Back To 1995

   Chapter 589 Unable to hold back

   "The game industry has a history of 30 years. We have witnessed countless legends in the game industry and the birth of countless masters in the game industry!

  The TGA Game Awards Ceremony is a testimony to the history of gaming…”

  The host on the stage said emotionally, the establishment of the TGA Awards Ceremony has to find a name, then TGA must be a historical choice, and it appeared in response to the voices of countless game users around the world.

Sitting at the bottom, Nintendo North America President Minoru Arakawa, the heads of Sony, Microsoft and other companies all twitched their cheeks. They felt that sometimes they were shameless enough, but Xue Leshan was directly shameless. What's more, it's just like shouting out like the gang of gods, the appearance of TGA is the will of God, and all Americans must send money to TGA...

"This year, the global sales of video game consoles have reached a new record. The global sales of game software and equipment have exceeded 40 billion US dollars, and the global game users have exceeded 270 million. TGA and Xue Leshan Game Marketing Department predict that the future global game revenue , will grow at an annual rate of 9%.

   This is inseparable from the support of all game engineers, as well as countless game companies such as Nintendo, Sony, Microsoft, Ubisoft, etc.! "

   Hearing that Xue Leshan finally did not take all the credit for himself, the heads of the game companies sitting below the scene looked a little better.

However, this is the case. Arakawa glanced left and right, and saw that no one was blocking Xuele Mountain, who was selling melons and boasting. Arakawa also understood that after this award ceremony, the global game industry's right to speak will be from The benzene was transferred to America, and it was pinched in the hands of Xue Leshan!

For this day, it is not surprising that Japanese benzene game manufacturers such as Nintendo, Sony, Konami, etc., based on the relationship between Japanese benzene and America, what happened to the suzerain country grabbing something, does the father still need a reason to beat his son, but this day It was so fast that Arakawa still sighed.

   lost the right to speak in the game industry. In one or two years, the Japanese game industry may not lose anything, but after five or ten years, the effect will become more and more obvious.

   Just like the Oscar's position in the global film industry, it holds the standard for a "good" movie. Whether a movie is good or not is what other people say, it's up to Oscar!

   Once you have mastered the standards, you will master the trends and technologies, which in turn will affect the aesthetics and choices of users.

The same is true for the game industry. Whether a game will be good in the future depends on the TGA Awards Ceremony, and then it will affect the trend and sales of the game industry. In the past, Nintendo and Sony relied on their consoles to cover the sky in the game industry. , can't appear again...

   "The first TGA Game Awards Ceremony, the best game developer of the year was... Nintendo!"

  There was a sound in Arakawa's ears, and then I heard that Nintendo won the award. This award sounds high, but in fact... it's just a name.

TGA has a total of 21 awards, the most important of which must be the best game of the year, the most popular game award, etc. Players care about a game developer who is a hammer. This award is more like a consolation award. Representing this year's TGA Game of the Year Award, Nintendo's share has been completely lost.

Tonight's awards ceremony is basically about dividing the cake. A large piece of the cake will be given to the members of the nine management committees of TGA, and other independent game studios and small game developers should also be divided into pieces. The skill of dividing the cake is important in this process. It is an art to ensure that the cake is divided into the hands of the people who deserve it, and the small and medium game manufacturers must not be scolded, and the players who are watching the awards must be fooled.

  Xue Leshan specially invited a public relations company and Oscar's marketing company to cut the cake tonight. I can't say how good it is, at least not pulling my hips.

   "Nintendo would like to thank the TGA jury for presenting this award to Nintendo. I think President Yamauchi and all Nintendo game designers will "like" this award!"

Arakawa stood on the stage, yin and yang got angry, and gave Nintendo the award for the best game developer of the year, but did not give Nintendo the best game of the year award. What is the difference between this and walking the monkey, Arakawa made it clear , Nintendo has lost face, but TGA has also established a grass-roots team.

   For this set of yin and yang weirdness, Song Yang, sitting below, gave Arakawa a round of applause. What is the face, TGA wants to become the martial arts leader of the game industry, can you eat that face? !

After    Nintendo, the TGA Best Story Award of the Year was given to EA's "Red Alert", and the Independent Game Award was given to "The Elder Scrolls".

   As for the Best Game Studio, Best Game Score Award, Best Adventure Game, Game Designer of the Year and other awards, they are basically divided into cakes. Although those small and medium game manufacturers did not win the award, they also got the nomination.

  After a number of awards were presented, during the halftime performance, the host came up to tout Snow Mountain again.

   "The "Dawning" project jointly held by Xue Leshan and TGA has provided funds for more than 800 game manufacturers. The Dawning Game Project has developed more than 500 games..."

