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After the awards ceremony, there was a lot of discussion about the Oscars in the media, and the Oscar winners were naturally the focus of attention. Even those who didn't win the Oscars are still trying to get the Oscar's final popularity. Losing the Oscar is for other reasons than strength.

This kind of afterthought propaganda can be edited at will. The more fancy and tragic it is, the easier it is to evoke sympathy. The public always sympathizes with the weak, and this will not change easily.

For example, "Pirates of the Caribbean" came home empty-handed, and many media were complaining. In fact, it was a public relations press release from Disney Pictures, for the disc and rental market, as well as the sequel that is still being planned.

In the same way, the so-called grievance blockbusters in the history of the Oscars did indeed have media complaints to attract attention, but most of them were just hyped by the filmmakers through the last wave of Oscar heat.

And in a piece of news about Oscar winners and losers, Matthew and Scarlett Johansson's tidbits spread quickly.

"Matthew Horner and Scarlett Johansson left the 'Oscars Night' party to open a room at another hotel."

"Two newly popular movie stars disheveled, Matthew Horner left with Scarlett Johansson..."

There are many similar news, and the reason why it attracts attention is that there are countless photos as evidence.

From the two people leaving the "Oscar Night" party with disheveled clothes, to opening a room in another nearby hotel, to leaving the hotel in the early morning and kissing, all of them were filmed and posted on the tabloids and some entertainment sites on the Internet.

In the final news hype of the Oscars, Matthew managed to grab a lot of entertainment news pages.

In addition, Helen Herman quickly got in touch with Scarlett Johansson's agent. After the two sides met and talked, it could be said that they hit it off, and then promoted the two crews of "Dawn of the Living Dead" and "Escape from Clone Island". The person in charge of public relations pulled in, which is very helpful to expand the popularity of the film, and does not require much investment.

Naturally, several aspects came together to stir up the scandal between Matthew and Scarlett Johansson on Oscar night, and some people even vividly described how the two hooked up at the Oscars and how they were " "Oscars Night" party, crazy kissing, Scarlett Johansson's shouting at the final opening room, and the whole floor of the hotel is disturbed, and so on.

Once entertainment news becomes a hot topic, countless media will follow up to get a share of the pie. The names of Matthew and Scarlett Johansson are frequently mentioned, and even "Dawn of the Living Dead" and "Escape from Clone Island" are repeatedly mentioned by the media. .

The Oscar fever gradually dissipated, and Matthew flew to New York and Boston to continue shooting "National Treasure". His lace scandal with Scarlett Johansson continued to ferment under the promotion of several parties behind it.

As for the two parties involved, Matthew and Scarlett Johansson, they have already unified their caliber, and it is still the old way, neither admitting nor denying.

This hype is mainly based on the breaking news section of the TMZ website that Irina Boyar is in charge of. New photos are released every day, and from holding hands to kissing to more intimate actions, the scale is getting bigger and bigger. It is bound to keep this lace scandal hot for a while.

Even the filming of "National Treasure" also joined in. Anderson-Martinez flew back to Los Angeles from New York, and found Helen Herman to talk in detail. Some of the media under Walt Disney also began to spread widely. High-density hype.

Gossip is time-sensitive. After a week, the popularity dropped significantly. At this time, it was getting closer and closer to the release of "Dawn of the Living Dead". Blockbuster news broke on the TMZ website. The surveillance video appeared on the website's breaking news section. The gradually cooling heat was pushed to the level of a volcanic eruption.

In just two days, the video on the TMZ website has nearly a million views!

Although there is no substantive content in the video, anyone can tell what the two are doing through the screen, and can also identify that it is Matthew and Scarlett Johansson.

Subsequently, a video of the website interviewing two security guards was also released. The two security guards swore: Matthew Horner and Scarlett Johansson did indescribable things in the elevator!

And people who attended the "Oscar Night" party broke the news, "Matthew Horner and Scarlett Johansson kissed no one at the party, they didn't seem to care what others thought, and finally they left in a hurry Party, everyone knows what they're going to do."

Although Matthew and Scarlett Johansson remained silent and did not make any response, there was video as evidence that everyone in the United States who paid a little attention to entertainment news basically knew that on Oscar night, a crazy man and woman were in the elevator. I couldn't stand it inside.

