Back To 1995

   Chapter 733 Burning eyebrows

  The MP3 player of Dimeng Rio300 was launched to global users entirely through the sales channels of Alcatel mobile phones.

  Double-click to help Dimeng advertise on major platforms. The flagship store of America Telecom, as well as the major channels and retail stores that cooperate with Alcatel mobile phones, all have poster advertisements of Dimeng.

  Ebay, Amazon and other e-commerce companies have also appeared in the form of Dimeng MP3, and even the PayPal payment platform, Xueleshan online platform, etc., there are also discount advertisements of Dimeng!

  William Schedler at the headquarters of the Diamond Alliance, watching the propaganda of this battle, turned on the TV stations such as ICNC and NBC, and there were advertisements of the Diamond Alliance on it.

   Even advertising endorsements do not need to worry about the Diamond Alliance. The RICK Group directly asked a supermodel of Victoria's Secret to shoot an advertisement for the Diamond Alliance.

In the commercial of Dimeng MP3, a pair of long legs first appeared, and then a girl with a very cracked body in tight sportswear was running in a park. The camera stopped on the face of the Victoria's Secret model, and you could see the sweat on her face. keep dripping.

  Then the camera moved down, and you could see that the front of the model was soaked with sweat, and then the Dimeng Rio machine appeared in front of the model, with the slogan "Dimeng Rio, freedom of movement".

   It can be seen from this advertisement that the positioning of Dimeng MP3 is a fashion trend, and it wants to replace the status of Sony Walkman!

  Not only TV stations, but also various fashion, technology, electronic magazines, etc., there are advertisements of Dimeng, on the Internet platform, not to mention the major portals and forums.

ICQ also played an edge ball and used the "pop-up" advertising function towards ICQ users. Although the pop-up window only takes ten seconds, if the user does not click on the pop-up window operation, it will automatically end, but this is the Internet Industry, the first time to use the "pop-up window" function!

  The major Internet companies, when they see ICQ using the pop-up window function, have a feeling that they have seen it for a long time. For the first time, I know that the Internet can still play like this? !

The significance of    pop-up advertisements is not how users will react when they see the advertisements that pop up, but this kind of “robbery-style” advertisements will make all users see the advertisements, which is enough!

   There are so many TV commercials every day, and how much is really affected. The key is to let people see the brand, and subtly, to complete the impact of the brand on users.

Regarding ICQ's use of the "pop-up window" function, the Federal Trade Commission is likely to start wrangling again. You don't have to think about it, and major Internet companies such as Yahoo, Microsoft, and AOL must keep pace with each passing day and introduce "advanced technology" "!

People hate dogs, and people all over the world hate "pop-up" ads. ICQ just brought it to the world "a little bit" ahead of time. Even without ICQ, there will be other Internet companies that play this set. Flowers come alive.

In later generations, all over the world, pop-up advertisements appeared one after another, and America was no exception. Microsoft also played it. Although it was under the guise of advertisers, pop-up advertisements were still playing. It was only a big Internet company that completed the first. After the accumulation of wealth, Bo began to pay attention to the brand image, and did not play this trick very much.

TV stations, magazines, Internet platforms, and major e-commerce companies are all full of advertisements for the Dimeng Rio300. Looking at those advertisements, William Schedler has mixed feelings. If before, Dimeng could have such advertising promotions. Ability, why is it beaten by Nvidia, 3DFX, etc. in the graphics card industry.

   After this wave of bombarded advertising campaigns, the name of MP3 players has been completely launched. The key is that the selling price of 99 US dollars is really fragrant!

$399 for a Sega DC game console, $499 for a P2 music phone, $2,599 for a Panda LCD TV, if these feel a little expensive, then the Diamond Rio300 player, the price of $99 , it seems approachable.

Walking on the street, you can see that there was a long queue in front of the flagship retail store of America Telecom, which was launched because of the sale of P2 mobile phones. Mainly young men and women.

  Paul Vidic sat in the conference room of Warner Records, listening to the legal affairs of Warner, Universal, Sony Music, and the heads of more than a dozen small and medium record companies.

  The representative of the Recording Industry Association RIAA discussed how to deal with several Scour websites.

Just like the America Internet Association established by Song Yang, the Recording Industry Association, who works for it, can be imagined. Basically, the Recording Industry Association is composed of several recording giants from Warner. At this time, of course, they want to stand. Come out and clean up the opponent for the big money master.

