Back To 1995

   Chapter 407

   This Christmas, the electronic hardware products such as Alcatel mobile phones and Panda TVs in Song Yang's hands will not be able to catch up with the timing. Even if they have to wait until early next year at the earliest, they will be able to release new products.

   But Alcatel mobile phones and other products, although not in time for Christmas, America Telecom is not idle, but began to prepare for the Christmas sale.

When Song Yang came to the American Telecom flagship store in San Jose, he saw the flagship store, which had just opened for more than a month. There, in addition to the store on the first floor, there are two floors of office buildings, which is also the operation center of America Telecom in Silicon Valley.

  America Telecom’s current stores have adopted two methods: flagship store and franchisee. The flagship store is basically directly operated by America Telecom, the interior decoration is uniformly designed, and the store personnel are also directly recruited and dispatched by the America Telecom headquarters.

   As for franchisees, there are not so many rules. As long as there is a store, after signing an agreement with America Telecom, it can hang the signboard of America Telecom and start to attract business locally, sell broadband networks, sell mobile phones and other electronic products.

Most of these franchisee stores are located in the states and counties of America. These places are sparsely populated. If a flagship store is opened exclusively, the cost of maintaining those personnel will be too high. If you find a franchisee locally, the cost can be reduced a lot. .

  America Telecom’s flagship stores are mostly located in the cities of America, while franchisees are recruited in counties, which makes the size of America Telecom’s stores soar quickly.

When the outside world is still paying attention to America Telecom's broadband business, America Telecom has opened more than 300 stores in America this year, basically covering major cities in America, of which it belongs to America Telecom headquarters. There are more than 100 stores under direct management, and the rest are franchise stores. It is expected that this scale will continue to double by next year!

What America Telecom wants to do is to build the largest electronic product sales channel in America before anyone pays attention, especially the mobile phone sales channel. It is hard to say what will happen to the telecom industry in the future, but America Telecom's mobile phone channel sales business , will be a cash cow.

Song Yang entered America Telecom's store and saw that the entire flagship store was not small. The sales staff of the store were obviously carefully selected. It is difficult to say how the sales staff of other America Telecom stores, but the staff at the flagship store in San Jose, Both looks and figure are quite good, obviously have received professional etiquette training.

   "Hello, I'm glad to serve you, may I ask you to apply for..."

   As soon as Song Yang entered the store, a salesman with a professional smile came up. When she saw Song Yang, the female store salesman was stunned for a moment, and then the smile on her face became brighter, "Boss!"

   This sound attracted the attention of no one else in the store. The people who can be sent to this store are all professionally trained, and naturally it is impossible to recognize the wrong person.

Seeing Song Yang coming in, all the female salespeople in the store had strange expressions in their eyes. They were young and rich, with a Hollywood male star-level face, coupled with the Forbes list, Song Yang was in their eyes. The absolute diamond king.

The female salesperson who received Song Yang was the first to introduce the store business to Song Yang. The female employees in other business areas, including a few good-looking female employees, also looked at Song Yang with fiery eyes, even deliberately. Straighten their bodies and show Song Yang their bodies.

After all, with Jenny there, the American gossip tabloid media has long since passed all aspects of her hobby of Song Yang, and even guessed and analyzed it inside and out many times. The female salesperson who came to this store in San Jose, The body is quite hot.

The female store clerk standing beside Song Yang saw a few female clerks who wanted to come over and cursed at Bi Chi. How could she not know what these people were thinking? After all, she came here. This flagship store in San Jose also took a lot of thought.

America Telecom's flagship stores in New York and San Jose are the most competitive cities. These two cities are the most likely to meet the executives of America Telecom and the parent company. Naturally, there are many opportunities for appearance and performance, and they are also the easiest to be seen. promoted.

   The girls who came to the flagship store in San Jose were even more mindful. Just like when they met Song Yang today, if something happens, they can be like Jenny, and their fate will be changed directly from now on.

Now in America, although there are many people who scold Jenny, there are more people who envy Jenny. They say that Jenny is a stupid Amelica girl with only body, but no matter how criticized, Jenny has entered Hollywood now. In the big production of Billion Dollar Knife, as a supporting actress, if it is not for her acting skills, plus her first entry into Hollywood, it is impossible to say that she will really become a heroine.

Cursing and cursing, there are not a few people who are envious. Just like these people in the store today, their eyes are full of fire when they look at Song Yang, not to mention those who want to stuff their phone numbers and room numbers into Song Yang's pockets. , expecting Song Yang to knock on the door at night, then whether they enter Hollywood like Jenny, become executives in America Telecom, or even become canaries, even if they give birth to an illegitimate child, they won't have to worry about it for the rest of their lives!

