Beauty's Devil Guard

All of a sudden, let Zou Yang lock eyebrow meditation.

Zou Yang is a rich second generation dandy with a family business. Therefore, his understanding of brand value is far deeper than Li Qi's.

Li Qi looked up at Xiao Yi and asked, "the old pen studio is not what it used to be. Isn't our brand up yet? "

Xiao Yi just glared at Li Qi and said solemnly, "it's not enough. Zou Yang, you should popularize science for him. "

In the early years, Li Taibai, the unscrupulous master, instilled many ideas into Xiao Yi. Of course, including these brand values.

With patience, Zou Yang finally explained to Li Qi: "enterprise name belongs to the category of name, and its most essential function is to distinguish an enterprise from other organizations. At most, the name can also explain the nature of the enterprise to a certain extent (for example," COFCO "explains the business scope of the enterprise to a certain extent). The brand is market-oriented, it goes far beyond the category of "name". In terms of function, in addition to enterprise identification and nature description, enterprise brand is the value meaning provided by the enterprise to the target market. It's not enough to have an enterprise name with identification function. "

However, listen to Zou Yang's painstaking explanation. Li Qi is still like a monk of Zhang Er who has no idea. After all, Li Qi graduated from high school. In his early years, he was struggling at the bottom of the society, although he was quick minded. But I haven't touched these things yet. Now, I suddenly know that, of course, I can't accept it all at once.

However, Zou Yang is like the most patient teacher in this moment. When it comes to GE's "intermediate products", people can realize that "Ge's products can improve people's lives", for example, "Ge's" intermediate products "can bring people a better sense of life Value. When GE and BP are only a factory producing electricity and an oil producer for global consumers, they are meaningless; when they are upgraded to Huawei's value meaning of "bringing a better life" and "surpassing oil", GE and BP will really become powerful brands. It is this kind of value meaning that goes beyond the identification function that makes "Ge", "BP" and other flashy enterprise names become Huawei's world-famous and popular brands. It can be seen that from name to brand, enterprises need a qualitative change in value. "

At this moment, Li Qi finally had some insight.

This is good. For example, laobizhai. If laobizhai is just the name of a shop selling calligraphy, it will give people the impression that it is no more than a small shop doing calligraphy. However, if it comes to the enjoyment of beauty, the washing of soul and the cultivation of sentiment. So, everything is different.

Therefore, it is not easy to do a good job in the brand value of laobizhai.

"It's just that it's really hard to build a brand." Zou Yang is not very optimistic to continue to say: "in the early years, my father once considered making a domestic brand in the food industry. However, the efforts for a long time have not been successful. It seems that foreign luxury customers to KFC, McDonald's, Carrefour, and domestic Vanke Haier are well-known. However, when these brands were first built, we didn't know how many hardships they had all the way. Calligraphy, together with calligraphy, has been in the cold. In this respect, it is not easy to build laobizhai into a brand. "

Zou Yang's words are quite straightforward and fair.

Brand value is really of great benefit. However, if we want to do it, I am afraid it will be difficult and not optimistic.

After hearing Zou Yang's words, Xiao Yi pondered for a while. Then he spoke confidently and said, "calligraphy is really unpopular. However, the state has attached great importance to and vigorously supported Sinology. In addition, over the years, people have been quite interested in treasures and ancient rubbings. This is not an unpopular industry, but an industry waiting for mining. It has its disadvantages as well as its advantages. "

Zou Yang listened to Xiao Yi's analysis, and his frown finally began to stretch.

"Of course, I know it's hard to be a brand. It's not easy to succeed in anything. " However, Xiao Yi's voice turned sharp: "but everything comes from nothing, from failure to success. At the beginning of the year, did you ever think that our old pen house occupied the whole street after just a few months. As long as we have confidence, we will be able to overcome all difficulties, build the gold lettered signboard of laobizhai and climb the peak bravely. "

After Xiao Yi's words came to the ground, Zou Yang and Li Qi on the ground were both excited and couldn't help standing up from the ground. Eyes, burning out a cluster of flames.

