Back To Eighty
Chapter 632: New brand
When they talked, no one else interrupted.
When Shen Ruyun left, Xu Jingye thought about something: "Do you want to create a new brand?"
"Not sure yet, maybe." Lu Huai'an just smiled, not sure: "We'll see later."
Now that Yunzhi's brand image has basically been determined, it is not realistic to want to suddenly add men's clothing.
If there is no other way, creating a new brand is not a bad idea.
"Let me see, it's better that we make it too expensive." Xu Jingye thought about it, and felt that this foreign brand is not good, but it is very expensive: "Look, people can afford it, and it feels better. If you can't afford it because of its value, I think it's very good."
People, it's always like that, what you can't get is always the best.
Lu Huai'an thought on the other hand.
He slowly rubbed his fingers and frowned slightly: "I'm thinking, many people today recognize all brands..."
"It's a brand..."
These people can't understand farts, but they murmur that other people's things are good.
Ouch, that sounds irritating!
"So, what if our brand also has a foreign name?"
Lu Huai'an narrowed his eyes and smiled happily: "They don't understand either, do they?"
To be honest, it is normal for a company to have a Chinese name and an English name.
For example, if his garment factory is going to be exported to Southeast Asia, it must have an English name.
They don't say the specifics, how do others know whether they are domestic or foreign?
"Since they want to be vain, then we will give them a reason to be vain."
Whoever earns this money is not earning it, their quality is solid enough, and they can still make money by selling them.
And if people want to investigate, they can also stand the investigation.
It's really the name and the brand, isn't it?
His thoughts really made Xu Jingye and He Chong stunned.
After a long time, Xu Jingye came back to his senses and said, "Don't say it, I feel like it's really possible."
It's not a difficult thing, just a little bit of the same operation, maybe it really works.
"Also, it's better to change the place of origin." He thought for a while, and rubbed his hands together happily: "Just right, didn't you arrange for a group of people to go abroad for inspection? Let them take a look and just buy a small factory. "
Trickery.
Open a branch over there or something, just open a company without doing anything.
Here, it is directly made and sold in China.
"It's unnecessary." Lu Huaian felt that in the past ten years, no one would be able to investigate so carefully: "If there is a demand later, it will not be too late to go abroad to start a factory."
It's too early to do it now.
His current focus is on Nanping and Wuhai, and he really doesn't have the energy to stare abroad anymore.
He Chong thought about it, but his eyes lit up: "Hey, I don't understand you, the clothes maker, I'm thinking, can anything else work?"
For example, the refrigerator factory operated by Lu Huaian, the price of those imported from abroad is much higher.
"Do you have an English name too?"
This can't be done, Lu Huai'an shook his head decisively: "My Xin'an refrigerator is already famous, so it definitely won't work."
Don't look back and lose your customers, that's really worth the loss.
"Oh, this one doesn't work, what about other things?" He Chong thought for a while, and instigated: "Anyway, he is also engaged in electrical appliances, you are engaged in washing machines!"
Today's washing machines are terribly expensive, and there are TVs and so on.
Lu Huai'an sighed and looked at him helplessly: "Brother, it's really expensive to make electrical appliances."
Just talking about a laboratory has already cost him a lot of money.
Not to mention that now I want to pull up the Xin'an refrigerator and work hard to get into the top 100.
This middle expansion, engage in equipment, how to rectify? It's not all about throwing money at it!
And not only these pieces of hardware, but also software.
Foreign advanced, they have to work hard to catch up.
If it doesn't work, customers don't buy it.
And if you want to get to a certain level, it won't work if you don't spend money.
"Forget it." Xu Jingye waved his hand and said that a friend of his own was a washing machine: "Don't mention it, obviously changing clothes is the most diligent in summer, but he has the worst selling washing machine in summer, and he complains to me a lot. ."
His washing machine factory took a lot of effort to set up.
This is still in the case of local efforts to support, but also cost a lot of money.
Now the business is sparse and inexplicably worse.
Lu Huai'an frowned, how could it be: "Summer... shouldn't I wash more clothes?"
"That's right." Xu Jingye didn't understand, and shook his head: "Who knows? This thing is quite mysterious!"
Industry insiders have come and gone, but they can only be classified as a downturn in the national market for the time being, because they cannot sell.
As he talked, the topic went awry.
A few people chatted for a while and then dispersed.
Lu Huai'an felt a sore back from sitting for a long time, so he simply went for a walk in the yard.
Several children were playing table tennis in the yard, shouting and drinking in a big circle.
A few days ago when the Asian Games were held, Xiaoxing and Xiaoyue went to the street to promote the Asian Games. They carried a big drum and followed the promotion of the Asian Games.
These little friends are now asking around them.
"Have you really seen foreigners?"
"Did you speak to them?"
