Back To 1995

   Chapter 423 Sensational

  On ICNC TV, after entering the new year, ICNC also began to revise the version, quietly on the program, began to insert commercials, after all, it is always a good meal.

   "Salute to those crazy people, they are maverick, they are unruly, they cause trouble, they are out of tune..."

   "Because only people who are crazy enough to think they can change the world can really change the world!"

The entire commercial is about one minute long and uses black and white video. It includes a number of famous people in history, including Einstein, Edison, Bob Dylan, boxing champion Ali and many other historical figures. At the end of the commercial A little girl appeared, and then there was the Apple logo.

   did not promote any products. This time Apple made this advertisement to promote Apple as a company.

Seeing this advertisement, everyone in Song Yang's office, including Greg, Marcus and others, were silent for a while. They now understand why, in Jobs' eyes, they said this advertisement was more important than that meeting. .

Steve Jobs bound Apple with those famous people and geniuses in history, subtly changed the concept, praised those geniuses, but put Apple and those geniuses together, but actually implied that Apple would also follow Like Einstein, Edison, and Muhammad Ali, they changed the world!

This wave can be said to be bragging, but it really began to reshape Apple’s impression to the outside world. Bigger re-established it and used this advertisement to tell the outside world that Apple has returned to the style of the Steve Jobs era. In the age of hippies, the traditional, eclectic, out-of-the-mainstream, and innovative Apple is back...

   "Maybe, he can really change Apple so that Apple doesn't have to go bankrupt."

   After watching this Apple commercial, Greg had to admit that this commercial is very clever. Combining Apple's history and using black and white pictures to bind with these celebrities will indeed make people have a special impression of Apple!

Song Yang watched the Apple advertisement on TV. Not only ICNC TV, but also major TV stations, media, and newspapers in America began to publish Apple's new advertisement. Even if the funds were tight, Jobs still invested a lot of money to promote Apple's advertising. new ad.

   An advertisement may indeed change the outside world. For a company's impression, it is not a cure for all diseases, but it gives Apple a chance to breathe. As long as a new generation of products can sell well, then Apple is alive!

   Not only a new advertisement, but Jobs also announced that he will hold an Apple Developer Conference in the near future, announcing important news to partners and many Apple users.

   When Song Yang saw the news, he couldn't help but smile and said to Greck, Marcus and others, "It seems that Apple has reached an agreement with Microsoft!"

With the current situation of Apple, the hurried convening of this developer conference is basically announcing to the outside world that Apple is alive and well, and there is no need to worry about bankruptcy, and at the conference, Jobs will definitely release some "good" news, To stabilize the military, what good news is there, better news than Microsoft's investment in Apple?

   However, the "peace" that comes from this threat cannot last for too long between Apple and Microsoft. Once Apple recovers, it will definitely continue to argue with Microsoft.

For Song Yang, Apple is still alive now and can share the pressure from Microsoft. Compared with Apple's disappearance, Microsoft frees up its hands, beats the software industry, and kicks the Internet. Apple's life is more meaningful. As for Apple's It's not a threat, that's all things to do in the future, at least five years, don't worry about this...

   On Songyang's side, PA Semiconductor was looking for Vlsi manufacturers to preemptively acquire the 14% ARM stake. Apple also held the first developer conference after Jobs returned.

At the    conference, Jobs announced that he would carry out a new project. In his speech, he refuted the media's claim that Apple was no longer the mainstream of the computer industry. "The new Apple will move forward on the right path!"

   "The most important thing about Apple is not me, nor the technology or the so-called Apple brand, but...you!"

Jobs pointed to the audience and said emotionally, "You, and the 25 million Apple users around the world, are the most important things for Apple. You insist on believing in Apple's products, which are still the best in the world. Ten years, Apple didn't take care of you, but you didn't abandon Apple, and now everything will change, Apple will fight for the most important people!"

There was a large amount of applause at the scene. The user group mainly male users, a group of straight steel men, were not few in tears. Those who watched the conference through the video were even more moved, as if for so many years, They have not been understood all the time, and now there is finally a person who understands them...

Qiao Gangzhu's speech level is really not a cover. Looking at the entire Silicon Valley, there is such a flicker, no, it is really very few compared to the speech level. Bill Gates and Ballmer are tied together. In this respect, it can't compare to Gang Master Qiao, Ballmer's passionate speech, and the level of reality distortion of Gang Master Qiao is still a step behind.

