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If a person does one wrong thing and jumps into the pit, it is unfortunate, then if the person keeps jumping into the pit and is constantly being slaughtered, then it is not only unlucky, but also possible, his own vision and brain, I am afraid the same There are so many questions...

   The current boss of Seagram Group, Edgar Bronfman, the head of the Bronfman family, is such a figure.

The prophecy of "be richer than three generations" also has a market in America and Europe. Edgar Bronfman doesn't believe this evil. He relied on the wine business before and owned wine brands such as Martell, Royal Salute, Chivas, etc. Edgar Bronfman does not want the Seagram Group, which can make money, and has to toss the Seagram Group into an entertainment group.

Edgar Bronfman first bought a 15% stake in Time Warner, and then bought Universal Music, Universal Pictures, Universal Studios and other industries from Panasonic. The money for these things was Edgar. Bronfman, sold the DuPont shares that his father bought back then, in exchange for $8.8 billion.

Two years later, DuPont's stock price rose sharply, and the value of this part of the equity reached 16 billion US dollars, that is, if he did nothing for two years, he could earn more than 10 billion US dollars while lying down, so he had to do it. , the kind of stuff that will be thrown out of your hands.

Edgar Bronfman wants to completely change the Seagram Group. Even several brands of the beverage business will be sold to Diageo and Pernod Ricard, the cable TV station of Universal Pictures, and the cabbage will be sold for $1.5 billion. With Barry Diller, last year Barry Diller developed the TV network formed by this TV station into a TV network with revenue of more than 4.6 billion US dollars!

  According to the current TV network market, Barry Diller can sell the TV network in his hand for a sky-high price, if nothing else happens.

What hurt the Seagram Group the most was the world's largest record group formed by Edgar Bronfman. This year Edgar Bronfman acquired Polygram for $10.6 billion, making Universal Music the No. 1 record group. A big record group!

It looks like a lot of scenery, but in fact, Edgar Bronfman gave Hoho almost all the property left by his father, and the cash flow in the original account was basically emptied, and he still owes The next debt, no surprise, the performance of Seagram Group in recent years is basically to fill the hole, if the game is not good, Seagram Group has to be compensated.

   Now, although the media does not dare to blatantly scold Edgar Bronfman, many media have already called it roundabout, Edgar Bronfman's transactions, "probably the dumbest transaction in the media industry!"

   When other people play acquisitions, they are all snakes swallowing elephants. After acquisitions, they make a lot of money. Edgar Bronfman does the opposite. Every time he plays, his wealth is a little less.

But it is precisely because of this that Immelt is eyeing the Seagram Group. If Edgar Bronfman is outstanding, or if he controls the Seagram Group, it is the old Bronfman, Immelt would not dare Play Seagram's idea!

   "Seagram's financial problems should have reached the limit, and ICQ can definitely take Seagram into the bag.

  I am going to complete the acquisition of Seagram Group at a price of less than $40 billion! "

While eating the meal, Immelt proposed to Song Yang a big merger of up to 30 to 40 billion US dollars with a "casual" attitude. Major mergers and acquisitions, fully demonstrated Immelt's ability and status.

Gai Luo, who was sitting on the side, was stunned for a moment. This kind of meal, which decided the fate of tens of billions of dollars and more than tens of thousands of employees in an instant, was indeed enough to pretend to be bi, let Gai Luo can't help but give birth, this is the style of America's largest professional manager and one of the most powerful men...

"After the acquisition is completed, Seagram's entertainment group will belong to ICQ, and the rest of the beverage business will be split. I heard that you have invested in a luxury goods company RICK. If you are interested, you can participate in the auction. !"

  The acquisition of Seagram Group, Immelt plans to stay until the end of the year, wait until early next year, after he takes office as the head of General Electric, to trade, as his first big move after taking office.

   This can kill two birds with one stone. On the one hand, he can stand at GE and prove his ability to the GE board of directors. On the other hand, he wants to take full control of ICQ through this merger!

Immelt's office palace fighting skills are not all aimed at opponents, but also have means to win over. He split the wine business of Seagram Group and sold it to RICK Group to win over Song Yang. Tell Song Yang , as long as you agree to Immelt's plan, Song Yang will definitely benefit.

   One-handed carrots and one-handed sticks. This is Immelt's method. He said that he was auctioning Seagram's wine industry. At that time, he basically just went through the process and gave the wine brand to RICK.

As a professional manager, Immelt only cares about salary, bonuses, dividends, stock price, etc. If selling a few brands will cause losses to GE and ICQ shareholders, Immelt doesn't care at all, as long as The stock price doesn't drop!

   Song Yang looked at Immelt and seemed to be very interested in his proposal, without showing any abnormality.

Hearing that Immelt was going to operate and sell Seagram's drink brand to RICK, Song Yang couldn't help but "amazed", "If this guy Eric hears the news, I'm afraid he will be excited immediately. coming!"

  Song Yang made fun of Eric, the current president of RICK, "President Immelt, I absolutely support your decision. I believe that ICQ can become a giant company like General Electric with you!"

   Immelt nodded with satisfaction. As long as Song Yang didn't want to fight with him, no one inside ICQ could compete with him, not even Irene and Brian Roberts.

Looking at Song Yang in front of him, Immelt felt that Song Yang was not as difficult as the rumors in the rivers and lakes. Anyway, for Immelt, since the cooperation with Song Yang, it has been quite smooth, except for the split snow. Song Yang basically did not refute his request during the Leshan Game.

   After the meal, Immelt was ready to leave. This trip to San Jose was a coronation ceremony for his career. Even with Immelt, he had a good impression of the city of San Jose.

   Immelt got up, and just as he was about to leave, news came out from the TV station in the restaurant again, attracting everyone's attention.

   "The latest news from AOL and Time Warner, AOL has completed the acquisition of Time Warner at a price of up to US$106.2 billion, which is the largest acquisition in the history of America!"

Immelt turned his head and stared at the news report on the giant-screen TV in shock. The news host spoke with excitement about the news he had just received, just like the previous report on ICQ's major mergers and acquisitions, but this time the scale Bigger and more outrageous.

Watching the news on TV, Immelt had an absurd feeling in his heart. The first thought was not that AOL had robbed ICQ's venture capital, and AOL's president Keith had pressed him, but the special Time Warner Also worth $106.2 billion?

   A broken Time Warner is more expensive than NBC Group plus Comcast TV network. Isn’t this pure bullshit? Case would dare to take such a deal? !

   "This is the beginning of a new era and the end of an old era. Time Warner will not disappear. AOL Group will appear in front of everyone with a brand new look!"

  AOL President Case, and Time Warner head Jerry Levine appeared in front of the media with smiles on their faces. Like ICQ, AOL and Time Warner announced the news through their own media.

In order to show the changes of Time Warner, Jerry Levine deliberately did not wear a suit, but a T-shirt and a peaked cap, which are the favorite of Silicon Valley practitioners, with the LOGO of AOL and Time Warner printed on it to show the difference between Time Warner and the past. , At this moment, Jerry Levine believes that the marriage with AOL is an opportunity for Time Warner, allowing Time Warner to ride on the Internet and be reborn from the ashes.

After watching TV a few times, when I saw media reports on how powerful the merged AOL Time Warner is, with an annual revenue of more than $30 billion, how many Internet users, how many TV users, and how strong its media strength is, its market value is estimated at 3,500 When the billion dollar knife was obviously aimed at targeting ICQ, Immelt couldn't help but chuckle, and the worry in his heart disappeared instantly.