   "This is the electronics area. Currently, America Telecom's flagship store mainly sells miniature electronic products such as mobile phones and cameras. In the future, digital product areas such as computers, TVs, and VCDs will be added."

The female store staff saw Song Yang and just looked at the product in front of her. She didn't seem to see her hint. She could only sigh in her heart. She felt that it was impossible to take the bedside route and stage a scene of flying on the branches and turning into a phoenix. , but still trying to make an introduction to Song Yang, trying to make a good impression in front of Song Yang.

  Song Yang went to the electronic product area and saw that America Telecom mainly sells mobile phones, cameras and other electronic products, including products from Nokia, Motorola, Siemens, Sony, Panasonic, Samsung and other brands. Obviously, America Telecom has obtained the authorization of these products.

In the future, the electronic product area of ​​the flagship store of America Telecom will be upgraded to a digital product area. Not only small electronic products such as mobile phones and camera areas, but also other TVs, computers, VCDs, VCRs, etc. will be sold. , there is definitely no such condition as a flagship store, and the future will mainly focus on selling mobile phones.

  When Song Yang was watching the time in the flagship store, the store manager also rushed over and said to Song Yang, "I just attended a conference call held by President Iger at the New York headquarters..."

Hearing this, Song Yang nodded. After Iger became the president of America Telecom, he has always been questioned. This made Iger put a lot of energy on America Telecom. A good professional manager, but definitely one of the most diligent professional managers.

  Everything that Song Yang explained, Iger did not compromise all the implementation, and he also handled all the main business of America Telecom himself. America Telecom can develop so fast, and it is inseparable from Iger's hard work.

  Song Yang glanced around the store and saw that there were many users in the various business areas in the store, whether it was the telecom business area, the electronic product area, or the maintenance area. He had a general impression of the number of users in this store.

   "Manager Lux, right?!"

   After entering the office, Song Yang glanced at the nameplate in front of the store manager and said to him.

   "How is the revenue of this store?!"

Hearing Song Yang asking about this, Lux took out the revenue report and put it in front of Song Yang, "This store just started operation last month, and the current revenue has exceeded 2 million. occupied the telecom business market, and it is expected that revenue will continue to grow in the future.

   Christmas next month will also increase store revenue by three to four times! "

Song Yang just nodded to Lux's words. It seems that this store is making a lot of money, but such a store has huge initial investment, decoration costs, personnel salaries, product authorization costs, purchase costs, and publicity costs. The sum is close to millions of dollars, and some stores, American Telecom even bought the store land, the investment is even more huge, and it will take several years to fully pay off.

The cost of opening these stores, as well as the broadband lines built in major cities, etc., are basically borrowed from Comerica, Deutsche Bank and other banks, but the lice are not afraid of being bitten. owe a lot of debt.

There are only two options for America Telecom. One is to slowly earn it back and pay it back to the bank. It's paid off. Anyway, Song Yang cut the leeks through America Telecom, and he definitely wouldn't throw a US knife into it...

   "How is the broadband business in Silicon Valley doing now?!"

  Song Yang flipped through the revenue report a few times and put it aside. This flagship store in San Jose is not only a store that sells mobile phones, but also an operation center.

   America Telecom started by occupying the Wall Street broadband market. Of course, in Silicon Valley, it wants to replicate what it did on Wall Street.

Silicon Valley, which has thousands of technology companies, is the two largest markets in the telecommunications business, along with Wall Street. As long as these two markets can be occupied, the telecom market of America will surely have a place in the Americas Telecom, every year. Can earn tens or even tens of billions of dollars in revenue.

   Being appointed by Iger as the manager of the flagship store in San Jose, Lux is basically the head of Telecom America in San Jose. When he came to Silicon Valley, he wanted to expand the territory for Telecom America!

   "Telecom America is not easy to do in Silicon Valley. WorldCom, Verizon, Bell Group, MCI, Chartered Communications, Sprint, Comcast, and AOL are all competing for the market with Telecom America in Silicon Valley!"

There was a helpless expression on Lux's face. Other telecom giants were obviously unwilling to be stolen by America Telecom. Even Comcast, which is cooperating with ICQ, also joined the ranks of robbing the Silicon Valley telecom market. Letting America Telecom gain the telecom market of Wall Street is already a big problem. If it loses the telecom market of Silicon Valley, other telecom giants will really have nothing to do with America Telecom.

   (end of this chapter)