"There is nothing wrong with suing Scour for infringing Warner, Universal, Sony, BMG, and EMI. We can file a claim with Scour that Kalanick can't repay, and ask him to pay tens, hundreds of billions or even hundreds of billions of dollars. US knife compensation!"

  The representative of the Recording Industry Association, said at this time, in the lawsuit, the Recording Industry Association will definitely win in the end, which is not surprising.

   "It's just that this lawsuit may drag on for a long time. Of course, it is acceptable to us. If Scour gets into a lawsuit because of this, it is likely that the listing will fail!"

Paul Vidic knocked on the table, "Gentlemen, we don't have much time to waste, Alcatel's P2 phone may sell its ten million units next month, do you know what that means? ?"

   Looking around the conference room for a week, "Every additional P2 phone sold means that a website like Scour has an additional user!"

Paul Vidic sighed, "We can't stop Alcatel phones, as well as Nokia and Motorola from continuing to sell phones with MP3 capabilities, but we can kill music sites like Scour and Napster, and don't let them. Those music phone users, download music that we don't authorize!"

At the end of the day, Paul Vidic thumped the table and told the group of people in the conference room that they should not take advantage of the situation before they are completely messed up and get rid of those music websites, and wait until the music phone is sold all over the world. When it was everywhere, at that time I wanted to control it, but I guess I couldn't control it.

If there is demand, there will be a market. When 10 million or even tens of millions or hundreds of millions of music mobile phone users are waiting to download music on the Internet, even if Scour is closed, a second store will soon appear. , The third, America is never short of speculators, especially this one, the opportunity to get rich overnight!

   At this moment, the door of the conference room was pushed open, and the assistant hurried in, whispered in Paul Vidic's ear, and then handed Paul Vidic a Dimeng MP3 player.

After seeing the Dimeng Rio300 in his hand, and hearing its price, when it was only $99, Paul Vidic's pupils shrank instantly. He had already thought of the real purpose of the person who issued this machine. That is to make digital music completely mainstream!

Paul Vidic can't imagine how many MP3 players can sell a 99-dollar MP3 player in a day, but he can imagine that the users of several music sites in Scour are about to usher in an epic explosion. Similarly, traditional Users in the record industry will also begin to be poached on a large scale.

   stood up and didn't care to say anything, Paul Vidic grabbed the Dimeng MP3 and left in a hurry. When he reached the door of the conference room, Paul Vidic turned his head again.

Pointing to a group of people in the conference room, Paul Vidic said with a terrifying expression, "Sue Scour immediately, I want to hear the news of Scour's prosecution before tonight, no matter what method you use, I want to make it happen. Scour off the station!"

   "Today, Diamond Graphics Co., Ltd. released the first consumer electronic product, the Diamond Rio300 player, which is also the world's first MP3 player product!

  Dimeng President William Schedler declared that Dimeng has always wanted to stand with users, and the release of this MP3 is also to allow users to enjoy more convenience brought by technology.

  Dimeng Rio300 uses the Saipan operating system, the memory technology of Alcatel mobile phones, and uses the latest sound card technology of Diameng. "

  On ICNC TV, there was an interview with William Schedler, but William Schedler in front of the camera was quite "unrestrained", and it was the words of tigers and wolves.

"Sony Walkman, when it's time to throw it into the trash, who wants to hold an iron lump weighing a few pounds all day long and insert a CD that can only play twelve songs, please, it's about to enter the new It's been a century, and there are still people who use old antiques from the last century, right?

  Dimeng Rio, you can load 125 songs with just one click on the computer! "

Before the release, William Schedler did not dare to mock Sony. The heads of other American technology companies, such as Plam head Hawkins, Jobs and others, have always been ruthless in the face of opponents.

   But this time, in order to sell the Dimeng Rio machine, William Schedler also fought hard. As soon as he came up, he started to laugh at the group, and the gimmicks were directly full.

Amerika technology media, for the first time, did not pay much attention to Dimeng Company. In places like America, I don’t know how many new electronic products are launched every day. If it is not particularly eye-catching, or products developed by large companies, generally The media won't pay too much attention either.

   For some "outdated" graphics card vendors like Dimeng, the media is even less interested. Only graphics card enthusiasts can talk about these companies like Dimeng.

   But this time, after the ICNC report, various media began to pay attention to the Dimeng MP3, because the Dimeng released a big satellite!

   "Dimeng Rio300 player, global sales exceeded 1.28 million units on the first day!"

   (end of this chapter)