Back To 1995

  Chapter 89 Independent Portal

   Instead of joining the advertising associations established by traditional advertising companies such as America's Commercial Advertising Improvement Bureau and the Advertising Federation, Song Yang might as well hold high the banner of Internet digital advertising and establish an advertising association himself.

   Now there are no such things as Google, Amazon, Facebook, etc. Double-clicking a company is the backbone of Internet digital advertising, and a company can represent an industry!

   Formed the American Advertising Interactive Association to formulate the standards and rules of American digital advertising. Of course, it is a banner, and of course it is how to blow it.

  For example, IAB, an advertising interactive association formed by Double-click Company, for external publicity, of course, it must cooperate with the Trade Commission, manage the digital advertising company in America, and protect the interests of ordinary Internet users in America.

   But in fact, the first object of IAB's objection is the Trade Commission. It has to press the peers so hard that they have to listen to the double-click company. By the way, it would be good if the advertising company and the user did not fight!

Song Yang This is almost, it is equivalent to using IAB to bind the entire digital advertising market of America. Think of an old saying, millions of workers are connected with food and clothing, and the future of IAB is related to America's entire Internet advertising industry. This future will be hundreds of billions of dollars every year. The US knife industry is tied to the IAB.

If you want to double-click, you have to move the IAB first. Once you move the IAB, it is related to the entire Internet industry in America, it is related to the market of hundreds of billions of dollars every year, and it is related to dozens of millions of Internet practitioners. IAB is America Internet. The version has millions of workers. Whether it's Ella Cherry or anyone else, if you want to move the IAB, you have to weigh the donkey party or elephant party you belong to. Do you think there are too many votes every year...

Song Yang started the IAB Advertising Association, not against Ella, but had to guard against it. The industry in his current hands, from double-click to Hotmail to ICQ, wants to blow up the bubble, advertising revenue is heavy. Heavy.

Once    is targeted by Ella, it is equivalent to being put on the throat with a knife, how can you be unguarded.

Erin, Greck, and Marcus listened to Song Yang preparing to start an advertising association by himself. They were stunned for a while. There are many such associations in other industries in America, but in the Internet industry, IAB will probably be the first. Family.

  Once the IAB is established, it means that the unspoken rules of digital advertising in America are basically in their hands. This is an industry involving hundreds of thousands of companies and tens of millions of practitioners!

   "This is indeed a solution!" Marcus said while stroking his palms. He originally just wanted Double Click Company to hold a group, but who knew that Song Yang would go straight to his stomach and pretend to be his own thigh.

Irene opened her mouth and closed it again. She is in charge of an industry. It is absolutely impossible to say that she is not interested. There are not many associations in America, especially those like the American Retail Federation, the Automobile Industry Association, and the military-industrial complex. , the Pharmaceutical Research and Manufacturing Association, the American Insurance Association, etc., are extremely powerful associations, and the associations can decide things well, and can even affect the Great Commander and Capitol Hill.

  If IAB can reach the level of the American military-industrial complex one day, it can almost be said to be a leader in America. Of course, don’t think about it in a short time. It would be good not to be beaten by the Trade Commission.

Especially once the IAB is established, the Double-Click Company is probably also basically blacklisted by the Trade Commission. At least that Ella, it is estimated that she hates Song Yang so much that Song Yang gave her eye drops as soon as she took office. .

   "I will call Yahoo, AOL, Lycos, and... Netscape to jointly establish the IAB Advertising Association. Erin, you will be the chief secretary of IAB. The IAB headquarters is built in Houston!"

Song Yang thought about it for a while, but decided to bring Netscape in. Once Netscape joins the IAB, Mark Anderson will definitely be the president, and of course he will be the one who will stand out, but Song Yang also needs to use Netscape's influence. To establish the IAB, both sides basically get what they need.

  As for the address of the IAB headquarters, Song Yang still felt that Houston was better. After all, Texas is not even a bird of the Federation, just like Zhu Bajie in Journey to the West. If he has nothing to do, he will say that the states of America will divide their luggage and go home.

The IAB is headquartered in Houston, so don’t worry about being pressured by the trade commission and shut down by the local municipal department. Those cowboys and rednecks with persecution delusions are tinderboxes, and they will explode after a little stimulation. It’s no better than Texas. What a fitting headquarters.

Hearing the heavy burden on her body, Irene's face was not only not dissatisfied, but full of anticipation. Song Yang, Anderson, Yang Zhiyuan and these people, it is impossible to stay in the IAB without any problems, and it is necessary to deal with the daily affairs of the IAB. , she must be Secretary Erin Doherty!

