Back To 1995

   Chapter 868 Adding to the flames

  The sales of Alcatel P3 mobile phones continue to set new records. People are strange creatures. The more things they can’t get, the more they want to get them.

   The current Alcatel mobile phone is in this state, starvation marketing in disguise, even if the Alcatel mobile phone is unintentional.

The production capacity of several million machines per month seems to be quite a lot. Even if the production capacity of P3 is still being continuously increased, it will be shipped to America, Europe, and Asia where the demand is strong. , that is, tens of millions of units, in the face of strong market demand, it is a drop in the bucket.

   In the middle, there is also the help of scalpers, which makes the P3 machine also rise. This time the P3 machine is different from the past, and a considerable amount of consumption power comes from female users.

   In the past, it was not that there were no mobile phone manufacturers who launched special "women's" mobile phones, but they all fell into the sand.

Alcatel P3 did not deliberately declare, but the P3 mobile phone, as well as the function of editing pictures and sending them to social forums such as ICQ community, has indeed captured the taste buds of countless female users, even in old Europe, which has always been disliked by Alcatel mobile phones. It's France, and this time the market was broken by P3 phones!

   The grievances and grievances between Alcatel mobile phones and the French Alcatel Group are well known throughout France. Every time a new Alcatel phone is released, the French Alcatel mobile phone will be pulled out and whipped and ridiculed by the group.

   When the French Alcatel Group was blind, the cabbage price sold the Alcatel mobile phone business, letting go of a chicken that could lay golden eggs!

The Gallic Rooster, who has always been arrogant and eye-catching, has always been brooding about Song Yang's removal of the Alcatel mobile phone. And those who left, also resisted.

   But when it came to P3, no matter how the French media scolded it, the sales of P3 in France continued to set new records, and for every point in the sales of P3, the French Alcatel Mobile Group would be a little more uncomfortable…

   In addition to the support of female users due to the camera function, games such as "Happy Xiaoxiaole" have also indirectly contributed to the P3.

   This "little game" that Edgar Bronfman Jr. despised, but like a frenzy, flocked to the entire game industry, making the entire game industry understand that leeks can still be cut like this...

It was launched on the same day as the P3 mobile phone. On the first day of launch, "Happy Xiaoxiao Le", which uses "resurrection in-app purchase" as its profit model, even if a single resurrection, only needs 0.3 US dollars, and a recharge, at least a US dollar to start, It doesn't seem to be black, and the leeks are not too harsh.

But think about it, if you are playing a game, you may come over if you are not careful. A US knife can basically be resurrected three times, which seems to be a lot, but people make mistakes. In addition to the players of the watch, if you want to play a game well, you either have to spend your liver or money...

   Let the entire game industry pay attention to "Happy Xiaoxiaole", or "national" games, and the skyrocketing number of game users and revenue.

  With almost no effort, the global users of "Happy Xiaoxiaole" exceeded 2 million, that is, two out of every seven P3 mobile phone users are playing this game, even the paid one.

And the payment rate of this game is quite high now. Countless players have already been cut leeks before they feel it. After all, it is only a US dollar at a time. It seems that it is really just a "small" US knife. Chopped leeks.

The revenue of "Happy Xiaoxiaole" was only US$220,000 on the first day, exceeded US$500,000 on the second day, and broke US$1 million on the third day. This kind of business has doubled in geometric numbers. Close, the entire game industry is stunned.

The reason why players can be so advanced is that in addition to the "easy to get started" and the ability to kill time, the development of the "Happy Xiaoxiao Le" Xue Leshan mobile game department has made a lot of changes and introduced points ranking, which has aroused players' enthusiasm. Desire to win and challenge psychology!

For example, the introduction of "game points" ranking and "friend ranking", users who play this game, each time they clear a level, they can upload their own scores, and then see their total ranking among users of this game. This game must be seen by all players!

   In addition, log in with accounts such as ICQ, Hotmail, PayPal, Fortis, Xue Leshan Games, etc., players can see their game rankings among a group of "friends".

Humans' will to win or lose is sometimes inexplicable. If you have to compare, "Happy Xiao Xiaole" is playing, and the levels you encounter are getting harder and harder, and you are often only one step away from clearing the level. The level of the top is not as good as that of Xixi's last "billion" knife, which is really unwilling!

   And the game "Happy Xiao Xiaole" is basically a "win streak mechanism". If you lose a game, the time spent in the early stage, as well as the levels and points won will disappear.

