Back To 1995

   Chapter 420 White Knight

  Song Yang didn't seem to have any dissatisfaction with Jobs, but Greg, who was familiar with Song Yang, could clearly feel the meaning of Song Yang's words. It was obvious that he was going to catch Apple today and smash the wool.

  Greck knew that Song Yang would not be so patient if he hadn't taken the apple as his prey and took a bite.

   Moments later, when Ella Woolard was finally about to take it any longer, the door to the conference room was pushed open, and Jobs pushed in.

After    came in, Jobs looked around the conference room like a falcon for a week, and finally stopped on Song Yang and sat down. Jobs just said to everyone, "It took some time to meet Lee Crow!"

   Jobs was indeed telling the truth, but to Song Yang's people, hearing this, it felt like Jobs was fooling them, and he couldn't find a reliable reason for it.

Lee Crowe is Jobs's royal advertising producer. He has worked with Jobs for more than 20 years. He started working with Jobs at the age of 23. This time, Jobs will also hand over the advertisement that changes Apple's image to Lee Crowe. make.

   "It seems that this advertisement should be very important to Apple!"

   Regarding Jobs' attitude, Gleick couldn't help but say that Jobs' attitude towards the North American Global Investment Fund was clearly felt by Gleick and others.

   Hearing Greg's words, Jobs looked at Greg and nodded seriously, "That's true!"

For a time, Greck and Marcus were stunned by what Jobs said. They had long heard that Jobs was independent, but facing the door-to-door of the North American Global Investment Fund, the big moneymaker who might save Apple , Jobs still has this attitude, which is somewhat beyond their expectations.

Compared with what he might get, Apple's shortest cash may be as high as hundreds of millions of dollars in cash. Jobs actually thought that the advertisement was more important to Apple, which made Greg, Marcus, Dobble and others full of words. , All of a sudden they were suffocated in their stomachs, and they were able to experience the style of Jobs.

   Ella Woolard had a headache, but there was nothing he could do. As early as when he welcomed Jobs back, he had already thought that Jobs would have this style.

   At this time, Song Yang looked at Jobs and other Apple executives and said with a smile, "If necessary, DoubleClick and WPP Group can carry out that advertisement for Apple!"

  Song Yang said to Steve Jobs, who had a relationship at the Microsoft Developer Conference.

This may not sound like much, but it is a reminder to Jobs, don't forget the current situation of Apple. Today's Apple is neither the one who kicked IBM and punched Microsoft more than ten years ago, nor is it the one who is in the future. Taking away 90% of the profits of the mobile phone industry, it is a company that can only survive for no more than 60 days on the book...

  Double-click can distribute advertisements for Apple to major Internet platforms, and it can also allow WPP Group to place Apple's advertisements on major media. This is to remind Jobs and Apple who is the one who is taking the initiative now!

   Jobs couldn't help but be silent for a while, his eyes were cast towards Song Yang, and he let out a long breath. Indeed, as Markkula said, the most important thing for Apple right now is to survive, not to let him be stunned.

At this time, Ella Woolard, as the chairman of Apple, said to Steve Jobs and Schiller and other executives, "This time the North American Global Investment Foundation, and PA Semiconductor, have new plans. Work with Apple!"

   "We have also heard about Apple's situation. Apple is the most important company in the history of American technology, and it shouldn't fall like this..."

   Dobble was the first to say that this time, the first thing to do is to take away ARM's equity from Apple, which is the most important thing.

   "Apple will not fall, and will be great again!" Jobs said decisively before Dobble finished.

   As soon as these words came out, the two veterans of the technology industry immediately squinted. Others are not as qualified as Jobs, and they are afraid of Jobs, but he is not a vegetarian.

Known as the king of microcomputers, DEC, at its peak, is much bigger than Apple's spectrum. Even now, DEC and Apple are both half-dead, but the skinny camel is bigger than the horse, and DEC's influence is still there today. As the chief engineer of DEC's semiconductor department, Dobble's qualifications are older than Jobs. He is also a famous industry genius back then, but he is no worse than Jobs!

  Song Yang rubbed his brows. Song Yang had learned about Jobs' character. He was really aggressive and would not back down.

   "Chairman Ella Woolard, President Steve Jobs, we are here this time in the hope of changing Apple's situation, not arguing about anything..."

Song Yang said directly to the group of people in the conference room that he was not going to linger any longer, "We regret Apple's situation and are willing to provide some funds and other cooperation to change Apple's situation, just as President Steve Jobs said. Let's make Apple...great again!"