   After feeling that the heat was almost over, Gang Leader Qiao was also a little nervous when it came to the most important part. He knew that what he said next might be puzzled and unacceptable to many people.

After bowing his head and saying a few rhetorical words, Gang Master Qiao also said with a bit of confidence, "Apple has missed too many opportunities, and now it's a very special time, the current computer industry has formed an ecosystem. , and Apple is inseparable from this system after all.

  As you have already heard, Apple has already started cooperation with ICQ and Fortinet under Bruno Song, and now Apple needs to cooperate with another company…”

   On the big screen behind Jobs, the Microsoft logo appeared, and when he knew what Jobs was going to say, there was a burst of boos.

   "Apple is in this ecosystem. Apple needs help from other companies, and it needs to help other companies. We need to abandon the strategy of isolation and glory in the past. Times have changed..."

   "We have to give up the idea of ​​Apple winning or Microsoft losing!"

When Steve Jobs said this, it represented the strategy of the entire Apple, which would undergo a completely subversive change. In the past, Apple, which represented the hippie culture and had to fight against the entire technological world by itself, no longer exists. .

  As Jobs finished speaking, the Apple users who were present at the scene also saw Bill Gates via satellite connection at the scene. Suddenly, louder boos began to appear one after another.

Jobs and Bill Gates should not have seen this scene. The two exchanged a few words with each other as old friends, and announced to the users present and all the technology companies that watched the conference through broadcast. Officially released the suspicion, Microsoft began to fully support Apple, will not let Apple go bankrupt!

Jobs and Bill Gates have not been connected for a long time, but the news released is the best. The first one is the patent swap, which is required by Microsoft and the most important one for Microsoft to support Apple. Apple and Microsoft will start today. , All the patents related to the operating system in the past are all cross-licensed. This agreement guarantees that Apple can no longer threaten Microsoft with anti-monopoly lawsuits.

   Not only the patents in the past, the two sides are open to each other, but also the patents developed by the two sides in the next five years cannot sue the other side…

   Microsoft is taking precautions this time. Apple is not allowed to turn over the old accounts, and Apple will not be allowed to sue Microsoft in the next five years.

Open exchange of patents seems to help Apple a lot, but it can help Microsoft even more, avoid the risk of being sued by Apple, and also make Microsoft’s system more comprehensive. Apple’s proud design and technology , in front of Microsoft, it no longer exists...

   For Apple, the biggest advantage of this is that it can technically stand on the same starting line with Microsoft. The disadvantage is that there will be no Bigger in front of Microsoft in the future.

  After agreeing to Microsoft’s conditions, Microsoft has to support Apple, Office software will be launched on Apple’s system, and Apple will also default IE browser as Apple’s browser, completely driving Netscape out of Apple’s system…

The scene was booed from time to time. This should be the worst conference that Qiao Gang has ever been booed. Although Qiao Gang also claimed that he would give users the opportunity to choose, and would not completely cancel the Netscape browser, as long as users set their own You can use the Netscape browser, but still boo.

When it was announced that Microsoft would invest 150 million US dollars in Apple and, like Song Yang, get a 6% stake in Apple, the noise at the scene could not be stopped through the screen. Jobs quickly announced that Microsoft held 1,800 Ten thousand shares of Apple shares, without any voting rights, no right to dictate to Apple, and no board seat, Microsoft is taking advantage of this time, and after giving Apple a sum of cash for free, the scene finally appeared sporadic applause.

  I don't know how Gang Leader Qiao feels, anyway, across the screen, Song Yang can feel the embarrassment. In front of the whole world, he has to announce that he will shake hands with his opponent who has been fighting for decades, which is actually an alliance under the city.

   But this conference will also completely change Apple's situation. With the emergence of Microsoft, the entire PC computer industry will no longer target Apple. At least in the next five years, Apple will no longer need to worry about bankruptcy...

Finally, at the conference, Jobs quoted the "extraordinary" advertisement just released, declaring that Apple's users are an extraordinary group of people in this world, and they represent the most special voice in this world, In the eyes of the outside world, they are lunatics, but in the eyes of Apple, they are geniuses...

  I have to say that the last remarks of Gang Master Qiao made the users who originally criticized this conference, to some extent, were flattered by this, and they felt a lot more comfortable.

   After the conference, Apple’s stock price rose again immediately, and the stock price hit a new high in two years.

   On the side of Gang Master Qiao, when he finally finished the meeting, Song Yang also met people from VlSI Semiconductor.

   (end of this chapter)