"Even if there is a mountain in front of us, let's step on it hand in hand. Even if there is a deep sea ahead, we will join hands to fill it. There is no insurmountable fire, there is no insurmountable mountains dangerous. The direction of the heart is invincible. " Xiao Yi's eyes looked straight ahead, and his heart was full of heroism. In front of the whole world, as if can be in the eyes of Xiao Yi bit by bit collapsed down.And Zou Yang and Li Qi, the flame in their eyes, were burning more and more vigorously. They repeated with high enthusiasm: "even if there are ten thousand mountains in front of us, let's step on it hand in hand. Even if there is a deep sea ahead, we will join hands to fill it. There is no insurmountable fire, there is no insurmountable mountains dangerous. The direction of the heart is invincible. "

The three men on the third floor of laobizhai, at this moment, raised their lofty aspirations.

Living in the river and sea, guarding such a three story old pen studio. Selling words to be a local tyrant is more than rubbing. However, at this moment, the three people's eyes are looking further away.

Brand value, to the whole country, even to the world. The establishment of a huge business empire, all are fuzzy presented in front of everyone's eyes.

"That's good. We're brothers. We're all in the same boat Xiao Yi felt the fighting spirit of Zou Yang and Li Qi at this moment, clapped his hands and said happily.

Finally, Xiao Yi's painstaking efforts are not wasted. Their vision and fighting spirit. In this moment, it's all open.

Zou Yang and Li Qi look up at Xiao Yi and say with one voice: "brother, believe us. We will strive to build laobizhai into a brand, like KFC. To the whole country and to the world. "

"Good." Xiao Yi took a deep breath and yelled: "in fact, I started to prepare for this long time ago to build laobizhai into a brand. Take part in all kinds of competitions to improve my popularity. As well as this time to participate in the national calligraphy competition, I believe many people are deeply impressed. The sage of books is not a title for nothing. If these things are put together and publicized, I'm afraid they will be different. "

After a pause, Xiao Yi confidently continued: "and I let Star Entertainment press live in this street. It's all preparation to sponsor them to develop the network platform. I also sent Hou Xiaoxi to Jianghai TV station to let him take charge of the local TV station. I believe that after such a long time, Hou Xiaoxi should have the right. In order to make a good brand, publicity is absolutely very important. Therefore, I have been building these publicity platforms. Now, it's time to help slowly. "

Hearing these things sorted out by Xiao Yi, Zou Yang and Li Qi have some confidence and confidence. At least, it's not a mess. We'll start preparing from now on.

At the same time, Zou Yang and Li Qi both admire Xiao Yi's foresight. Xiao Yi's position in their mind has become more and more important.

At this meeting, Xiao Yi simply calmed down and poured out all his ideas: "a lot of times, a lot of things. As long as we are willing to dig and publicize, we can often achieve some unexpected results. To build an old pen studio, the most important thing is to build my personal value. Why let others spend a lot of money to buy my words, and why let others willingly spend money to buy my rubbings. At this time, personal value is reflected. You've been with me for a long time. I believe you can use your mind to exaggerate and publicize on me. "

Li Qi and Zou Yang nodded and kept Xiao Yi's words in mind.

Build the brand value of laobizhai and the personal value of Xiaoyi. These two things became the top priority for Li Qi and Zou Yang.

"Besides, you have to do all these things." Xiao Yi began to explain everything: "next, I have something else to deal with. I'm afraid I can't stay in laobizhai these days. You've been following me for a long time. I believe you can be on your own. I believe that there is no problem for you to let go of laobizhai. I have this confidence in you, and I believe you have the same confidence in yourself. "

This time, both Li Qi and Zou Yang feel the pressure doubled. However, even if the pressure is too much for them to breathe, they are still full of confidence and fighting spirit.

"That's right." After thinking about it, Xiao Yi finally reminded him, "if there is any problem in the propaganda, I'll tell you. You can ask the jade girl leader Zhong qianmei for help. She is my friend. I believe that with the help of such a big star, it can play an unexpected public effect. When we start to do things, we can do more. Of course, if you can do it well. Don't trouble her. Try not to trouble her. "