Banned for ten years, I will test the editor, and I will kill the entertainment circle first when I

Hearing everyone’s words, Shen Fei smiled and said, “In this case, then let’s continue to read this information, and then we will talk.” ”

Although it was a little inexplicable, everyone still took the information and looked at it.

A moment later.

Everyone’s expressions changed.

Because the information shows that in 2014, because the Lion King’s company acquired the vast majority of diapers on the Dongying market, the local people in Dongying could not even buy goods in stores.

Therefore, the Dongying police arrested Lion King for violating the Entry-Exit Administration and Refugee Recognition Law.

After that, the Lion King not only had all his property confiscated, but was also sentenced to two months in prison.

In other words.

In fact, this guy was discovered smuggling and was directly arrested.

During his time in prison, the Lion King described it as “life is better than death, not saying a word for sixty-one days, standing and not standing, sitting and not sitting.” ”

Seeing this, many people laughed directly.

These influencers talk and like to exaggerate the most, and he may not know that this is simply impossible.

This is even more outrageous than having a fever of 50 degrees and insisting on dancing!

Later, when asked by the judge in court if he was guilty of guilt, the Lion King replied, “I don’t confess in my heart, but today I pleaded guilty because I want to go home.” ”

A few days later, the Lion King was sent home, everything went to zero, and he started over!

After returning to China, it coincided with the rise of cross-border e-commerce in China, and the Lion King has rich experience in overseas shopping.

So he invited friends from all over the world and held a “Haitao Experience Exchange Meeting”.

For this banquet, the Lion King spent a total of 300,000 yuan, but the return he received was more than ten times the amount he paid.

Among the many guests at the banquet, an investment company took a fancy to the Lion King’s overseas shopping operation ability, so it invested 40 million to ask the Lion King to be the company’s operator.

In the end, the Lion King invested 2.6 million yuan in exchange for a quarter of the company’s shares, successfully joined the new company and became one of the shareholders.

After having a new business, the Lion King worked hard again, but as time went by, the Lion King’s set of working methods became familiar with the company, and his rights gradually became useless.

He was excluded from important tasks such as product selection and purchasing, and it was then that he realized that he had fallen again.

The Lion King, who knew that he had no use value, offered to give up his shares completely and did not want any dividends as long as the company returned his investment.

But the final result was that the Lion King not only failed to get the investment back, but also failed to settle the matter because he did not understand the law.

After planting his head again, the Lion King gave himself a long vacation.

During the break, the Lion King realized that the domestic Internet is rising, and domestic e-commerce must have unlimited business opportunities.

Therefore, he immediately decided to shift the main battlefield of business from abroad to China. And a trading company was quickly founded.

In 2017, all kinds of domestic short videos exploded overnight, and the Lion King followed the trend and joined the field of short videos.

For a long time after entering the short video platform, Lion King has constantly shared his entrepreneurial experience on the Internet, and often gives various benefits to netizens.

Only, the effect is minimal. After a calm form of analysis, Lion King switched his way of attracting fans, and he constantly brushed gifts to the anchors who already had a certain fame to increase the popularity of his account.

This trick really worked, after swiping millions of gifts with real money, the Lion King not only turned the Internet celebrity Chu Ruixue into his girlfriend, but also attracted hundreds of thousands of fans for himself because of the practice of local tycoons.

With the help of his girlfriend Chu Ruixue, soon the Lion King became popular on the live broadcast platform.

At this time, various live broadcast platforms have successively opened the function of live streaming goods, and the Lion King, which has the supply chain of trading companies, has naturally caught up with this trend.

From the first live streaming record of 120,000 sales, to the sale of millions a few months later, the Lion King’s road to live streaming has gone exceptionally smoothly, and he has also made a lot of money through live streaming.

After that, the Lion King, who was not satisfied with fighting alone, established his own Internet celebrity family, and successively accepted Internet celebrities “Shi Da Beautiful”, “Cat Sister”, “Eggman”, “Zhao Mengzhe”, “Lu” and others as apprentices, and the family huddled together to live broadcast and bring goods.

After gaining fame and fortune, the Lion King tried to expand his popularity.

After some planning, the Lion King and his girlfriend Chu Ruixue held a luxurious wedding at the Olympic Stadium in the imperial capital.

In this wedding, the Lion King smashed 30 million and invited forty-two stars in the entertainment industry to help, including many industry celebrities.

Sure enough, the wedding of the Lion King attracted the attention of countless netizens. And he also live-streamed goods during the wedding and sold 1.2 billion yuan of products.

After a wedding, the Lion King not only recovered the cost of inviting artists, but also played a wave of advertising for free. After the wedding, the Lion King’s fame soared and attracted tens of millions of fans, becoming a veritable “slow hand one’ ~ brother”.

See here.

Shen Fei closed the information and looked at everyone: “How is it, what do you think?” ”

Zhou Chuansheng looked at Shen Fei and said with a smile: “I said Comrade Shen Fei, you can say it bluntly, is it because of this bird’s nest, I plan to deal with the matter of live broadcast and goods.” ”

Hearing his words, everyone laughed.

