members stop stealing chickens, or sell those contraband, but sell them instead. Game discs, you can imagine how much profit there is!

In fact, as Cameron expected, the gangs in Chicago, Los Angeles, and New York are not fighting and killing these days, but are busy making money, a pirated Diablo disc, because there is no need Paying taxes, no need to pay channel fees, no advertising fees, etc., there is only one cost price, at most ten dollars, if it is mass-produced, the price is even lower, and if it is sold, it will directly increase by five or six times!

And this is much safer than selling those contraband. If you are caught, you will be released after a few hours of squatting, so you are directly targeted by those gangs, as long as you get pirated copies Diablo CDs can be sold for tens of thousands or hundreds of thousands of dollars. Isn't this more profitable than selling those things at the risk of being shot?

   Even local pirates in America have begun to unite with overseas pirates. There is quite a sense of picture of American gangs teaming up with overseas wine dealers during the prohibition period in the 1920s and 1930s...

   "I don't need it, I already bought it!" Cameron said with a wave of hands towards the three big blacks in front of him.

   Hearing Cameron's words, the three big blacks still didn't give up, and said to Cameron with their backhands, "Would you like to sell the disc in your hand, we will receive it for forty dollars!"

  Cameron didn't know what to say for a while. After playing the game disc for more than a month, he could still sell it for forty dollars, which is equivalent to prostitution for more than a month.

   However, Cameron didn't want to sell discs. In the later years of this year, he felt that he would rely on this Diablo to live. It was easy to sell, but not so easy to buy back.

   Seeing Cameron's refusal, and the three big blacks, they left the arena with no end in sight, and went to the long queue in front of the game store to find the next target.

"Today, the Los Angeles Police Department, with the cooperation of relevant parties, checked a batch of nearly 90,000 sets of game discs in the warehouse on Highway 5 in Los Angeles, with a value of more than five million dollars. This is what the Los Angeles Police Department has captured in recent years. The largest pirated game disc ever!"

  San Jose, in Song Yang's villa, a TV with a panda logo was playing a piece of news.

This TV is a panda TV invested by Song Yang and jointly developed with Bell Labs. It is the latest LCD digital TV developed by its subsidiary. It is still in the research and development stage and has not been mass-produced. It is delivered from Yanjing to San Jose. , is also from Panda TV, telling Song Yang, the gold owner, that Panda TV has no foreign workers, and expects Song Yang to invest more US knives on Panda TV.

In the living room of the villa, there are many people. Song Yang, Gallo, Greck, Evan Spiegel, Ken Williams, Blizzard, etc. are all there, watching the news on the TV, in the living room There were a lot of angry shouts.

When I heard that these pirated copies were from local pirates in America, they specially picked up the goods from overseas Bulgarian pirates, and then shipped them to America for sale. Song Yang felt helpless after seeing the news. For the sake of a beautiful knife, but you can do any kind of work. If you have this skill, what's wrong with reselling it?

   "These **** vampires!"

   Ken Williams, who was holding a glass of red wine, saw this news and couldn't help but scolded. Before the sale, Ken Williams was worried that it would not be sold, but now it is simply not enough.

"Xue Leshan has contacted several other disc manufacturers to produce Diablo discs for Xue Leshan. By the end of this month, the supply capacity will be increased. In addition, Xue Leshan has also obtained police stations in Los Angeles, New York, Seattle and other places. Report and request a thorough investigation of local pirated discs!"

Ken Williams said helplessly, even if it is fast, the production capacity will not be able to keep up until the end of the month, and there may be a vacuum period of more than half a month. Williams felt his heart twitch with pain.

   Gallo also said, "The bounty hunters of the Blackwater Company are also catching those underground rats, but those rats are too many!"

   I am afraid that the bounty hunters of the Blackwater Company will not think that one day they will not arrest those criminals, but will arrest a group of pirated copies.

  Song Yang raised the glass and gestured to the Blizzard trio and Ken Williams and others, and then everyone raised the glass together.

   "The propaganda for Diablo cannot be stopped, especially overseas markets, Diablo propaganda, and Xue Leshan Online propaganda must continue, and the announcement cycle will be extended!"

