Back To 1995

   Chapter 399 The Tranquility Before the Storm

   Exiting the gate of Song Yang's North Shore Manor, Bai Bo glanced back, the gloomy look on his face disappeared, and he didn't seem to be too gloomy.

   "Maybe, Bruno Song and ICNC TV will reject our proposal!"

Back in the car, Bieber called the group from the Tobacco Association and told them that Song Yang did not accept the huge hush money. .

   glanced at the hedgehog-like North Shore Manor, and Baiber shook his head, feeling that the Tobacco Association, which had been playing tricks for so many years, was finally about to hit a nail.

   For this, Bieber is actually not surprised. After he took over Philip Morris, Philip Morris achieved an astonishing 22 consecutive years of revenue growth, which looked unstoppable.

But in fact, in the past few years, the entire Philip Morris has been riddled with lawsuits. The courts in the states of America have been unable to bear the tobacco lawsuits. After all, the tobacco companies cannot be allowed to win all the time, even if they are the strongest lawyers in the Western Hemisphere. Known as Disney, there are times when old horses stumble, not to mention tobacco companies.

Coupled with the medical industry, the opposition to tobacco is also increasing. Various medical reports and magazines about the effects of tobacco on the human body are emerging one after another. Big companies like Philip Morris spend less than the past on public relations every year. How much less advertising!

   This time, it seems that Philip Morris is in trouble, but Bieber has fished in troubled waters and pulled the entire tobacco industry into the water. It is definitely not Philip Morris that is unlucky.

   Every crisis, as long as the danger is overcome, is an opportunity, and the tobacco industry is no exception.

This wave of tobacco industry crisis, once the real outbreak occurs, the big tobacco companies will definitely lose the bottom line, but the entire tobacco industry will also usher in a reshuffle, and those small and medium-sized tobacco companies will basically be wiped out. Big tobacco companies like Philip Morris will usher in an epic explosion in their future market share as long as they get through these years of hardship!

And Bieber, as long as he can lead Philip Morris through this crisis, let Philip Morris complete its transformation, and then change its name and surname, it will become a new company, and he will also be touted as a Wall Street generation. Legendary managers, huge equity rewards, dividends, etc., are at your fingertips for Baiber!

   "Song, ICNC TV station, we need to start broadcasting as soon as possible, I am also under pressure here!"

Immelt also called Song Yang, and the board of directors of General Electric also began to put pressure on Immelt, but Immelt, who had made up his mind, was not ready to let go halfway. For their big merger plan, the more favorable it is naturally.

   "The broadcast will start this week!" Song Yang replied to Immelt.

  The Tobacco Association is now throwing a knife around, putting pressure on ICNC TV from all sides.

Not only Song Yang and Immelt, but also on Comcast's side, there were also people who requested that the Comcast TV network be banned from accessing ICNC TV's programs, but it was rejected by Comcast's younger owner, Brian Roberts. .

   Even a member of Congress on Capitol Hill also pointed out in the Washington Post that Huai scolded Sang for his remarks, "Certain media cannot be allowed to become lie makers, blackmailing or even blackmailing with lies!"

This is obviously a blowout in advance, in response to the next report of ICNC, once ICNC reports on tobacco nicotine, it will directly hit back, label ICNC as fake news, and even use these news to blackmail and coerce those tobacco companies to pay huge sums of money. cost…

   Anyway, I want to pour dirty water on ICNC TV station and tell the outside world that ICNC TV station reports these news, it is definitely not the duty of a media person to report the truth to the outside world, but ulterior motives and so on.

Song Yang came to the headquarters of ICNC TV station, the headquarters of ICNC TV station, and now "stays" in the NBC TV station building. The two sides have not completely separated. ICNC can be established so quickly Equipment, etc., are directly transferred from the NBC TV station.

When Song Yang used to be in ICNC's two-story office building, it was busy at the moment. In a few days, ICNC's news channel would start broadcasting, and at the same time, the Internet TV station operated by ICQ would also be on the air. Live online.

   "Boss!"

   Seeing Song Yang coming, Andy Lake, president of ICNC TV station, hurriedly greeted him.

   Song Yang looked at the busy scene and said to Andy Lake, "ICNC should be ready?!"

  Andy Lake was stunned for a moment, but quickly reacted, "Of course, at 6 pm this Saturday, ICNC TV will start broadcasting on time throughout America!"

   "The interview with Jeffrey Wegener will be held at 8 o'clock on the day of the broadcast, and the interview will be hosted by ICNC News Editor-in-Chief, Williams himself!"