Shen Fei’s bird’s nest, everyone can be considered to understand, this is sugar water.

Shrugging, Shen Fei’s finger tapped on the information: “My bird’s nest was bought in the Lion King live broadcast, nine pieces of nine-one boxes of bird’s nest, hehe, everyone also tasted it, it’s just sweet water.” ”

Talking.

Shen Fei sneered: “The reason why the Lion King was able to rise back then was not because of how good his products were, but because of Chu Ruixue. Chu Ruixue has been a micro-businessman for so many years, and there are a large group of agents under her hand, these are the foundations she laid for the Lion King. The Lion King sells cotton codes, that is, Chu Ruixue privately diverted traffic to him, so that the agents all went to his live broadcast room to stock up on goods. That’s how the couple’s first pot of gold came about! ”

Hearing Shen Fei’s words, everyone looked at that information again, and it was really so.

The reason why the Lion King was able to become famous at one stop was because of the sale of the “cotton code” product.

And this product is the explosive model made by Chu Ruixue when she was doing the micro-business stage.

As we all know, micro-business plays the “agency model”.

The Lion King was able to sell such a high sales volume in an instant, really because Chu Ruixue was calling on her agent to buy goods…

Shen Fei said lightly: “I checked, the knowledge of live streaming is very large, such as selling ten products in the live broadcast room, eight products do not make money, one product loses money, and then take one product to earn back.” ”

“Products that lose money are called drainage products, in order to attract users.”

“A dollar of things is not shipped for 90 days, in order to deliberately let this gang come to his live broadcast room to urge delivery.”

“Maybe you can sell a few more masks, and during this period, these people will definitely not take the pass, this is the routine.”

Speaking of this, Shen Fei looked at everyone: “This way of live streaming goods, I don’t think it’s appropriate, what do you think?” ”

Everyone looked at each other.

Don’t really say, Shen Fei didn’t say, everyone really didn’t expect this.

If according to his words, there are indeed big problems in today’s live streaming industry.

“In this way, Team Leader Shen, you will be in charge of this matter.”

Zhou Chuansheng thought for a while, and said to Shen Fei: “This sugar water is really not good, you cooperate with the industry and commerce side to investigate this matter.” ”

When he said this, he naturally showed his attitude.

Others nodded one after another, and the opinions of the guide group were unified.

Shen Fei’s purpose was achieved, and the meeting was naturally over.

Since he received the support of others, Shen Fei naturally no longer hesitated, and soon let Li Wei start investigating the Internet live streaming industry.

Li Wei’s action was very fast, and it took less than three days to give a report.

In this report, he analyzed in detail the three problems that exist in live streaming today.

The most important of these are false publicity, as well as quality problems and the lack of guarantee of consumer rights.

With the continuous development of the Internet, live streaming has become the strongest outlet of the stay-at-home economy.

Major e-commerce platforms, video live broadcast platforms, etc. are vying to build new growth poles for users, and a group of people such as “the first generation of Internet celebrities” Luo Yonghao and “Taobao sister” Weiwei have emerged as Internet celebrity anchors, attracting a high degree of attention from consumers.

Live streaming has become a new marketing model integrating advertising management, release and endorsement.

Anchor traffic has become a core element to measure the value of live streaming advertising, attracting many brand suppliers to chase it.

As a new e-commerce model, the advertising core of live streaming has not yet been incorporated into the existing legal regulatory horizon.

The Advertising Law and other provisions are difficult to form an effective restraint and deterrent against false or expanded publicity in the process of live streaming, and illegal acts cannot be immediately punished, resulting in some manufacturers not hesitating to mislead or even deceive consumers by means of false or exaggerated publicity in order to attract attention, disrupting the normal business order of online and offline.

The essential feature that distinguishes live streaming from traditional e-commerce is that it does not rely on the sales channels of third-party e-commerce platforms, and can directly realize the new e-commerce model of the C-end.

The advantage of this model is that it reduces the sales links such as product quality review and capital supervision by third-party e-commerce platforms, saves a lot of sales costs, and can achieve the lowest selling price of the whole network “flash sale”, which is of great significance for stimulating consumption in the short term and driving the growth of domestic demand.

However, this advantage also implies a huge potential risk, that is, the problem that product quality cannot be effectively guaranteed.

At present, the product quality assurance of live streaming mainly depends on the reputation of anchors, especially Internet celebrity anchors, which is a soft constraint from the moral level.

In fact, many anchors have uneven moral qualities, and even some Internet celebrity anchors have no moral bottom line, wantonly endorse some products that have never been used or use “parallel goods” and “inferior goods” to charge “good goods” and “famous products” to promote, resulting in some consumers being deceived and weakening the overall reputation of live streaming goods. (Read violent novels, just go to Feilu Fiction Network!) ）

Protecting the legitimate rights and interests of consumers is an important part of online and offline sales, and it is also the cornerstone of the system that promotes the rapid development and growth of e-commerce.

The history of e-commerce development has proved that only under the premise of fully protecting their legitimate rights and interests can consumers shop online with peace of mind and promote the rapid development of e-commerce.

