Back To 1995

   Chapter 638 Tripod

   Since leading the Arnott family to transform into a giant in the luxury industry, when has Bernard been targeted like this?

This is not just a battle of willpower. Bernard has a hunch that even if he loses this time, he must take action. If he doesn't shoot a single shot this time, he will hand over Gucci to Gucci, and then he will deal with RICK or other companies. When he was fighting, was he intimidated, and he immediately stopped? !

   You must know that RICK and Song Yang behind him are just upstarts in America. There are also a lot of old-fashioned giants, whose influence and connections far exceed Song Yang.

   Next time there are Wall Street institutions and old-fashioned giants, and people are mobilized again. When targeting LVMH Group, LVMH Group can still fail, can run once or twice, and where can it go?

Is it possible to achieve the same as the old predecessors of World War II. Seeing the enemy is coming, it is impossible to raise the white flag directly. It is true that no one can occupy Paris before the Gallic rooster raises the white flag, and no one can escape from the LVMH group. Before, beat the LVMH group?

Since World War II, the Gallic rooster has not been very good. If there is anything or nothing in the world, it needs to be milked every day. As a wolf in the luxury industry, known as the Napoleon of the fashion industry, Bernard Arnault must take action this time. Just do it!

Bernard can accept defeat. Who dares to say that he has never lost, but he has to do it once. This time, it is so disgusting to be tricked by RICK. If he does not fight back, then he will be famous in the luxury industry. But can't keep it.

Antoine Burnham looked at Bernard Arnault with a hesitant expression. He was an old man. He could see that Bernard's victory was not big this time, but he looked at Bernard's. Stance, obviously will not give up.

  Lazard Bank has cooperated with LVMH Group for so many years, it is impossible to just walk away. This time LVMH Group lost, and it is still the overlord of the luxury goods industry. In the short term, no company can challenge the status of LVMH Group.

   It’s just this loss. It can be expected that there will be a new big player in the luxury goods industry. Together with Richemont Group, the future luxury goods industry is likely to have a three-legged situation of LVMH Group, Richemont and RICK.

  Antoine Burnham thought about all the possibilities and felt that standing with the LVMH group, although it might be a little troublesome, should still be profitable in the future!

   "Antoine, LVMH Group needs the support of Lazard Bank, I need a cash from Lazard Bank..."

  Bernard Arnott calmed down quickly, even if he lost this time, with Bernard's character, even if he lost this time, he had to let RICK bleed a lot.

   After making several calls in a row, Bernard approached Societe Generale and several consortiums to raise US dollars to acquire the newly issued shares of Gucci.

   "Resolution passed!"

   Gucci headquarters, when the resolution was passed, there was a piece of applause at the scene, and De Sole was also relieved. After taking this step, Gucci has no turning back.

   "Gucci will issue 19.38 million shares to Gucci's board of directors and management!"

   This time, Gucci issued nearly 20 million new shares in one go, directly diluting the Gucci equity in the hands of the LVMH group from 34% to less than 25%, which is almost equivalent to a clear grab.

If this is the end, Gucci will still fall into the hands of the LVMH group. With Bernard's character, it is possible to strip de Soré and the others alive. In the future, they will use various means to send them to the federal prison for experience. life to go.

  De Soleil also already knew that LVMH Group and RICK have their own magical powers, and they are mobilizing contacts and resources to target each other.

The LVMH group wants to clear up Gucci through the Amsterdam court, but there are more people on the RICK side, several major departments in America, the Italian Securities Commission, etc., but obviously, the LVMH group is weak this time. For a while, in Amsterdam, there were no waves.

  Eric, Marcus, Kravis, Chris Jain and others were all in a conference room, waiting for Gucci's decision.

   "The Gucci equity held by RICK now adds up to more than 40%. As long as the 20 million newly issued shares are obtained, RICK's equity in Gucci will exceed 51%!

  Gucci is about to belong to RICK! "

Eric thought about it, and said to several people in the conference room that before Gucci voted, RICK signed a purchase agreement with Gucci, and used US$2 billion to win 37% of the shares in Gucci's board of directors, plus The stock swept by RICK himself, RICK is now the largest shareholder of Gucci, and the current Gucci equity of LVMH group has shrunk to 25.

It seems that RICK is already a winner. This trip cost a lot of money, but if Gucci can be included in the bag, for Eric and the others, this trip is worthwhile, and RICK will enter the luxury market. product industry!

   "Gucci's stock has been pulled up again, and someone is buying Gucci stock in large sums!"

   Marcus, who has been staring at Gucci stock, raised his head from a laptop and said solemnly.

   "Is there an institution to fish in troubled waters again?!"

  Eric asked, Gucci's stock has been jumping up and down these days, and there are many institutions and consortiums who are fishing in troubled waters, but after Gucci announced the launch of the poison pill plan, Gucci's stock price began to cool down. After all, no one likes to buy junk stocks.