If you really think of this game as a time-killer, if you re-play it, you will start over again, just to kill time. But for users who are determined to win, care about the ranking of points, and don’t want to fall short, and don’t want to restart again, then choose The easiest and most direct way is to use the "money" ability.

   "Damn, I recharged "Happy Xiaoxiaole" through America Telecom's phone bill, and it has exceeded $30, and it's almost over the phone bill!"

   "I only found out now that this game was developed by Xue Leshan, and sure enough, Xue Leshan produced it, and you must pay for your wallet..."

"I never thought that this game could be as good as "Warcraft", "StarCraft" and "Half-Life". The person who developed this game is a devil. He uses our game psychology completely. Developed this game!"

   "I haven't recharged, but I've been playing for 17 hours and 53 minutes in a row. I've been playing since I got my P3 phone. Who can tell me how many levels this game has?!"

On the IGN game forum, a casual game section represented by "Happy Xiaoxiaole" appeared abruptly, and the posting activity was quite high. When it comes to this game, it can be seen from the posted posts that the people who posted it are all the same. The deputy raised his head again, and gnashed his teeth again.

"Inside information from a developer of the Xue Leshan game department, Xue Leshan mobile game department, this year's performance has been completed and began to go on vacation, according to insiders, they have built more than 500 levels for "Happy Xiaoxiaole" , and the version can be updated in the future, increasing to a thousand levels or even more than two thousand levels..."

   When this post came out, there was a lot of wailing on the forum, and there were countless posts from "Kindly Regards" Xue Leshan Game Company.

Just like the "Snake Snake" launched in the P1 mobile phone, "Happy Xiaoxiaole" also promoted the sales of the P3 mobile phone. This kind of game that can be played by all age groups and is on the top has made many people really, Bought a phone for a game.

"Alcatel's mobile phone suppliers and Yanjing's production base are constantly increasing their production capacity. After the completion of the new production line, it is expected that within three months, the production capacity of P3 phones will increase to 4 million units per month! "

  Erthien, who had just attended the Saipan Global Developers Conference and another banquet, came to Song Yang.

  At this time, the tension before the sale had disappeared, and the whole person had a complacent look.

Although Ertien was once again disgraced in terms of sales estimates and production capacity, it cannot be said that Ertien was too conservative. Wan's inventory machines were all sold out.

Ertien is burdened with a big mess, and every step is inevitably a little bit cautious. If you make a wrong step, you will lose a large sum of money. Countless supply chain companies and personnel will be unlucky. During this time, Wall Street institutions There were endless news criticizing Ertien for being conservative, and there were even voices that Ertien would pack up and leave, and change to a strong professional manager, which made him a little worried, and he was obviously diligent in walking towards Song Yang. many.

   "Ken!"

   When Eltien passed by, he saw Ken Williams, the president of Snow Mountain Games, and Eltien warmly gave Ken Williams a hug.

Not only this time, Snow Mountain Games has helped Alcatel mobile a lot in the past few years. Just like Sony and Nintendo launch consoles, every time Alcatel mobile phones release a new machine, Snow Mountain Games will develop exclusive products for Alcatel mobile phones. Games, which are Alcatel mobile phones, have attracted a lot of users and attention.

Ken Williams shook his head helplessly in the face of Eltien, who was full of enthusiasm. This time he came to report to Song Yang, although Song Yang handed over most of the daily management of Xue Leshan to him. and the management, but how dare Ken Williams not report to Song Yang.

   Song Yang, who was reading the report sent by Ken Williams, waved to Ertien and made him sit down.

   Williams sent, in addition to "Happy Xiaoxiaole", there are several other games with sales and the progress of new games.

   Song Yang was not surprised by the revenue of "Happy Xiaoxiaole". Big game makers seem to look down on these "small" games, but it does not prevent these games from earning a lot of money.

Even if the mobile game market is not as big as later generations, the "Happy Xiaoxiaole" launched by Xue Leshan Games cannot achieve more than 800 million users and earn 1.4 billion a year, but it is still no problem to earn a fraction, although the mobile game market It is not as big as later generations, but also there are not so many competitors, and the difficulty of promotion is not high.

Now it's hot, "Happy Xiaole" can attract millions of dollars a day, which sounds scary, but compared with the American version of "Candy Crush Saga", it pales in comparison to the latter's launch. In 2008, Kuangchuan was worth 1.3 billion US dollars. Its developer, which belongs to the same parent company as Blizzard, made more money than Blizzard. Although Blizzard was in a recession at that time, it was really compared by a "mini game"...

   (end of this chapter)