   "Dawning Plan" is when ICQ first acquired Snow Mountain, the purpose was to support small and medium game manufacturers. In fact, the newly launched Snow Mountain online game platform game copyright library is too small. Supporting these game manufacturers is also to increase the number of games on the platform.

   Cannon fodder is not to mention, the Dawning Project has indeed helped some small game manufacturers to get through the most difficult days at the beginning, but it is not so easy for these small game manufacturers to become a giant.

   "Starting from next year, Xue Leshan will cooperate with TGA to authorize game makers who join the "Dawning Project" for free to use the "Thor's Hammer Engine"!"

   "Boom"

This time, there was finally a noise at the award ceremony. Players and users who were watching the ceremony could see the surprised expressions on the faces of Arakawa and the heads of other game manufacturers through the live camera. Didn't even know beforehand.

   On the stage, the rock band and singers invited by Xue Leshan with a lot of money began to perform. The director of TV stations such as ICNC, which broadcast the ceremony, finally breathed a sigh of relief when the number of viewers finally exceeded 1.5 million.

To be honest, with the current acceptance of the game industry by the outside world, it is difficult for players to support the ratings of this kind of game awards ceremony. If you want to attract passersby to watch, you only need to invite stars to increase the ratings. A viewing disaster.

Song Yang, Ken Williams and other Xue Leshan executives have also received ratings from major TV stations one after another, which can only be said to be quite dismal. Large-scale game awards ceremonies and events are over, and the loss is still unprofitable. A lot of money has been spent, but no benefits have been obtained. Nintendo, Sony and other manufacturers are naturally unwilling to do it.

   "Just the first TGA."

Ken Williams on the side frowned, Song Yang looked relaxed, and looked at the singer on the stage. It was a newly debuted singer from America. He followed the way of Madonna. The performance on stage was quite cool. At the same time, the ratings are also rising.

   "As long as Xue Leshan is still there, the TGA Awards Ceremony and the Hall of Fame will be held once a year!"

  Song Yang said to Ken Williams that the right to speak in the game industry is not so easy to get. Even if it loses money, Xue Leshan will have to hold it. The right to speak and standards cannot be measured with a knife.

The most direct example is the WCG competition held by Bangzi, which can be said to be in full swing, making Bangzi the center of the world's e-sports competition. As a result, Bangzi voluntarily stopped the event because of funding. That suspension completely changed Bangzi's e-sports status, although it was still strong. , but it is no longer the center of the esports world.

People from game makers such as Arakawa were surprised and looked in Song Yang's direction. They authorized the game engine to be used by other game makers for free. Arakawa knew that there must be something to say here, and there will be many restrictions. , But for the game industry, this is definitely a big event. Arakawa is a little uncertain about what is going on at Xue Leshan.

   "TGA Game of the Year...Diablo!"

   There is no accident. In its home court, Blizzard won a big victory and won the best game of the year award.

   Then small awards such as the Best Art Award began to be distributed. Today's awards ceremony is basically coming to an end. At this time, the host suddenly invited a person to give a speech.

When    saw Liu Renying, the scene was at a loss, not knowing what he was here for.

Taking a deep breath, Liu Renying walked up to the stage. He knew that Bangzi had a TV station at this time, and he must also be broadcasting this scene. As the director of the Bangzi culture industry, calling several TV channels was fundamental to Liu Renying. It is not difficult, not to mention, he also promised to give these TV stations a support budget next quarter.

"I am very happy to stand here on behalf of the Bangzi game industry. I also welcome global game manufacturers to invest in Bangzi. Bangzi has the best game talents in the world. I promise that in the next three years, the game output value of Bangzi will exceed 8 billion US dollars. Knives, sticks will be the fastest growing region of the gaming industry in the world…”

At the last moment, Liu Renying finally showed mercy and didn't shout out, making the stick the world's largest game producer, but for this reason, it still left the various game makers sitting below stunned. Knowing where Liu Renying came from, stick games are now in the game industry, but they are not well known at all.

  Arakawa was stunned for a while, and finally couldn't help but chuckle, but when he noticed that a camera was swept over, Arakawa covered his face with practical hands, but judging from the slightly shaking palms, he seemed to be holding back very hard.

   Now the stick game industry is basically the back garden of the Japanese benzene game. Now I hear Liu Renying say that the stick game will surpass the Japanese benzene, and Arakawa really can't hold back.

The current Japanese benzene game makers are basically similar to Arakawa, but on the stick, when they saw Liu Renying appear on the TV station and said those words loudly, many people jumped up and cheered excitedly. Yelling Liu Ren's name.

   (end of this chapter)