Best of Hollywood

The risk of an original movie far exceeds that of an adapted movie and a sequel movie, which is a recognized thing in Hollywood

When Ryan chose the release time, he deliberately avoided those adaptations and sequels, as well as the best-selling movies in his memory.

For example, he would never take an original film like "Inception" to be released at the same time as "Star Wars: The Phantom Menace", which has a huge box office appeal.