  Williams is not only the editor-in-chief of ICNC TV, but also the host. In a newly established grass stage team like ICNC TV, there is a shortage of programs and hosts. Williams, the news editor-in-chief, also has to go into battle in person.

   Of course, this may also be an opportunity to make a name for yourself. If the effect and influence of the broadcast show explode, even if it is a Pulitzer Prize, maybe Williams can touch it.

Andy Lake was excited and talked to Song Yang about his plans after ICNC opened. In the future, the news channel will adopt a strategy of reporting half of the local and overseas news in America, and the other half of broadcasting self-made programs, so the cost may be higher. On the high side, but if it can be done, it can quickly increase the popularity of TV stations and user viscosity.

  After the future news station, if the performance is qualified, ICNC will successively establish many channels such as pay TV stations, cable movie channels, sports, entertainment, fashion, etc., making ICNC a real media group.

Of course, these are still in the plan. Andy Lake certainly hopes that one day he can be on an equal footing with the American media giants, but can that day come? The debut is crucial.

   "Song, the interview with Jeffrey Wegener will not go wrong again, will it?"

After passing by a small studio, Andy Lake finally couldn't help it, and asked Song Yang, in the past few days, I don't know how many times Andy Lake and Williams have been called. Even the director of the Federal Communications Commission and the American Radio and Television Association called them, vaguely threatening to let them drop their coverage of Jeffrey.

   Even Andy Lake himself was like this. He knew that Song Yang's side, he was afraid that someone who came to the door would be even more amazing and the pressure would be even greater. Andy Lake was afraid that Song Yang would suddenly change his mind.

  Song Yang looked at Andy Lake and said directly, "People from the Tobacco Association and Philip Morris have approached me, and Tom DeLay and others have also called me.

   However, investors cannot interfere with normal news reports! "

   Hearing this, Andy Lake's heart was suddenly relieved. With Song Yang here to block the pressure for him, Andy Lake can let go and fight.

   "If the broadcast of the interview program works well, I am going to let ICNC release another tobacco series, including those tobacco giants, the improper means used in the lawsuits in the past, etc.!"

  Song Yang raised his brows, Andy Lake was afraid that the tobacco companies didn't die thoroughly enough, so prepare another stick.

   After thinking about it for a while, Song Yang did not refuse. If the tobacco companies were able to take care of themselves, it would be a little less troublesome for Song Yang.

However, when it comes to doing news, it must be the existence of Wei Guangzheng, and it cannot be said to be a public revenge. Song Yang said to Andy Lake, "ICNC TV station does tobacco programs, not for ratings or other reasons, just hope to be able to tell the truth, Tell everyone who watches the news of ICNC TV, and in the future, every cigarette will be printed with a sentence when it leaves the factory, smoking affects health, then everything ICNC has done will not be in vain!"

Looking at Song Yang's disappearing figure, Andy Lake was slightly confused for a few seconds, but thinking of what Song Yang said after that made Andy Lake's eyes suddenly light up. If ICNC TV broadcasts this interview, It is true that this sentence can be printed on cigarettes all over the world. Then ICNC TV station is definitely a **** of war. An interview program affects the market of hundreds of billions of dollars every year. This terrible media influence is in the media industry. , No longer able to appear around the ICNC TV station!

   On the day of ICNC TV's launch, several people rushed to New York to participate in the ICNC TV's launch ceremony.

Immelt did not appear in person, but sent a general electric executive to represent him. Several other major shareholders of ICNC, Enron and Microsoft also sent people to come, and the future head of Comcast, Brian Roberts He arrived in New York in person.

For ICNC TV, Brian Roberts is also concerned about the abnormality. After all, this is also related to the future plans of Comcast Group. If ICQ, NBC, Comcast TV Network, and America Telecom are really merged into a new company, That giant company that spans various industries in America will appear, and Comcast will also be affected by this new giant company,

   "Is there a problem with Comcast?"

   After seeing Brian Roberts, Song Yang asked him that Comcast's TV network is also very important to ICNC, and it even mainly relied on Comcast's support in the early stage.

  Brian Roberts knew what Song Yang was worried about, because he was afraid that Comcast would suddenly turn against the tide. "ICNC TV station dares to report, and Comcast's TV network will give resources!"

Song Yang and Brian Roberts looked at each other and smiled, and walked towards the crowd, preparing to take a group photo together. The ICNC TV station officially started broadcasting. Song Yang glanced at Brian Roberts beside him, and could feel Brian's ambition. Apparently it's a big picture.

   (end of this chapter)