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   Chapter 632 Cut the mess with a quick knife

  On the other end of the phone, Eric's voice came, "Song, we will be in touch with people from the Gucci board of directors tomorrow!"

Kravis was also on the phone, "The funds of Comerica Bank, Goldman Sachs, Merrill Lynch, and Deutsche Bank have all been credited to the account, and Deutsche Bank is helping RICK to contact relevant parliamentarians in Italy, the Netherlands, and France to win The councillors in these places support RICK's acquisition of Gucci!"

   out of America, Deutsche Bank in Europa, can be regarded as covering the sky, in old European countries, can be considered to be able to speak.

This time, the Deutsche Bank Investment Bank is also very positive about RICK's acquisition of Gucci. It wants to help RICK take food from the LVMH Group and swallow Gucci to tell the companies in America what the strength of Deutsche Bank is in Europe. Aramco Liga's company, if you want to play in Europe, has to find Deutsche Bank. The advertisements are ringing, and it is better to vote with real money!

   Of course, the premise of all this is that Goldman Sachs will not shake people from America, otherwise ten Deutsche Banks will also be cleaned up.

   "What do I need to do here?"

  Song Yang knew that Kravis would not aimlessly, so he made this phone call rashly.

  Kravis didn't play the riddle. The most important thing at this time was to use all means to win Gucci.

"The stock price of Gucci should fluctuate violently immediately. From the New York Stock Exchange, try to acquire Gucci's equity as much as possible. In addition, please ask the members of the Trade Commission and the Foreign Affairs Commission to speak out and support the acquisition of RICK. If possible..., please Italian Congressman, contact the Italian peninsula and let the Italian Trade Commission stand on RICK's side, I think it will be easier for you to do this!"

  In Kravis’s concept, acquisition is to do everything possible to get the target at the lowest price by unscrupulous means. What rules and the like are not within his scope of consideration.

Kravis also knows that, even if RICK does not use extra-rules means to fight for Gucci with LVMH, it will be Bernard Arnault's character. he has.

   Needless to say, at a critical moment for the LVMH group, the French Trade Commission will definitely come forward, and let a group of French parliamentarians cheer for the LVMH group.

   Of course, in the same way, Song Yang and RICK can also invite the members of the Federal Trade Commission and the Foreign Affairs Committee of America to come forward and put pressure on the French side, as long as they can invite them to move.

Gucci is a very special brand. It belongs to Italy, but it is listed on both the Netherlands and the New York Stock Exchange. Three years ago, Gucci sent 49% of its shares to the Amsterdam Stock Exchange, and two years ago, the remaining 51 % stake, listed on the New York Stock Exchange.

The LVMH group attacked and took away 34% of Gucci’s shares from both exchanges. In this war between RICK and LVMH group, in addition to the US knife competition, supporters in America, the Netherlands, Italy, and France also It is essential, whoever has won more members to serve as supporters, who may have the last laugh, otherwise, no matter how much money they pay, they will not be able to take away Gucci!

Kravis asked Song Yang to find an Italian-born congressman and contact the Italian peninsula, just to get the Italian Trade Commission and other departments to stand on RICK's side, even if they couldn't explicitly reject LVMH's acquisition of Gucci, as long as they secretly pulled a few A sub-frame is enough.

  America's Italian descent, and the Italian peninsula, although they have long been inseparable from each other, but they can affect it to some extent. Selling Gucci to Song Yang does not seem to be selling to outsiders!

  Song Yang remembered that he had been to the Bruno Family Club Deviola a few days ago, the American Italian Foundation, and it seemed that they could have something to do with the Italian peninsula.

   "I will find someone on the Italian peninsula. This matter must be fast. I need to solve this matter before ICQ goes public. If it drags on..., RICK is likely to be the loser!"

Song Yang put down the phone in his hand. After all, LVMH Group belongs to the local snake. Qianglong can suppress the local snake for a while, but it can't be suppressed forever. Once the public opinion rises, it is estimated that there are eight out of ten with the attitude of old Europe towards America. Nine, the European Trade Commission is going to mess up RICK's acquisition.

  Song Yang put down the phone, thought for a moment, picked up the phone, and dialed a number to go out.

   "America-Italian Foundation annual awards ceremony, put it before Christmas!"

  Viola was talking to several Italian foundation confidants, and now Viola and several competitors are desperately looking for opportunities to show their faces and want to increase their influence in the ethnic group.

   is either in public, or in interviews with the media, or holding some kind of charity event, or raising how many dollars for the Italian-American Foundation. Anyway, Viola and several opponents want to increase their popularity.