   "Marcus, the deposit of Hotmail mailbox and overseas operating agents, you can handle it here!"

If more than half of this wave of deposits can be collected, then Song Yang can receive a "guarantee" of no less than 20 million US dollars, although this money will still be used to purchase rental servers and develop Upgrade the system, etc., but the Hotmail mailbox has already made a fortune for Song Yang in advance.

   After the meeting, Irene, Greck, and Marcus all left one after another, leaving Song Yang and Gallo in the office.

  After everyone else had left, Song Yang looked at Gallo, who was stunned after returning from the construction site, "How about America Telecom?"

   At this time, Gallo raised his mind, "It's still going well, but the project must be kept secret, and various construction problems must be dealt with. The progress of the line project cannot be too fast."

"Elliott Oswald, Eric, and Chris Jain fight every day because of project progress and funding issues!" Gallo complained for a while. Obviously, there are chickens on the construction site every day. Flying dog jumps.

"Now the construction team has completed the Chicago line and entered Indiana, but now there is a little trouble, the tunnel has hit the "bluestone" limestone, and it has been opened six times in a row. I don't know which mountain is now open. No, but Elliott Oswald has called out several times that he shouldn't take this project!"

  Song Yang just listened to Gallo's words, and pretended he didn't hear Elliot Oswald's complaints. Speaking of the $300 million project, the money was so easy to get.

It's enough to let Elliot Oswald cry out a few times. If he dares to quit, he will pay a huge amount of compensation first. Some construction companies are willing to take over. It's really urgent. Song Yang directly pulls a team from China. The people took over and let them enjoy the style of the construction madman.

   "Eric is also in trouble. When I come back this time, Eric wants to meet you!" Gallo said to Song Yang.

   Hearing this, Song Yang took it seriously. Elliot Oswald and Chris Jain, who was in charge of the project money bag, were not worried about them. They could solve the trouble in the end.

  Eric, who is in charge of coordinating the relationship between all parties along the route project, had a problem, that is, he was really in trouble.

   "Eric's side, are you in trouble?" Song Yang asked directly.

   Gallo nodded, "Eric doesn't seem to get the consent of the builder on the line to pass next, and is blocked by a large parking lot. Eric may want to talk to you about this in person!"

  Song Yang let out a sigh of relief, knowing that this parking lot would definitely be a hassle. If it was easy to handle, there would be no need to make a special trip to find Song Yang.

   After thinking for a moment, Song Yang turned his head and said to Gallo, "Go find a bounty hunter company, and buy a bounty hunter company that is qualified to operate in the states of America!"

Bounty hunters have been around for many years in America and Europe. They are quite an old profession. The power of bounty hunters has grown over the years, or it can be said to be a supplement to federal police detectives. , Some federal police detectives are inconvenient to do things that are inconvenient to administer, and they are all shot by bounty hunters, and the authority given to bounty hunters by the states of America is also increasing.

   Of course, real bounty hunters are definitely not as "amiable" as they appear on TV shows. Think about what kind of gang they deal with, and you know what their methods are.

Song Yang didn't know if he would use these people, but he needed to make plans early. America Telecom's project must not be stopped, otherwise everything would be for nothing, and Song Yang would have to carry a large amount of debt in vain, so no matter what. Song Yang wouldn't let it block America Telecom!

  America Trade Commission headquarters, a person knocked on the door of an office and walked in.

   "Director Ella, we have received the latest news that DoubleClick intends to form an Internet Advertising Association IAB!"

Sitting in the office was a woman in her 40s. It was the newly appointed Ella Cherry, who was in charge of managing America's Internet media and advertising. Hearing this, she raised her head and glanced at the document sent over, the corner of her mouth twitching. Pulled up with a sneering look.

   For so many years, Ella Cherry, who has also seen Ameri's big and small giants, can't see what Double Click is doing.

"I see!"

Ella Cherry said, and after letting the people who came in leave, she opened the information of Double-click Company, as well as Song Yang's information. Ella, who just entered the Trade Commission this year, is not the most powerful five. One of the committee members, but to become one of the supervisors, there is a certain chance in the future to become the one who takes over the trade committee!

Taking over this director position, Ella Cherry did not take Internet advertising companies such as DoubleClick to heart. As a pioneer of the New Brandeis School, Ella advocates preventing problems before they occur, which is to prevent the emergence of Microsoft on the Internet. Such giants advocate the adoption of strict regulations on the Internet advertising industry.

   But now, looking at the reaction of Double-click Company, Ella feels that Double-click Company doesn't seem to want to accept the rules she made, so she has to break her wrist!

   (end of this chapter)