Song Yang said to Ken Williams that the local propaganda in America has basically come to an end. Because there are too many entertainment activities, players who should know about this game are basically bombarded by saturated propaganda. Those are basically people who are not interested in games.

But the overseas market is different. More than 100 countries and regions are enough for Diablo to slowly penetrate into various regions, from big cities to small cities, from small cities to county towns, etc., and even a Hollywood movie may be released. A few years later, the videotape will be seen by users in other regions, and the same is true of game discs.

   "The global sales volume of Diablo this year is expected to reach 8 million sets. Analysts on Wall Street have predicted the global sales volume of Diablo in two years of 150,000 sets!

  Xue Leshan has reached a long-term sales agreement with agents and distributors. In the next few years, game agents around the world will continue to sell Diablo! "

Ken Williams said with a smile on his face, those Wall Street institutions, the famous chameleons, had looked on "Diablo" with a cold eye before, thinking that this might be a failure, but the hot sales made it even worse. Wall Street is touting this game, and the target sales volume is to continue to increase, and it is more confident than Xue Leshan.

  The game agents who represent "Diablo" all over the world are willing to sell it for a long time, so as to bring enough income. After all, it is not easy for them to encounter a popular game.

Just like Hollywood movies, the sales cycle of games can be very long, just like those bad Hollywood movies, which cannot be recovered when they are released, and can only be made into video tapes for sale. Back to this.

The emergence of    Internet video has made those bad films worth filling up the copyright library. Decades-old films can be sold again.

Of course, for bad movies, it may be a return on investment, but for big-selling movies and games, the return brought by the long release may exceed the revenue brought by the first release, not to mention the return. Development peripherals, etc.

   Like hellokitty from Sanrio, which was born in 1974, and Winnie the Pooh that appeared in the 1920s and 1930s, etc., for so many years, they have made more than ten billion dollars by relying on versions and peripherals!

   The IP of Diablo is definitely not so influential, but the leeks that should be cut must still be cut.

"Diablo's game peripherals, figures, clothing, film and television IP, etc., should also be put on the agenda and opened as soon as possible. Some collector's edition cards can be activated to stimulate sales, and Western Pictures can provide film and television for Xue Leshan. Support!" Song Yang said to Ken Williams.

Fat water does not flow to outsiders. After the reputation of Diablo is fermented, it can be adapted into comics, animations, TV series, movies, etc., which can continue to increase popularity and sales, and clothing authorization can be handed over to RICK Group. It can't be wasted anyway.

In addition, game peripherals and the like are also powerful tools for collecting gold, launching collectible cards, out-of-print figurines, commemorative editions and the like. I can’t say that I can cut a crop of leeks again. In a few years, I will cook a lot of cold rice and launch a remake version. Yes, it can be cut again.

  A well-known IP can repeatedly cut leeks, but it has been decades since the release of "Titanic", and it has been tinkered and re-released to receive a box office?

  Ken Williams drank the wine in his hand in one gulp. Now he has the feeling of an old man talking about a juvenile madness. He was about to retire, but now he is ready to make a big fight.

   "I understand that Xue Leshan will establish its own copyright development department as soon as possible to develop and adapt its game IP!"

   "Also," Ken Williams said with a smile on his face, "I'm going to nominate Diablo for the first TGA Global Game Awards to be held at the end of this year!"

   Hearing what Ken Williams said, there was a burst of laughter in the villa. Song Yang couldn't help but look at Ken Williams, feeling that his face was really thickened now.

The   TGA Game Awards was originally held by Xue Leshan, and Diablo was developed by Blizzard under Xue Leshan. If you participate in the TGA, if you don’t win the award and get soft, you will be sorry for those beautiful knives.

   "Blizzard Studios will also put the development of Diablo 2 on the agenda as soon as possible. Diablo will become Blizzard's second series of games after "Warcraft". In addition..."

Song Yang looked at the trio of Blizzard, Mike Moraimy, Alan Adhan, and Frank Pierce, who had already begun to frown, and said, "The Battle.net platform of Xue Leshan Online can be further developed, and Blizzard can develop a real Yes, a massively multiplayer online game based on the Xueleshan online platform, I think Blizzard can develop a truly brand-new online game based on the plot and characters of Warcraft!"

   (end of this chapter)