Pointing in the direction of Jobs, Song Yang said with a smile, then looked at Marcus, who immediately coughed knowingly, "The biggest shortage of Apple right now is time and liquidity, and we are willing to provide Apple with funds. !"

   To raise funds for Apple, Peter Oppenheimer was so worried that his hair was almost gray, and at this time, he couldn't help but say, "How many dollars can you give Apple?"

"PA Semiconductor and the North American Investment Foundation can provide Apple with no less than $400 million in cash by subscribing for Apple's bonds and buying stocks!" Marcus glanced at Song Yang and Dobble. Finally the price was quoted.

Hearing the $400 million, Oppenheimer and all the Apple executives in the conference room could not help but let out a low cry, not to mention whether the $400 million can save Apple, at least it can keep Apple alive. Next Christmas, there is an opportunity to develop a new generation of computers.

   But when Steve Jobs heard it, he seemed to hear the sound of a knife and fork slicing on Apple, and said with a serious face, "What does PA Semiconductor want?"

The originally noisy conference room was quiet again for a while. Oppenheimer and others, who also knew PA Semiconductor, would definitely not come to be a money-losing boy. There is no such thing in America, it is not impossible. , but it is too rare, at least impossible to happen between PA Semiconductor and Apple.

  Dobble looked at Jobs and finally said, "PA Semiconductor, wants to cooperate with Apple further, PA Semiconductor asks to buy the ARM stake in Apple's hands!"

   When they heard that PA Semiconductor was going to buy Apple's ARM stake, everyone in Apple couldn't help but change their expressions.

ARM bears Apple's long-cherished wish to independently develop chips, and has already raised a few eyebrows. At this time, it encounters PA Semiconductor to take advantage of the fire. Although PA Semiconductor prides itself as a white knight and saves Apple from danger, it is from Apple's point of view. Look, this is outright robbery.

Ella Woolard, Oppenheimer and others are actually quite excited about this acquisition. The amount of the acquisition can be negotiated. The key is that with this US knife, Apple can survive. The only concern is whether Steve Jobs will agree...

While Ella Woolard and Oppenheimer were still worried, Jobs said unexpectedly, "This price is too low, ARM is about to go public, and its valuation after going public will exceed $1 billion. Knife!"

Jobs did not object, but believed that the purchase price was too low, which was beyond the expectations of Apple and others. Dobble and others on Song Yang's side originally thought that it would take a lot of speech and quarrel to proceed. Going down, I didn't expect Jobs to say this.

   Jobs' purpose is very simple, that is, to keep Apple alive. He has already sold so many businesses of Apple and doesn't care about selling one more. Jobs believes that as long as Apple survives, he can invest in a second ARM company...

Song Yang could vaguely see what Jobs was thinking. At this time, he probably had no plans to enter the mobile phone industry at all. ARM had only been eating and not working for a long time. Gang Leader Qiao did not pay too much attention to ARM. If you ignore something today, you may not be able to climb high tomorrow...

   "PA Semiconductor can provide Apple with more than just funds. If the acquisition is completed, PA Semiconductor can combine with ARM to develop chip processors with the latest functions for Apple computers, and it may be more than that..."

Song Yang said to a large group of Apple executives, "Apple is now facing internal and external troubles, but once it starts to cooperate, PA Semiconductor and the North American Investment Foundation's ICQ, DoubleClick, America Telecom, Fortinet, Amazon, eBay and other companies are all We can start cooperation with Apple, Fortinet can launch customized software for Apple, Xue Leshan under ICQ can give priority to the launch of Apple system version games, and stores under American Telecom can put Apple products on the shelves…”

Hearing these company names, Ella Woolard couldn't help but be surprised by Song Yang's current worth. Before, he didn't have much impression of Song Yang being on the Forbes list. La Woolard understood a little, how did Song Yang's worth come about.

Jobs was even more jealous of Song Yang's side. Song Yang's strength in the Internet industry was beyond his expectations. Now he is coming to cooperate with Apple, but one day, if he turns against Apple, this The company behind the pile name is probably going to have a scoop with Apple!

   "Not only these cooperations, but also on our side, there are ways to let Apple change its situation in the computer industry, at least let Microsoft stop targeting Apple, and even let Office develop an Apple system!"

   Hearing this, Jobs was stunned for a moment, then frowned. Ella Woolard and the others didn't know if Song Yang was just rambling, or if he was really sure.

   (end of this chapter)