  Kravis also looked at the computer. Gucci’s stock price soared to a high of $87 before, but it was a flash in the pan, and then immediately fell to more than $60.

   But now, Gucci's share price has been wildly raised again, and it has soared to more than 80 US dollars in the blink of an eye.

   "It's the LVMH Group!"

  Kravis looked at the stock price of Gucci, which seemed to be pulled up in a straight line, and his expression became a little more cautious.

   "LVMH Group announced that it will not abandon the acquisition of Gucci, and will continue to sue Gucci for the invalidation of additional shares to the Amsterdam Stock Exchange and the court!

  It is reported that Bernard Arnault, CEO of LVMH Group, is in contact with Societe Generale and others, and will acquire the Gucci shares held by these institutions from the hands of several institutions that hold Gucci shares…”

   Seeing the news reported on the news, Eric and the others immediately understood that this is the LVMH group's unwillingness to give up. Even if the equity is diluted, they still want to buy the Gucci stock in the market and come to fight with RICK.

   "Is he crazy..."

   Eric scolded loudly. I thought it was all settled before. Who knew that Bernard Arnott would not give up, even for this sake, he still did not give up.

   Kravis is not surprised. If he conceded defeat easily, Bernard Arnott would not have reached where he is today.

   "Go to De Soleil and complete the acquisition right away!" Kravis didn't want to dream too much, and wanted to complete the acquisition directly, without the plans of Bernard and LVMH.

   It was still the conference room that day. This time, the atmosphere on both sides was much better than that of the other day. The bureau has already reached this point, and now it is time to finish.

   "The 20 million shares newly issued by Gucci will be purchased by RICK at the market price of US$81!"

Eric felt a little bit of pain, but he still said it through gritted teeth. For these 20 million shares, RICK will need to spend 1.6 billion US dollars, plus the 2 billion US dollars that have been spent before, this time to acquire Gucci , the total cost of more than 3.6 billion US dollars.

  If I hadn't been sitting here today and playing Eric a few years ago, I wouldn't have thought that one day he would run across the Atlantic to buy a company with 3.6 billion worth of white money.

   Gucci’s directors and executives all smiled when they heard the offer. The 1.6 billion dollars were all stuffed into their pockets, like De Soleil, who could get hundreds of millions of dollars this time!

  This acquisition condition is much stronger than the stingy LVMH Group. LVMH Group acquired 34% of the equity and only spent 1.4 billion US dollars, while RICK acquired half of Gucci's equity and spent nearly 4 billion US dollars!

   Just when De Soleil was about to agree, the door of the conference room was suddenly pushed open, and a large group of people rushed in.

   "LVMH Group does not agree with RICK's acquisition!"

  Antonio broke into the conference room with the legal advisors, financial staff, lawyers, etc. of LVMH Group.

   "LVMH does not agree to sell Gucci to RICK!" Antonio panted, he just flew from Paris to Florence, and finally caught up.

   Staring at Eric's gang, Antonio forcibly endured his disgust with De Sole's gang, and at this time he had to show his favor to Gucci.

   Taking a deep breath, Antonio said to the Gucci group, "I know that there is some misunderstanding between LVMH and Gucci, but...

   Gucci don't want to hear the offer from LVMH group? ! "

Now LVMH Group is in the market, madly sweeping Gucci stocks, and has already acquired Gucci’s equity, which has been raised to 30%. If it can get the newly issued 20 million shares, it is not to say that it controls Gucci, at least LVMH Group Is to stand on the same starting line with RICK again.

There was a commotion on Gucci's side, Eric saw this, and was about to spray, Antonio's side had already seen the opening of the needle, "85 dollars, LVMH group is willing to buy the president of Sole and Gucci in everyone's hands at the price of 85 dollars. Stocks, of course, also include RICK!"

   Hearing this, a group of Gucci executives who were planning to sell to RICK just now were obviously shaken. For them, it is not a sale to whom they sell, but an extra sum of money.

  Eric secretly scolded this group of people for being sloppy. They really want money and don’t want to die. I’m not afraid that LVMH will settle accounts with them in the autumn.

   "$88!"

  Kravis also made a direct offer at this time, and for this reason, he was at the point of being hit, and there was no way out at this time.

   Remembering what Bernard explained before, Antonio said, "As long as Gucci gives up the transaction with RICK, the LVMH group can increase the purchase price to 91 US dollars."

   In the blink of an eye, the price was raised by 200 million US dollars, and the people at Gucci felt the excitement. At this time, even if the purchase price of one US dollar was increased, they could get tens of millions more US dollars!

   "$93!"

   "$95!"

When Antonio shouted the price of 95 dollars to buy 20 million shares of Gucci, Eric's eyes were a little red. At this time, he only regretted that he didn't bring a few Texas gunmen when he came, and let Antonio come. This guy, know the temperament of the Texas Cowboy.

   "$98, this is RICK's last offer!"

  Kravis glanced at Antonio and began to get up to pack his things. If he made another bid, Kravis would give Gucci to him.

   (end of this chapter)