The single transaction mode of “TC” live streaming lacks the institutional guarantee of the third-party supervision and constraint mechanism of traditional e-commerce, and cannot effectively restrain the behavior of merchants that harm the legitimate rights and interests of consumers such as “shoddy charging” and false publicity, which will eventually lead to a vicious circle of bottomless “flash sales” low prices and the prevalence of counterfeiting and shoddy goods, and the expulsion of good money by bad money.

As a new product sales service method integrating “zero-distance” display, consultation and shopping guide, while giving full play to the innate advantages of low cost and strong interaction, live streaming should strengthen consumers’ right to speak after sales by building and improving the consumer rights protection system, clarify the responsibilities and obligations of anchors with goods, curb gray transactions that bypass third-party platforms, and form a complete closed loop of live broadcast sales, after-sales services and on-site supervision.

Looking at the report given by Li Wei, Shen Fei was silent for a long time.

“Team leader Shen, I think it’s time for the live streaming industry to rectify.”

Li Wei looked at Shen Fei and said seriously.

Because he wants to understand the situation of live broadcasting, he has watched a lot of live broadcasts in the past few days, and helplessly found that this industry is simply outrageous.

The two live broadcast platforms of Douyin and Slow Hand, plus Taobao’s anchors with goods, these people are simply speechless.

Especially those anchors who live broadcast slowly, in order to bring goods, they can be said to do everything.

In Li Wei’s view, many of their methods are actually suspected of breaking the law.

“What’s the matter, you’re so angry.”

Shen Fei laughed and looked at Li Wei and said.

“To be honest, I didn’t expect that in order to make money, they could have no bottom line to this point.”

Li Wei said with a wry smile: “A live broadcast is like a serial drama, and at every turn it takes some out-of-print coins, antiques and other things dug up from the deep mountains and old forests to fool the audience in those live broadcast rooms.” I looked at it, and the audience was all fifty or sixty years old, and they were a type of people who didn’t have much culture. ”

Shen Fei’s brows tightened when he heard this.

He naturally knew what Li Wei said.

Come to think of it.

Shen Fei said: “In that case, let’s go to the slow hand live broadcast and take a look.” ”

“Huh?”

Li Wei was stunned.

Shen Fei immediately laughed: “Send a notice, this time we have a big fanfare, I want to see how the slow hand live broadcast can explain this sugar water matter to me.” ”

“…………”

Shen Fei’s words directly left Li Wei speechless.

I didn’t expect that this team leader Shen’s plan was so simple, and the supervision team directly stationed in the slow hand to investigate, wouldn’t it scare them?

“You don’t know, I was yesterday.”

Shen Fei pouted: “Yesterday, I specifically went to the live broadcast room of the Lion King and told him that the bird’s nest I bought was not bird’s nest, it was sugar water, and people said that I touched porcelain and kicked me out of the live broadcast room.” ”

“Huh?”

Li Wei was stunned.

Shen Fei continued: “I looked for customer service, and the customer service side also mocked in every way, saying that I was deliberately making trouble, in order to destroy their reputation. ”

Speaking of this, Shen Fei sneered: “This time I plan to ask the Lion King in person. ”

This moment.

Li Wei suddenly had some sympathy for that Lion King.

He probably never dreamed that the deputy leader of the Imperial Internet Culture and Entertainment Industry Standardization Supervision Group would go to his live broadcast room to shop online.

It can only be said that this wave of his planting is not wronged!

Soon.

The National Internet Culture and Entertainment Industry Regulation Supervision Group officially issued an announcement that it will soon carry out research on Internet live streaming goods.

As soon as the news came out, netizens were immediately surprised.

“Yo, this is the live broadcast industry?”

“Haha, finally it’s the turn of those live broadcasts.”

“To be honest, the live streaming industry is really a bit chaotic right now.”

“Yes, there are the kind of anchors who rub the edges, and there are those who bring goods, and the quality of those live broadcasts with goods is not guaranteed at all.”

“The key is that it is particularly difficult to return, I bought a dress before, and when I sold it, it was a lotus flower, and it was particularly difficult to return it.”

“Indeed, the above should really regulate this industry.”

“Over the years, the live broadcast circle has been chaotic, there are all kinds of problems, and I don’t know what to think above.”

“I don’t care, after all, it’s just a new industry.”

“Don’t make trouble, it’s okay, how popular the live broadcast is now, it’s an individual who can be an anchor, the threshold is too low and soft.”

“That’s right.”

“I hope that this time the supervision team can bring different changes.”

“………………”

On the entire network, netizens began to look forward to it.

And a big anchor on the slow hand platform still knows nothing about this.

No one knows that the cause of this incident is actually because someone bought a bunch of fake bird’s nest in the live broadcast room and went home.

It can only be said that fate really likes to joke with people too much!

PS: Ask for flowers, ask for evaluation votes, ask for tips, ask for automatic subscription! Please click on that custom order, I will definitely continue to break out, I promise not to break, thank you for your support! Anyway, I’ll keep writing about this book! Kneel for flower data!.