Throughout the first half of March, Matthew and Scarlett Johansson were definitely the most talked-about figures in the United States, almost overshadowing the new Oscar best actor and actress Sean Penn and Charlize Theron.

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; Of course, the voices of criticism are not without. For example, many respected people have publicly criticized that Matthew and Scarlett Johansson are public figures, but their moral level is low, and major Hollywood companies should abandon them and not use the two People as actors in their films...

There are many similar remarks, but neither Matthew nor Scarlett Johansson cares, and they don't even bother to respond.

As Matthew has learned before, Hollywood stars are never expected to be moral models.

The most important thing is that he and Scarlett Johansson, one is unmarried, the other is unmarried, and there is no love interest. There is not much to be blamed at all. At most, this is the black material of the two.

But who cares about this black stuff in Hollywood? Which Hollywood star similar black material is not piled up in mountains.

As for asking Hollywood companies to block them, that's a complete joke. The matter quickly spread across the United States, and even flew to Europe across the Atlantic. Of course, big Hollywood companies like Universal Pictures and Disney Pictures are behind the scenes.

Because this really makes the movies starring Matthew attract much attention, even Scarlett Johansson is no exception.

Among the most anticipated films released in March and April announced by a number of institutions, "Dawn of the Living Dead" surpassed "Kill Bill 2" released in mid-April and jumped to the first place!

At the same time, the "National Treasure" that Ma Xiu participated in also became the second most watched film in this year's holiday season, second only to the animation masterpiece "The Incredibles" of Pixar Studios.

To increase the exposure and appeal of a movie by hyping actors is one of Hollywood's most accustomed means of publicity.

Matthew is also fully cooperating with the hype, keeping in mind Helen Herman's advice, no matter how the reporter asks, he will not answer a word.

The shooting of "National Treasure" was much smoother than the scheduled plan. In addition, some scenes were different from the original plan. It was very difficult to shoot on the spot, especially in the scenic spots with a lot of tourists. Similar scenes were directed by Joe Deterduba After negotiating with Jerry Bruckheimer, they were all shot on set in the Disney studios.

As a result, the number of outdoor scenes has been relatively reduced, and the number of scenes shot in the studio has increased.

After filming the location scenes, Matthew also temporarily left the "National Treasure" crew to cheer for the upcoming "Dawn of the Living Dead" and participate in a series of promotional activities.

However, on any occasion, he avoided talking about the topic of Scarlett Johansson, opening his mouth and shutting his mouth was all "Dawn of the Living Dead."

In order to publicize the needs, Matthew also used his poor writing style to write a realistic version of "Zombie Battle" similar to "Zombie Survival Guide" on his personal blog.

Then, the blog was widely forwarded by his fans. Although Matthew's writing is very general, in the eyes of fans, everything about the star he likes is good, even if he engages another female star in the elevator, that is also the case. That female star owes it.

Such a large-scale hype can't attract all attention, and will naturally have negative effects.

For example, some fans of Scarlett Johansson were dissatisfied with Matthew, and ran to Matthew's blog to scold. Matthew's fans not only defended their positions, but also went to Scarlett Johansson's blog to fight back.

The two fans scolded directly on the Internet. Matthew's fans scolded Scarlett Johansson for hooking up with people shamelessly, and Scarlett Johansson's fans scolded Matthew as an irresponsible scumbag.

Fortunately, today's social networks are not as developed as in the future, and scolding is also limited to a small range of the Internet.

Due to a series of topics surrounding Matthew, some market forecasting agencies have quietly raised their predictions for the first week of "Dawn of the Living Dead". , the latest estimate rose to $25 million.

Even, many film production companies have re-examined Matthew, such a young star who has a topical degree and can spark a hot spot, does it meet the needs of their own company?

Hollywood is a business circle after all, as long as it can bring high profits, it is the most honored guest of each company.

""National Treasure" will be finished by the end of April at the latest..."

Inside the office, Helen Herman solemnly said to Matthew, "It's time to think about the next job."

Matthew asked, "You have the right goals."

Helen Herman didn't answer him, and said to himself, "From now on, Dawn of the Living Dead's North American box office return is not a big problem, so we can continue to move forward according to the previous plan, you continue to star in modern genres. action characters."

She looked at Matthew and said, "I got the exact news that Summit Entertainment is preparing a project about a killer, a shootout action movie!"