   This year's Italian Foundation Annual Awards Ceremony, Viola wants to be the person in charge, so that he can take the opportunity to win more ethnic support in America.

   After seeing the phone, Viola had a strange look in her eyes and winked at a few confidants. After a few people went out, Viola answered the phone, "Song!"

   Hearing what Song Yang mentioned on the phone, Viola couldn't help showing a startled look on her face, and then her mind quickly turned around.

  RICK is going to buy Gucci, the news is really surprising, Viola doesn't know the specific situation, but Song Yang can call him, Viola understands that it will not be easy.

"The American Italian Foundation was originally intended to help all Italians. In this matter, the Italian Foundation should definitely help RICK. I will contact people in the Italian peninsula. Gucci should not fall into the hands of those Gallic chickens. !"

Viola hung up the phone, his eyes flashed, he felt that this was an opportunity to help RICK, and he was also helping him. For Viola, it was also a great opportunity for publicity. What better way to help the ethnicity? From the Gallic Chicken, to steal Gucci, is there more publicity effect?

   Seeing a few confidants who came in, Viola said, "Call the Italian peninsula and contact the Italian Trade Commission and members of Parliament Hill!"

   A few confidants didn't know what Viola was going to do, but looking at Viola's excited look, they all knew that he was going to get a big vote.

  Viola then stopped a few people and thought for a while, "Tell the Foundation Treasurer to buy Gucci stocks from now on, as much as you have US dollars!"

   Not only did the Italian Foundation buy it, but Viola was also ready to play with her wealth. In this case, think about it with your toes, and Gucci's stock will change drastically.

  Eric, Kravis, Chris Jain and others rushed to Florence, the headquarters of Gucci in Italy.

   For the arrival of RICK, Gucci, who was about to be pressed by the LVMH collection, gave a grand treatment. Gucci President De Sole personally brought a group of executives to go out to greet him.

   "President Eric, I'm glad you're here!"

De Soleil shook hands with Eric, and said with enthusiasm, the number two Gucci person standing behind Soleil was Gucci creative director Tom Ford, a luxury company, creative director, chief designer, etc. , have a great right to speak.

   Often a creative director can decide the style of a luxury company, or even an invisible spokesperson, just like Karl Lagerfeld was to Chanel.

   The look on Tom Ford's face was a little unsightly, with a tired look on his face. The sneak attack of the LVMH group had the greatest impact on Tom Ford.

LVMH Group acquired Gucci stock, bought half of it, but stopped, and got 34% of Gucci's equity, Bernard Arnault has the right to scrape Gucci's earnings and dividends, and can manage Gucci and other Products point fingers.

This is the most unfavorable to Tom Ford. In the past, Gucci, design style and products, he had the final say, but now there is a person who is blocking everywhere, and LVMH Group has big brands such as donkey brand, Gucci has arrived In the hands of the LVMH group, I am afraid that I will not be a **** off daughter-in-law.

  So Tom Ford is the person who is most opposed to the acquisition of LVMH. Now that he sees RICK's "compatriots" from America, Tom Ford squeezes a smile at Eric.

Eric and others followed De Soré into the Gucci headquarters, visited the Gucci headquarters, and listened to the glorious history of Gucci and De Sole, as well as the medals, all kinds of things that made countless women crazy. Classic bags, etc., Eric touted a few words with a smile.

Listening to the rumors of Gucci, looking at the handbags, shoes, etc., Eric has a new understanding of luxury goods. Gucci, who seems to be tall, does not have the Victoria's Secret brand in the hands of RICK. Earning a lot, Gucci’s net profit last year was less than 200 million US dollars, which is why LVMH Group dares to take Gucci’s surgery.

   A few years ago, Gucci still owed a lot of debt, which made the Gucci family have to sell Gucci twice to the Bahrain Fund from one of the oil tycoons. Now the Gucci family has all been out.

   And Bahrain Fund, compared to LVMH Group, is also a little less attractive, so it hastily looked for help everywhere.

After walking around the Gucci headquarters, Eric and others came to the conference room. As soon as Eric came up, the cat crying and the mouse said, "Gucci is one of the best luxury goods in the world. , there are countless people who are crazy for Gucci, and I deeply sympathize with the RICK board of directors for the barbarians that Gucci is encountering now!"

   When Eric and the Gucci board of directors started to talk, the stock price of Gucci stock on the New York Stock Exchange and Amsterdam Stock Exchange began to rise slowly.

   At first, it didn't get much attention, but when Gucci's share price was pulled to $75, a new high since its listing, everyone turned their attention to it.

   (end of this chapter)