"I saw it last time too, at Tiananmen Square."
"Panpan is cute, right?"
"Thank you for the little Panpan that Xiaoyue brought me, I like it! This is the little rabbit I gave you!"
Lu Huai'an felt amused when he heard it, a bunch of little things.
He swayed, knowing that he was afraid that he would scare the group away in the past, so he simply turned a corner and went behind.
Behind her, my aunt was washing clothes, rubbing very hard.
Seeing her struggling, Lu Huaian frowned, "Why don't you use a washing machine?"
If you have a washing machine at home, you can't do it with your hands.
"Oh, Director Lu." Auntie smiled at him and shook her head: "No, this is just a piece of clothes that Xiaoxing has soiled just now. It's too little. It costs electricity and water to put the washing machine. I can just rub it."
If Xiaoxing Xiaoyue washes and changes together, then the washing machine will also be used.
With just two thin summer clothes, I really can't use the washing machine.
Lu Huai'an thought for a while and looked at the washing machine in the corner.
He walked back quickly and called Xu Jingye.
"Good guy, didn't I just come out of your house? What's wrong?" Xu Jingye didn't even arrive at the door of the hotel.
Lu Huai'an cut to the chase and said solemnly, "I know why your friend's factory doesn't sell well when it comes to summer, and the washing machine can't be sold."
Um? Xu Jingye's eyes lit up and he quickly asked, "Why?"
If he can really find the crux of the problem, he might be able to help a lot!
"Because the washing machine is too big."
"..."
At this, Xu Jingye frowned, somewhat incomprehensible: "Washing machine, laundry... Isn't the bigger the better?"
He bought the biggest one at home. Not only can it wash clothes, but also the quilt cover can be stuffed in and washed, which saves trouble.
"It's true when there are a lot of people." Lu Huai'an said what happened just now, and then paused: "In summer, if there are not many people in the family, such as two or three people, a woman will even be finished with a skirt."
In this case, the bottom of the washing machine may not even be filled.
But it still needs a lot of electricity and a lot of water, and it takes so long to wash.
Not everyone is as willing as they are, Lu Huai'an said slowly: "You must know that in some remote places, even the electricity is reluctant to turn on at night."
Whenever there is a little light, they will not turn on the lights, saving electricity.
At that time, Shen Ruyun was also like this. She was willing to turn on the lights when she had children at home. If she was alone at home, she would not even turn on the lights.
As soon as he got home and asked, she smiled and said that she was used to it, her eyes could see.
In fact, he knew that she wanted to save some money.
The washing machine is also late, and most of the time, she washes it by herself.
Unless your health is really bad, or there are too many clothes, put them in the washing machine.
"This..." Xu Jingye really didn't think about it.
He is different from Lu Huaian.
Lu Huai'an has suffered. Although Xu Jingye has experienced some setbacks, he is actually richer than Lu Huai'an, and he can't encounter those things.
"I've never heard of you saying that..."
But after thinking about it, Xu Jingye really thinks it is very possible!
"You, later, I'll call him and talk to him!" Xu Jingye was excited, but suddenly paused: "Oh, yes, if it is the problem you mentioned, how to solve it?"
Lu Huai'an said in surprise: "If it's bigger, then change it to smaller!"
Now that all the big ones are sold, let's make some small ones.
There are not many people in the family, so just make a small one.
It is worth washing in summer, and more times in winter.
"Oh, that's right, okay, that's it for now." Xu Jingye was overjoyed.
He has to tell people quickly, if this big problem is really solved, it will be a big help!
Lu Huai'an just said it casually and didn't take it to heart.
Because of Shen Ruyun's side, the meeting came to a conclusion.
They are going to create a sub-brand, like Lu Huaian said, to set up an English name.
"I haven't thought about the name for the time being, but we're working on the design now."
What Shen Ruyun thought was to take the international high-end route.
"Let's start the fame first, the brand will be established, and our publicity will not talk about the country." Shen Ruyun's thinking is very clear and earnestly said: "The quality of the clothing is good, the design is good, and people buy it and it will be bright, and our brand will be in the future. When it is done, it is not a problem to directly say that it is a domestic brand.”
If there is a suitable opportunity later~www.readwn.com~ can also link with Yunzhi.
"Then you're going too far." Lu Huai'an felt that she didn't have to think otherwise: "Let's establish the brand first, as long as the technology is good, everything else is easy to say!"
Shen Ruyun snorted: "Originally, I was thinking of one of Guangyun, but I hired too many designers..."
As a result, it's still not enough...
In fact, her senior brother has always felt that she is not good at making women's clothes, but there is no way.
Now that he has the opportunity, he is the first to apply for a transfer to a new brand.
"That's good. You can relax a little when someone helps you." Lu Huai'an nodded: "Maybe it's not enough, I have to invite someone later."
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